CRM migration
Field-level mapping, validation, and rollback between GBuilder and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
GBuilder
Source
HubSpot
Destination
Compatibility
10 of 11
objects map 1:1 between GBuilder and HubSpot.
Complexity
BStandard
Timeline
3–5 days
Overview
GBuilder structures its data around projects and contractors: contacts carry a primary company link plus a contractor role field, projects store budget, stage, and timeline data, and tasks track assignments with due dates. HubSpot models everything in a CRM object graph using contacts, companies, and deals with a flat property system and an association label layer for labeling contact-to-deal relationships. The migration carries every GBuilder contact, company, project, task, note, and attachment into HubSpot's equivalent objects — mapping GBuilder's contractor_role property to a HubSpot contact property, GBuilder projects to HubSpot deals with the full budget and stage history preserved, and GBuilder tasks to HubSpot tasks with status translation. We use GBuilder's API export to pull records in bulk, transform them against HubSpot's required-field schema, and push them via HubSpot's Contacts API and Deals API. Custom GBuilder properties — trade_type, cost_code, change_order fields — become HubSpot custom properties created before the migration run. Workflows, automations, and integrations do not migrate; we export workflow definitions as a rebuild reference for your HubSpot admin. The delta-pickup window (24–48 hours) captures any GBuilder records modified during the cutover so HubSpot reflects the final state at go-live.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a GBuilder object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
GBuilder
Contact (contractor record)
HubSpot
Contact
1:1GBuilder contact records map directly to HubSpot contacts. The primary company association resolves by matching GBuilder's primary_company_id to a HubSpot company by name. Contractor role information is preserved as a custom contact property (contractor_role) since HubSpot has no native role-on-project field.
GBuilder
Company (contractor/vendor company)
HubSpot
Company
1:1GBuilder company records migrate to HubSpot companies with all standard fields (name, domain, industry, employee count). Companies without a name are flagged before migration so your team can assign a placeholder or merge them into an existing HubSpot company record.
GBuilder
Project
HubSpot
Deal
1:1GBuilder projects map to HubSpot deals. The project name becomes the deal name, budget becomes amount, project_status maps to a HubSpot deal stage via value mapping, and the primary contact on the project becomes the deal's associated contact. HubSpot deal stages are pre-defined per pipeline; we map GBuilder's status values to the nearest HubSpot stage name.
GBuilder
Project (start_date, end_date)
HubSpot
Deal (close_date, hs_object_id)
1:1GBuilder stores project start and end dates as separate fields on the project record. HubSpot deals have only a single close_date property. During migration, we map the project end_date to the HubSpot close_date field and create two custom date properties: project_start_date__c to preserve the original start date and project_original_end_date__c to preserve the originally-scheduled end date if it differs from the current end date. These custom fields maintain full timeline visibility for reporting continuity within HubSpot's reporting tools.
GBuilder
Task
HubSpot
Task
1:1GBuilder tasks migrate directly to HubSpot tasks with subject, description, due date, and status preserved. GBuilder task status values (pending, in_progress, completed) map to corresponding HubSpot task status values via a value-mapping transformation step. This ensures that completed tasks render correctly with the appropriate completed status in HubSpot's activity feed and task list views after migration completes.
GBuilder
Note
HubSpot
Note
1:1GBuilder notes attached to contacts, companies, and projects migrate as HubSpot notes and attach to the corresponding contact, company, or deal record by ID. Rich-text formatting within GBuilder notes that contains HTML markup is preserved during migration where the HTML structure is compatible. Plain-text notes without formatting migrate without any transformation step required.
GBuilder
Attachment
HubSpot
File + Association
1:1GBuilder file attachments are downloaded from the source system, re-uploaded to HubSpot's file manager, and associated to the corresponding contact, company, or deal record using the HubSpot record ID. File size limits apply per HubSpot's 25MB per-file constraint; any files exceeding this limit are flagged in the migration report for your team to split into smaller files or host externally with a link reference.
GBuilder
User / Owner
HubSpot
User
1:1GBuilder user records are resolved by email address against HubSpot user accounts during migration. Any unmatched owners are flagged before the migration run commits; their records can either be assigned to a designated HubSpot fallback owner or the user can be provisioned in HubSpot's account management area before the migration run begins.
GBuilder
Custom Property (trade_type, cost_code, change_order fields)
HubSpot
Custom Property (HubSpot custom contact or deal property)
1:1GBuilder custom properties unique to the construction domain such as trade_type, cost_code, change_order_number, change_order_amount, and project_location have no HubSpot native equivalent. Each becomes a HubSpot custom property that is created before the migration run begins. Type-aware mapping applies throughout: numeric fields map to HubSpot number properties, text fields map to single-line text properties, and currency fields map to number properties with currency formatting applied.
GBuilder
Project-Line-Item (sub-items within a project)
HubSpot
Deal + Custom Field / Association
1:manyGBuilder project sub-items do not map to a single HubSpot object natively. Sub-items are aggregated into a custom text property on the deal (project_line_items__c) listing each sub-item as a formatted string, preserving the item name, quantity, and cost for reference. If sub-items require separate line-item tracking post-migration, your HubSpot admin can enable the Products object after migration completes.
GBuilder
Timestamps (createdate, updatedate on all objects)
HubSpot
Custom Datetime Fields
1:1HubSpot automatically sets the CreatedDate property at the time of import, which overwrites the original GBuilder create date. To preserve the original timestamps for historical reporting continuity and audit purposes, we capture both the original GBuilder createdate and updatedate as custom datetime properties on each HubSpot object. These custom fields are named original_created_date__c and original_updated_date__c respectively and are available for reporting in HubSpot's analytics tools.
| GBuilder | HubSpot | Compatibility | |
|---|---|---|---|
| Contact (contractor record) | Contact1:1 | Fully supported | |
| Company (contractor/vendor company) | Company1:1 | Fully supported | |
| Project | Deal1:1 | Fully supported | |
| Project (start_date, end_date) | Deal (close_date, hs_object_id)1:1 | Fully supported | |
| Task | Task1:1 | Fully supported | |
| Note | Note1:1 | Fully supported | |
| Attachment | File + Association1:1 | Fully supported | |
| User / Owner | User1:1 | Fully supported | |
| Custom Property (trade_type, cost_code, change_order fields) | Custom Property (HubSpot custom contact or deal property)1:1 | Fully supported | |
| Project-Line-Item (sub-items within a project) | Deal + Custom Field / Association1:many | Fully supported | |
| Timestamps (createdate, updatedate on all objects) | Custom Datetime Fields1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
GBuilder gotchas
BIM model files are not exportable via API
Custom project properties vary by project
Approval chain status fields are simplified on export
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Discover GBuilder data export capabilities and produce field mapping plan
We query GBuilder's API to enumerate all object types, standard fields, and custom properties visible in your instance. We cross-reference these against HubSpot's required fields and available property types. The output is a complete field mapping plan that names every GBuilder field, its HubSpot destination object and property, the mapping type (direct, value mapping, or custom field required), and any pre-migration HubSpot property creation steps your team must complete.
Audit and clean GBuilder data before export
We run a data-quality scan across the GBuilder export to identify missing required HubSpot fields, inconsistent formatting in contractor roles and project locations, budget fields with non-numeric characters, and duplicate contact records. We deliver a cleaning checklist with row-level findings so your team can resolve inconsistencies in GBuilder before the export pass. This step prevents import rejections at the HubSpot API layer.
Create HubSpot custom properties and test-mapping on a sample set
Before the full migration runs, we create all HubSpot custom properties (trade_type__c, change_order_number__c, project_location__c, etc.) via the HubSpot API using the names specified in the field mapping plan. We then run a sample migration on 50–200 representative records spanning contacts, companies, projects, and tasks. The sample generates a field-level diff report showing every mapped value, any value-mapping mismatches, and the owner resolution results so you can approve the mapping logic before the full run commits.
Execute full migration with owner resolution and association mapping
The full migration exports all GBuilder contacts, companies, projects, tasks, notes, and attachments in a coordinated bulk operation. Owner resolution logic matches GBuilder user email addresses to corresponding HubSpot user accounts by performing a lookup against HubSpot's Users API; any unresolved owners are assigned to a designated fallback owner and flagged prominently in the migration report for post-migration review. Projects are associated to their primary contact records using HubSpot's association API, ensuring deal-to-contact relationships are preserved. Files are downloaded from GBuilder's storage, re-uploaded to HubSpot's file manager using the Files API, and linked to the corresponding record by ID.
Delta-pickup window and final validation
A delta-pickup window spanning 24–48 hours runs after the full migration completes, during which any GBuilder records created or modified during the cutover window are captured and synced to HubSpot. This ensures HubSpot reflects the final state of GBuilder data at go-live. We generate a comprehensive final reconciliation report comparing record counts, field-level completeness percentages, and association integrity against the original GBuilder data export. If the reconciliation report reveals discrepancies beyond an agreed-upon tolerance threshold, one-click rollback is available to revert the migration and allow your team to address any issues before re-running the migration.
Platform deep dives
GBuilder
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across GBuilder and HubSpot.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
GBuilder: Not publicly documented.
Data volume sensitivity
GBuilder doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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