How long does a BoomTown to Freshsales migration take?

Most BoomTown-to-Freshsales migrations complete in 48–72 hours of clock time for under 25,000 records. Larger datasets with 250,000+ records or complex custom field schemas may extend to 5–8 days, particularly when Freshsales API rate limits (1,000–5,000 req/hour by plan) require pacing across off-peak windows. The pre-migration audit and schema setup add 1–2 days of planning time before data movement begins. The delta-pickup window (24–48 hours) runs concurrently with your go-live preparation.

Will my BoomTown Smart-Drip campaigns migrate to Freshsales?

No. BoomTown Smart-Drip campaigns are time-offset automation sequences with no direct equivalent in Freshsales. Freshsales has Sales Sequences (cadence-based) and Workflows (event-triggered), but neither is a direct translation of BoomTown drip logic. FlitStack exports your drip campaign definitions as a structured JSON reference document — including stage triggers, day offsets, template content, and recipient filters — so your Freshsales admin can rebuild each sequence in Freshsales' native tools. Plan 2–5 hours of admin time per major drip campaign to rebuild it faithfully.

What happens to BoomTown lifecycle stage and contact status in Freshsales?

BoomTown lifecycle_stage values migrate to Freshsales Contact.lifecycle_stage on Contact records (the built-in field). For BoomTown contacts that map to Freshsales Lead (because they are not attached to an active deal), lifecycle stage is stored as a custom text field. BoomTown contact status values (Active, Converted, Lost) map to Freshsales lead_status pick-list values through a value-mapping step; any status values that don't have a Freshsales equivalent are flagged for manual mapping before the run. Original BoomTown create dates and modification timestamps are preserved as custom datetime fields since Freshsales sets its own timestamps at migration time.

Can I migrate BoomTown custom fields to Freshsales?

Yes. BoomTown custom properties migrate as Freshsales custom fields on the relevant module (Lead, Contact, Organization, or Deal). FlitStack pre-creates each custom field in Freshsales via the API before inserting data, using the same field type where supported. Note that Freshsales caps custom fields per module by plan: 10 on Blossom, 100 on Garden, and 300 on Estate/Forest. If your BoomTown instance has more custom fields than your target Freshsales plan allows, FlitStack surfaces the excess fields during the audit phase and recommends either consolidating low-cardinality fields into pick-lists or upgrading to a higher Freshsales plan before migration.

What happens to BoomTown deal pipelines and stage history in Freshsales?

Each BoomTown deal pipeline maps to a Freshsales deal pipeline. If BoomTown has multiple pipelines, FlitStack creates corresponding Freshsales pipelines before inserting deals — this requires a Freshsales Pro or Enterprise plan since only those tiers support multiple pipelines. Stage names are mapped value-by-value; probability values are reapplied from Freshsales' stage model, with original BoomTown probabilities stored as a custom field for reporting continuity. Deal owner, amount, close date, and description map directly. Note that Freshsales does not store a historical stage-change log natively; FlitStack preserves stage-transition timestamps as custom datetime fields on the Deal record when those values are present in BoomTown.

Does the migration affect my BoomTown account during cutover?

No. FlitStack uses scoped read access on BoomTown — your team continues working in BoomTown throughout the migration. A delta-pickup window of 24–48 hours after the initial bulk run captures any records created or modified during the cutover period so Freshsales reflects BoomTown's final state at go-live. We do not write to BoomTown during migration, so there is zero risk of data corruption or downtime on the source system. Your team can validate BoomTown data in parallel until the Freshsales instance is confirmed as complete.

How does FlitStack handle BoomTown owner IDs in Freshsales?

BoomTown owner IDs are internal integers with no direct email reference in the standard export. FlitStack resolves them by cross-referencing the BoomTown export's owner name fields against a Freshsales user list matched by email address. Any BoomTown owner without a matching Freshsales user is flagged before migration — your team either invites that person to Freshsales first or designates a fallback user. No record migrates without an assigned Freshsales owner; unassigned records would fail validation and are redirected to the fallback user to prevent data gaps in reporting.

What happens to BoomTown file attachments and documents in Freshsales?

BoomTown file attachments are downloaded and re-uploaded to Freshsales Files attached to the corresponding record. File size limits per Freshsales plan apply — Growth provides 5GB per user with a 25MB per-file ceiling by default, while Estate and Forest plans offer higher storage tiers. Files exceeding the per-file limit are flagged for manual handling. FlitStack logs every file attachment, preserves the original file name and MIME type, and re-attaches it to the migrated record so the attachment history is visible in Freshsales' timeline for that contact, organization, or deal.

BoomTown to Freshsales Migration — Field-Level Mapping & Rollback

Overview

What this migration involves

BoomTown is a real estate-specific CRM that bundles lead generation, IDX website hosting, and drip campaign automation with a per-seat pricing model that scales steeply at the Grow and Advance tiers. Teams leave BoomTown when they need a platform-agnostic CRM that handles broader sales motion beyond real estate transactions, want Freddy AI lead scoring available on all plans, or are reducing costs by moving away from bundled IDX and lead-gen services they no longer need. Freshsales stores data in four core objects: Lead, Contact, Account (which Freshsales calls 'Organization'), and Deal. Unlike BoomTown, which treats Leads and Contacts as a unified contact record with lifecycle properties, Freshsales separates them at the object level, and requires a Lead-to-Contact conversion step to move a record into the Contact object. We map BoomTown contacts into Freshsales Leads or Contacts depending on their pipeline status at migration time. BoomTown Deals (transaction records) map to Freshsales Deals with stage-name mapping per pipeline. Custom fields in BoomTown become custom fields in Freshsales — subject to the per-plan limits (Blossom: 10, Garden: 100, Estate/Forest: 300). Drip campaigns (BoomTown's automated follow-up sequences) do not migrate; Freshsales has Sales Sequences and Workflows but the logic must be rebuilt. We export BoomTown data via their API using broker/admin credentials, validate foreign-key relationships (owner email → Freshsales user, account → organization), then bulk-insert into Freshsales using their REST API with rate-limit pacing (1,000–5,000 req/hour depending on destination plan). A sample migration of 100–500 records runs first with field-level diffing; the full migration follows with a 24–48h delta pickup window capturing any records modified during cutover.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Object mapping

How BoomTown objects map to Freshsales

Each row shows how a BoomTown object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

BoomTown

Contact

maps to

Freshsales

Lead / Contact

1:many

Fully supported

BoomTown stores all people in one Contact object. FlitStack routes each record to Freshsales Lead or Contact based on pipeline status: contacts attached to an active BoomTown deal map to Freshsales Contact; all others map to Freshsales Lead. The routing rule is configurable per your pipeline setup before migration runs.

BoomTown

Contact

maps to

Freshsales

Contact

1:1

Fully supported

For BoomTown contacts that are current deal parties at migration time, FlitStack creates Freshsales Contact records directly with full field mapping. The email address becomes the unique identifier for deduplication against any pre-existing Freshsales contacts. This prevents duplicate records, and the original BoomTown contact ID is preserved as a custom field for reference and data lineage.

BoomTown

Lead

maps to

Freshsales

Lead

1:1

Fully supported

BoomTown leads that have not yet converted to a Contact map to Freshsales Lead using the same field names where parities exist. Custom lead properties map to Freshsales custom fields on the Lead object; any that exceed the plan's custom field limit are flagged before migration.

BoomTown

Company

maps to

Freshsales

Organization (Account)

1:1

Fully supported

BoomTown Company maps to Freshsales Organization (Freshsales uses 'Organization' rather than 'Account' in its UI). The company name, industry, website, and address fields map directly; parent-company hierarchy is preserved using Freshsales' parent_organization_id lookup if the destination plan supports it. Additional company metadata such as employee count and annual revenue also transfer to maintain complete organizational profiles in Freshsales.

BoomTown

Deal

maps to

Freshsales

Deal

1:1

Fully supported

BoomTown Deals map to Freshsales Deals 1:1. The deal name, amount, close date, stage, and owner all map directly. If BoomTown has multiple pipelines, FlitStack maps each to a separate Freshsales pipeline — this requires a Freshsales Pro or Enterprise plan since only those tiers support multiple pipelines.

BoomTown

Pipeline Stage

maps to

Freshsales

Deal Stage

1:1

Fully supported

Stage names in BoomTown are mapped value-by-value to Freshsales deal stage values. Probability and forecast category are reapplied from Freshsales' default stage model; if BoomTown stages have custom probabilities, FlitStack stores them as custom fields for reporting continuity. This ensures historical deal forecasting data remains accurate and comparable in Freshsales reports.

BoomTown

Activity (Call / Email / Meeting / Note)

maps to

Freshsales

Sales Activity

1:1

Fully supported

BoomTown call logs, emails, meetings, and notes migrate as Freshsales Sales Activities (Tasks). Original timestamps, activity owners, and parent-record links are preserved. The activity type (call, email, meeting) maps to Freshsales' activity_type field. This maintains complete activity history for each contact and deal, ensuring your team has full context when reviewing records in Freshsales.

BoomTown

Tag

maps to

Freshsales

Tag

1:1

Fully supported

BoomTown tags migrate to Freshsales' native Tag system, which can be applied to Leads, Contacts, Organizations, and Deals. FlitStack runs a pre-scan to identify all unique tag values in BoomTown and creates the corresponding tags in Freshsales before inserting tagged records.

BoomTown

Custom Field (BoomTown)

maps to

Freshsales

Custom Field (Freshsales)

1:1

Fully supported

BoomTown custom properties migrate as Freshsales custom fields on the relevant module (Lead, Contact, Organization, or Deal). FlitStack pre-creates each custom field in Freshsales via the API before inserting data, using the same field type where supported (text, number, date, picklist). If picklist values differ between systems, a value-mapping step is added.

BoomTown

Smart-Drip Campaign

maps to

Freshsales

Sales Sequence / Workflow

1:1

Fully supported

BoomTown Smart-Drip plans are automation sequences with time-based triggers that have no direct equivalent in Freshsales. FlitStack exports the drip campaign definitions as a structured JSON reference document so your Freshsales admin can rebuild them as Sales Sequences (for cadence-based outreach) or Workflows (for event-triggered actions).

BoomTown

User / Owner

maps to

Freshsales

User

1:1

Fully supported

BoomTown owner IDs map to Freshsales users by email address. FlitStack requires an owner email list from BoomTown export; any BoomTown owner without a matching Freshsales user is flagged and assigned to a designated fallback user before migration, so no record lands without an owner.

BoomTown

Attachment / File

maps to

Freshsales

File

1:1

Fully supported

BoomTown file attachments are downloaded and re-uploaded to Freshsales Files attached to the corresponding record. File size limits per Freshsales plan apply (Blossom: 2MB, Growth: 5MB per file by default); large files are flagged for manual handling if they exceed plan limits.

BoomTown	Freshsales	Compatibility
Contact	Lead / Contact1:many	Fully supported
Contact	Contact1:1	Fully supported
Lead	Lead1:1	Fully supported
Company	Organization (Account)1:1	Fully supported
Deal	Deal1:1	Fully supported
Pipeline Stage	Deal Stage1:1	Fully supported
Activity (Call / Email / Meeting / Note)	Sales Activity1:1	Fully supported
Tag	Tag1:1	Fully supported
Custom Field (BoomTown)	Custom Field (Freshsales)1:1	Fully supported
Smart-Drip Campaign	Sales Sequence / Workflow1:1	Fully supported
User / Owner	User1:1	Fully supported
Attachment / File	File1:1	Fully supported

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

BoomTown gotchas

Medium

Export requires Broker or Admin permission

High

Workflows and automations do not export

High

12-month contract creates financial lock-in

Medium

IDX website content is not migratable via API

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

BoomTown gotchas		Freshsales gotchas
Severity	Issue	Severity	Issue
Medium	Export requires Broker or Admin permission	Medium	Freddy AI is Pro-tier only despite heavy marketing
High	Workflows and automations do not export	High	Post-migration emails and sequences are disabled
High	12-month contract creates financial lock-in	Medium	Bot session credits are a one-time 500-session allocation
Medium	IDX website content is not migratable via API	Medium	Phone credits charged per minute with no cap
		Low	File storage limits scale with plan tier

Pair-specific challenges

BoomTown Smart-Drip campaigns have no Freshsales equivalent and must be rebuilt

BoomTown Smart-Drip plans are time-offset follow-up sequences tied to lead creation date or stage-change events — they behave more like HubSpot sequences than Freshsales Workflows, which are event-triggered rather than time-triggered. Freshsales Sales Sequences are the closest construct for cadence-based outreach, but they are not an automated migration artifact. FlitStack exports the full drip plan definition (stage triggers, day offsets, email templates, and recipient filters) as a structured JSON reference file so your Freshsales admin can rebuild each sequence with the same logic. Expect 2–5 hours of admin time per major drip campaign to replicate it faithfully.
Freshsales requires a valid email address on every imported contact — BoomTown records without emails are flagged

Freshsales' Create Contact API returns a 400 validation error if the email field is missing or malformed (no @ symbol). BoomTown exports occasionally contain contacts entered manually without email addresses, especially for cold referrals logged in the CRM. FlitStack pre-scans all BoomTown contact records before migration and surfaces a list of records missing or containing invalid email addresses. Your team decides whether to add emails, assign a placeholder domain (e.g., [email protected]), or exclude those records from migration. This pre-scan step is the gating item before the migration run commits.
Freshsales plan-based custom field limits can block migration if BoomTown has many custom properties

Freshsales caps custom fields per module by plan: Blossom allows 10, Garden allows 100, and Estate/Forest allow 300. BoomTown customers on the Advance tier with extensive custom fields may exceed the Blossom or Garden ceiling when migrating to a Freshsales account on an equivalent plan. FlitStack audits BoomTown custom properties before migration and counts them against each target module. If the count exceeds the plan limit, we surface the excess fields and either consolidate them (merge low-cardinality fields into a pick-list) or recommend upgrading to a higher Freshsales plan before migration proceeds.
BoomTown's IDX website and MLS data have no Freshsales equivalent — property data migrates as text fields

BoomTown's IDX integration stores MLS listing IDs, property types, and listing status as structured data tied to the contact or deal. Freshsales has no native property-listing object. FlitStack migrates these as custom text fields on the Contact or Deal record — the field names and values transfer, but the IDX-driven filtering, automated listing updates, and property search functionality do not. Any BoomTown custom fields referencing MLS numbers, listing agents, or IDX status become static text in Freshsales and require manual update when listings change.
Freshsales API rate limits vary by plan and can extend migration wall-clock time for large datasets

Freshsales enforces per-hour API request limits that scale with the plan: Growth caps at 1,000 requests/hour, Estate at 2,000, and Forest at 5,000. BoomTown migrations with 50,000+ records across contacts, organizations, deals, and activities can generate 3–6x that volume in API calls when accounting for create, read, and update operations. FlitStack paces inserts using exponential backoff when the 429 (Too Many Requests) response is returned, and spreads large record sets across off-peak hours when possible. For accounts with over 200,000 records, migration wall-clock time may extend to 5–8 days even with pacing applied.

Migration approach

Six steps for a successful BoomTown to Freshsales data migration

Export BoomTown data and audit schema

FlitStack connects to BoomTown using broker/admin API credentials and exports all Leads, Contacts, Organizations, Deals, Activities, Tags, and custom field definitions. We produce a schema audit that lists every BoomTown object and property, flags missing email addresses on contacts, counts custom fields per module, and identifies owner records without email addresses. This audit is shared with your team before any data moves — it is the gating artifact that determines the migration scope and any pre-migration cleanup required in BoomTown.
Pre-create Freshsales schema and resolve owner mappings

Before data insertion begins, FlitStack creates all required custom fields in Freshsales via the API using the field names and types identified in the BoomTown audit. Owner email lists from BoomTown are matched against Freshsales users; unmatched owners are assigned to a designated fallback user so no record lands without an owner. Tags are pre-created in Freshsales. If multiple BoomTown pipelines exist, Freshsales pipelines are created (requires Pro or Enterprise plan).
Run sample migration with field-level diff

A representative slice of 100–500 records — covering Leads, Contacts, Organizations, Deals, and Activities — is migrated first and a field-level diff report is generated. You review the diff to verify lifecycle stage mapping, pipeline assignment, owner resolution, and custom field values before the full run commits. The sample run also surfaces any Freshsales validation errors (e.g., malformed email, pick-list value mismatch) so they can be corrected in the source or resolved through value mapping before the bulk run.
Execute full migration with delta-pickup window

The full dataset is inserted into Freshsales using the field mapping confirmed during the sample step. Freshsales API rate limits are respected through request pacing. After the initial bulk run completes, a delta-pickup window of 24–48 hours captures any BoomTown records created or modified during the cutover period. All operations are logged to an audit trail. If reconciliation identifies missing or misaligned records, one-click rollback reverts the Freshsales instance to its pre-migration state for a clean retry.
Deliver drip campaign reference export and post-migration verification

After migration, FlitStack delivers a structured JSON export of all BoomTown Smart-Drip campaign definitions — including trigger conditions, day offsets, email template content, and recipient filter criteria — so your Freshsales admin can rebuild them as Sales Sequences or Workflows. We run a post-migration verification that checks record counts per object, owner assignment rates, and custom field coverage, and we surface any records that failed validation for manual review.

Platform deep dives

Context on both ends of the pair

BoomTown

Source

Strengths

Integrated lead generation with managed PPC reduces reliance on external lead vendors.
Behavioral lead scoring prioritizes agent follow-up without manual intervention.
Bundled IDX websites with MLS integration accelerate agent online presence.
Team dashboards provide brokerage-level performance visibility across agents.

Weaknesses

12-month contract and bundled pricing create high switching costs once customized.
Public pricing is unavailable, requiring third-party estimates for budget planning.
Workflow automations are not accessible via API for programmatic migration.
Perceived feature stagnation has emerged as a consistent complaint in recent reviews.

Freshsales

Destination

Strengths

Generous free tier for small teams with core CRM functionality without per-seat costs.
All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
Freddy AI contact scoring and deal predictions available on Pro tier.
Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

Reports lack depth compared to competitors like HubSpot, with limited customization options.
Integration setup is poorly documented with no clear guides for connecting third-party tools.
AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
Bot sessions limited to 500 one-time allocation with no monthly refresh.

	BoomTown Source	Freshsales Destination
Strengths	Integrated lead generation with managed PPC reduces reliance on external lead vendors. Behavioral lead scoring prioritizes agent follow-up without manual intervention. Bundled IDX websites with MLS integration accelerate agent online presence. Team dashboards provide brokerage-level performance visibility across agents.	Generous free tier for small teams with core CRM functionality without per-seat costs. All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency. Freddy AI contact scoring and deal predictions available on Pro tier. Multiple pipeline views with Kanban and list options across all plans.
Weaknesses	12-month contract and bundled pricing create high switching costs once customized. Public pricing is unavailable, requiring third-party estimates for budget planning. Workflow automations are not accessible via API for programmatic migration. Perceived feature stagnation has emerged as a consistent complaint in recent reviews.	Reports lack depth compared to competitors like HubSpot, with limited customization options. Integration setup is poorly documented with no clear guides for connecting third-party tools. AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI. Bot sessions limited to 500 one-time allocation with no monthly refresh.

POPULAR PLATFORMS

POPULAR MIGRATIONS

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POPULAR MIGRATIONS

Migrate from BoomTown to Freshsales

What this migration involves

Field-level fidelity

Schema-aware mapping

Relationships preserved

Full activity history

Attachments & notes

Two sides of the same decision

BoomTown

Freshsales

How BoomTown objects map to Freshsales

What specifically takes care here

Six steps for a successful BoomTown to Freshsales data migration

Context on both ends of the pair

How hard is this migration?

Estimate your BoomTown to Freshsales migration cost

What are you migrating?

Frequently asked questions about BoomTown to Freshsales data migrations

Can't find your answer?

Related migrations to explore

Move from BoomTown.
Land in Freshsales, intact.

Migrate from BoomTown to Freshsales

What this migration involves

Field-level fidelity

Schema-aware mapping

Relationships preserved

Full activity history

Attachments & notes

Two sides of the same decision

BoomTown

Freshsales

How BoomTown objects map to Freshsales

What specifically takes care here

Six steps for a successful BoomTown to Freshsales data migration

Context on both ends of the pair

How hard is this migration?

Estimate your BoomTown to Freshsales migration cost

Frequently asked questions about BoomTown to Freshsales data migrations

Can't find your answer?

How long does a BoomTown to Freshsales migration take?

Will my BoomTown Smart-Drip campaigns migrate to Freshsales?

What happens to BoomTown lifecycle stage and contact status in Freshsales?

Can I migrate BoomTown custom fields to Freshsales?

What happens to BoomTown deal pipelines and stage history in Freshsales?

Does the migration affect my BoomTown account during cutover?

How does FlitStack handle BoomTown owner IDs in Freshsales?

What happens to BoomTown file attachments and documents in Freshsales?

Related migrations to explore

Move from BoomTown. Land in Freshsales, intact.

Move from BoomTown.
Land in Freshsales, intact.