CRM migration
Field-level mapping, validation, and rollback between Simpleview CRM and Odoo CRM. We move data and schema; workflows are rebuilt natively in Odoo CRM.
Simpleview CRM
Source
Odoo CRM
Destination
Compatibility
8 of 13
objects map 1:1 between Simpleview CRM and Odoo CRM.
Complexity
BStandard
Timeline
4-8 weeks
Overview
Migrating from Simpleview CRM to Odoo CRM means leaving a vertically-specialized DMO platform for a horizontal ERP ecosystem that requires deliberate reconstruction of destination-marketing-specific concepts. Simpleview organizes data around Member Accounts, Listings, Coupons, and Events with DMO-specific pipeline stages for meetings, sports, travel trade, and group business. Odoo CRM models opportunities as CRM Leads with a single default pipeline. We configure custom stage values on the CRM Lead object to replicate the DMO pipeline, resolve multi-select amenity vocabularies to Odoo tags or product categories, and sequence member account creation before listing imports so that cross-references are satisfied at load time. We do not migrate Workflows, Sequences, the Extranet portal, native Cvent or Momentus Elite integrations, or the Simpleview CMS listing sync. These are documented in a separate integration-rebuild inventory for the customer's admin team to address post-migration.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Simpleview CRM object lands in Odoo CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Simpleview CRM
Member Accounts
Odoo CRM
Contact / Company
1:1Member Accounts are the primary organizational record in Simpleview CRM and map to Odoo Contact (with is_company=True for organizational accounts) or Company records. Standard fields including name, address, contact information, and status map directly. Custom_Account fields transfer to custom contact fields on the Odoo res.partner model, with FieldCategory resolved per client during the audit phase. The AcctID from Simpleview is preserved as an external reference field for reconciliation. We create Contacts before any related Listings or Event registrations so that cross-references are satisfied at load time.
Simpleview CRM
Listings
Odoo CRM
Product
1:1Simpleview Listings represent partner entries in the member directory and map to Odoo Product records. The ListingID becomes an external reference field. Listing name maps to Product name; category assignments map to Odoo product categories or tags. Amenity_MS multi-select data requires vocabulary extraction, deduplication, and mapping to Odoo tags or product attributes before import. If a Listing is tied to a specific Member Account (AcctID), we resolve the Odoo Contact reference at migration time using the AcctID-to-contact mapping built during the Member Accounts phase.
Simpleview CRM
Coupons
Odoo CRM
Coupon (Custom Object or Product with Pricing)
lossyCoupons link to both ListingID and AcctID with date ranges (RedeemStart, RedeemEnd, PostStart, PostEnd) and category metadata. The OfferText body may contain HTML. We migrate coupon records as custom Odoo records using the crm.lead model with custom fields for coupon metadata, or as Product variants with specific pricelists depending on the customer's use case. HTML content in OfferText is stripped to plain text for the description field. The redemption date window maps to custom date fields in the Odoo record.
Simpleview CRM
Opportunities
Odoo CRM
CRM Lead (custom stages)
lossySimpleview CRM pipelines cover meetings, sports, travel trade, and group business with DMO-specific stage definitions. Odoo CRM uses a single pipeline with default stages (New, Qualified, Proposal, Negotiation, Won, Lost). We configure custom stage values on the CRM Lead model to match the customer's existing Simpleview pipeline, preserving stage probabilities and order as custom stage fields. Stage mapping is collected during discovery. The Opportunity AcctID maps to the CRM Lead partner_id contact reference at migration time.
Simpleview CRM
Events
Odoo CRM
CRM Lead (custom fields)
1:1Simpleview Events are first-class objects with attendee registrations and integrations to Cvent, Eventbooking, and Meetingmax. We migrate event records as Odoo CRM Leads with custom fields capturing event_name, event_date, venue, and attendee_count sourced from the Simpleview event object. Attendee registrations (member-to-event linkages) map as separate CRM Lead records linked to the primary event record via a custom event_registration_id field, or as CRM Lead Line items if the customer uses Odoo's crm.lead.product mechanism. Native Cvent and Meetingmax integrations are not migratable and are documented in the integration-rebuild inventory.
Simpleview CRM
Event Registrations
Odoo CRM
CRM Lead (secondary records)
1:1Attendee records linked to Events carry the member's AcctID and event-specific registration metadata (registration date, session selections, dietary preferences). We create secondary CRM Lead records for each attendee registration, linking to the parent event CRM Lead via a custom lookup field. Member AcctID resolves to the migrated Odoo Contact. Registration metadata maps to custom fields on the attendee Lead record.
Simpleview CRM
Custom_Account Fields
Odoo CRM
Custom Fields on res.partner
lossyNon-multi-select custom fields defined on Member Accounts carry a FieldCategory of Custom_Account and have no standardized schema across clients. We extract the full field definition during the audit phase, including field type, picklist values, and conditional visibility rules, then pre-create equivalent custom fields in Odoo developer mode before migration. Custom_Account_MS multi-select fields map to Odoo many2many_tags or custom selection fields depending on value cardinality. Every custom field is resolved individually against the destination schema during mapping.
Simpleview CRM
Amenity_MS
Odoo CRM
Product Tags / Product Attributes
lossyAmenities on Listings use a client-defined vocabulary and are multi-select (Amenity_MS). The available amenity vocabulary is unique per Simpleview organization and may not align with Odoo's default product category taxonomy. We extract the full Simpleview vocabulary, deduplicate it, and map each value to the nearest Odoo product tag (product.tag) or product.attribute.value. Any amenity values that cannot be mapped are flagged in a reconciliation report for manual review before the final import. HTML-encoded amenity labels are decoded during the transform phase.
Simpleview CRM
Attachments / Documents
Odoo CRM
IrAttachment (linked to res.partner)
1:1Simpleview DAM handles digital assets stored against Member Accounts or Events. We extract file references from the Simpleview API and, where API access permits, download and re-upload binary assets to the Odoo ir_attachment table linked to the migrated res.partner or crm.lead record. If the Simpleview API does not expose binary attachment downloads, we migrate file reference URLs as external URL fields on the Odoo record and flag the attachment for manual re-upload post-migration.
Simpleview CRM
Partner Portal Data (Extranet)
Odoo CRM
Contact / Enrollment Records
1:1The Simpleview Extranet stores partner-submitted enrollment forms, co-op campaign signups, and online payment records. These are action records with Simpleview-specific form logic and co-op campaign workflow state that do not have direct Odoo equivalents. We migrate the underlying account and listing data (which is the factual substrate of the portal records) and flag co-op campaign and enrollment action records as manual-reentry candidates in the migration report. Partner contact credentials do not transfer to Odoo Portal access, which requires separate user provisioning.
Simpleview CRM
Owner
Odoo CRM
User
1:1Simpleview CRM Owner records map to Odoo res.users. We resolve owners by matching the Simpleview owner email against the Odoo destination User table. Any Simpleview Owner without a matching Odoo User is held in a reconciliation queue for the customer's admin to provision before record import resumes. Active versus inactive status on the Simpleview Owner carries into a custom field owner_active__c on the Odoo User record for reference.
Simpleview CRM
DMO Pipeline Stages
Odoo CRM
CRM Lead Stage (custom)
lossySimpleview DMO pipelines define stages specific to the customer's tourism sales process: meetings, sports, travel trade, and group business. Each pipeline has its own stage sequence with probabilities. We configure Odoo CRM Lead stage values to match the customer's existing stage definitions, preserving stage order, probability percentages, and the pipeline association in a custom field source_pipeline__c on each Lead. Stage mapping is collected during discovery and applied as an Odoo stage configuration before the production migration runs.
Simpleview CRM
Timestamp History
Odoo CRM
Mail.message / Track Changes
1:1Simpleview CRM records carry create_date, modify_date, and often last_modified_by timestamps that reflect the full history of record changes. We map these to Odoo's mail.message records on the relevant res.partner or crm.lead model, using mail.message with model, res_id, and date fields to preserve the original timestamp. If the customer requires a full audit trail including the modifying user, we capture modify_date in a custom field last_modified_date__c on each record.
| Simpleview CRM | Odoo CRM | Compatibility | |
|---|---|---|---|
| Member Accounts | Contact / Company1:1 | Fully supported | |
| Listings | Product1:1 | Fully supported | |
| Coupons | Coupon (Custom Object or Product with Pricing)lossy | Mapping required | |
| Opportunities | CRM Lead (custom stages)lossy | Mapping required | |
| Events | CRM Lead (custom fields)1:1 | Fully supported | |
| Event Registrations | CRM Lead (secondary records)1:1 | Fully supported | |
| Custom_Account Fields | Custom Fields on res.partnerlossy | Fully supported | |
| Amenity_MS | Product Tags / Product Attributeslossy | Fully supported | |
| Attachments / Documents | IrAttachment (linked to res.partner)1:1 | Mapping required | |
| Partner Portal Data (Extranet) | Contact / Enrollment Records1:1 | Fully supported | |
| Owner | User1:1 | Fully supported | |
| DMO Pipeline Stages | CRM Lead Stage (custom)lossy | Fully supported | |
| Timestamp History | Mail.message / Track Changes1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Simpleview CRM gotchas
Granicus acquisition introduces data residency and contract uncertainty
SOAP and XML (NVP) API requires client-specific credentials
Custom fields have no standardized schema across clients
Multi-select amenity arrays require vocabulary mapping
Odoo CRM gotchas
Odoo.sh version gating blocks assisted migrations from trial
Enterprise modules fail to install on Community after database restore
Custom module view inheritance breaks between Odoo major versions
Custom fields risk losing their application context on Community
API access for Community is gated behind the Custom Plan
Pair-specific challenges
Migration approach
Discovery and credential handoff
We audit the Simpleview CRM organization across all custom field definitions, amenity vocabulary, pipeline stage definitions, multi-tenant structure, and integration points (Cvent, Momentus Elite, Simpleview CMS). We also collect the client's Odoo instance URL, edition, and user count. The critical path item is obtaining Simpleview API credentials through the client's project manager since the SOAP or XML-NVP API is not publicly self-serve. We also recommend the client obtain a full data export before contract renegotiation under the Granicus acquisition context. The discovery output is a written migration scope document with the complete custom field catalog, amenity vocabulary list, and Odoo schema design.
Odoo schema design and stage configuration
We design the destination Odoo CRM schema based on the Simpleview custom field catalog. Custom fields are pre-created in Odoo developer mode on the res.partner and crm.lead models. DMO pipeline stages are configured as custom crm.lead stage values with probability percentages matching the Simpleview stage definitions. Amenity vocabulary is pre-loaded as Odoo product tags or product attributes. If the client requires separate pipelines per business line (meetings, sports, travel trade), we scope this as a separate custom development item. The schema is validated in an Odoo sandbox environment before production configuration begins.
Sandbox migration and reconciliation
We run a full migration into the client's Odoo sandbox environment using representative data volume. The customer's DMO operations lead reconciles record counts (Member Accounts in, Contacts in, Listings in, Products in, Opportunities in, Events in), spot-checks 25-50 records against the Simpleview source, and validates that DMO pipeline stages, amenity tags, and custom field values appear correctly in Odoo. Any mapping corrections are applied here. This step is critical because Simpleview's per-client custom field schema means mapping corrections discovered in production would require re-import of affected record batches.
Data extraction from Simpleview SOAP or XML-NVP API
With credentials obtained through the client's project manager, we extract data from the Simpleview API in dependency order: Member Accounts first (since Listings and Event Registrations reference AcctID), then Listings, Opportunities, Events, Attachments, and custom field payloads. The Simpleview API does not expose bulk export functionality; we paginate through API responses using the per-client endpoint, handle XML parse errors from malformed NVP responses, and chunk large record sets for downstream processing. Any API rate-limit responses from the Simpleview endpoint are handled with exponential backoff.
Production migration in record dependency order
We run the production migration in strict dependency order: res.partner and res.company (from Member Accounts), product.product and product.tag (from Listings with amenity vocabulary), crm.lead stages (pre-configured), crm.lead records (from Opportunities and Events), and ir_attachment records (from Simpleview DAM where binary access is available). Custom field data is loaded as custom field values on the mapped res.partner or crm.lead records. Any unmapped amenity values are flagged in a reconciliation report for manual review before the final import batch is committed.
Cutover and integration rebuild handoff
We freeze Simpleview write access during the cutover window, run a final delta migration of any records modified during the migration period, and enable Odoo CRM as the system of record. We deliver the integration-rebuild inventory documenting Cvent, Momentus Elite, and Simpleview CMS connections that require manual reconstruction. We provide a co-op campaign and enrollment record report identifying Extranet action records that require manual re-entry. We support a one-week hypercare window where we resolve any reconciliation issues raised by the customer's team. We do not rebuild Simpleview Workflows or Extranet portal logic as Odoo automation as standard scope; these are separate engagements.
Platform deep dives
Simpleview CRM
Source
Strengths
Weaknesses
Odoo CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. All 8 core objects map 1:1 between Simpleview CRM and Odoo CRM.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Simpleview CRM and Odoo CRM.
Object compatibility
All 8 core objects map 1:1 between Simpleview CRM and Odoo CRM.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Simpleview CRM: Not publicly documented in available API materials.
Data volume sensitivity
Simpleview CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
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