Migrate your Simpleview CRM data
Vertical CRM built exclusively for Destination Marketing Organizations — manages member relationships, group sales pipelines, event servicing, and leisure traveler data in a single multi-tenant platform.
In its favor
Why people choose Simpleview CRM
The signal that keeps Simpleview CRM on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
Industry-built CRM for DMOs means pre-configured data structures for member relationships, convention pipelines, and partner portals without starting from a blank org.
Deep CMS integration with Simpleview CMS provides native sync for member listings, event calendars, and offers — eliminating manual content duplication across systems.
Partner-facing Extranet portal gives members self-service access to reports, co-op campaigns, and enrollment workflows out of the box.
Multi-department portal capability lets each team (sales, marketing, events) work in isolated views of the same underlying data.
GDPR, CASL, and CCPA compliance is handled at the platform level, reducing legal overhead for international DMOs.
Acquisition by Granicus (September 2024) introduces uncertainty about roadmap direction, pricing changes, and integration continuity for existing customers.
Complex custom field configuration — adding new fields or building formulas requires backend access and technical familiarity that generalist staff lack.
Locked ecosystem: migrating away from Simpleview means losing native Cvent, Momentus Elite, and Simpleview CMS synchronization without rebuilding those integrations manually.
Pricing is opaque and negotiated per-contract, making it difficult to benchmark cost efficiency against horizontal CRMs during renewal conversations.
Reasons to switch
Why people leave Simpleview CRM
The recurring reasons buyers give for replacing Simpleview CRM. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Simpleview CRM fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Simpleview CRM pricing overview
Simpleview CRM does not publish pricing publicly. Contracts are negotiated per organization through a sales process, with rates varying by destination size, module count, and user seat count. Annual contracts are standard.
Simpleview CRM (single offering)
Tier 1 of 1
Custom (sales-led, contract negotiation)
What's included
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Book a free 30 minute consultationPricing is informational. FlitStack AI does not bill on Simpleview CRM's schedule — see our quote-based pricing →
What gets migrated
Simpleview CRM object support
Object-by-object support for Simpleview CRM migrations. Per-pair details surface during scoping.
Member Accounts
Fully supportedMember Accounts are the primary organizational object in Simpleview CRM, analogous to Companies or Accounts in horizontal CRMs. Standard fields (name, address, contact info) map cleanly. Custom fields scoped under Custom_Account and Custom_Account_MS vary per client and require field-level mapping during migration.
Listings
Fully supportedListings represent partner/member entries in the directory and are tied to Member Accounts via AcctID. The Listings API exposes amenity data, category assignments, and multi-select amenity fields. We preserve the Account-to-Listing relationship by matching on ListingID and AcctID during import.
Coupons
Mapping requiredCoupons link to both a ListingID and an AcctID, with date ranges (RedeemStart, RedeemEnd, PostStart, PostEnd) and category metadata. The coupon body text (OfferText) may contain HTML. We extract and remap coupon-to-listing associations, flagging any with expired date ranges that should be archived rather than active.
Events
Fully supportedEvents are first-class objects in Simpleview CRM, with integrations to Cvent, Eventbooking, and Meetingmax. Event registrations link to Members. We preserve event-to-attendee associations by sequencing member records before event records during migration.
Opportunities
Mapping requiredSimpleview CRM pipelines cover meetings, sports, travel trade, and group business. Pipeline stages are DMO-specific and vary by org. We collect the customer's current pipeline stage definitions during scoping and map them to the destination's pipeline, flagging any stages that have no equivalent.
Custom Fields (Custom_Account)
Mapping requiredNon-multi-select custom fields defined on Member Accounts carry a FieldCategory of 'Custom_Account'. These fields have no standardized schema — each client's set is unique. We extract the field definitions, compare against the destination's custom field model, and flag any that have no direct equivalent for manual review.
Amenities
Mapping requiredAmenities are multi-select attributes on Listings (Amenity_MS) or single-select (Amenity). The available amenity vocabulary is client-defined. We map amenity values to the destination's tag or category system, collapsing multi-select amenity arrays into comma-delimited or multi-picklist fields as the target supports.
Attachments / Documents
Mapping requiredSimpleview DAM handles digital assets, and documents may be stored against Member Accounts or Events. We extract file references and, where API access permits, download and re-upload assets to the destination, preserving the account association via naming convention or linked records.
Partner Portal Data
Mapping requiredThe Extranet stores partner-submitted enrollment, co-op campaign signups, and online payments. These are action records rather than static records — we migrate the underlying account and listing data the portal references, but portal-specific session and permission data does not carry over.
| Object | Support | Notes |
|---|---|---|
| Member Accounts | Fully supported | Member Accounts are the primary organizational object in Simpleview CRM, analogous to Companies or Accounts in horizontal CRMs. Standard fields (name, address, contact info) map cleanly. Custom fields scoped under Custom_Account and Custom_Account_MS vary per client and require field-level mapping during migration. |
| Listings | Fully supported | Listings represent partner/member entries in the directory and are tied to Member Accounts via AcctID. The Listings API exposes amenity data, category assignments, and multi-select amenity fields. We preserve the Account-to-Listing relationship by matching on ListingID and AcctID during import. |
| Coupons | Mapping required | Coupons link to both a ListingID and an AcctID, with date ranges (RedeemStart, RedeemEnd, PostStart, PostEnd) and category metadata. The coupon body text (OfferText) may contain HTML. We extract and remap coupon-to-listing associations, flagging any with expired date ranges that should be archived rather than active. |
| Events | Fully supported | Events are first-class objects in Simpleview CRM, with integrations to Cvent, Eventbooking, and Meetingmax. Event registrations link to Members. We preserve event-to-attendee associations by sequencing member records before event records during migration. |
| Opportunities | Mapping required | Simpleview CRM pipelines cover meetings, sports, travel trade, and group business. Pipeline stages are DMO-specific and vary by org. We collect the customer's current pipeline stage definitions during scoping and map them to the destination's pipeline, flagging any stages that have no equivalent. |
| Custom Fields (Custom_Account) | Mapping required | Non-multi-select custom fields defined on Member Accounts carry a FieldCategory of 'Custom_Account'. These fields have no standardized schema — each client's set is unique. We extract the field definitions, compare against the destination's custom field model, and flag any that have no direct equivalent for manual review. |
| Amenities | Mapping required | Amenities are multi-select attributes on Listings (Amenity_MS) or single-select (Amenity). The available amenity vocabulary is client-defined. We map amenity values to the destination's tag or category system, collapsing multi-select amenity arrays into comma-delimited or multi-picklist fields as the target supports. |
| Attachments / Documents | Mapping required | Simpleview DAM handles digital assets, and documents may be stored against Member Accounts or Events. We extract file references and, where API access permits, download and re-upload assets to the destination, preserving the account association via naming convention or linked records. |
| Partner Portal Data | Mapping required | The Extranet stores partner-submitted enrollment, co-op campaign signups, and online payments. These are action records rather than static records — we migrate the underlying account and listing data the portal references, but portal-specific session and permission data does not carry over. |
Gotchas
What to watch for in Simpleview CRM migrations
Issues we've hit on past Simpleview CRM migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
Granicus acquisition introduces data residency and contract uncertainty
SOAP and XML (NVP) API requires client-specific credentials
Custom fields have no standardized schema across clients
Multi-select amenity arrays require vocabulary mapping
| Severity | Issue |
|---|---|
| High | Granicus acquisition introduces data residency and contract uncertainty |
| High | SOAP and XML (NVP) API requires client-specific credentials |
| Medium | Custom fields have no standardized schema across clients |
| Medium | Multi-select amenity arrays require vocabulary mapping |
Leaving Simpleview CRM?
Where Simpleview CRM customers move next
12 destinations Simpleview CRM can migrate to.
How a Simpleview CRM migration works
Four steps, Simpleview CRM-specific
Connect
Client-specific credentials assigned by a Simpleview project manager (API login and password per client base URL) into Simpleview CRM. Scopes limited to read-only on the data we move.
Map
We translate Simpleview CRM-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Simpleview CRM quirks before production.
Migrate
Full migration with Simpleview CRM rate-limit handling. Rollback available throughout.
FAQ
Simpleview CRM migration FAQ
Answers to the questions buyers ask most during Simpleview CRM migration scoping. Not seeing yours? Book a call.
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