Migrate from MarketSharp to Mailchimp

MarketSharp leads and contacts map directly to Mailchimp subscribers by email address. When a MarketSharp contact has the same email as an existing Mailchimp subscriber, we update the existing record using the most-recently-modified MarketSharp field values. Unsubscribe status in Mailchimp is preserved to avoid re-subscribe violations.

Mailchimp has no account or company object. MarketSharp company names migrate as a plain-text merge field (COMPANY) on the subscriber record. If multiple MarketSharp contacts share one company, each Mailchimp subscriber receives the same company-name value independently — there is no relational link between subscribers in Mailchimp.

MarketSharp applies tags to leads and contacts to categorize prospects by source, trade type, or project category. We map each MarketSharp tag to a Mailchimp tag of the same name. Mailchimp applies tags at the subscriber level, so a subscriber can carry multiple tags exactly as in MarketSharp. Tags with more than 30 characters are truncated to Mailchimp's tag-length limit.

MarketSharp tracks lead status (New, Contacted, Qualified, etc.) as a pick-list field. Mailchimp has no native lead-status concept. We map each MarketSharp status value to a Mailchimp tag (e.g., status-Contacted) so you can recreate segments in Mailchimp that filter by original lead status without requiring a custom merge field.

MarketSharp stores primary and secondary phone numbers on contacts. Mailchimp's PHONE merge field accepts US and international formats. We map MarketSharp's primary phone to PHONE; secondary phone maps to a custom merge field (PHONE2) that we create in your Mailchimp audience before migration.

MarketSharp address components (street, city, state, zip, country) map to Mailchimp's ADDRESS merge field group (ADDR1, CITY, STATE, ZIP, COUNTRY). Mailchimp's address merge field renders as a formatted block in campaigns — this preserves location data for geographic segmentation and personalization.

MarketSharp stores job records with job type, scope, pricing, and scheduling data tied to a contact. Mailchimp has no job, project, or service-record object. We cannot migrate job data to Mailchimp — it must be archived separately or moved to a project-management tool if needed. We export job records as a JSON file for your records.

MarketSharp tracks appointments with date, time, salesperson, and location. Mailchimp is an email platform with no calendar or scheduling capability. Appointment records cannot migrate. We export appointment history as a CSV for reference but do not create Mailchimp records from them.

MarketSharp allows custom fields on leads (e.g., Trade Type, Lead Source Detail, Project Size Estimate). We map text, number, and date custom fields to Mailchimp merge fields created in your audience before migration. Fields exceeding 255 characters are either truncated or migrated as subscriber notes. Multi-select pick-list fields become comma-separated text in Mailchimp.

MarketSharp contacts flagged as do-not-email or bounced are imported with their correct Mailchimp status. Those with do-not-email flags land as unsubscribed in your Mailchimp suppression list, and bounced email records become cleaned. We cross-check against your existing suppression list to prevent reactivating previously suppressed addresses, protecting your sender reputation and ensuring CAN-SPAM compliance throughout the migration.