CRM migration
Field-level mapping, validation, and rollback between MarketSharp and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.
MarketSharp
Source
Twenty CRM
Destination
Compatibility
10 of 10
objects map 1:1 between MarketSharp and Twenty CRM.
Complexity
BStandard
Timeline
48–72 hours
Overview
MarketSharp organizes its CRM around home improvement workflows — leads, appointments, projects, and estimates tailored for remodelers and contractors. Twenty CRM uses a general-purpose schema built around People, Companies, Opportunities, Tasks, and Notes, with full custom object support through its Metadata API. The migration maps MarketSharp's leads and customers into Twenty's People object, companies into Twenty's Companies object, and opportunities into Twenty's Opportunities object. We handle the import sequence constraint that Twenty enforces — Companies must exist before People, and People before Opportunities — by sequencing the migration and resolving foreign keys (companyId on People, personId on Opportunities) before loading dependent objects. Activity history, custom fields, and file attachments migrate where the source API exposes them; workflows, automations, and sequence templates require manual rebuild in Twenty's workflow builder. Owner resolution happens by email match against Twenty workspace members invited before migration. The result is a clean, relational CRM in Twenty with your historical data intact and ready for use.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a MarketSharp object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
MarketSharp
Lead
Twenty CRM
People
1:1MarketSharp leads map to Twenty's People object. Every lead field — name, email, phone, address — translates directly. Original create date and last-modified date migrate as custom datetime fields since Twenty's CreatedAt reflects migration time, not source creation time. Owner resolves by email match against invited Twenty workspace members.
MarketSharp
Customer
Twenty CRM
People
1:1MarketSharp customers with closedWon status map to Twenty People with a customer status indicator. Historical deal history attaches via the People-Opportunity relation. The customer flag from MarketSharp migrates as a custom select field on the People record for segmentation clarity in Twenty.
MarketSharp
Company
Twenty CRM
Companies
1:1MarketSharp company records map to Twenty's Companies object. Company name, domain, industry, employee count, and annual revenue migrate as direct field mappings. Parent-child company hierarchies in MarketSharp translate to Twenty's Parent Company relation using the Companies.id foreign key. Multi-company associations per contact collapse to a primary company link.
MarketSharp
Opportunity
Twenty CRM
Opportunities
1:1MarketSharp opportunities map to Twenty's Opportunities object. Each opportunity links to a Companies record (via companyId) and optionally to People records (via personId for primary contact). Opportunity amount, stage name, expected close date, and owner all map to the corresponding Twenty fields. The opportunity stage name migrates as a custom select or maps to Twenty's built-in stage options.
MarketSharp
Appointment
Twenty CRM
Tasks
1:1MarketSharp appointments — meetings, site visits, estimate presentations — migrate as Twenty Tasks. Each task inherits the linked People or Companies record, the assigned owner, and the scheduled datetime. Task type (call, meeting, site visit) maps to a custom select field on the Task. Completed status and completion notes migrate in the Task body field.
MarketSharp
Custom Lead Field
Twenty CRM
Custom Field on People/Companies/Opportunities
1:1MarketSharp custom lead fields (remodeler type, trade specialty, project source) require corresponding Twenty custom fields created before import. We generate a field creation plan with field names, types, and pick-list options so Twenty's schema is ready before data lands. Fields must exist before the CSV import can populate them per Twenty's import constraint.
MarketSharp
Project/Job Record
Twenty CRM
Opportunities
1:1MarketSharp project or job records tied to closed opportunities migrate as Opportunities with a project status flag. Project-specific fields like job address, crew assignment, and contract amount map to Opportunity fields and custom fields on the Opportunities object. Historical project data preserves original close dates for reporting continuity.
MarketSharp
Attachment/File
Twenty CRM
Notes with attachments
1:1MarketSharp file attachments on leads, customers, or opportunities re-upload to Twenty and attach to the corresponding People, Companies, or Opportunities record. File size and format are preserved. Inline images in notes download and rehost where the source exposes them. File associations link via Twenty's attachment model on the record.
MarketSharp
User/Owner
Twenty CRM
WorkspaceMember
1:1MarketSharp users and owners resolve to Twenty Workspace Members by email match. Unmatched owners flag before migration — your team invites them to Twenty or assigns records to a fallback member. The ownerId on each record populates from the resolved WorkspaceMember.id after the members list is confirmed.
MarketSharp
Activity/Call Log
Twenty CRM
Tasks
1:1MarketSharp call logs and activity records migrate as Twenty Tasks with Type set to Call. Each task links to the parent People record, preserves the original timestamp, and surfaces the owner who logged the activity. Subject and body populate from MarketSharp's activity description field.
| MarketSharp | Twenty CRM | Compatibility | |
|---|---|---|---|
| Lead | People1:1 | Fully supported | |
| Customer | People1:1 | Fully supported | |
| Company | Companies1:1 | Fully supported | |
| Opportunity | Opportunities1:1 | Fully supported | |
| Appointment | Tasks1:1 | Fully supported | |
| Custom Lead Field | Custom Field on People/Companies/Opportunities1:1 | Fully supported | |
| Project/Job Record | Opportunities1:1 | Fully supported | |
| Attachment/File | Notes with attachments1:1 | Fully supported | |
| User/Owner | WorkspaceMember1:1 | Fully supported | |
| Activity/Call Log | Tasks1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
MarketSharp gotchas
Custom Lead Fields vary per installation
Reporting export requires manual trial-and-error
Webhook functionality is limited and not self-serve
Division-segmented data requires multi-pass export
Twenty CRM gotchas
Import order is enforced and critical
Export limited to 20,000 records and visible columns only
Soft-deleted records count toward uniqueness and trigger restores
API rate limits cap at 200 req/min on Organization tier
No native email sequences — follow-up cadences require external tools
Pair-specific challenges
Migration approach
Audit MarketSharp data export and Twenty workspace setup
We export MarketSharp data via its REST API endpoints, capturing leads, customers, companies, opportunities, appointments, call logs, and any custom lead fields configured in Settings > Custom Lead Fields. In parallel, we deliver a Twenty workspace setup plan: custom fields to create in Settings > Data Model, workspace members to invite, and import order to follow. Your team completes the Twenty configuration before we begin migration validation.
Resolve owners and workspace members by email
MarketSharp owner and user records resolve to Twenty Workspace Members by email match. We generate a match report showing resolved and unresolved owners. Unresolved owners require either an invitation to join the Twenty workspace or assignment to a fallback member. No record migrates without a confirmed Twenty owner — this prevents orphaned records in the target system. The fallback member is designated by your team before migration begins, ensuring every record has an accountable owner from day one in Twenty.
Migrate Companies first, then People, then Opportunities
Following Twenty's import order constraint, we load Companies records first with their parent-child hierarchies. Next, People records with resolved companyId foreign keys. Finally, Opportunities records with resolved companyId and personId links. Each batch runs against a staging environment first to catch mapping errors before the production import sequence begins. Custom fields are referenced by name and must exist in Twenty before each batch runs.
Run sample migration with field-level diff
A representative slice of 100–500 records — spanning leads, customers, companies, opportunities, and activities — migrates first. We generate a field-level diff comparing source values against Twenty values so you can verify that custom field mapping, owner resolution, and stage translation match your expectations before the full run commits. Adjustments to field mapping happen at this stage. This pilot validation catches mapping errors early, reducing risk before the full dataset migration begins.
Execute full migration with delta-pickup window
The full dataset migrates to Twenty with a 24–48 hour delta-pickup window capturing any records created or modified in MarketSharp during the cutover. Activity history, call logs, and attachments migrate with original timestamps preserved where the source API exposes them. Audit log records every operation. One-click rollback is available if reconciliation fails — we compare record counts and field totals against the MarketSharp export before declaring the migration complete.
Platform deep dives
MarketSharp
Source
Strengths
Weaknesses
Twenty CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across MarketSharp and Twenty CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
MarketSharp: Not publicly documented.
Data volume sensitivity
MarketSharp doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during MarketSharp to Twenty CRM migration scoping. Not seeing yours? Book a call.
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