CRM migration

Migrate from MarketSharp to Twenty CRM

Field-level mapping, validation, and rollback between MarketSharp and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.

MarketSharp logo

MarketSharp

Source

Twenty CRM

Destination

Twenty CRM logo

Compatibility

100%

10 of 10

objects map 1:1 between MarketSharp and Twenty CRM.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

MarketSharp organizes its CRM around home improvement workflows — leads, appointments, projects, and estimates tailored for remodelers and contractors. Twenty CRM uses a general-purpose schema built around People, Companies, Opportunities, Tasks, and Notes, with full custom object support through its Metadata API. The migration maps MarketSharp's leads and customers into Twenty's People object, companies into Twenty's Companies object, and opportunities into Twenty's Opportunities object. We handle the import sequence constraint that Twenty enforces — Companies must exist before People, and People before Opportunities — by sequencing the migration and resolving foreign keys (companyId on People, personId on Opportunities) before loading dependent objects. Activity history, custom fields, and file attachments migrate where the source API exposes them; workflows, automations, and sequence templates require manual rebuild in Twenty's workflow builder. Owner resolution happens by email match against Twenty workspace members invited before migration. The result is a clean, relational CRM in Twenty with your historical data intact and ready for use.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

MarketSharp logo

MarketSharp

What's pushing teams away

  • Reporting module is widely described as confusing and non-intuitive, requiring trial-and-error to extract basic sales and pipeline reports
  • Steep initial learning curve with no permanent free tier, forcing teams to invest training time before validating fit
  • Sales and marketing misrepresentation reported in reviews, with webhook functionality promised during the sales process but not delivered in practice
  • Support response times are reported as slow, particularly when billing disputes arise after cancellation
  • Interface and overall functionality lag behind modern CRM alternatives, with an outdated look and feel compared to competitors

Choosing

Twenty CRM logo

Twenty CRM

What's pulling them in

  • Top open-source CRM on GitHub with 40.6K stars, giving teams full source code access and infrastructure ownership without per-feature licensing surprises.
  • Free self-hosting under AGPL-3.0 means unlimited users and custom objects for the cost of cloud infrastructure alone, typically $20–100/month.
  • Pricing page explicitly mocks competitors for charging add-on fees for API access, webhooks, and workflows — transparency that resonates with RevOps teams burned by Salesforce.
  • Unlimited custom objects and fields with no price impact, letting teams shape the data model to their business rather than forcing business into rigid schemas.
  • Modern TypeScript/React/PostgreSQL stack means developer-led teams can extend, self-host, or integrate without fighting legacy architecture.

Object mapping

How MarketSharp objects map to Twenty CRM

Each row shows how a MarketSharp object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

MarketSharp

Lead

maps to

Twenty CRM

People

1:1
Fully supported

MarketSharp leads map to Twenty's People object. Every lead field — name, email, phone, address — translates directly. Original create date and last-modified date migrate as custom datetime fields since Twenty's CreatedAt reflects migration time, not source creation time. Owner resolves by email match against invited Twenty workspace members.

MarketSharp

Customer

maps to

Twenty CRM

People

1:1
Fully supported

MarketSharp customers with closedWon status map to Twenty People with a customer status indicator. Historical deal history attaches via the People-Opportunity relation. The customer flag from MarketSharp migrates as a custom select field on the People record for segmentation clarity in Twenty.

MarketSharp

Company

maps to

Twenty CRM

Companies

1:1
Fully supported

MarketSharp company records map to Twenty's Companies object. Company name, domain, industry, employee count, and annual revenue migrate as direct field mappings. Parent-child company hierarchies in MarketSharp translate to Twenty's Parent Company relation using the Companies.id foreign key. Multi-company associations per contact collapse to a primary company link.

MarketSharp

Opportunity

maps to

Twenty CRM

Opportunities

1:1
Fully supported

MarketSharp opportunities map to Twenty's Opportunities object. Each opportunity links to a Companies record (via companyId) and optionally to People records (via personId for primary contact). Opportunity amount, stage name, expected close date, and owner all map to the corresponding Twenty fields. The opportunity stage name migrates as a custom select or maps to Twenty's built-in stage options.

MarketSharp

Appointment

maps to

Twenty CRM

Tasks

1:1
Fully supported

MarketSharp appointments — meetings, site visits, estimate presentations — migrate as Twenty Tasks. Each task inherits the linked People or Companies record, the assigned owner, and the scheduled datetime. Task type (call, meeting, site visit) maps to a custom select field on the Task. Completed status and completion notes migrate in the Task body field.

MarketSharp

Custom Lead Field

maps to

Twenty CRM

Custom Field on People/Companies/Opportunities

1:1
Fully supported

MarketSharp custom lead fields (remodeler type, trade specialty, project source) require corresponding Twenty custom fields created before import. We generate a field creation plan with field names, types, and pick-list options so Twenty's schema is ready before data lands. Fields must exist before the CSV import can populate them per Twenty's import constraint.

MarketSharp

Project/Job Record

maps to

Twenty CRM

Opportunities

1:1
Fully supported

MarketSharp project or job records tied to closed opportunities migrate as Opportunities with a project status flag. Project-specific fields like job address, crew assignment, and contract amount map to Opportunity fields and custom fields on the Opportunities object. Historical project data preserves original close dates for reporting continuity.

MarketSharp

Attachment/File

maps to

Twenty CRM

Notes with attachments

1:1
Fully supported

MarketSharp file attachments on leads, customers, or opportunities re-upload to Twenty and attach to the corresponding People, Companies, or Opportunities record. File size and format are preserved. Inline images in notes download and rehost where the source exposes them. File associations link via Twenty's attachment model on the record.

MarketSharp

User/Owner

maps to

Twenty CRM

WorkspaceMember

1:1
Fully supported

MarketSharp users and owners resolve to Twenty Workspace Members by email match. Unmatched owners flag before migration — your team invites them to Twenty or assigns records to a fallback member. The ownerId on each record populates from the resolved WorkspaceMember.id after the members list is confirmed.

MarketSharp

Activity/Call Log

maps to

Twenty CRM

Tasks

1:1
Fully supported

MarketSharp call logs and activity records migrate as Twenty Tasks with Type set to Call. Each task links to the parent People record, preserves the original timestamp, and surfaces the owner who logged the activity. Subject and body populate from MarketSharp's activity description field.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

MarketSharp logo

MarketSharp gotchas

Medium

Custom Lead Fields vary per installation

Low

Reporting export requires manual trial-and-error

High

Webhook functionality is limited and not self-serve

Medium

Division-segmented data requires multi-pass export

Twenty CRM logo

Twenty CRM gotchas

High

Import order is enforced and critical

High

Export limited to 20,000 records and visible columns only

Medium

Soft-deleted records count toward uniqueness and trigger restores

Medium

API rate limits cap at 200 req/min on Organization tier

Low

No native email sequences — follow-up cadences require external tools

Pair-specific challenges

  • Import sequence constraint requires Companies before People before Opportunities

    Twenty's CSV import enforces referential integrity — you cannot import a People record with a companyId reference until the Companies record exists. This means MarketSharp companies must migrate first, then People with resolved companyId, then Opportunities with resolved companyId and personId. If your MarketSharp data has orphaned contacts (no company association), they land in Twenty People without a company link. We handle the sequencing and foreign-key resolution, but the load order means the migration isn't a single parallel operation.

  • Twenty's standard field set requires custom field creation for MarketSharp industry data

    MarketSharp stores remodeler type, trade specialty, project source, and job address as custom fields. Twenty's People and Opportunities objects ship with standard fields (name, email, phone, company, stage, amount) but expect you to create industry-specific fields in Settings > Data Model before import. The Twenty import UI creates records, not fields — so all custom fields must be provisioned first. We deliver a custom field creation plan as part of the migration package so your Twenty workspace is schema-ready before data moves.

  • Twenty API rate limits cap bulk migration throughput

    Twenty's Cloud tiers impose API rate limits — 100 requests per minute on Starter, 200 on Professional. When migrating large datasets via the API, requests that exceed the limit return 429 errors. We use exponential backoff and batch operations to stay within rate limits, but large migrations under 200k records may extend beyond the initial window. Self-hosted Twenty instances can configure higher limits on your own server — this is a decision point before migration planning.

  • MarketSharp workflows and marketing automation do not migrate

    MarketSharp sequences, drip campaigns, and lead nurturing workflows are platform-native constructs that do not export to a transferable format. Twenty's workflow builder handles automations but lacks a native sequencing engine — a Reddit thread on r/CRM documents users building manual follow-up flows (Call → Wait → Email) with the available triggers. We export your MarketSharp workflow definitions as a rebuild reference for your Twenty admin, but the automation logic must be reconstructed in Twenty's workflow interface.

  • Twenty lacks native project management objects for MarketSharp job records

    MarketSharp treats jobs and projects as a core record type with crew assignment, job address, and contract terms. Twenty models these as Opportunities with custom fields — there is no native project management object in Twenty's standard schema. If you rely on MarketSharp's job scheduling and crew routing features, those require a custom object built in Twenty or integration with a dedicated project management tool. We map job-level data to Opportunity fields but flag the scheduling gap in the migration plan.

Migration approach

Six steps for a successful MarketSharp to Twenty CRM data migration

  1. Audit MarketSharp data export and Twenty workspace setup

    We export MarketSharp data via its REST API endpoints, capturing leads, customers, companies, opportunities, appointments, call logs, and any custom lead fields configured in Settings > Custom Lead Fields. In parallel, we deliver a Twenty workspace setup plan: custom fields to create in Settings > Data Model, workspace members to invite, and import order to follow. Your team completes the Twenty configuration before we begin migration validation.

  2. Resolve owners and workspace members by email

    MarketSharp owner and user records resolve to Twenty Workspace Members by email match. We generate a match report showing resolved and unresolved owners. Unresolved owners require either an invitation to join the Twenty workspace or assignment to a fallback member. No record migrates without a confirmed Twenty owner — this prevents orphaned records in the target system. The fallback member is designated by your team before migration begins, ensuring every record has an accountable owner from day one in Twenty.

  3. Migrate Companies first, then People, then Opportunities

    Following Twenty's import order constraint, we load Companies records first with their parent-child hierarchies. Next, People records with resolved companyId foreign keys. Finally, Opportunities records with resolved companyId and personId links. Each batch runs against a staging environment first to catch mapping errors before the production import sequence begins. Custom fields are referenced by name and must exist in Twenty before each batch runs.

  4. Run sample migration with field-level diff

    A representative slice of 100–500 records — spanning leads, customers, companies, opportunities, and activities — migrates first. We generate a field-level diff comparing source values against Twenty values so you can verify that custom field mapping, owner resolution, and stage translation match your expectations before the full run commits. Adjustments to field mapping happen at this stage. This pilot validation catches mapping errors early, reducing risk before the full dataset migration begins.

  5. Execute full migration with delta-pickup window

    The full dataset migrates to Twenty with a 24–48 hour delta-pickup window capturing any records created or modified in MarketSharp during the cutover. Activity history, call logs, and attachments migrate with original timestamps preserved where the source API exposes them. Audit log records every operation. One-click rollback is available if reconciliation fails — we compare record counts and field totals against the MarketSharp export before declaring the migration complete.

Platform deep dives

Context on both ends of the pair

MarketSharp logo

MarketSharp

Source

Strengths

  • Vertically specialized for home improvement contractors with industry-specific terminology and workflows
  • Appointment and follow-up scheduling with automated email reminders reduces manual sales admin
  • Lead source attribution tracks where every prospect originated for marketing ROI reporting
  • Custom Lead Fields allow installation-specific data capture without code changes
  • Integrated job management ties sales leads directly to operational project records

Weaknesses

  • Reporting module is widely cited as non-intuitive and difficult to use without significant trial-and-error
  • Steep learning curve compared to general-purpose CRMs, with no free tier for evaluation
  • Interface and feature set lag behind modern CRM competitors in UX and automation depth
  • Webhook and API capabilities are limited, with third-party integration support through partners like SalesRabbit only
  • Support responsiveness and billing transparency are recurring pain points in customer reviews
Twenty CRM logo

Twenty CRM

Destination

Strengths

  • AGPL-3.0 open-source license with full source code on GitHub — no vendor lock-in, no sunset risk.
  • Unlimited users and unlimited custom objects on self-hosted, with no feature gating based on headcount.
  • REST and GraphQL APIs available on all paid tiers, not locked behind an enterprise add-on fee.
  • MCP server and webhooks shipped as standard features, not premium upgrades.
  • Modern PostgreSQL-backed data model that developer teams can query, extend, and self-host.

Weaknesses

  • Recent v1.0 release means limited production hardening compared to CRMs with multi-year operational track records.
  • No native email sequencing or sales engagement tools — follow-up cadences require a separate platform.
  • No native two-way email sync or inbox integration, requiring third-party connectors for full activity logging.
  • Self-hosting 'free' pricing hides real infrastructure and DevOps costs that stack up over time.
  • Workflow automation is functional but lacks the complexity needed for sophisticated multi-step sales motions.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across MarketSharp and Twenty CRM.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    MarketSharp: Not publicly documented.

  • Data volume sensitivity

    B

    MarketSharp doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your MarketSharp to Twenty CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about MarketSharp to Twenty CRM data migrations

Answers to the questions buyers ask most during MarketSharp to Twenty CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most MarketSharp to Twenty CRM migrations complete in 48–72 hours for setups under 25,000 records. Larger volumes (25,000–100,000 records) or complex custom field configurations extend to 7–10 days. The longest planning step is creating Twenty custom fields before import, since fields must exist in Settings > Data Model before data can populate them. The actual load sequence runs after schema is ready.

Adjacent paths

Related migrations to explore

Ready when you are

Move from MarketSharp.
Land in Twenty CRM, intact.

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