CRM migration
Field-level mapping, validation, and rollback between MarketSharp and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
MarketSharp
Source
Freshsales
Destination
Compatibility
12 of 12
objects map 1:1 between MarketSharp and Freshsales.
Complexity
BStandard
Timeline
48–72 hours
Overview
MarketSharp is a contractor-focused CRM built around Jobs, Appointments, and a project lifecycle that includes lead capture, estimate generation, and job costing. Its data model centers on leads, contacts, companies, appointments, jobs, and custom lead fields, with export available via its REST API and CSV. Freshsales is a general-purpose sales CRM that organizes data around Leads, Contacts, Accounts, Deals, Products, and Sales Activities — it supports custom fields, multiple sales pipelines, lifecycle stages, and Freddy AI scoring on paid tiers. The migration carries everything MarketSharp stores natively — leads, contacts, companies, appointments, jobs, and custom fields — into Freshsales's Lead/Contact/Account/Deal framework. MarketSharp jobs map to Freshsales Deals with pipeline and stage fields; MarketSharp appointments map to Freshsales Sales Activities; MarketSharp's salesperson field maps to the Freshsales owner field via email match. Custom lead fields in MarketSharp require corresponding custom fields in Freshsales, which FlitStack creates before migration runs. What does not migrate: MarketSharp's workflow rules, estimate templates, and job-costing configurations have no equivalent in Freshsales and must be rebuilt manually. Freshsales does not support MarketSharp's project/job structure natively — FlitStack maps job records to Deals and surfaces any fields without a destination equivalent as custom fields for your admin to configure post-migration.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a MarketSharp object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
MarketSharp
Lead
Freshsales
Lead
1:1MarketSharp leads map directly to Freshsales leads. The primary name, email, phone, and address fields translate 1:1. FlitStack resolves the MarketSharp salesperson field to a Freshsales owner user by email match before writing each record. During migration, FlitStack also validates email formats and flags duplicates to prevent re‑creation of existing Freshsales leads.
MarketSharp
Contact
Freshsales
Contact
1:1MarketSharp contacts map to Freshsales contacts. The contact's first name, last name, email, phone, and job title fields are direct translations. FlitStack preserves the MarketSharp contact ID in a custom field for traceability and delta-run deduplication. If a contact already exists in Freshsales, FlitStack matches by email and updates the existing record rather than creating a duplicate.
MarketSharp
Company
Freshsales
Account
1:1MarketSharp company records map to Freshsales accounts. Fields including company name, website, address, industry, and employee count translate directly. Parent-child company relationships in MarketSharp map to Freshsales's parent-account hierarchy. FlitStack also replicates the company type (e.g., prospect, partner) as a custom picklist in Freshsales to preserve classification during migration.
MarketSharp
Job
Freshsales
Deal
1:1MarketSharp's Job object has no direct Freshsales equivalent — jobs are project records tied to a contractor lifecycle. FlitStack maps job records to Freshsales Deals, using the job name as the deal name, job value as the deal amount, and job status as the deal stage. Any job-specific fields without a standard Freshsales equivalent become custom fields.
MarketSharp
Appointment
Freshsales
Sales Activity
1:1MarketSharp appointments (meetings, site visits, calls) map to Freshsales Sales Activities. FlitStack preserves the original appointment date, duration, associated contact, and salesperson as owner. Activity type (call vs meeting) maps to Freshsales's Sales Activity type field. If a contact cannot be matched, FlitStack logs the activity under a fallback owner and flags the record for review.
MarketSharp
Custom Lead Field
Freshsales
Custom Field
1:1MarketSharp custom lead fields (configured under Settings → Custom Lead Fields) require matching custom fields to be created in Freshsales before migration. FlitStack audits all custom fields, creates the corresponding Freshsales custom fields under the appropriate module, then maps values during migration.
MarketSharp
Salesperson / User
Freshsales
User
1:1MarketSharp salesperson records are resolved to Freshsales users by email match. If a MarketSharp salesperson has no matching Freshsales user email, FlitStack flags the record for your admin to either invite the user to Freshsales first or assign records to a fallback owner.
MarketSharp
Lead Source
Freshsales
Lead Source
1:1MarketSharp lead source values (referral, website, google_ads, etc.) map directly to Freshsales lead_source pick-list values. If MarketSharp uses a custom lead source value not in Freshsales's default list, FlitStack creates it as a custom pick-list option before migration. This ensures every lead's origin is preserved in Freshsales for reporting.
MarketSharp
Product / Service Item
Freshsales
Product
1:1MarketSharp products and service items map to Freshsales Products. Product name, unit price, and description fields translate directly. FlitStack preserves the MarketSharp product ID in a custom field for reconciliation. During import, FlitStack also maps product categories to Freshsales's product families, enabling straightforward filtering and reporting by product line.
MarketSharp
Attachment / File
Freshsales
File
1:1MarketSharp file attachments associated with jobs or contacts are re-uploaded to Freshsales as Files linked to the corresponding record. FlitStack downloads each file, re-uploads to Freshsales, and preserves the original filename and attachment date. If a file exceeds Freshsales's size limit, FlitStack stores a reference URL and notifies the admin to handle the file manually.
MarketSharp
Estimate / Proposal
Freshsales
Deal Product
1:1MarketSharp estimates and proposals are tied to jobs and have no native Freshsales equivalent — Freshsales has a Products catalog and a CPQ add-on, but estimates are not a standard object. FlitStack preserves estimate line items as Deal Products linked to the migrated Deal, or stores them as a custom field reference for manual reconstruction.
MarketSharp
Workflow / Automation Rule
Freshsales
Workflow
1:1MarketSharp workflow rules do not export from the platform. FlitStack documents your active workflow rules during the discovery phase so your Freshsales admin has a rebuild reference. Freshsales workflows must be configured post-migration in Admin → Workflows. We recommend scheduling a workflow design workshop post‑migration to align automations with your updated sales process.
| MarketSharp | Freshsales | Compatibility | |
|---|---|---|---|
| Lead | Lead1:1 | Fully supported | |
| Contact | Contact1:1 | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Job | Deal1:1 | Fully supported | |
| Appointment | Sales Activity1:1 | Fully supported | |
| Custom Lead Field | Custom Field1:1 | Fully supported | |
| Salesperson / User | User1:1 | Fully supported | |
| Lead Source | Lead Source1:1 | Fully supported | |
| Product / Service Item | Product1:1 | Fully supported | |
| Attachment / File | File1:1 | Fully supported | |
| Estimate / Proposal | Deal Product1:1 | Fully supported | |
| Workflow / Automation Rule | Workflow1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
MarketSharp gotchas
Custom Lead Fields vary per installation
Reporting export requires manual trial-and-error
Webhook functionality is limited and not self-serve
Division-segmented data requires multi-pass export
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Audit MarketSharp data model and custom field inventory
FlitStack begins every migration with a structured data audit. We extract the full list of MarketSharp objects, standard fields, custom lead fields, job statuses, salesperson records, and appointment types via the MarketSharp REST API and CSV export. This inventory determines how many Freshsales custom fields need to be created, how many pipeline stages are required, and which records will need owner resolution before migration can run.
Create Freshsales custom fields and configure pipelines
Before any data is written to Freshsales, FlitStack creates all required custom fields under the appropriate modules (Lead, Contact, Account, Deal). We also map MarketSharp job statuses to Freshsales pipeline stages and deliver a pipeline-setup guide for your Freshsales admin to create the pipeline and stages. This step ensures that when deal records land, every field and stage has a valid destination — preventing silent field drops during bulk import.
Resolve MarketSharp salespersons to Freshsales users by email
FlitStack matches MarketSharp salesperson records to Freshsales users by email address. Any salesperson without a corresponding Freshworks user email is flagged as an orphan and reported to your admin before migration runs. Your team either invites the user to Freshsales first or designates a fallback owner. No record migrates without a confirmed Freshsales owner — this prevents records landing under a generic system user after go-live.
Run a sample migration with field-level diff
A representative slice of records — typically 100–500 spanning leads, contacts, companies, jobs, and appointments — migrates first. FlitStack generates a field-level diff between the MarketSharp source values and the Freshsales destination values so you can verify custom field mapping, job-to-deal translation, pipeline stage assignment, and owner resolution before the full run commits. You approve the sample output before we proceed to full migration.
Execute full migration with delta-pickup window and audit log
The full migration runs against Freshsales using the validated field mapping from the sample step. A delta-pickup window (typically 24–48 hours) captures any records created or modified in MarketSharp during the cutover. FlitStack maintains a full audit log of every record written, every field populated, and every orphan or error encountered. One-click rollback is available if post-migration reconciliation identifies data integrity issues.
Platform deep dives
MarketSharp
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across MarketSharp and Freshsales.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
MarketSharp: Not publicly documented.
Data volume sensitivity
MarketSharp doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during MarketSharp to Freshsales migration scoping. Not seeing yours? Book a call.
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