CRM migration

Migrate from The Real Estate CRM to Odoo CRM

Field-level mapping, validation, and rollback between The Real Estate CRM and Odoo CRM. We move data and schema; workflows are rebuilt natively in Odoo CRM.

The Real Estate CRM logo

The Real Estate CRM

Source

Odoo CRM

Destination

Odoo CRM logo

Compatibility

100%

12 of 12

objects map 1:1 between The Real Estate CRM and Odoo CRM.

Complexity

CModerate

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

The Real Estate CRM and Odoo CRM take fundamentally different approaches to data architecture. The Real Estate CRM stores deals, property listings, and contact associations in a flat, real-estate-specific object model optimized for agents. Odoo CRM stores all CRM data in a PostgreSQL relational schema: contacts live in res.partner, deals and leads in crm.lead, quotations in sale.order, and custom real estate data requires either Odoo's built-in Real Estate module or custom fields on the standard crm.lead model. The migration carries contacts, companies, deals, activities, and custom fields through Odoo's XML-RPC API into the appropriate res.partner and crm.lead records. Property listings and their associated metadata (listing ID, property type, status, address details) do not have a native Odoo equivalent outside the Real Estate module — FlitStack creates the module configuration plan and migrates the data as custom fields or an installed Real Estate app at the time of migration. Automations, workflow rules, and email templates from The Real Estate CRM do not migrate; FlitStack exports their definitions as a rebuild reference for your Odoo administrator.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

The Real Estate CRM logo

The Real Estate CRM

What's pushing teams away

  • No public pricing — every evaluation requires sales contact, slower than self-service competitors like Wise Agent or Pipedrive that publish tiers.
  • Limited third-party review presence and depth on G2/Capterra/SoftwareAdvice, making independent quality assessment harder than for category leaders like Lofty, Follow Up Boss, or kvCORE.
  • Smaller integration ecosystem (Twilio, Mailgun, Gmail, Sendgrid, Zoom publicly documented) compared to larger real-estate CRMs that ship MLS, IDX, and brokerage-system integrations out of the box.
  • Vendor brand strength and US market presence appears modest relative to Lofty/Follow Up Boss/kvCORE, raising switching anxiety for teams concerned about long-term product investment.
  • Marketing language is generic ('low-cost and highly customizable') without specific differentiators against larger real-estate CRMs, leaving buyers without clear positioning vs. category leaders.

Choosing

Odoo CRM logo

Odoo CRM

What's pulling them in

  • Teams choose Odoo CRM for its modular architecture — one base install with one-click app additions means they can adopt CRM alone and add accounting, inventory, or sales later as the business grows.
  • Small businesses pick Odoo because the Community edition is free and open-source, with no per-user or contact limits, allowing full evaluation before committing to a paid Enterprise tier.
  • The drag-and-drop Kanban pipeline and AI lead scoring are highlighted across G2 reviews as concrete features that make lead management faster and more visual than spreadsheet-based workflows.
  • Odoo's native integration with email, live chat, SMS, VoIP, and WhatsApp means inbound leads from multiple channels feed into a single pipeline without third-party middleware.
  • Companies in retail, supply chain, and construction value that Odoo's CRM module shares the same PostgreSQL database and UI as its ERP modules, eliminating data silos between sales and operations.

Object mapping

How The Real Estate CRM objects map to Odoo CRM

Each row shows how a The Real Estate CRM object lands in Odoo CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

The Real Estate CRM

Contact

maps to

Odoo CRM

res.partner

1:1
Fully supported

Direct map. res.partner stores both individual contacts and companies in Odoo. Individual contacts require partner category 'Individual'; company contacts require partner category 'Company'. The Real Estate CRM contact's primary company is set via parent_id on res.partner — additional company associations use Odoo's partner relations (res.partner.relation) model.

The Real Estate CRM

Company

maps to

Odoo CRM

res.partner (Company type)

1:1
Fully supported

Direct map to res.partner with is_company=True. The Real Estate CRM company address, phone, domain, and industry fields map to res.partner street, phone, website, and industry fields respectively. Parent-company hierarchies map to res.partner parent_id. If the company has a website, Odoo stores it in the website field. The industry field references res.partner.industry; unmapped industry values are created on import. Multi-location hierarchies represented by linking partner records to the parent via parent_id.

The Real Estate CRM

Deal

maps to

Odoo CRM

crm.lead (as Opportunity)

1:1
Fully supported

Deals in The Real Estate CRM become crm.lead records with type='opportunity'. Odoo's crm.lead model handles both leads and opportunities in one table — the type field distinguishes them. Deal pipeline and stage map to crm.lead stage_id (crm.stage record) keyed by the Odoo sales team pipeline.

The Real Estate CRM

Pipeline

maps to

Odoo CRM

crm.team + crm.stage

1:1
Fully supported

Odoo organizes pipelines by crm.team (sales team) and stages within each team via crm.stage. Each crm.team has its own Kanban stage sequence. The Real Estate CRM pipeline maps to a specific crm.team in Odoo; pipeline stages map to crm.stage records ordered by sequence within that team.

The Real Estate CRM

Pipeline Stage

maps to

Odoo CRM

crm.stage

1:1
Fully supported

Stage names from The Real Estate CRM are mapped value-by-value to Odoo crm.stage records. Odoo stages have a probability field (percentage) and a stopour flag that must be set per stage. Stage display names in Odoo's Kanban are set on the crm.stage.name field. Stage sequence within the pipeline is set by the sequence integer on crm.stage.

The Real Estate CRM

Property Listing

maps to

Odoo CRM

estate.property (Real Estate module) or crm.lead custom fields

1:1
Fully supported

The Real Estate CRM listing data — listing ID, property address, property type, listing price, status, bedrooms, bathrooms, square footage — maps to Odoo's estate.property model if the Real Estate module is installed. If not, all listing fields migrate as custom fields on crm.lead or res.partner. The Real Estate module must be installed and configured before the property data loads.

The Real Estate CRM

Contact Association Label

maps to

Odoo CRM

res.partner.relation or custom selection field

1:1
Fully supported

The Real Estate CRM association labels between contacts and deals (Buyer, Seller, Tenant, Agent) map to Odoo's res.partner.relation model with a typed relation (type_id). Each association label type requires a res.partner.relation.type record to be defined in Odoo before migration. If the Real Estate module is present, listing-related roles may map to its partner roles.

The Real Estate CRM

Activity (Call, Email, Meeting)

maps to

Odoo CRM

mail.activity + mail.message

1:1
Fully supported

Phone calls, emails, and meetings from The Real Estate CRM map to Odoo's mail.activity records on the related crm.lead or res.partner. Odoo requires an activity type (mail.activity.type) to be defined for each activity category. Original timestamps and owner (user_id) are preserved. Email content becomes mail.message records with mail.activity.res_id linking to the parent record.

The Real Estate CRM

Note / Attachment

maps to

Odoo CRM

ir.attachment + mail.message

1:1
Fully supported

Notes and file attachments from The Real Estate CRM migrate to Odoo's ir.attachment table. Each attachment is linked to the target record (res_model='crm.lead' or 'res.partner') with res_id pointing to the record ID. Text notes also create mail.message records for Odoo's chatter thread visibility. File size limits on the Odoo instance apply; attachments over 25MB require chunked re-upload.

The Real Estate CRM

Custom Object (listing-specific)

maps to

Odoo CRM

Custom model or crm.lead custom fields

1:1
Fully supported

The Real Estate CRM custom objects (such as custom property types, showing records, or offer tracking) map to either a new custom Odoo model (created via Settings > Technical > Models) or as additional custom fields on crm.lead. If a new model is required, FlitStack creates the model definition and migrates records via XML-RPC after the model is registered.

The Real Estate CRM

Owner / Agent

maps to

Odoo CRM

res.users

1:1
Fully supported

The Real Estate CRM owner IDs (agent assignments) resolve by email match against Odoo res.users records. Unmatched owners are flagged before migration — either inviting the agent to Odoo first or assigning their records to a fallback res.users record. No crm.lead lands without a user_id owner in Odoo.

The Real Estate CRM

Workflow / Automation

maps to

Odoo CRM

No equivalent — rebuilt manually

1:1
Fully supported

FlitStack does not migrate automations, action plans, drip sequences, or email templates from The Real Estate CRM. These are platform-native logic with no export format compatible with Odoo. We export workflow definitions as a structured reference document so your Odoo administrator can rebuild them using Odoo's Automated Actions (base.automation) and CRM pipeline action rules.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

The Real Estate CRM logo

The Real Estate CRM gotchas

High

No publicly documented API confirmed in research

Medium

Limited review volume for product validation

Medium

Add-on pricing model increases effective cost

Odoo CRM logo

Odoo CRM gotchas

High

Odoo.sh version gating blocks assisted migrations from trial

High

Enterprise modules fail to install on Community after database restore

Medium

Custom module view inheritance breaks between Odoo major versions

Medium

Custom fields risk losing their application context on Community

Low

API access for Community is gated behind the Custom Plan

Pair-specific challenges

  • Real Estate module must be installed before property data lands

    The Real Estate CRM stores listing data in dedicated property objects. Odoo has no native property-listing object in the base CRM module — the Real Estate app (estate) must be installed, activated, and its model fields defined before listing records can migrate into estate.property. If the Real Estate module is not installed, all listing fields (listing ID, property type, price, bedrooms, square footage, listing status) must be created as custom fields on crm.lead or res.partner before the migration run. FlitStack delivers the Real Estate module installation and configuration plan as a pre-migration deliverable so the schema is ready before data moves.

  • Workflows, action plans, and automations do not migrate to Odoo

    The Real Estate CRM stores action plans, drip sequences, task triggers, and automated follow-up rules as platform-native logic. Odoo implements automations differently — via Automated Actions (base.automation), CRM pipeline action rules, and server actions — with no import format compatible across platforms. FlitStack exports the workflow definitions from The Real Estate CRM as a structured reference document listing each rule's trigger, condition, and action. Your Odoo administrator uses this document to rebuild the automations using Odoo's automation tools. This is a manual step and must be budgeted separately from the data migration.

  • N:N contact-company associations collapse to primary parent_id

    The Real Estate CRM supports a contact having multiple associated companies with labeled relationship types (Buyer Agent, Listing Agent, Transaction Coordinator). Odoo's res.partner model uses a single parent_id to link a contact to its primary company. Secondary company associations require Odoo's res.partner.relation model with typed relationship records — each unique label type in The Real Estate CRM must have a corresponding res.partner.relation.type defined in Odoo before migration. Contacts without a primary company in The Real Estate CRM map to res.partner records with no parent_id set.

  • Stage name value mapping is team-scoped in Odoo

    Odoo crm.stage records are scoped to a crm.team pipeline. If The Real Estate CRM has a single pipeline with five stages and Odoo will use two crm.team pipelines, each team needs its own crm.stage record set with matching stage names. The stage_on_target flag (probability) and stage_is_won flag on each crm.stage must be configured per team, not globally. FlitStack generates a stage-mapping plan listing which The Real Estate CRM stage maps to which crm.team crm.stage in Odoo, including the probability and won/lost flags for each stage.

  • CSV export limitation on lower Real Estate CRM tiers

    The Real Estate CRM API access and bulk export capabilities vary by subscription tier. Lower-tier plans may only allow manual record-by-record export or limited API rate access. If CSV export is the only available extraction path, records with special characters in addresses, property descriptions, or notes may require pre-migration data cleaning to prevent import errors in Odoo's XML-RPC load process. FlitStack includes a data-quality pass on exported files before the mapping phase begins.

Migration approach

Six steps for a successful The Real Estate CRM to Odoo CRM data migration

  1. Audit The Real Estate CRM data model and export mechanism

    FlitStack connects to The Real Estate CRM via API or CSV export (depending on your tier) to catalog all objects, custom fields, and relationships. We identify the property-listing object structure, custom property definitions, association labels, and activity history available for export. This audit produces a data inventory document listing every object and field that will migrate, plus any objects that require manual export preparation or data cleaning before the migration run.

  2. Plan Odoo schema and install Real Estate module

    Before data moves, your Odoo administrator (or FlitStack) installs the Real Estate module if listing data is present, creates crm.team pipeline records for each The Real Estate CRM pipeline, defines crm.stage records with stage names and probabilities per team, and creates custom fields on res.partner and crm.lead for any listing metadata that does not fit Odoo's standard fields. FlitStack delivers a schema setup checklist so the Odoo side is fully configured before any data load runs.

  3. Resolve owners and prepare mapping reference

    The Real Estate CRM owner IDs (agent assignments on deals and contacts) are resolved by email match against Odoo res.users records. We generate a pre-migration owner resolution report listing every owner, matched user, and any owner with no Odoo user account. Your team either invites those agents to Odoo or assigns a fallback owner before the migration run. All field-level value mappings (stage names, property types, listing status, industry) are finalized against the Odoo pick-list records created in the schema step.

  4. Run sample migration with field-level diff

    A representative slice of records — typically 100–500 covering contacts, companies, deals, a property listing, and a few activities — migrates into the configured Odoo instance first. FlitStack generates a field-level diff comparing source values against Odoo destination values so you can verify stage mapping, owner resolution, property field placement, and custom field population before the full run commits. Any mapping corrections are applied before the production migration begins.

  5. Execute full migration with delta-pickup cutover

    The full dataset loads via Odoo's XML-RPC API in hierarchical order: res.partner company records first, then individual contacts with parent_id resolution, then crm.team and crm.stage configuration, then crm.lead deals with stage_id and user_id, then property listing data into estate.property or crm.lead custom fields, then mail.activity and ir.attachment records. A delta-pickup window (24–48 hours) captures any records created or modified in The Real Estate CRM during the cutover. An audit log records every operation, and one-click rollback is available if post-migration reconciliation reveals discrepancies.

Platform deep dives

Context on both ends of the pair

The Real Estate CRM logo

The Real Estate CRM

Source

Strengths

  • Tailored for real estate agents and teams with domain-specific terminology
  • Contact and lead management with real estate-specific fields like property interest
  • Daily task reminders via Smart Lists for follow-up discipline
  • Integrations with 250+ real estate apps mentioned in general industry reviews
  • Drip campaign support via Action Plans for lead nurturing

Weaknesses

  • Limited mobile app functionality noted in industry comparisons of real estate CRMs
  • No built-in AI features compared to newer competitors
  • Dialer requires a $33/month add-on, raising effective cost
  • Text messages limited to Action Plans via third-party tools only
  • No publicly documented API confirmed in our research
Odoo CRM logo

Odoo CRM

Destination

Strengths

  • Modular open-source architecture lets teams start with CRM and add ERP apps as needs grow, all sharing one PostgreSQL database.
  • Free Community edition with no contact limits and full source code access means zero licensing cost for evaluation and small deployments.
  • Drag-and-drop Kanban pipeline with AI lead scoring gives a visual, prioritized view of the sales funnel without requiring custom configuration.
  • Native integrations with email, live chat, SMS, VoIP, WhatsApp, and social media feed all inbound leads into a single unified inbox.
  • Active Odoo Community Association (OCA) maintains dozens of community-maintained modules on GitHub for extended functionality.

Weaknesses

  • Gmail and email integration reliability is a recurring complaint — threads drop and conversations scatter across inboxes, disrupting sales team workflows.
  • Enterprise edition pricing stacks quickly: multiple apps at per-user rates ($25–$50/user/month) plus Odoo.sh hosting costs more than many SMBs anticipate.
  • Setup and configuration complexity increases significantly once custom fields, automation rules, and multiple installed modules are in play.
  • Odoo.sh trial databases run on a version (e.g., 18.3) that is not directly migratable to Odoo.sh, blocking the assisted migration path Odoo advertises.
  • Version upgrades between major Odoo releases (e.g., 17→18) frequently break custom module view definitions and XPath expressions, requiring manual remediation.

Complexity grading

How hard is this migration?

Moderate CRM migration. 4 of 8 objects need a mapping; the rest are 1:1.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across The Real Estate CRM and Odoo CRM.

  • Object compatibility

    C

    4 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    The Real Estate CRM: Not publicly documented.

  • Data volume sensitivity

    B

    The Real Estate CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your The Real Estate CRM to Odoo CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about The Real Estate CRM to Odoo CRM data migrations

Answers to the questions buyers ask most during The Real Estate CRM to Odoo CRM migration scoping. Not seeing yours? Book a call.

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Most The Real Estate CRM to Odoo CRM migrations complete in 48–72 hours of clock time for under 50,000 records. Larger setups with 500,000+ records, multiple pipelines, or property listing data requiring the Odoo Real Estate module installation extend to 5–7 days. The longest planning step is configuring the crm.team and crm.stage pipeline structure in Odoo and installing the Real Estate module if listing data is present.

Adjacent paths

Related migrations to explore

Ready when you are

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