CRM migration

Migrate from Leadrat CRM for Real Estate to Twenty CRM

Field-level mapping, validation, and rollback between Leadrat CRM for Real Estate and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.

Leadrat CRM for Real Estate logo

Leadrat CRM for Real Estate

Source

Twenty CRM

Destination

Twenty CRM logo

Compatibility

100%

12 of 12

objects map 1:1 between Leadrat CRM for Real Estate and Twenty CRM.

Complexity

BStandard

Timeline

24–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Leadrat CRM for Real Estate organizes data around a property-first model — Leads carry property interest fields, Deals track unit reservations, and Tasks manage site-visit follow-ups. Twenty CRM uses a standard People–Companies–Opportunities schema with a configurable custom object layer for domain-specific data like properties. The migration maps Leadrat Leads and Contacts to Twenty People, Leadrat Companies to Twenty Companies, Leadrat Deals to Twenty Opportunities with stage mapping, and Leadrat Properties (custom objects) to Twenty custom objects. Leadrat's follow-up Tasks and Meeting logs migrate to Twenty Tasks and Notes. We do not migrate Leadrat automations (SMS drip sequences, WhatsApp reminders, call-detection rules), Facebook/Google portal integrations, or attendance records — those must be rebuilt in Twenty or reconnected via its REST/GraphQL API. The migration uses Leadrat's CSV export per object type, maps to Twenty's field schema via Settings → Data Model, and loads via Twenty's CSV import with the same import-order constraint: Companies first, then People, then Opportunities, then custom objects last. A 24–48 hour delta window captures in-flight records modified during cutover. Audit logs and a one-click rollback are available if reconciliation reveals field-level mapping gaps.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Leadrat CRM for Real Estate logo

Leadrat CRM for Real Estate

What's pushing teams away

  • Call tracking discrepancies: one reviewer reported dialling 20+ numbers with zero calls logged in the system, suggesting telephony integration failures that silently break follow-up attribution.
  • Dark-theme interface with smaller font sizes creates readability issues in low-light conditions, particularly during site visits or outdoor property showings where agents rely on the mobile app.
  • Data retention practices may conflict with GDPR or user deletion requests — the Google Play listing explicitly states data cannot be deleted, which creates compliance risk for European clients or those with strict data governance policies.
  • Limited documented API surface beyond basic export endpoints; teams with custom integration needs or automated pipeline workflows report difficulty extending Leadrat beyond its native feature set.

Choosing

Twenty CRM logo

Twenty CRM

What's pulling them in

  • Top open-source CRM on GitHub with 40.6K stars, giving teams full source code access and infrastructure ownership without per-feature licensing surprises.
  • Free self-hosting under AGPL-3.0 means unlimited users and custom objects for the cost of cloud infrastructure alone, typically $20–100/month.
  • Pricing page explicitly mocks competitors for charging add-on fees for API access, webhooks, and workflows — transparency that resonates with RevOps teams burned by Salesforce.
  • Unlimited custom objects and fields with no price impact, letting teams shape the data model to their business rather than forcing business into rigid schemas.
  • Modern TypeScript/React/PostgreSQL stack means developer-led teams can extend, self-host, or integrate without fighting legacy architecture.

Object mapping

How Leadrat CRM for Real Estate objects map to Twenty CRM

Each row shows how a Leadrat CRM for Real Estate object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Leadrat CRM for Real Estate

Lead

maps to

Twenty CRM

People

1:1
Fully supported

Leadrat leads map directly to Twenty People. Every lead record — including name, email, phone, source, and status — becomes a People record in Twenty. Owner resolution happens via email match against Twenty Workspace Members. Leads without an email receive a generated placeholder address to allow import, flagged for manual verification.

Leadrat CRM for Real Estate

Contact

maps to

Twenty CRM

People

1:1
Fully supported

Leadrat contacts (the contact sub-type distinct from leads) map to Twenty People with the same field-level mapping as leads. If a Leadrat contact and lead share the same email address, FlitStack deduplicates them into a single Twenty People record during import, preserving all activity history from both source records.

Leadrat CRM for Real Estate

Company

maps to

Twenty CRM

Companies

1:1
Fully supported

Leadrat company records map to Twenty Companies. Company name, website, industry, phone, address, city, state, country, and postal code migrate directly. Parent-child company hierarchies in Leadrat map to the Twenty Companies relation field where available. Multi-company associations on a single Leadrat contact collapse to the primary company link in Twenty.

Leadrat CRM for Real Estate

Deal

maps to

Twenty CRM

Opportunities

1:1
Fully supported

Leadrat deals map to Twenty Opportunities. Deal name, amount, stage, close date, pipeline name, owner, and creation timestamps migrate. Stage names in Leadrat (e.g., New Lead, Site Visit, Negotiation, Closed Won) map to Twenty Opportunity stage values via a value-mapping table. The mapping preserves stage-enter timestamps as custom datetime fields in Twenty for reporting continuity.

Leadrat CRM for Real Estate

Property

maps to

Twenty CRM

Custom Object (Property)

1:1
Fully supported

Leadrat's built-in property object — which tracks property name, type, status, price, location, bedrooms, bathrooms, and area — migrates to a Twenty custom object named 'Property'. All standard property fields become custom fields on the Property object. The property record links to the People record (prospect/buyer) and the Opportunity record (deal) via Twenty's relation fields. The custom object and all fields must be pre-created in Twenty Settings → Data Model before the migration import runs.

Leadrat CRM for Real Estate

Project

maps to

Twenty CRM

Custom Object (Project)

1:1
Fully supported

Leadrat projects (development or building projects linked to multiple properties) migrate to a Twenty custom object named 'Project'. Project fields — project name, developer, launch date, status, and associated properties — become custom fields on the Project object. The Project object links to multiple Property records via Twenty's one-to-many relation, and to Companies records representing the developer or builder.

Leadrat CRM for Real Estate

Task

maps to

Twenty CRM

Tasks

1:1
Fully supported

Leadrat tasks (follow-up reminders, site-visit tasks, call-back tasks) map to Twenty Tasks. Task title, description, due date, assignee (via email resolution), status, and linked record (People or Opportunity) migrate. Completed status and completion timestamps are preserved. Tasks without a linked record import as standalone Twenty Tasks.

Leadrat CRM for Real Estate

Meeting / Site Visit

maps to

Twenty CRM

Notes

1:1
Fully supported

Leadrat meeting logs and site-visit records — which include date, attendees, property visited, outcome, and notes — migrate to Twenty Notes attached to the relevant People and Property records. The note body captures the full site-visit summary. Date and attendee information is embedded in the note text for traceability since Twenty lacks a native meeting object.

Leadrat CRM for Real Estate

Call Log

maps to

Twenty CRM

Tasks

1:1
Fully supported

Leadrat call logs (call direction, duration, disposition, date) migrate as Twenty Tasks with Type='Call'. The task subject carries the call direction and contact name; the task description holds the call notes and disposition. Original call date and duration are preserved as custom datetime and number fields on the task record.

Leadrat CRM for Real Estate

Attachment / Document

maps to

Twenty CRM

Notes / Files

1:1
Fully supported

Leadrat file attachments on leads, deals, or properties are re-uploaded to Twenty Notes as file attachments. If the attachment is a property brochure or floor plan, it attaches to the corresponding Property custom object record. Standard file size limits for Twenty's storage backend apply; oversized files are flagged for manual handling.

Leadrat CRM for Real Estate

Lead Status

maps to

Twenty CRM

Custom Field on People

1:1
Fully supported

Leadrat lead status values (New, Follow Up, Qualified, Lost, Converted) have no direct equivalent in Twenty's standard People object. A custom select field named 'Lead_Status__c' is created on People and populated with the source status values during migration for reporting continuity.

Leadrat CRM for Real Estate

Lead Source

maps to

Twenty CRM

Custom Field on People

1:1
Fully supported

Leadrat lead source (Facebook, Google Ads, Portal, Referral, Walk-in, etc.) migrates as a custom select field 'Lead_Source__c' on the Twenty People object. Portal-specific source values (Bayut, Property Finder) that have no equivalent in Twenty are preserved as-is in the custom field with a note that Zapier/Make integrations can be used to route portal leads to the correct source value post-migration.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Leadrat CRM for Real Estate logo

Leadrat CRM for Real Estate gotchas

High

Data cannot be deleted from Leadrat

High

Call tracking shows zero despite 20+ dials

Medium

Follow-up category UI makes work difficult

Medium

Dark theme and font size affect field usability

Medium

Workflow automations are not portable

Twenty CRM logo

Twenty CRM gotchas

High

Import order is enforced and critical

High

Export limited to 20,000 records and visible columns only

Medium

Soft-deleted records count toward uniqueness and trigger restores

Medium

API rate limits cap at 200 req/min on Organization tier

Low

No native email sequences — follow-up cadences require external tools

Pair-specific challenges

  • Twenty's CSV import has a 20,000-record per-file limit — large Leadrat exports must be chunked

    Twenty's CSV import function (Command Menu → Import records) caps each file at 20,000 records. Leadrat databases with more than 20,000 leads or 20,000 deals require multiple export files with deduplication at the boundary records to avoid duplicates. We handle this by exporting Leadrat objects in ordered batches using the created_date or id field as a sort key, then stitching the Twenty import runs in sequence. If your Leadrat export exceeds 20,000 records per object type, the migration plan explicitly documents the chunking strategy before the first import run.

  • Leadrat property-interest fields on leads require a pre-built Property custom object in Twenty before data can link

    Leadrat stores which property a lead is interested in as a property-interest field on the lead record. Twenty has no native property object — the Property custom object must be created in Settings → Data Model with all its fields (Property_Type__c, Status__c, Price__c, Area_SqFt__c, Bedrooms__c, Bathrooms__c, Location__c) before the migration imports leads that reference properties. If the Property object is missing or lacks the relation field, the lead's property-interest data either drops or maps to a text field instead of a link. We deliver the Property schema definition as part of the pre-migration setup plan so it is ready before the first People import runs.

  • Leadrat's SMS drip sequences and WhatsApp automation do not migrate to Twenty

    Leadrat's automated SMS and WhatsApp follow-up sequences (triggered by lead stage, inactivity, or site-visit completion) are proprietary automation logic with no equivalent in Twenty's workflow builder. Twenty's automation covers task creation, field updates, and basic notifications, but does not natively support multi-step SMS/WhatsApp drip campaigns. We export Leadrat's automation definitions as a reference document for your team to rebuild in Twilio, Wapp-Blaster, or a dedicated sequencing tool. The migration carries the contact records and their current stage — the automation logic must be re-created post-migration.

  • Leadrat call-detection logs have no native equivalent in Twenty

    Leadrat's call detection feature logs incoming and outgoing calls with duration, disposition, and recording links directly on the lead record. Twenty has no native call-logging object. We transform Leadrat call logs into Twenty Tasks with Type='Call', storing the call direction, duration, and disposition as custom fields on the task. The call recording URL is stored as a text field — it remains a reference link rather than an embedded recording, and the playback experience depends on the storage backend hosting the recording file.

  • Facebook, Google, Bayut, and Property Finder portal integrations are proprietary connectors that cannot migrate

    Leadrat's native integrations with Facebook Lead Ads, Google Ads, Bayut, and Property Finder are platform-specific connectors that capture leads directly into Leadrat's lead intake pipeline. Twenty has no native equivalents for these portal integrations. We document the portal connection configurations (webhook URLs, form IDs, API keys) from Leadrat as part of the migration handover package so your team can rebuild the connections using Zapier, Make, or custom webhooks pointing to Twenty's REST API. Lead attribution data (utm_source, utm_medium) that Leadrat captures on portal leads migrates as custom fields on the People record.

Migration approach

Six steps for a successful Leadrat CRM for Real Estate to Twenty CRM data migration

  1. Audit Leadrat data and design Twenty schema

    FlitStack begins by exporting Leadrat data in CSV format per object type — Leads, Contacts, Companies, Deals, Properties, Projects, Tasks, Meetings, and Attachments. We profile the export for completeness, duplicate density, and data quality. Simultaneously, we design the Twenty target schema: creating the Property and Project custom objects in Settings → Data Model, defining all custom fields (Lead_Source__c, Lead_Status__c, Pipeline__c, etc.), configuring Opportunity stage values, and inviting all team members as Workspace Members so owner email resolution will work during import.

  2. Resolve owners by email match against Twenty members

    Before any data is written to Twenty, FlitStack matches Leadrat owner email addresses against the Twenty Workspace Members list. Any Leadrat owner without a corresponding Twenty member is flagged in a pre-flight report — your team either invites the user to Twenty first or designates a fallback owner. No record lands in Twenty without a resolvable assignee. This step prevents orphaned records and broken relation links in the import sequence.

  3. Import Companies, then People, then Opportunities, then custom objects

    Twenty enforces import order for relational integrity: Companies must exist before People can link to them, and People must exist before Opportunities can reference them via ContactId or linkedProperty. FlitStack runs the import in the correct sequence — Companies CSV first, People CSV second (with companyId lookups resolved), Opportunities CSV third (with stage value mapping and property relation links), then Property and Project custom objects last. Each import run generates a row-count and error report that is validated against the source Leadrat export before the next object type begins.

  4. Run sample migration with field-level diff

    A representative slice of 200–500 records spanning Leads, People, Companies, Deals, and a Property object migrates first. FlitStack generates a field-level diff comparing source Leadrat values against the destination Twenty values — verifying that stage mapping is correct, owner resolution worked, custom field values populated, and relation links (People → Company, Opportunity → Property) resolved as expected. You review the diff before the full run commits. Any mapping corrections are applied to the transformation logic before the production migration begins.

  5. Execute full migration with delta-pickup window and rollback plan

    The full migration runs against Twenty. A 24–48 hour delta-pickup window captures any Leadrat records modified or created during the cutover — your team continues working in Leadrat during this window. FlitStack maintains an audit log of every record written, its source ID, and the transformation applied. If reconciliation reveals mapping gaps or data integrity issues, one-click rollback reverts the Twenty workspace to its pre-migration state. Post-migration verification checks row counts, relation integrity, and a random sample of field values against the Leadrat source export.

Platform deep dives

Context on both ends of the pair

Leadrat CRM for Real Estate logo

Leadrat CRM for Real Estate

Source

Strengths

  • Competitive pricing at $16.99/user/month with full feature access, including lead management, property management, and task automation.
  • Native mobile app (Android) with real-time sync to web dashboard, enabling field agents to access leads without a laptop.
  • Multi-source lead capture from Facebook, Google, and property portals into a unified lead inbox, reducing cross-platform tracking overhead.
  • Specialized for real estate workflows — property inquiries, agent assignment, follow-up scheduling, and sales reporting — without requiring vertical customization.
  • Positive reviewer sentiment around ease of use, clean interface, and minimal onboarding time for new team members.

Weaknesses

  • Call tracking integration has reported reliability issues, with agents noting discrepancies between actual calls made and logged call counts.
  • Dark-themed interface with small fonts creates readability friction, particularly in low-light field conditions where the mobile app is most used.
  • Data cannot be deleted from the platform per their Google Play data safety disclosure, which creates compliance risk for users subject to GDPR or similar data subject rights.
  • Limited public API documentation beyond basic export endpoints; custom integration or automated pipeline workflows are difficult to extend beyond native features.
  • Market focus on India and Dubai may limit out-of-the-box support for workflows common in North American, European, or Australian real estate markets.
Twenty CRM logo

Twenty CRM

Destination

Strengths

  • AGPL-3.0 open-source license with full source code on GitHub — no vendor lock-in, no sunset risk.
  • Unlimited users and unlimited custom objects on self-hosted, with no feature gating based on headcount.
  • REST and GraphQL APIs available on all paid tiers, not locked behind an enterprise add-on fee.
  • MCP server and webhooks shipped as standard features, not premium upgrades.
  • Modern PostgreSQL-backed data model that developer teams can query, extend, and self-host.

Weaknesses

  • Recent v1.0 release means limited production hardening compared to CRMs with multi-year operational track records.
  • No native email sequencing or sales engagement tools — follow-up cadences require a separate platform.
  • No native two-way email sync or inbox integration, requiring third-party connectors for full activity logging.
  • Self-hosting 'free' pricing hides real infrastructure and DevOps costs that stack up over time.
  • Workflow automation is functional but lacks the complexity needed for sophisticated multi-step sales motions.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Leadrat CRM for Real Estate and Twenty CRM.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Leadrat CRM for Real Estate: Not publicly documented in summary form..

  • Data volume sensitivity

    A

    Leadrat CRM for Real Estate exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your Leadrat CRM for Real Estate to Twenty CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Leadrat CRM for Real Estate to Twenty CRM data migrations

Answers to the questions buyers ask most during Leadrat CRM for Real Estate to Twenty CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most Leadrat-to-Twenty migrations complete within 48–72 hours of clock time for databases under 25,000 total records. Larger setups with over 100,000 records, multiple custom objects (Property, Project), and complex deal-to-property relationships extend to 5–10 days. The longest planning step is designing and creating the Twenty Property and Project custom objects in Settings → Data Model before import begins — this schema setup typically takes 1–3 days depending on the number of custom fields required.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Leadrat CRM for Real Estate.
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