CRM

Migrate your Firmao CRM data

All-in-one cloud CRM/ERP hybrid with a strong invoicing module, built for SMBs in service and trade sectors. Custom fields and workflow automation appear in higher tiers, making tier gating a migration-critical detail.

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In its favor

Why people choose Firmao CRM

The signal that keeps Firmao CRM on the shortlist. Sourced from G2, Capterra, and customer scoping calls.

Feature breadth across CRM and light ERP in a single subscription appeals to SMBs that want to consolidate tools rather than manage multiple vendors.

Invoicing module receives consistent praise as a standout capability, particularly valued by staffing and recruiting teams managing high-volume billing.

Technical support resolves issues promptly, with users noting swift and effective responses via email and chat during business hours.

Contact management, deal tracking, and lead pipeline visibility provide a complete sales overview without requiring additional integrations for basic use cases.

Integration ecosystem including Zapier, e-commerce platforms, and courier systems gives growing companies flexibility to connect Firmao to their existing stack.

Customization requires technical knowledge — configuring the system to fit unique business workflows is cited as a barrier for non-technical administrators.

Basic tier feels feature-limited; users report needing to upgrade to Professional or Enterprise to access custom fields, deal tracking, and Gantt/Kanban diagrams.

No publicly documented rate limits means migration tooling must handle undocumented throttling conservatively, which can slow large data transfers.

The platform's heavy ERP-adjacent feature set creates complexity for teams that only need a straightforward CRM, leading to feature-overload frustration.

Reasons to switch

Why people leave Firmao CRM

The recurring reasons buyers give for replacing Firmao CRM. Presented as facts, not knocks.

Platform scorecard

Strengths, weaknesses, and where Firmao CRM fits

Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.

SWOT — strengths, weaknesses, and use-case fit

Strengths

Generous free trial (14 days) with full feature access lets teams validate fit before committing to a paid tier.Per-seat pricing with no per-contact billing means unlimited contacts on any plan — ideal for high-contact-volume SMBs.Cloud storage included in every tier (2–10GB) reduces the need for a separate document management tool.Multi-language and multi-currency support makes it viable for teams operating across European markets.Android and iOS mobile apps provide field access for sales teams working outside the office.

Weaknesses

Rate limits are not publicly documented, which forces migration tooling to probe-and-backoff cautiously and slows large data transfers.ERP-adjacent complexity (production, courier integrations, warehouse stock) is overkill for teams seeking a pure CRM tool.Custom fields require a Professional or higher tier, gating basic users from one of the most common CRM customization needs.No bulk API endpoint means large migrations must be executed via repeated single-record POST requests, extending transfer timelines.

Where it works

Small to medium businesses in service, manufacturing, sales, and trade sectors that want to consolidate CRM and light ERP functions under a single vendor rather than managing multiple tools.Staffing and recruiting teams managing high-volume billing cycles who rely on a capable invoicing module as a core part of their daily operations.Growing SMBs with limited budgets that need per-seat pricing with unlimited contacts on any tier to avoid per-contact billing penalties as their database expands.European market teams that require multi-language and multi-currency support across sales operations, supported by Android and iOS apps for field-based sales staff.Organizations requiring basic CRM capabilities (contacts, deals, tasks, pipeline visibility) without the complexity of enterprise automation or production management.

Where it struggles

Organizations that need only a straightforward CRM without ERP-adjacent complexity, where the production, courier, and warehouse features add unnecessary administrative burden.Teams requiring extensive custom field configurations for industry-specific data structures, since custom fields are gated behind the Professional tier.Large-scale data migration projects exceeding 10,000 records, where the absence of a bulk API endpoint forces repeated single-record operations with undocumented rate limits.Small businesses with non-technical administrators who lack the technical knowledge to configure the system for unique workflows without external consulting support.Enterprises or teams requiring advanced automation, sophisticated workflow builders, or ERP production capabilities that demand the highest pricing tiers.

Pricing tiers

Firmao CRM pricing overview

Per-seat monthly pricing with annual billing offering a 23% discount. Plans range from €19/user/month (Standard) through €49/user/month (Enterprise), with Supreme requiring direct sales negotiation. There is no per-contact billing cap — all plans include unlimited contacts.

Standard

Tier 1 of 4

€19/user/month

What's included

CRM with contact and company management, two-factor authentication, and email integrationVAT invoices, bills, receipts, and accounting notes with timesheeting and calendarReports, charts, quotes, orders, and cloud storage (2GB per seat)Android and iOS mobile apps, deadline reminders, and OCR invoice automationBasic Zapier integration and free technical support (Mon–Fri 8am–4pm email/chat)

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Pricing is informational. FlitStack AI does not bill on Firmao CRM's schedule — see our quote-based pricing →

What gets migrated

Firmao CRM object support

Object-by-object support for Firmao CRM migrations. Per-pair details surface during scoping.

Contacts

Fully supported

Contacts are a first-class object accessible via GET and POST at the /svc/v1/contact endpoint. Custom contact fields follow the customFields.customN naming convention. We map all standard contact properties 1:1 and preserve the link to the parent Company by matching on companyName or a provided external ID.

Companies

Fully supported

Companies are exported and imported via the /svc/v1/company endpoint. Where the destination uses Accounts or Organizations, we rename the object at import time. No known schema instability in the standard company fields.

Deals

Mapping required

Deals are available on Professional and above tiers. The object supports pipeline stage, value, and owner assignment. Stage names vary by organization — we ask customers to confirm their active stages before mapping so we do not import deprecated or deleted pipeline stages into the new system.

Tasks

Fully supported

Tasks are accessible via /svc/v1/task and include assignee, due date, and status. We preserve the contact or deal association using the subClass/subId envelope that Firmao uses for object relationships. Completed vs. open status is mapped to the destination's equivalent lifecycle field.

Products

Fully supported

Products are managed at /svc/v1/product with per-warehouse stock state tracked via the subClass=warehouse property. We export the netPriceInStore and currentStoreState fields per warehouse and recreate the warehouse structure in the destination if supported.

Projects

Mapping required

Projects support Gantt and Kanban views on Professional and above. We migrate the project name, description, dates, and task associations. Visual layout data (Gantt bar positions, Kanban column configuration) does not export and must be rebuilt in the destination.

Invoices

Fully supported

Firmao generates VAT invoices, bills, receipts, and accounting notes. Invoice records include line items, tax codes, and payment status. We map invoice headers and line items to the destination's equivalent invoice or bill object, preserving total amount and currency.

Warehouses

Mapping required

Warehouse is a subClass of the product object rather than a top-level entity. We extract stock levels and pricing per warehouse during product export and recreate the warehouse list in the destination, then reassociate product quantities.

Users

Mapping required

Users are accessed via /svc/v1/user and include name, email, and role. We export the user list and map owner assignments on Deals and Tasks. User-to-contact ownership links are preserved; the destination must have corresponding user records or we assign to a default owner.

Custom Fields

Mapping required

Custom fields are defined in Professional and above under the object's Settings section. They are referenced in the API using dot-notation keys like customFields.custom5, and values are strings. We export all custom field values as strings and map them to the destination's corresponding custom property, flagging type mismatches (date vs. text, multi-select vs. single-select) for review.

Attachments

Not in this platform

Firmao stores files in a cloud storage vault (2GB on Standard, 10GB on Professional) but does not expose file blobs via the public REST API. Attachments cannot be extracted programmatically in this tier. We recommend exporting the file inventory as a metadata list for manual re-upload.

Activities / Email History

Not in this platform

Email conversations and activity logs are not exposed as discrete API objects. The platform surfaces email history through the CRM UI but there is no documented /activity or /email endpoint. We cannot migrate historical email threads automatically.

Tags / Labels

Mapping required

Tags are referenced on contacts and companies but there is no dedicated /tags endpoint. We extract tags as a comma-separated property on the contact or company record and map them to the destination's tag or label field, splitting on comma to populate the target's multi-value tag format.

Pipeline Stages

Mapping required

Pipeline stages are defined per organization and are not a separate API object — they are a property on the Deal object. We export the deal records including the current stage value, then ask the customer to confirm the destination pipeline stage names before import to avoid orphaning deals in non-existent stages.

Gotchas

What to watch for in Firmao CRM migrations

Issues we've hit on past Firmao CRM migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.

High

Tier-gated objects cause silent import failures

Medium

Custom field keys are dynamic and not self-documenting

Medium

Parent-child object import order is mandatory

Low

Warehouse stock state is subClass-embedded, not top-level

Low

API login is auto-generated and tied to company ID

How a Firmao CRM migration works

Four steps, Firmao CRM-specific

Connect

Login/password (auto-generated login from org ID; customer-generated password) into Firmao CRM. Scopes limited to read-only on the data we move.

Map

We translate Firmao CRM-specific structures (custom fields, objects, value lists) to the destination's model.

Sample

Test with a 50–200 record subset to validate Firmao CRM quirks before production.

Migrate

Full migration with Firmao CRM rate-limit handling. Rollback available throughout.

FAQ

Firmao CRM migration FAQ

Answers to the questions buyers ask most during Firmao CRM migration scoping. Not seeing yours? Book a call.

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Most Firmao CRM migrations under 1M records finish in 48–72 hours end-to-end. Larger orgs with custom objects or buyer-side security review typically take 5–7 days.

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