Migrate your Firmao CRM data
All-in-one cloud CRM/ERP hybrid with a strong invoicing module, built for SMBs in service and trade sectors. Custom fields and workflow automation appear in higher tiers, making tier gating a migration-critical detail.
In its favor
Why people choose Firmao CRM
The signal that keeps Firmao CRM on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
Feature breadth across CRM and light ERP in a single subscription appeals to SMBs that want to consolidate tools rather than manage multiple vendors.
Invoicing module receives consistent praise as a standout capability, particularly valued by staffing and recruiting teams managing high-volume billing.
Technical support resolves issues promptly, with users noting swift and effective responses via email and chat during business hours.
Contact management, deal tracking, and lead pipeline visibility provide a complete sales overview without requiring additional integrations for basic use cases.
Integration ecosystem including Zapier, e-commerce platforms, and courier systems gives growing companies flexibility to connect Firmao to their existing stack.
Customization requires technical knowledge — configuring the system to fit unique business workflows is cited as a barrier for non-technical administrators.
Basic tier feels feature-limited; users report needing to upgrade to Professional or Enterprise to access custom fields, deal tracking, and Gantt/Kanban diagrams.
No publicly documented rate limits means migration tooling must handle undocumented throttling conservatively, which can slow large data transfers.
The platform's heavy ERP-adjacent feature set creates complexity for teams that only need a straightforward CRM, leading to feature-overload frustration.
Reasons to switch
Why people leave Firmao CRM
The recurring reasons buyers give for replacing Firmao CRM. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Firmao CRM fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Firmao CRM pricing overview
Per-seat monthly pricing with annual billing offering a 23% discount. Plans range from €19/user/month (Standard) through €49/user/month (Enterprise), with Supreme requiring direct sales negotiation. There is no per-contact billing cap — all plans include unlimited contacts.
Standard
Tier 1 of 4
€19/user/month
What's included
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What gets migrated
Firmao CRM object support
Object-by-object support for Firmao CRM migrations. Per-pair details surface during scoping.
Contacts
Fully supportedContacts are a first-class object accessible via GET and POST at the /svc/v1/contact endpoint. Custom contact fields follow the customFields.customN naming convention. We map all standard contact properties 1:1 and preserve the link to the parent Company by matching on companyName or a provided external ID.
Companies
Fully supportedCompanies are exported and imported via the /svc/v1/company endpoint. Where the destination uses Accounts or Organizations, we rename the object at import time. No known schema instability in the standard company fields.
Deals
Mapping requiredDeals are available on Professional and above tiers. The object supports pipeline stage, value, and owner assignment. Stage names vary by organization — we ask customers to confirm their active stages before mapping so we do not import deprecated or deleted pipeline stages into the new system.
Tasks
Fully supportedTasks are accessible via /svc/v1/task and include assignee, due date, and status. We preserve the contact or deal association using the subClass/subId envelope that Firmao uses for object relationships. Completed vs. open status is mapped to the destination's equivalent lifecycle field.
Products
Fully supportedProducts are managed at /svc/v1/product with per-warehouse stock state tracked via the subClass=warehouse property. We export the netPriceInStore and currentStoreState fields per warehouse and recreate the warehouse structure in the destination if supported.
Projects
Mapping requiredProjects support Gantt and Kanban views on Professional and above. We migrate the project name, description, dates, and task associations. Visual layout data (Gantt bar positions, Kanban column configuration) does not export and must be rebuilt in the destination.
Invoices
Fully supportedFirmao generates VAT invoices, bills, receipts, and accounting notes. Invoice records include line items, tax codes, and payment status. We map invoice headers and line items to the destination's equivalent invoice or bill object, preserving total amount and currency.
Warehouses
Mapping requiredWarehouse is a subClass of the product object rather than a top-level entity. We extract stock levels and pricing per warehouse during product export and recreate the warehouse list in the destination, then reassociate product quantities.
Users
Mapping requiredUsers are accessed via /svc/v1/user and include name, email, and role. We export the user list and map owner assignments on Deals and Tasks. User-to-contact ownership links are preserved; the destination must have corresponding user records or we assign to a default owner.
Custom Fields
Mapping requiredCustom fields are defined in Professional and above under the object's Settings section. They are referenced in the API using dot-notation keys like customFields.custom5, and values are strings. We export all custom field values as strings and map them to the destination's corresponding custom property, flagging type mismatches (date vs. text, multi-select vs. single-select) for review.
Attachments
Not in this platformFirmao stores files in a cloud storage vault (2GB on Standard, 10GB on Professional) but does not expose file blobs via the public REST API. Attachments cannot be extracted programmatically in this tier. We recommend exporting the file inventory as a metadata list for manual re-upload.
Activities / Email History
Not in this platformEmail conversations and activity logs are not exposed as discrete API objects. The platform surfaces email history through the CRM UI but there is no documented /activity or /email endpoint. We cannot migrate historical email threads automatically.
Tags / Labels
Mapping requiredTags are referenced on contacts and companies but there is no dedicated /tags endpoint. We extract tags as a comma-separated property on the contact or company record and map them to the destination's tag or label field, splitting on comma to populate the target's multi-value tag format.
Pipeline Stages
Mapping requiredPipeline stages are defined per organization and are not a separate API object — they are a property on the Deal object. We export the deal records including the current stage value, then ask the customer to confirm the destination pipeline stage names before import to avoid orphaning deals in non-existent stages.
| Object | Support | Notes |
|---|---|---|
| Contacts | Fully supported | Contacts are a first-class object accessible via GET and POST at the /svc/v1/contact endpoint. Custom contact fields follow the customFields.customN naming convention. We map all standard contact properties 1:1 and preserve the link to the parent Company by matching on companyName or a provided external ID. |
| Companies | Fully supported | Companies are exported and imported via the /svc/v1/company endpoint. Where the destination uses Accounts or Organizations, we rename the object at import time. No known schema instability in the standard company fields. |
| Deals | Mapping required | Deals are available on Professional and above tiers. The object supports pipeline stage, value, and owner assignment. Stage names vary by organization — we ask customers to confirm their active stages before mapping so we do not import deprecated or deleted pipeline stages into the new system. |
| Tasks | Fully supported | Tasks are accessible via /svc/v1/task and include assignee, due date, and status. We preserve the contact or deal association using the subClass/subId envelope that Firmao uses for object relationships. Completed vs. open status is mapped to the destination's equivalent lifecycle field. |
| Products | Fully supported | Products are managed at /svc/v1/product with per-warehouse stock state tracked via the subClass=warehouse property. We export the netPriceInStore and currentStoreState fields per warehouse and recreate the warehouse structure in the destination if supported. |
| Projects | Mapping required | Projects support Gantt and Kanban views on Professional and above. We migrate the project name, description, dates, and task associations. Visual layout data (Gantt bar positions, Kanban column configuration) does not export and must be rebuilt in the destination. |
| Invoices | Fully supported | Firmao generates VAT invoices, bills, receipts, and accounting notes. Invoice records include line items, tax codes, and payment status. We map invoice headers and line items to the destination's equivalent invoice or bill object, preserving total amount and currency. |
| Warehouses | Mapping required | Warehouse is a subClass of the product object rather than a top-level entity. We extract stock levels and pricing per warehouse during product export and recreate the warehouse list in the destination, then reassociate product quantities. |
| Users | Mapping required | Users are accessed via /svc/v1/user and include name, email, and role. We export the user list and map owner assignments on Deals and Tasks. User-to-contact ownership links are preserved; the destination must have corresponding user records or we assign to a default owner. |
| Custom Fields | Mapping required | Custom fields are defined in Professional and above under the object's Settings section. They are referenced in the API using dot-notation keys like customFields.custom5, and values are strings. We export all custom field values as strings and map them to the destination's corresponding custom property, flagging type mismatches (date vs. text, multi-select vs. single-select) for review. |
| Attachments | Not in this platform | Firmao stores files in a cloud storage vault (2GB on Standard, 10GB on Professional) but does not expose file blobs via the public REST API. Attachments cannot be extracted programmatically in this tier. We recommend exporting the file inventory as a metadata list for manual re-upload. |
| Activities / Email History | Not in this platform | Email conversations and activity logs are not exposed as discrete API objects. The platform surfaces email history through the CRM UI but there is no documented /activity or /email endpoint. We cannot migrate historical email threads automatically. |
| Tags / Labels | Mapping required | Tags are referenced on contacts and companies but there is no dedicated /tags endpoint. We extract tags as a comma-separated property on the contact or company record and map them to the destination's tag or label field, splitting on comma to populate the target's multi-value tag format. |
| Pipeline Stages | Mapping required | Pipeline stages are defined per organization and are not a separate API object — they are a property on the Deal object. We export the deal records including the current stage value, then ask the customer to confirm the destination pipeline stage names before import to avoid orphaning deals in non-existent stages. |
Gotchas
What to watch for in Firmao CRM migrations
Issues we've hit on past Firmao CRM migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
Tier-gated objects cause silent import failures
Custom field keys are dynamic and not self-documenting
Parent-child object import order is mandatory
Warehouse stock state is subClass-embedded, not top-level
API login is auto-generated and tied to company ID
| Severity | Issue |
|---|---|
| High | Tier-gated objects cause silent import failures |
| Medium | Custom field keys are dynamic and not self-documenting |
| Medium | Parent-child object import order is mandatory |
| Low | Warehouse stock state is subClass-embedded, not top-level |
| Low | API login is auto-generated and tied to company ID |
Leaving Firmao CRM?
Where Firmao CRM customers move next
12 destinations Firmao CRM can migrate to.
How a Firmao CRM migration works
Four steps, Firmao CRM-specific
Connect
Login/password (auto-generated login from org ID; customer-generated password) into Firmao CRM. Scopes limited to read-only on the data we move.
Map
We translate Firmao CRM-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Firmao CRM quirks before production.
Migrate
Full migration with Firmao CRM rate-limit handling. Rollback available throughout.
FAQ
Firmao CRM migration FAQ
Answers to the questions buyers ask most during Firmao CRM migration scoping. Not seeing yours? Book a call.
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