CRM migration
Field-level mapping, validation, and rollback between Apptivo and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.
Apptivo
Source
Twenty CRM
Destination
Compatibility
9 of 11
objects map 1:1 between Apptivo and Twenty CRM.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from Apptivo to Twenty CRM is a schema-first migration that requires resolving Apptivo's per-app custom attribute layers before any records can land cleanly in Twenty. Apptivo distributes custom fields across nine app groups, so a field called 'Region' in Contacts is a completely separate attribute from 'Region' in Cases. We enumerate all custom attributes per app during discovery, build a flattened field mapping table for each app, and map every custom field to its typed Twenty CRM equivalent before the first record inserts. Twenty CRM's self-hosted model means customers own the PostgreSQL database and server infrastructure; we coordinate with your devops team to ensure the instance is API-accessible and at a stable version before migration begins. Workflows, automations, and per-app configurations do not migrate; we deliver a written inventory of every Apptivo workflow rule and app-level setting that requires manual rebuild in Twenty.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Apptivo object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Apptivo
Contacts
Twenty CRM
Person
1:1Apptivo Contact records map to Twenty CRM Person objects. We resolve the full name split (first_name, last_name from Apptivo's combined name field), email addresses map to emails array, phone to phone_numbers, and postal addresses to address fields. Custom attributes on the Contacts app map to custom fields on the Person object. Per-app custom fields are enumerated individually during discovery because Apptivo's Contacts app has its own Master Layout independent of other apps.
Apptivo
Leads
Twenty CRM
Person (with type flag)
1:1Apptivo Lead records map to Twenty CRM Person objects with a personType field set to 'Lead' for segregation. Lead scoring, source tracking, and lifecycle stage from Apptivo map to custom fields on the Person record. If the lead has been qualified into a Customer or Opportunity in Apptivo, we create the corresponding Person record in Twenty and link the Opportunity.
Apptivo
Customers
Twenty CRM
Company
1:1Apptivo Customer records (B2B account objects) map to Twenty CRM Company objects. Company name, website, industry, employee count, and billing address migrate directly. We preserve the association between Customer and any linked Contacts by creating the Company record first, then resolving the companyId on each related Person record during import. Apptivo Customer records do not have a direct pipeline or deal association; deal data lives in the Opportunities app.
Apptivo
Opportunities
Twenty CRM
Opportunity
1:1Apptivo Opportunity records map to Twenty CRM Opportunity with pipeline stage, deal amount, expected close date, and probability. We map Apptivo stage names to Twenty's pipeline stage values. Closed-Won and Closed-Lost reasons from Apptivo custom fields migrate to custom fields on the Twenty Opportunity record. Owner assignment resolves by email match against Twenty User records.
Apptivo
Cases
Twenty CRM
Task (with custom type)
1:1Apptivo Cases (helpdesk tickets) map to Twenty CRM Task records with a custom taskType or a dedicated Case custom object if the workspace has one configured. Case status, priority, owner, and conversation threads migrate. The Apptivo Case conversation history migrates as linked Note records or Task comments depending on the Twenty version. We flag any Cases that reference Contacts or Customers not yet migrated and hold those for a second-pass resolution.
Apptivo
Projects
Twenty CRM
Custom Object (Project) or Task
lossyApptivo Project records migrate to a Twenty CRM custom object named Project if the customer's data model warrants a dedicated object, or to Task with a projectType flag for simpler models. Project task hierarchies (milestones, sub-tasks, assignees) migrate as nested Task records with a parentId reference. Customer portal settings on Apptivo Projects do not migrate because Twenty does not have an equivalent customer portal feature in v1.
Apptivo
Invoices
Twenty CRM
Custom Object (Invoice)
1:1Apptivo Invoice records map to a Twenty CRM custom Invoice object created during schema setup. Invoice headers (invoice number, date, due date, status) migrate. Line items migrate as a related custom object or as a JSON field on the Invoice object depending on the customer's reporting needs. Partial payment records require manual review post-migration because payment status tracking differs between platforms.
Apptivo
Items
Twenty CRM
Custom Object (Product)
1:1Apptivo Items (product and service catalog) map to a Twenty CRM Product custom object with name, description, price, and SKU fields. Text, number, date, and dropdown custom attributes on Apptivo Items migrate to corresponding custom fields on the Product object. Items linked to Invoices are reconciled after the Product records land so that line item relationships resolve correctly.
Apptivo
Employees
Twenty CRM
WorkspaceMember
1:1Apptivo Employee records map to Twenty CRM WorkspaceMember objects. Contact info, job title, department, and employment status migrate. We use email as the match key against existing Twenty users. Any Employee records in Apptivo that do not correspond to an active Twenty workspace member are held in a reconciliation queue for the customer's admin to provision access before the final record import.
Apptivo
Custom Attributes (per app)
Twenty CRM
Custom Fields (per object)
lossyEach Apptivo app has its own Master Layout with independent custom attribute sets. A single attribute name (e.g., 'Region') may appear in multiple apps as a completely different field. We enumerate all custom attributes per app during discovery, create corresponding custom fields on the relevant Twenty object during schema setup, and map each attribute to its app-scoped destination. The customer chooses whether to consolidate duplicate attribute names across apps into a single Twenty field or keep them separate.
Apptivo
Attachments
Twenty CRM
Attachment (via File object)
1:1File attachments on Apptivo records migrate as Twenty File records linked to the parent object (Person, Company, Opportunity, Task) via a foreign key. Large attachments may require chunked upload handling. We preserve the original filename, MIME type, and upload timestamp. Attachments exceeding 10 MB are flagged for the customer to re-upload manually if storage constraints apply on the self-hosted instance.
| Apptivo | Twenty CRM | Compatibility | |
|---|---|---|---|
| Contacts | Person1:1 | Fully supported | |
| Leads | Person (with type flag)1:1 | Fully supported | |
| Customers | Company1:1 | Fully supported | |
| Opportunities | Opportunity1:1 | Fully supported | |
| Cases | Task (with custom type)1:1 | Fully supported | |
| Projects | Custom Object (Project) or Tasklossy | Mapping required | |
| Invoices | Custom Object (Invoice)1:1 | Mapping required | |
| Items | Custom Object (Product)1:1 | Fully supported | |
| Employees | WorkspaceMember1:1 | Fully supported | |
| Custom Attributes (per app) | Custom Fields (per object)lossy | Fully supported | |
| Attachments | Attachment (via File object)1:1 | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Apptivo gotchas
Workflow automations are not exportable data
Per-app custom attributes create a hidden field-mapping burden
65K+ record export limit can split large datasets
IP whitelisting can block migration server IPs
Professional Implementation timelines rarely match actual deployment
Twenty CRM gotchas
Import order is enforced and critical
Export limited to 20,000 records and visible columns only
Soft-deleted records count toward uniqueness and trigger restores
API rate limits cap at 200 req/min on Organization tier
No native email sequences — follow-up cadences require external tools
Pair-specific challenges
Migration approach
Discovery and app inventory
We audit every active Apptivo app in use, enumerate all custom attributes per app Master Layout, and extract record counts for Contacts, Leads, Customers, Opportunities, Cases, Projects, Invoices, Items, and Employees. We also document active workflow rules and IP whitelisting settings. This output is a written migration scope with a per-app field mapping table and a record-count estimate that anchors the timeline and price.
Twenty instance readiness and schema design
We coordinate with the customer's devops team to confirm the self-hosted Twenty instance is deployed at a stable version, the REST API is reachable, and database credentials are available. We design the Twenty schema including any custom objects (Project, Invoice, Product), custom fields mapped from each Apptivo app's Master Layout, and workspace member provisioning for all Apptivo employees who will be users. Schema is validated in a staging environment before production migration begins.
Data cleansing and deduplication
We run a data quality audit across all Apptivo record types, identifying duplicate Person records (same email across Contacts and Leads), incomplete required fields (missing name or email on Contact), and inconsistent address formats. We apply deduplication rules in coordination with the customer (which record becomes master by completeness or recency), standardize address formatting, and flag records with missing required fields for customer review before import. Dirty data that is not addressed before migration spreads throughout Twenty.
Staging migration and reconciliation
We run a full migration into a staging Twenty environment using production-like data volume. The customer reconciles record counts, spot-checks 25-50 records per object against the Apptivo source, and validates custom field values. Any mapping corrections, custom object schema changes, or deduplication rule adjustments happen in staging. We do not proceed to production until the customer signs off on the staging reconciliation report.
Production migration in dependency order
We run production migration in record-dependency order: WorkspaceMembers (validated against provisioned users), Companies (from Apptivo Customers), Persons (from Contacts and Leads with type segregation), Opportunities (with companyId and personId resolved), Tasks and custom objects (Cases, Projects, Invoices, Items), then Attachments. Each phase emits a row-count reconciliation report before the next phase begins. We coordinate with the customer's devops team to confirm the Twenty instance remains stable throughout the import window.
Cutover, validation, and workflow handoff
We freeze Apptivo writes during cutover, run a final delta migration of records modified during the migration window, then designate Twenty as the system of record. We deliver the Apptivo workflow inventory document to the customer's admin for rebuild. We support a one-week hypercare window for reconciliation issues. We do not configure Twenty automations, integrations, or email sync inside the migration scope; these are separate engagements or internal admin tasks.
Platform deep dives
Apptivo
Source
Strengths
Weaknesses
Twenty CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Apptivo and Twenty CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Apptivo: Not publicly documented — Apptivo's developer docs do not publish numeric rate limits. Typical SaaS throttling is assumed and confirmed by behavior during scoping..
Data volume sensitivity
Apptivo doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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