Migrate your Apptivo data
Modular all-in-one business suite with 65+ apps covering CRM, invoicing, and project management at a flat per-user price. Small teams love the breadth; growing teams hit the ceiling fast.
In its favor
Why people choose Apptivo
The signal that keeps Apptivo on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
All-in-one pricing with no per-app charges — customers cite avoiding HubSpot and Salesforce's nickel-and-dime add-on model for the same functionality.
Human customer support that actually responds — multiple reviews mention the same support contact handling issues consistently over months.
Modular app library of 65+ tools lets small teams add CRM, invoicing, project management, and helpdesk without switching platforms.
Flat per-user pricing scales predictably for teams under 20 users, with deeper feature tiers available as the team grows.
Custom attributes and workflows per app let non-technical users tailor fields, processes, and automation without writing code.
The interface design has not meaningfully evolved since 2018, and the platform lacks any AI assistant or modern automation copilot that competitors now ship by default.
Customization depth creates consistency problems — some apps feel polished while others lack wizard usability and clear documentation, frustrating cross-functional teams.
Export limits and API documentation gaps make bulk data extraction difficult for teams planning a migration or needing programmatic backup.
Billing based on user count penalizes growing teams, especially when the per-user price increases significantly between Lite and Ultimate tiers.
Performance and mobile experience lag behind modern CRM competitors, driving teams to platforms with better UX and native AI features.
Reasons to switch
Why people leave Apptivo
The recurring reasons buyers give for replacing Apptivo. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Apptivo fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Apptivo pricing overview
Apptivo charges per user across four tiers with annual discounts of roughly 20%. The Lite plan targets small sales teams; Premium adds breadth; Ultimate adds automation depth; Enterprise unlocks full platform access with SLA support and a dedicated account manager. A free starter plan exists but is essentially an extended trial with very limited functionality.
Lite
Tier 1 of 4
$15/user/month (annual) or $20/user/month (monthly)
What's included
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Book a free 30 minute consultationPricing is informational. FlitStack AI does not bill on Apptivo's schedule — see our quote-based pricing →
What gets migrated
Apptivo object support
Object-by-object support for Apptivo migrations. Per-pair details surface during scoping.
Contacts
Fully supportedCore CRM object with standard fields (name, email, phone, address) plus per-app custom attributes. Supports 100–500 custom fields depending on tier. We map all standard fields 1:1 and handle custom attribute translation by inspecting the target app's Master Layout.
Leads
Fully supportedApptivo's Lead object captures prospect data with lead scoring, source tracking, and lifecycle stage. Exported via the Leads API. We preserve lead status and score as mapped properties in the destination CRM.
Customers
Fully supportedCustomer object stores B2B account records with associated contacts and addresses. Available via the Customers API. We map company-level data including billing address and associate existing contacts at migration time.
Cases
Fully supportedHelpdesk tickets with status, priority, owner, and conversation threads. Supports Customer Portal access levels and ticket limits per plan. We migrate case history, attachments, and conversation records in chronological order.
Opportunities
Fully supportedDeals tracked through pipeline stages with revenue, expected close date, and stage probabilities. We map stage names and preserve deal amounts, ownership assignment, and associated contacts.
Projects
Mapping requiredProject objects include tasks, milestones, assignees, and customer portals. Custom fields per project vary by configuration. We migrate projects with task hierarchies intact but flag custom project-level fields for manual review.
Invoices
Mapping requiredInvoice objects include line items linked to Items, tax codes, and payment status. Historical invoices may have partial payment records. We map invoice headers and line items but recommend reviewing open payment records separately.
Items
Fully supportedProduct and service catalog items with pricing, description, and custom attributes. Items app supports text, date, number, and dropdown custom attributes. We migrate item records including all custom attribute values.
Employees
Fully supportedEmployee records include contact info, job title, department, and employment status. Used in project assignment and approval workflows. We map employee records and preserve ownership mapping during migration.
Custom Attributes
Mapping requiredApptivo exposes a Master Layout editor per app where admins add text, number, date, dropdown, and radio button fields. Each app has its own attribute set. We enumerate all custom attributes per app before migration and build a field-level mapping table.
Workflows
Not in this platformWorkflow automations in Apptivo are configuration-bound and not exportable as data. They reference object IDs and stage transitions that do not exist in the target CRM. We do not migrate workflows; we document them for manual rebuild in the destination platform.
Attachments
Mapping requiredFile attachments on records are stored in Apptivo's file system. Large attachments may hit export limits. We migrate file attachments as linked blobs, preserving the association to the parent record but flagging files over 25MB for manual transfer.
| Object | Support | Notes |
|---|---|---|
| Contacts | Fully supported | Core CRM object with standard fields (name, email, phone, address) plus per-app custom attributes. Supports 100–500 custom fields depending on tier. We map all standard fields 1:1 and handle custom attribute translation by inspecting the target app's Master Layout. |
| Leads | Fully supported | Apptivo's Lead object captures prospect data with lead scoring, source tracking, and lifecycle stage. Exported via the Leads API. We preserve lead status and score as mapped properties in the destination CRM. |
| Customers | Fully supported | Customer object stores B2B account records with associated contacts and addresses. Available via the Customers API. We map company-level data including billing address and associate existing contacts at migration time. |
| Cases | Fully supported | Helpdesk tickets with status, priority, owner, and conversation threads. Supports Customer Portal access levels and ticket limits per plan. We migrate case history, attachments, and conversation records in chronological order. |
| Opportunities | Fully supported | Deals tracked through pipeline stages with revenue, expected close date, and stage probabilities. We map stage names and preserve deal amounts, ownership assignment, and associated contacts. |
| Projects | Mapping required | Project objects include tasks, milestones, assignees, and customer portals. Custom fields per project vary by configuration. We migrate projects with task hierarchies intact but flag custom project-level fields for manual review. |
| Invoices | Mapping required | Invoice objects include line items linked to Items, tax codes, and payment status. Historical invoices may have partial payment records. We map invoice headers and line items but recommend reviewing open payment records separately. |
| Items | Fully supported | Product and service catalog items with pricing, description, and custom attributes. Items app supports text, date, number, and dropdown custom attributes. We migrate item records including all custom attribute values. |
| Employees | Fully supported | Employee records include contact info, job title, department, and employment status. Used in project assignment and approval workflows. We map employee records and preserve ownership mapping during migration. |
| Custom Attributes | Mapping required | Apptivo exposes a Master Layout editor per app where admins add text, number, date, dropdown, and radio button fields. Each app has its own attribute set. We enumerate all custom attributes per app before migration and build a field-level mapping table. |
| Workflows | Not in this platform | Workflow automations in Apptivo are configuration-bound and not exportable as data. They reference object IDs and stage transitions that do not exist in the target CRM. We do not migrate workflows; we document them for manual rebuild in the destination platform. |
| Attachments | Mapping required | File attachments on records are stored in Apptivo's file system. Large attachments may hit export limits. We migrate file attachments as linked blobs, preserving the association to the parent record but flagging files over 25MB for manual transfer. |
Gotchas
What to watch for in Apptivo migrations
Issues we've hit on past Apptivo migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
Workflow automations are not exportable data
Per-app custom attributes create a hidden field-mapping burden
65K+ record export limit can split large datasets
IP whitelisting can block migration server IPs
Professional Implementation timelines rarely match actual deployment
| Severity | Issue |
|---|---|
| High | Workflow automations are not exportable data |
| High | Per-app custom attributes create a hidden field-mapping burden |
| Medium | 65K+ record export limit can split large datasets |
| Medium | IP whitelisting can block migration server IPs |
| Low | Professional Implementation timelines rarely match actual deployment |
Leaving Apptivo?
Where Apptivo customers move next
12 destinations Apptivo can migrate to.
How a Apptivo migration works
Four steps, Apptivo-specific
Connect
API key + access key pair sent as query string or POST parameters on each request (both required). Session-key authentication is also available for custom SSO scenarios. SSL is mandatory for all calls. into Apptivo. Scopes limited to read-only on the data we move.
Map
We translate Apptivo-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Apptivo quirks before production.
Migrate
Full migration with Apptivo rate-limit handling. Rollback available throughout.
FAQ
Apptivo migration FAQ
Answers to the questions buyers ask most during Apptivo migration scoping. Not seeing yours? Book a call.
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Migrate Apptivo.
Without the rebuild.
Free scoping call with a migration engineer. Tell us about your Apptivo setup and destination — written quote back within a business day.