CRM migration
Field-level mapping, validation, and rollback between Virtual Case Management and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
Virtual Case Management
Source
HubSpot
Destination
Compatibility
10 of 10
objects map 1:1 between Virtual Case Management and HubSpot.
Complexity
BStandard
Timeline
48–72 hours
Overview
Virtual Case Management serves nonprofits and social-service agencies managing client intake, referral tracking, and multi-agency case coordination. Teams outgrow VCM when reporting limitations block insight, marketing automation is absent, or cross-department CRM consolidation is needed. HubSpot provides contacts, companies, deals, and a Service Hub ticketing model that maps to VCM's client-case-referral structure. The migration carries client records, case data, referral history, agency contacts, and attachments into HubSpot's CRM objects. We preserve original create dates, referral source chains, and custom demographic fields. Workflows, intake sequences, and email templates do not migrate — those require HubSpot workflow recreation. A delta-pickup window captures any VCM changes during the cutover window. FlitStack sequences the migration: agencies first (HubSpot Companies), then clients (HubSpot Contacts with company associations), then cases (HubSpot Tickets with referral context), then attachments. The migration also maps VCM's service records to HubSpot Deals when a monetary value is present, preserving cost and service type. All custom demographic fields, including housing status, income bracket, and referral source category, are stored as custom properties on the Contact or Ticket, ensuring no data is lost. The process includes a staged validation step, where a representative sample of records is migrated first and compared field-by-field against the source to verify mapping accuracy. After the full load, a delta capture window ensures any records created or updated in VCM during cutover are synced before final switchover. The approach maintains referential integrity across Contacts, Companies, and Tickets, and provides audit logs for each operation.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Virtual Case Management object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Virtual Case Management
Client
HubSpot
Contact
1:1VCM client records map directly to HubSpot Contacts. HubSpot's lifecycle_stage property handles client progression (Lead → MQL → Customer). Email addresses are required for HubSpot Contact creation; clients without emails are flagged for manual review before migration. We also map any custom contact properties such as preferred language or communication preferences to corresponding HubSpot properties, ensuring a complete client profile.
Virtual Case Management
Case
HubSpot
Ticket
1:1VCM cases map to HubSpot Tickets using the Service Hub pipeline. Case status values (e.g., Open, Pending, Closed) are mapped to HubSpot Ticket pipeline stages via value mapping. Each Ticket is associated with the primary Contact (client) and the referring Agency (Company).
Virtual Case Management
Agency / Service Provider
HubSpot
Company
1:1Agencies and service providers from VCM map to HubSpot Companies. Agency contact information (name, email, phone, address) migrates to the Company record. Security-level restrictions on agency data do not translate to HubSpot's sharing model — we document the restriction for manual rebuild if needed.
Virtual Case Management
Referral
HubSpot
Ticket (custom property)
1:1VCM referral records track which agency referred a client and the referral date. Since HubSpot Tickets have no native referral-history field, we preserve the referring agency name and date as custom properties (Referral_Agency__c, Referral_Date__c) on the Ticket. The full referral chain for multi-agency cases is preserved as a semicolon-delimited custom property.
Virtual Case Management
Service Record
HubSpot
Deal
1:1VCM service records (type of service, duration, cost, status) map to HubSpot Deals when the service has a monetary value. Services without billing map to Tickets or custom properties depending on the service type. Service type values use value_mapping to align with HubSpot Deal product categories.
Virtual Case Management
Client Address
HubSpot
Contact (address properties)
1:1Street address, city, state, and ZIP from VCM map to HubSpot Contact address properties. Geographic coordinates stored in VCM are preserved as custom number properties (Latitude__c, Longitude__c) on the Contact. If VCM stores additional address components such as country or building name, these are mapped to HubSpot's custom address property fields to preserve full location detail.
Virtual Case Management
Case Attachment / File
HubSpot
HubSpot Files
1:1VCM file attachments (case documents, intake forms, consent records) are downloaded and re-uploaded to HubSpot Files. Each file is associated with the corresponding Contact or Ticket record. File size limits for HubSpot uploads apply (25MB per file). We also preserve original file metadata, including creation date and author, as custom properties on the HubSpot file record for auditability.
Virtual Case Management
Case Note / Activity
HubSpot
Note / Engagement
1:1VCM case notes and activity logs migrate as HubSpot Notes attached to the Contact and Ticket. Original note timestamps and author information are preserved in custom properties (Original_Note_Date__c, Note_Author__c). Engagement activities (calls, emails) logged in VCM migrate as HubSpot Engagements with original timestamps.
Virtual Case Management
Intake Form
HubSpot
Custom properties on Contact
1:1VCM intake forms with checkbox and select fields have no direct HubSpot equivalent. Form field names and selected values are stored as custom properties on the Contact record (e.g., Intake_Source__c, Housing_Status__c). HubSpot Forms can be configured post-migration to replicate intake logic.
Virtual Case Management
VCM User / Staff
HubSpot
HubSpot User
1:1VCM staff accounts are matched to HubSpot users by email address. Unmatched VCM users are flagged before migration — teams either create HubSpot accounts or assign their cases to a fallback owner. Inactive VCM users are archived rather than migrated.
| Virtual Case Management | HubSpot | Compatibility | |
|---|---|---|---|
| Client | Contact1:1 | Fully supported | |
| Case | Ticket1:1 | Fully supported | |
| Agency / Service Provider | Company1:1 | Fully supported | |
| Referral | Ticket (custom property)1:1 | Fully supported | |
| Service Record | Deal1:1 | Fully supported | |
| Client Address | Contact (address properties)1:1 | Fully supported | |
| Case Attachment / File | HubSpot Files1:1 | Fully supported | |
| Case Note / Activity | Note / Engagement1:1 | Fully supported | |
| Intake Form | Custom properties on Contact1:1 | Fully supported | |
| VCM User / Staff | HubSpot User1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Virtual Case Management gotchas
No publicly documented bulk export API
Report definitions are not exportable
Database-entry interface creates training burden
Multi-agency security level mapping requires manual verification
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Discovery and schema planning
FlitStack audits the VCM database schema: objects in use, custom fields, case status values, referral agency types, and user accounts. We deliver a HubSpot schema plan naming the pipelines, ticket stages, lifecycle stages, and custom properties needed. Your team approves the plan and creates HubSpot properties before data extraction begins. The audit also identifies any deprecated fields, inactive object types, and data quality issues such as duplicate client identifiers or missing required properties, allowing your team to address them before extraction.
Configure HubSpot and match users
We verify the HubSpot portal has the correct subscription tier (Service Hub for ticketing), create all required custom properties per the schema plan, and set up the ticket pipeline. VCM staff accounts are matched to HubSpot users by email — unmatched users are flagged so your team creates HubSpot accounts or assigns a fallback owner before migration. We also validate that the portal's timezone and currency settings align with your reporting requirements to avoid downstream formatting issues.
Extract and transform VCM data
We extract all VCM records: clients, cases, agencies, referrals, service records, and attachments. Data is validated for completeness — missing emails, orphaned cases, and invalid agency references are flagged for your team to correct. Referral chain data is reconstructed as a delimited custom property since HubSpot has no native referral history field. During extraction, we also capture system metadata such as record creation timestamps, last-modified dates, and user ownership, which are essential for maintaining audit trails in HubSpot.
Run sample migration with field-level diff
A representative slice of records (typically 100–500) migrates first — spanning clients, cases, agencies, and referrals. We generate a field-level diff between the VCM source and the HubSpot destination so you can verify case status mapping, primary agency assignment, and referral property population before the full run commits. The diff report highlights any mismatched field values, missing associations, or unexpected nulls, enabling your team to adjust mapping rules before the final migration run.
Cut over with delta-pickup window
The full migration runs: Companies (agencies) first, then Contacts (clients) with company associations, then Tickets (cases) linked to contacts and referral properties. A delta-pickup window (24–48 hours) captures any records created or modified in VCM during cutover. Audit logs record every operation; one-click rollback is available if reconciliation identifies record count or association discrepancies. After the delta window closes, we perform a final reconciliation check comparing record counts and association integrity against the VCM source to confirm a clean cutover.
Platform deep dives
Virtual Case Management
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Virtual Case Management and HubSpot.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Virtual Case Management: Not publicly documented — confirmed during integration scoping..
Data volume sensitivity
Virtual Case Management doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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