Migrate your Textline data
Team SMS inbox platform with multi-number support, automations, and HIPAA-ready plans for healthcare, support, and operations teams.
In its favor
Why people choose Textline
The signal that keeps Textline on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
Textline offers the lowest barrier to SMS-based customer support — teams can set up a textable business number and start collaborating in minutes without requiring customers to install any app.
The multi-number, multi-department setup is purpose-built for multi-location businesses or brands that need separate phone lines for support, sales, and marketing without switching platforms.
Healthcare and medical businesses choose Textline specifically for its HIPAA-compliant texting add-on, which is gated behind an additional fee but satisfies compliance requirements for patient communication.
Small businesses appreciate the integrated Chrome extension and mobile companion app, which let agents respond to messages without switching between tools.
The built-in automations and scheduled message features reduce manual follow-up work for teams that handle appointment reminders, order updates, or onboarding sequences.
Users report that Textline's feature set lags behind competitors — advanced workflow capabilities, deeper CRM integrations, and richer reporting are frequently cited as reasons to switch.
The error messages and pop-up notifications when something fails are described as vague and unhelpful, making troubleshooting time-consuming for agents and admins.
Documentation is sparse — users specifically note that example automations and API integration guides are missing, increasing onboarding friction for technical teams.
Pricing opacity frustrates customers — custom quotes for mid-tier plans and undisclosed API rate limits make it difficult to forecast costs at scale.
Some users report delivery delays or messages not sending without clear indication in the UI, prompting them to evaluate alternatives with more reliable SMS delivery.
Reasons to switch
Why people leave Textline
The recurring reasons buyers give for replacing Textline. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Textline fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Textline pricing overview
Textline uses a per-user, per-month model with custom quotes for Essentials and Pro tiers. HIPAA compliance is a separate paid add-on on top of the chosen tier. No free version is available, though a 14-day free trial is offered.
Essentials
Tier 1 of 3
Custom quote (per user/month)
What's included
Need help selecting your CRM?
Book a free 30 minute consultationPricing is informational. FlitStack AI does not bill on Textline's schedule — see our quote-based pricing →
What gets migrated
Textline object support
Object-by-object support for Textline migrations. Per-pair details surface during scoping.
Conversations
Fully supportedConversations are the core object in Textline — every SMS thread is a conversation tied to a Contact's phone number. We migrate full conversation history including timestamps, direction (inbound/outbound), and assigned Agent.
Contacts
Fully supportedContacts live in the Address Book and support mass CSV import with custom fields on Standard and above. We map Contact records including name, phone, email, tags, and notes. Custom address book fields are migrated as name-value pairs.
Phone Numbers (Departments)
Mapping requiredTextline's multi-number setup uses Departments to group phone lines by location or function. We migrate the phone-number-to-department assignment, but the routing logic tied to Routes may need manual reconfiguration at the destination.
Agents
Fully supportedAgents are the user accounts that send and receive messages. We preserve Agent names and their department assignments. Permissions and Custom Roles are noted but may require destination equivalents to be recreated.
Message Templates
Mapping requiredTemplates are canned replies stored in Textline. We export the template body and any shortcut codes. The destination must support a similar template library, or templates may need to be recreated manually.
Custom Address Book Fields
Mapping requiredCustom fields on Contacts are available on Standard and Pro plans. We export field names and values, but field types (text, dropdown, date) may need to be recreated in the destination CRM.
Automations
Mapping requiredTextline Automations trigger on keywords, time, or contact actions. We document automation rules and trigger conditions so they can be rebuilt in the destination platform's workflow engine.
Routes
Not in this platformRoutes are Textline-specific inbound routing rules that assign messages to agents or departments. These cannot be migrated directly as Routes are not exposed via the public API. We document the routing logic for manual rebuild.
Announcements
Mapping requiredAnnouncements are bulk outbound messages. We export announcement history and contact lists used, but the sending mechanism must be replicated in the destination platform.
Attachments
Mapping requiredMMS attachments sent within conversations are referenced in message records. We preserve attachment URLs where accessible, but file re-download and re-hosting depends on the destination's media handling.
Tags
Fully supportedTags applied to Contacts are migrated as a flat tag list on each contact record. Tag taxonomy and naming conventions are preserved as-is.
Metrics
Not in this platformTextline provides built-in performance metrics (NPS, CSAT, agent stats). These are aggregated reporting data that do not have a migration target in standard CRMs.
| Object | Support | Notes |
|---|---|---|
| Conversations | Fully supported | Conversations are the core object in Textline — every SMS thread is a conversation tied to a Contact's phone number. We migrate full conversation history including timestamps, direction (inbound/outbound), and assigned Agent. |
| Contacts | Fully supported | Contacts live in the Address Book and support mass CSV import with custom fields on Standard and above. We map Contact records including name, phone, email, tags, and notes. Custom address book fields are migrated as name-value pairs. |
| Phone Numbers (Departments) | Mapping required | Textline's multi-number setup uses Departments to group phone lines by location or function. We migrate the phone-number-to-department assignment, but the routing logic tied to Routes may need manual reconfiguration at the destination. |
| Agents | Fully supported | Agents are the user accounts that send and receive messages. We preserve Agent names and their department assignments. Permissions and Custom Roles are noted but may require destination equivalents to be recreated. |
| Message Templates | Mapping required | Templates are canned replies stored in Textline. We export the template body and any shortcut codes. The destination must support a similar template library, or templates may need to be recreated manually. |
| Custom Address Book Fields | Mapping required | Custom fields on Contacts are available on Standard and Pro plans. We export field names and values, but field types (text, dropdown, date) may need to be recreated in the destination CRM. |
| Automations | Mapping required | Textline Automations trigger on keywords, time, or contact actions. We document automation rules and trigger conditions so they can be rebuilt in the destination platform's workflow engine. |
| Routes | Not in this platform | Routes are Textline-specific inbound routing rules that assign messages to agents or departments. These cannot be migrated directly as Routes are not exposed via the public API. We document the routing logic for manual rebuild. |
| Announcements | Mapping required | Announcements are bulk outbound messages. We export announcement history and contact lists used, but the sending mechanism must be replicated in the destination platform. |
| Attachments | Mapping required | MMS attachments sent within conversations are referenced in message records. We preserve attachment URLs where accessible, but file re-download and re-hosting depends on the destination's media handling. |
| Tags | Fully supported | Tags applied to Contacts are migrated as a flat tag list on each contact record. Tag taxonomy and naming conventions are preserved as-is. |
| Metrics | Not in this platform | Textline provides built-in performance metrics (NPS, CSAT, agent stats). These are aggregated reporting data that do not have a migration target in standard CRMs. |
Gotchas
What to watch for in Textline migrations
Issues we've hit on past Textline migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
API access requires Standard or Pro plan
HIPAA compliance is a paid add-on with separate configuration
Conversation export requires per-conversation manual action
Routes are not exposed via the public API
Custom address book fields are tier-gated
| Severity | Issue |
|---|---|
| High | API access requires Standard or Pro plan |
| High | HIPAA compliance is a paid add-on with separate configuration |
| Medium | Conversation export requires per-conversation manual action |
| Medium | Routes are not exposed via the public API |
| Low | Custom address book fields are tier-gated |
Leaving Textline?
Where Textline customers move next
12 destinations Textline can migrate to.
How a Textline migration works
Four steps, Textline-specific
Connect
Bearer token into Textline. Scopes limited to read-only on the data we move.
Map
We translate Textline-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Textline quirks before production.
Migrate
Full migration with Textline rate-limit handling. Rollback available throughout.
FAQ
Textline migration FAQ
Answers to the questions buyers ask most during Textline migration scoping. Not seeing yours? Book a call.
Can't find your answer?
Walk through your Textline migration with a real engineer — 30 minutes, free, written quote within 24 hours.
Book a free 30 minute consultationReady when you are
Migrate Textline.
Without the rebuild.
Free scoping call with a migration engineer. Tell us about your Textline setup and destination — written quote back within a business day.