CRM migration
Field-level mapping, validation, and rollback between Textline and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.
Textline
Source
Twenty CRM
Destination
Compatibility
8 of 10
objects map 1:1 between Textline and Twenty CRM.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Moving from Textline to Twenty CRM is a platform-type migration: Textline is a team SMS inbox centered on conversations, while Twenty CRM is a full relationship-management platform with People, Companies, Opportunities, and a custom object model. There is no native conversation object in Twenty, so we transform Textline conversation threads into Note and Task records on the associated People record, preserving timestamps, direction, and content. We map the Textline contact address book (name, phone, email, tags, custom fields) to Twenty People, and we carry over department-to-phone-number assignments as either a custom Company field or a dedicated custom object depending on the customer's complexity. Automations and Routes do not migrate via API; we document them as a rebuild inventory for Twenty's workflow builder. Textline's performance metrics (NPS, CSAT, agent stats) have no equivalent in Twenty and are not migrated.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Textline object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Textline
Contact (Address Book)
Twenty CRM
Person (People)
1:1Textline Contact records (name, phone, email, tags, notes) map to Twenty Person records. Custom address book fields (Standard and Pro only) require pre-creation in Twenty's Settings → Data Model before import, as Twenty does not create fields during CSV import. Phone numbers map to the phone field; multiple phone types may require a custom field. Tags migrate as Twenty tags on each Person record.
Textline
Department
Twenty CRM
Company or Custom Object
lossyTextline Departments group phone numbers by location or function. We migrate department names and the associated phone numbers as either a Company record (if each department maps to a business entity) or a custom object (if departments represent internal organizational units). The customer chooses the model during scoping, and the custom object schema is created in Twenty before import.
Textline
Conversation
Twenty CRM
Task + Note
1:manyTextline Conversations (SMS threads tied to a contact's phone number) transform into Twenty activity records. Each message in a thread becomes a Note or Task entry on the associated Person record with the original timestamp, direction (inbound/outbound), and message body preserved. MMS attachments are referenced by URL in the Note body if the destination supports media display. Large conversation histories require per-conversation pagination since Textline has no bulk conversation export endpoint.
Textline
Agent
Twenty CRM
Person (workspace member)
1:1Textline Agents map to Twenty workspace Members. We resolve agents by email match and map their department assignments to either a custom Person field (department name) or a lookup to the Company or custom object representing their department. If the destination Twenty instance uses a different email domain, agents must be provisioned before the migration phase so that OwnerId references are satisfied.
Textline
Message Template
Twenty CRM
Note (rebuild inventory)
1:1Textline Message Templates (canned replies with shortcut codes) are exported as Note records during migration, with the template body and shortcut codes preserved. Twenty has no native template library for SMS, so we document templates in a rebuild inventory for the customer to recreate manually or connect to a third-party SMS integration post-migration.
Textline
Tag
Twenty CRM
Tag
1:1Textline tags applied to contacts migrate as a flat tag list on the corresponding Twenty Person record. Tag taxonomy and naming conventions are preserved as-is. If a contact has multiple tags, they become multiple Tag records linked to the same Person.
Textline
Announcement
Twenty CRM
Task (rebuild inventory)
1:1Textline Announcements (bulk outbound messages) are documented as a list of announcement records with recipient counts and message content. Twenty has no native bulk outbound SMS feature, so announcements require a third-party SMS integration post-migration. We deliver the announcement history as a rebuild reference document.
Textline
Automation
Twenty CRM
Workflow (rebuild inventory)
1:1Textline Automations (keyword triggers, scheduled messages, contact-action rules) are documented with their trigger conditions, action sequences, and delay settings. Twenty's workflow builder supports record-triggered and scheduled automations, but Textline automations cannot be migrated programmatically. We deliver a written inventory of every active Automation with its configuration and recommended Twenty Workflow equivalent for the customer's admin to rebuild.
Textline
Route
Twenty CRM
None
1:1Textline Routes (inbound message routing rules that assign messages to agents or departments based on conditions) are not exposed via the Textline public API and cannot be migrated programmatically. We document the routing logic during discovery so it can be manually recreated in Twenty's workflow builder or assignment rules. This is flagged as a gap in the migration scope and addressed in the rebuild inventory.
Textline
Metrics
Twenty CRM
None
1:1Textline provides built-in performance metrics (NPS surveys, CSAT scores, agent statistics) that are aggregated reporting data with no migration target in Twenty CRM's standard objects. We deliver the most recent metric snapshots as a CSV reference file for manual entry into Twenty's reporting if needed, but these do not migrate as structured records.
| Textline | Twenty CRM | Compatibility | |
|---|---|---|---|
| Contact (Address Book) | Person (People)1:1 | Fully supported | |
| Department | Company or Custom Objectlossy | Fully supported | |
| Conversation | Task + Note1:many | Fully supported | |
| Agent | Person (workspace member)1:1 | Fully supported | |
| Message Template | Note (rebuild inventory)1:1 | Fully supported | |
| Tag | Tag1:1 | Fully supported | |
| Announcement | Task (rebuild inventory)1:1 | Fully supported | |
| Automation | Workflow (rebuild inventory)1:1 | Fully supported | |
| Route | None1:1 | Fully supported | |
| Metrics | None1:1 | Not supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Textline gotchas
API access requires Standard or Pro plan
HIPAA compliance is a paid add-on with separate configuration
Conversation export requires per-conversation manual action
Routes are not exposed via the public API
Custom address book fields are tier-gated
Twenty CRM gotchas
Import order is enforced and critical
Export limited to 20,000 records and visible columns only
Soft-deleted records count toward uniqueness and trigger restores
API rate limits cap at 200 req/min on Organization tier
No native email sequences — follow-up cadences require external tools
Pair-specific challenges
Migration approach
Plan tier and API access verification
We confirm the Textline account's plan tier (Essentials, Standard, or Pro) and verify API access availability. If the account is on Essentials with no API access, we scope a CSV-heavy migration with manual conversation exports and adjust the timeline accordingly. We also confirm whether HIPAA configuration is active if the customer handles protected health information.
Twenty workspace preparation
We prepare the destination Twenty workspace before any data import. This includes creating custom fields on the Person object (job title, department, phone type, source) and Company object (industry, website, type) in Settings → Data Model, creating any custom objects for department or location representation, provisioning workspace Members for each Textline Agent, and setting up the custom field visibility in views. Twenty requires fields to exist before import—importing into an unprepared schema drops unmapped data.
Source data extraction and data quality audit
We extract all Contact records via the Textline API, including custom address book fields if on Standard or Pro. We run a data quality audit identifying duplicate contacts (same phone or email), incomplete records (missing name), and inconsistent phone number formats. We flag dirty data for the customer to clean or deduplicate before migration, as moving uncleaned data into Twenty perpetuates the same problems. We also extract department assignments, agent profiles, tags, message templates, and automation rules.
Conversation history extraction
We paginate through Textline conversations using the per-conversation export API, batching by contact. Each message preserves its timestamp, direction (inbound/outbound), content, and any attachment URL. MMS attachments are referenced by URL. We transform each conversation thread into a series of Note and Task records on the associated Person in Twenty. This phase is the longest for accounts with deep conversation histories and requires coordination with the customer to avoid API rate-throttling.
Schema mapping and object import into Twenty
We run imports into Twenty in dependency order: Persons first (with tags), then Companies or custom objects (for department representation), then Activity records (Notes and Tasks linked to Persons). Custom address book fields from Textline map to the custom fields created in Step 2. Owner assignment resolves by email match against the provisioned Twenty Members. Each import phase emits a row-count reconciliation report comparing records imported to records extracted.
Automation and route documentation delivery
We deliver a written rebuild inventory covering every Textline Automation (trigger type, conditions, actions, delays) with a recommended Twenty Workflow equivalent, every Route (routing logic, conditions, assigned agents/departments) with a manual rebuild recommendation, and every Message Template with shortcut codes preserved. We do not rebuild these in Twenty's workflow builder as that is outside standard migration scope. The customer's admin or a Twenty implementation partner handles the rebuild post-migration.
Cutover, validation, and go-live support
We freeze Textline writes during cutover, run a final delta migration of any records modified during the migration window, then enable Twenty as the system of record. We deliver a migration summary report with record counts, unmapped fields, and any known gaps. We support a three-day hypercare window for reconciliation issues. We do not provide ongoing admin support, training, or post-migration workflow rebuild as standard scope.
Platform deep dives
Textline
Source
Strengths
Weaknesses
Twenty CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Textline and Twenty CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Textline: Not publicly documented.
Data volume sensitivity
Textline doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Textline to Twenty CRM migration scoping. Not seeing yours? Book a call.
Walk through your Textline to Twenty CRM migration with a real engineer — 30 minutes, free, written quote within 24 hours.
Book a free 30 minute consultationAdjacent paths
Other ways to leave Textline
Other ways to arrive at Twenty CRM
Ready when you are
Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.