CRM migration
Field-level mapping, validation, and rollback between NextCRM and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.
NextCRM
Source
Twenty CRM
Destination
Compatibility
9 of 11
objects map 1:1 between NextCRM and Twenty CRM.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Moving from NextCRM to Twenty CRM is a transition from a WordPress-native plugin ecosystem to a self-hosted open-source CRM built for any tech stack. NextCRM stores contacts, tags, lists, and custom fields that map directly to Twenty's People object and custom fields, while the Open-Source edition's Invoices, Projects, and Documents migrate to Twenty Custom Objects. We flag plan-based contact limits on NextCRM before migration, export contact and campaign data via the built-in tools or database access, and load into Twenty via CSV import following Twenty's documented dependency order (workspace setup, user invites, custom fields, then records). Visual Automation Builder workflows and email sequences cannot export from NextCRM; we document their structure for manual rebuild in Twenty. The pricing range reflects record volume, the presence of Open-Source edition modules, and the automation rebuild scope.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a NextCRM object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
NextCRM
Contact
Twenty CRM
People
1:1NextCRM Contact records map directly to Twenty People. Email address serves as the dedupe key during CSV import. All standard contact fields (name, phone, address) map to their Twenty People equivalents. Custom field values attached to Contact records migrate to corresponding custom fields on Twenty People, created in Settings before import. Note that Twenty requires custom fields to exist before CSV import; we create the full field schema in Settings as a pre-import step.
NextCRM
Tag
Twenty CRM
Custom Field (Multi-select)
lossyNextCRM Tag assignments on Contact records map to a multi-select custom field on Twenty People. We extract the full tag vocabulary from NextCRM, create a picklist or multi-select field in Twenty's Settings under People, then write each contact's tag list as a comma-separated or multi-select value during import. Where tags represent classification beyond what a multi-select field supports, we discuss Topics or a dedicated tag-based Custom Object with a lookup during scoping.
NextCRM
List / Segment
Twenty CRM
People (filtered view) + Custom Object for segment logic
1:manyNextCRM List membership and Advanced Segmentation rules do not have a direct 1:1 equivalent in Twenty because Twenty's filtering operates on saved views rather than named segments with independent membership. We migrate list membership as a tag (see Tag mapping) so contacts retain their list affiliation. For Advanced Segmentation rules (behavior-driven segments that NextCRM evaluates dynamically), we document the rule logic in a written segment recreation guide for the customer's admin to implement as Twenty saved views.
NextCRM
Custom Field
Twenty CRM
Custom Field on People / Company / Opportunity
1:1NextCRM custom field definitions and values migrate to Twenty custom fields on the appropriate standard or custom object. We match field types: text to text, number to number, date to date, checkbox to boolean, dropdown to select. Multi-value custom fields map to Twenty's multi-select. The destination field must be created in Settings before import; we do this as a pre-import configuration step. Fields with no equivalent in Twenty are flagged for the customer to decide whether they belong on a Custom Object.
NextCRM
Invoice (Open-Source Edition)
Twenty CRM
Custom Object (Invoice)
1:1The NextCRM open-source nextcrm-app Invoice module (Invoice, Credit Note, Proforma, and Receipt types) has no direct Twenty standard object equivalent. We create a Custom Object named Invoice with fields for invoice number, series, line items, tax amounts, total, status, and the related Company lookup. Line items migrate as a related Custom Object or as a JSON-serialized field on the Invoice record depending on the customer's reporting needs. The Invoice series and tax engine data require field-level mapping during scoping.
NextCRM
Project (Open-Source Edition)
Twenty CRM
Custom Object (Project)
1:1NextCRM open-source Project records migrate to a Twenty Custom Object named Project. Task assignments and project status fields map to custom fields on the Project object with lookup relationships to People (for assignees) and Company (for the client). We preserve status labels, due dates, and priority flags from the source. If the customer uses a separate project management tool, we document the Project migration scope separately and recommend against duplicating project management in the CRM unless the use case specifically requires it.
NextCRM
Document (Open-Source Edition)
Twenty CRM
Custom Field (file reference) + Content (external)
1:1NextCRM Document metadata and file references migrate to Twenty as file attachment fields or as external URL references stored on the related People, Company, or Custom Object record. We do not migrate actual binary file storage; we migrate the metadata and links. If documents are hosted within NextCRM, the customer must ensure the source files are preserved separately before decommissioning the old platform.
NextCRM
Campaign
Twenty CRM
People (tagged) + Custom Object (Campaign structure)
1:1NextCRM Campaign records transfer as a Custom Object capturing campaign name, start date, audience, and status. Campaign audience membership migrates as tags on the related People records so the contact affiliation is preserved. Active sends must be paused before migration; we document the campaign structure and audience rules in a written recreation guide so campaigns can be re-created in Twenty's email integration or a connected marketing tool.
NextCRM
Owner
Twenty CRM
User
1:1NextCRM Owner records map to Twenty User accounts. We resolve by email match. Any NextCRM Owner without a matching Twenty User is held in a reconciliation queue for the customer's admin to provision before record import resumes. Twenty requires that all referenced users exist before importing records that have an owner assignment.
NextCRM
Visual Automation Builder Workflow
Twenty CRM
N/A
1:1NextCRM Visual Automation Builder workflows are platform-specific and cannot export. We document each workflow's trigger conditions, action steps, delay rules, and audience logic in a written recreation guide for the customer's admin to rebuild in Twenty's workflow builder. Active campaigns continue running during cutover, allowing a phased transition. The documentation includes recommended Twenty equivalents for each workflow action (create task, update field, send email, etc.). Email sequences are documented separately as a cadence rebuild guide.
NextCRM
Email Sequence
Twenty CRM
N/A
1:1NextCRM email sequences and follow-up automations are tied to the Visual Automation Builder and do not export. We extract the sequence logic, step order, step types (email, delay, task, condition), and timing rules and include them in the written sequence rebuild guide delivered with the migration package. Twenty's workflow builder and any connected email tool handle the rebuild; sequencing is a separate implementation scope.
| NextCRM | Twenty CRM | Compatibility | |
|---|---|---|---|
| Contact | People1:1 | Fully supported | |
| Tag | Custom Field (Multi-select)lossy | Fully supported | |
| List / Segment | People (filtered view) + Custom Object for segment logic1:many | Fully supported | |
| Custom Field | Custom Field on People / Company / Opportunity1:1 | Fully supported | |
| Invoice (Open-Source Edition) | Custom Object (Invoice)1:1 | Fully supported | |
| Project (Open-Source Edition) | Custom Object (Project)1:1 | Fully supported | |
| Document (Open-Source Edition) | Custom Field (file reference) + Content (external)1:1 | Fully supported | |
| Campaign | People (tagged) + Custom Object (Campaign structure)1:1 | Fully supported | |
| Owner | User1:1 | Fully supported | |
| Visual Automation Builder Workflow | N/A1:1 | Fully supported | |
| Email Sequence | N/A1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
NextCRM gotchas
Automation workflows do not export during migration
Contact limits are enforced by plan tier
Lifetime plan support expires after initial period
Limited API access complicates programmatic migration
Twenty CRM gotchas
Import order is enforced and critical
Export limited to 20,000 records and visible columns only
Soft-deleted records count toward uniqueness and trigger restores
API rate limits cap at 200 req/min on Organization tier
No native email sequences — follow-up cadences require external tools
Pair-specific challenges
Migration approach
Discovery and scoping
We audit the source NextCRM environment: plugin vs open-source edition, plan tier and contact count, active Visual Automation Builder workflows, email sequences, tag vocabulary, custom field definitions, and whether the Open-Source edition's Invoice, Project, or Document modules are in use. We pair this with a Twenty workspace readiness check: confirming the deployment method (self-hosted or Twenty Cloud), reviewing the current data model in Settings, and identifying any custom objects that need to be created before import. The discovery output is a written migration scope document with the object inventory and a plan-limit compliance check.
Schema preparation in Twenty
We create all required custom fields and Custom Objects in Twenty's Settings before any data import. This includes the Invoice Custom Object and its line item structure, the Project Custom Object with assignee lookups, and any custom fields on People or Company that correspond to NextCRM custom fields. We also invite and verify all team members in Settings under Members so that owner assignments can be resolved during import. This step is a prerequisite for everything that follows because Twenty's CSV import creates records, not fields.
Workflow and automation documentation
We extract the structure of every active Visual Automation Builder workflow and email sequence: triggers, conditions, delays, actions, and audience rules. We compile this into a written automation recreation guide that maps each NextCRM workflow to a recommended Twenty workflow builder equivalent. This document is delivered alongside the data migration and is the customer's blueprint for rebuilding automations in Twenty's workflow builder post-migration.
Data export and transformation
We export contact data, tag assignments, list membership, custom field values, and Open-Source edition modules (Invoices, Projects, Documents, Campaigns) from NextCRM. For the plugin edition we use the built-in export tools and verify completeness against the database record count. For the open-source edition we query PostgreSQL directly for all objects including Invoice line items and Project task assignments. We transform each record according to the mapping document: tags become multi-select values, list membership becomes tags, and segment logic is written as a view recreation specification.
Test import into Twenty
We run a test migration into the Twenty workspace using a representative sample of records to verify field mapping, deduplication behavior, custom object relationships, and owner resolution. The customer reviews the test import, spot-checks records against the NextCRM source, and confirms the mapping before we proceed to full production migration. Any field mapping corrections or custom field additions happen at this stage.
Production migration and cutover
We run the full production migration in dependency order: custom objects and fields first, then People (with tag assignments resolved), then Company records, then Custom Object records for Invoice and Project, then Campaigns. Owner assignments resolve against the verified User list. We run a row-count reconciliation after each phase. Active NextCRM campaigns are paused before cutover; we deliver the campaign recreation guide for the customer to rebuild sends in Twenty's email integration. We do not decommission the old platform until the customer confirms data integrity on Twenty.
Platform deep dives
NextCRM
Source
Strengths
Weaknesses
Twenty CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across NextCRM and Twenty CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
NextCRM: Not publicly documented.
Data volume sensitivity
NextCRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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