Migrate from Marketing Star to HubSpot

Direct 1:1 map. HubSpot Contact is the destination record. Marketing Star's custom contact properties migrate as HubSpot custom contact properties (created pre-migration). Original create dates preserved as a custom datetime field since HubSpot's CreatedDate is set at migration time. This ensures historical reporting continuity for any time‑based analyses you run after go‑live.

Marketing Star's proprietary contact scoring model has no HubSpot native equivalent. We migrate the numeric score as a custom number field on HubSpot Contact. Rebuilt scoring logic using HubSpot's workflow-based scoring or HubSpot AI scoring should be configured post-migration. This preserves the original score for reference while you build a new scoring model that reflects HubSpot engagement data.

Direct map. Marketing Star company records become HubSpot Company records. Company domain maps to HubSpot's domain field for company identification. Parent-child company hierarchies in Marketing Star map to HubSpot's Parent Company association. If a company lacks a domain, we match by name to prevent duplicate records during import.

Marketing Star campaign membership maps to HubSpot Lists. Static lists are rebuilt as HubSpot static lists with the same contacts. Dynamic lists based on campaign criteria require HubSpot Smart Lists with equivalent filter logic. HubSpot Campaigns track which lists were used in email sends.

Marketing Star contact lists migrate as HubSpot static lists. Lists used for segmentation become HubSpot Smart Lists with the equivalent filter criteria. The list membership (contact IDs) is preserved; HubSpot's list enrollment and unenrollment logic differs from Marketing Star's. After migration, you may adjust list rules to reflect HubSpot's behavior for ongoing list management.

Direct map. Marketing Star deals with name, amount, stage, and close date migrate to HubSpot Deals. The deal owner resolves by email match against HubSpot users. HubSpot deal pipelines require pre-creation — FlitStack maps Marketing Star deal stages to HubSpot pipeline stages based on your target pipeline configuration.

HubSpot supports multiple deal pipelines with different stage sets per pipeline. Marketing Star's pipeline configuration (stages, probabilities) maps to HubSpot pipeline setup. If Marketing Star has multiple pipelines, each becomes a separate HubSpot pipeline with its own stage values. During migration, stage probabilities are imported to match expected close rates for accurate forecasting.

Marketing Star engagement events (email opens, clicks, form submissions) migrate as engagement records on the HubSpot Contact timeline. Original timestamps and engagement types are preserved. HubSpot's engagement feed displays these events in chronological order. This timeline enables your team to review past interactions during lead reviews without manual data re‑entry.

Marketing Star form submissions map to HubSpot form submission records linked to the Contact. HubSpot stores form submissions as a sub-property on the contact record with the form name, submission date, and page URL where the form was submitted. You can filter contacts by specific forms to target follow‑up based on the original capture source.

Marketing Star's custom contact properties (beyond standard fields) migrate as HubSpot custom contact properties. These must be created in HubSpot before migration — FlitStack generates the property creation list based on the Marketing Star schema export. Field types (text, number, date, picklist) map to HubSpot equivalent types.

Marketing Star landing pages do not migrate — page builder outputs are not transferable between platforms. We export landing page URLs as a reference list for rebuilding in HubSpot's website pages or landing page tools. Page performance data (views, conversions) does not migrate.

Marketing Star email templates export as HTML reference files, but the drag-and-drop builder content does not transfer cleanly. We preserve template structure as exported HTML for manual recreation in HubSpot's email tool. Template-level metrics (send count, open rate) do not migrate.