Migrate your Marketing Star data
Multichannel marketing automation platform with email, SMS, and QR code tools built for growing businesses on a budget.
In its favor
Why people choose Marketing Star
The signal that keeps Marketing Star on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
Users cite the integrated analytics and AI-driven campaign insights as a key differentiator, making performance tracking straightforward without leaving the platform.
The tiered pricing structure with a free 12-month plan and affordable Essentials tier lowers the barrier to entry for small teams evaluating marketing automation tools.
Responsive customer support via chat and email reduces friction during onboarding and campaign setup, according to multiple G2 reviewers.
Streamlining multiple marketing functions into a single platform simplifies workflows and reduces the need to manage separate tools for email, SMS, and forms.
Campaign personalization features and the ability to create landing pages within the platform appeal to small businesses that need a self-contained marketing stack.
Tier-based send limits cap monthly email and SMS volumes, forcing growing teams to upgrade or fragment sends across campaigns.
Record-per-list caps (50,000 to 500,000 depending on plan) constrain large-scale audience management without a clear upgrade path for overages.
Small-team user limits (1 to 5 users across tiers) create collaboration bottlenecks as marketing teams scale operations.
Reasons to switch
Why people leave Marketing Star
The recurring reasons buyers give for replacing Marketing Star. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Marketing Star fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Marketing Star pricing overview
Marketing Star uses a per-month flat-rate subscription model with four tiers ranging from a free 12-month trial to $500/month. Annual billing carries a 20% discount. Limits are set per tier on user seats, monthly email volume, SMS volume, forms, and maximum records per audience list.
Free
Tier 1 of 4
$0/month for 12 months
What's included
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Book a free 30 minute consultationPricing is informational. FlitStack AI does not bill on Marketing Star's schedule — see our quote-based pricing →
What gets migrated
Marketing Star object support
Object-by-object support for Marketing Star migrations. Per-pair details surface during scoping.
Contacts
Mapping requiredMarketing Star requires each contact record to have at least an email address or a mobile phone number. We validate records against this requirement during import scoping and flag or strip records missing both fields to prevent failed imports.
Lists
Fully supportedLists are the primary segmentation unit in Marketing Star. We export list membership as record-to-list associations and recreate list structures in the destination platform as segment groups or tag-based audiences.
Campaigns
Mapping requiredCampaigns track multichannel sends (email, SMS, QR code triggers). We preserve campaign names, send dates, and high-level metrics. Automation logic within campaigns requires remapping in the destination platform as workflow rules.
Forms
Mapping requiredForms capture leads and populate contact fields. Form structure and field mappings are exportable; we translate form submissions into contact property updates in the destination CRM.
Landing Pages
Mapping requiredLanding pages are available on Ultimate tier only. We export page content and URL redirects; we recreate pages as hosted redirects or static assets in the destination system.
SMS Contacts
Mapping requiredSMS contacts are distinguished by mobile phone number. We preserve mobile opt-in status separately from email opt-in and map to the destination platform's SMS consent fields.
QR Codes
Mapping requiredQR codes are tied to campaigns or forms and track physical-to-digital attribution. We export QR code metadata and redirect configurations, then recreate as URL-based tracking in the destination.
Automation Workflows
Mapping requiredAutomated sequences and triggers are supported across tiers but vary in complexity. We document workflow logic and recreate equivalent automation rules in the destination platform as best we can given schema differences.
| Object | Support | Notes |
|---|---|---|
| Contacts | Mapping required | Marketing Star requires each contact record to have at least an email address or a mobile phone number. We validate records against this requirement during import scoping and flag or strip records missing both fields to prevent failed imports. |
| Lists | Fully supported | Lists are the primary segmentation unit in Marketing Star. We export list membership as record-to-list associations and recreate list structures in the destination platform as segment groups or tag-based audiences. |
| Campaigns | Mapping required | Campaigns track multichannel sends (email, SMS, QR code triggers). We preserve campaign names, send dates, and high-level metrics. Automation logic within campaigns requires remapping in the destination platform as workflow rules. |
| Forms | Mapping required | Forms capture leads and populate contact fields. Form structure and field mappings are exportable; we translate form submissions into contact property updates in the destination CRM. |
| Landing Pages | Mapping required | Landing pages are available on Ultimate tier only. We export page content and URL redirects; we recreate pages as hosted redirects or static assets in the destination system. |
| SMS Contacts | Mapping required | SMS contacts are distinguished by mobile phone number. We preserve mobile opt-in status separately from email opt-in and map to the destination platform's SMS consent fields. |
| QR Codes | Mapping required | QR codes are tied to campaigns or forms and track physical-to-digital attribution. We export QR code metadata and redirect configurations, then recreate as URL-based tracking in the destination. |
| Automation Workflows | Mapping required | Automated sequences and triggers are supported across tiers but vary in complexity. We document workflow logic and recreate equivalent automation rules in the destination platform as best we can given schema differences. |
Gotchas
What to watch for in Marketing Star migrations
Issues we've hit on past Marketing Star migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
Import requires email or mobile phone on every record
List size caps hard-stop uploads
Landing pages not available below Ultimate tier
Annual billing discount not applied during migrations
| Severity | Issue |
|---|---|
| High | Import requires email or mobile phone on every record |
| Medium | List size caps hard-stop uploads |
| Low | Landing pages not available below Ultimate tier |
| Low | Annual billing discount not applied during migrations |
Leaving Marketing Star?
Where Marketing Star customers move next
12 destinations Marketing Star can migrate to.
How a Marketing Star migration works
Four steps, Marketing Star-specific
Connect
Not publicly documented into Marketing Star. Scopes limited to read-only on the data we move.
Map
We translate Marketing Star-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Marketing Star quirks before production.
Migrate
Full migration with Marketing Star rate-limit handling. Rollback available throughout.
FAQ
Marketing Star migration FAQ
Answers to the questions buyers ask most during Marketing Star migration scoping. Not seeing yours? Book a call.
Can't find your answer?
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Migrate Marketing Star.
Without the rebuild.
Free scoping call with a migration engineer. Tell us about your Marketing Star setup and destination — written quote back within a business day.