CRM migration

Migrate from Net-Results to HighLevel

Field-level mapping, validation, and rollback between Net-Results and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.

Net-Results logo

Net-Results

Source

HighLevel

Destination

HighLevel logo

Compatibility

50%

4 of 8

objects map 1:1 between Net-Results and HighLevel.

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Net-Results to GoHighLevel is a consolidation migration for marketing teams that have outgrown email-first automation and need a full CRM with pipeline management, white-label resale capability, and multi-channel outreach. Net-Results excels at email campaign execution and granular sync control, but its workflow logic is not exportable, its CRM depth is limited compared to GoHighLevel's pipeline and custom-object model, and its template HTML requires reformatting when placed inside a different rendering engine. We extract Contacts and Companies from Net-Results via the JSON API, resolve any custom field mapping, apply suppression records as a post-load cleanup pass, and document the campaign-to-pipeline mapping so the customer's GoHighLevel admin can configure pipelines and rebuild automations from the written inventory we deliver. We do not migrate Net-Results Automation Workflows as code, email templates as rendered assets, or suppression list entries that cannot be expressed as standard GoHighLevel contact fields.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Net-Results logo

Net-Results

What's pushing teams away

  • Marketing automation workflow logic is not easily portable, making it difficult to migrate complex campaigns when switching platforms.
  • Limited depth in CRM features compared to full-suite platforms means teams requiring advanced sales pipeline management often outgrow the product.
  • Template HTML structures may not transfer cleanly to other platforms, requiring rebuilds when migrating email assets.

Choosing

HighLevel logo

HighLevel

What's pulling them in

  • Agencies choose HighLevel to consolidate CRM, email, SMS, scheduling, and funnels into one subscription, eliminating monthly bills for five to ten separate SaaS tools they previously stitched together.
  • The flat-rate pricing model bills per sub-account rather than per contact, so growing a contact database from 1,000 to 100,000 records does not trigger a billing surprise—a common pain point avoided by migrating customers.
  • White-label and sub-account capabilities let agencies resell HighLevel access to their own clients, turning a software cost center into a recurring revenue stream that justifies the subscription.
  • The platform ships a 14-day free trial with no credit card required, giving teams a low-friction entry point to validate fit before committing to the $97/month Starter tier.
  • Marketing agencies managing multiple client accounts use sub-accounts to maintain data isolation per client while operating under a single agency billing relationship with HighLevel.

Object mapping

How Net-Results objects map to HighLevel

Each row shows how a Net-Results object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Net-Results

Contact

maps to

HighLevel

Contact

1:1
Fully supported

Net-Results Contact records map directly to GoHighLevel Contact. Standard fields (firstName, lastName, email, phone, address, company name) map to GoHighLevel Contact properties. Custom fields on Net-Results Contacts require explicit field-by-field mapping against GoHighLevel's custom field schema; we inventory all custom fields during discovery and apply typed mappings before load. Lifecycle metadata (date created, last activity) migrates as read-only Contact fields.

Net-Results

Company

maps to

HighLevel

Company

1:1
Fully supported

Net-Results Company records map to GoHighLevel Company. The company_name and domain fields from Net-Results become the Company name and website fields in GoHighLevel. Company-level custom properties are mapped to GoHighLevel Company custom fields during the same discovery phase as Contact custom fields. If a Net-Results Contact has no associated Company record, we create a placeholder Company using the contact's domain or company name to satisfy GoHighLevel's optional Contact-to-Company relationship.

Net-Results

Campaign

maps to

HighLevel

Campaign or Pipeline

1:many
Fully supported

Net-Results Campaign is a marketing-initiative record that does not have a direct one-to-one equivalent in GoHighLevel. Campaign metadata (name, status, type, start/end dates) migrates as a GoHighLevel Campaign record. If the Net-Results Campaign tracks a sales pipeline, we map it to a GoHighLevel Pipeline with stages configured to match the source deal-stage structure. Active Enrollments (contacts enrolled in automation workflows linked to a campaign) are preserved as tags or custom fields on the Contact record for rebuild reference.

Net-Results

Email Send

maps to

HighLevel

Contact Activity Timeline

1:1
Fully supported

Individual Email Send events (opens, clicks, bounces) from Net-Results migrate as activity records on the GoHighLevel Contact timeline. Each send event preserves the timestamp, open count, click count, and bounce code. GoHighLevel does not have a native send-event object equivalent, so we create Activity records with type=Email and structured custom fields capturing the send metadata. The activity timeline in GoHighLevel displays these as historical interactions on the Contact record.

Net-Results

Email Template

maps to

HighLevel

Email Template (requires reformatting)

lossy
Fully supported

Net-Results email templates use a drag-and-drop HTML rendering engine that does not export as portable HTML. We export the template HTML structure and image asset references from Net-Results and deliver them as a template package to the customer. Because GoHighLevel's email builder uses a different rendering model, template layout may reflow or require reformatting when imported. We flag all templates for manual preview and rebuild as needed; this is documented in the template inventory handoff.

Net-Results

Automation Workflow

maps to

HighLevel

Workflow (documented, not migrated)

lossy
Fully supported

Net-Results Automation Workflow trigger-and-action logic is not exportable as a portable artifact. We capture the workflow name, the number of enrolled contacts, step count, and trigger type for each active workflow and deliver this as a written inventory document. The customer's GoHighLevel admin rebuilds each workflow in GoHighLevel's automation builder using the inventory as a specification. Workflow enrollment records (which contacts were in which workflows) migrate as tags or a custom multi-select field on the Contact for audit and re-enrollment planning.

Net-Results

Suppression List

maps to

HighLevel

Contact Opt-Out Fields

lossy
Fully supported

Net-Results suppression records (hard bounces, unsubscribes, manual suppressions) export as a suppression list. We apply this list as a post-load cleanup pass in GoHighLevel, setting the appropriate opt-out field on each suppressed Contact. If GoHighLevel already contains existing contact records, we deduplicate suppression entries against the current GoHighLevel contact list to avoid applying opt-out flags to records that were re-imported and subsequently re-subscribed. Hard bounces map to the email hard-bounce field; unsubscribes map to the email opt-out field.

Net-Results

Custom Field

maps to

HighLevel

Custom Field

1:1
Fully supported

Net-Results custom fields on Contacts and Companies require explicit field-by-field mapping against GoHighLevel's custom field schema. We inventory all custom fields during discovery, classify each by data type (text, number, date, dropdown, checkbox), and create matching GoHighLevel custom fields before the main import. Picklist and dropdown custom fields in Net-Results map to GoHighLevel option-set fields with values preserved exactly. Multi-select custom fields map to GoHighLevel multi-select fields where supported.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Net-Results logo

Net-Results gotchas

High

Workflow automation logic cannot be exported

Medium

Email template HTML may not render identically in destination systems

Medium

Suppression lists must be explicitly merged at the destination

HighLevel logo

HighLevel gotchas

High

Sub-account architecture creates isolated data silos per client

High

Usage-based telecom and AI costs are not in the subscription price

Medium

Workflows have no native equivalent in most destination CRMs

Medium

API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account

Low

White-label configuration and branding assets do not export via API

Pair-specific challenges

  • Net-Results automation workflows do not export as logic

    Net-Results does not expose a portable export for automation workflow definitions. The trigger, conditions, actions, and delays that define each workflow cannot be transferred programmatically to GoHighLevel's automation builder. We capture which contacts were enrolled in which workflows and the workflow step-count metadata, but the logic must be rebuilt from the written inventory we deliver. Planning the rebuild before cutover is essential; failing to do so leaves new GoHighLevel contacts without the nurture sequences they were previously enrolled in.

  • Email template HTML requires reformatting on import

    Net-Results uses its own drag-and-drop rendering engine for email templates. We export the template HTML and image asset references, but the layout does not render identically when pasted into GoHighLevel's email builder because the two platforms use different rendering engines. We flag all templates for manual review post-migration, recommend sending test campaigns to internal addresses before launching imported templates to any list segment, and document the full template inventory with asset references for the customer's admin.

  • GoHighLevel email deliverability relies on shared Mailgun infrastructure

    GoHighLevel's email system runs on Mailgun branded as LC Email. This is a shared IP infrastructure shared across thousands of GoHighLevel users, and deliverability performance is a consistent complaint in G2 and Reddit reviews. Teams migrating from Net-Results, which has a stronger dedicated email deliverability reputation, may see lower inbox placement rates initially. We advise configuring dedicated sending domains with proper SPF/DKIM/DMARC records and warming up sending reputation before launching imported Net-Results campaigns at full volume.

  • Suppression lists must be deduplicated against existing GoHighLevel contacts

    If GoHighLevel already contains contacts before migration, applying Net-Results suppression records blindly can incorrectly flag active contacts as unsubscribed. We deduplicate the suppression list against the destination contact list during the post-load cleanup pass, removing entries where the contact record shows a subsequent re-subscription or re-engagement event. Customers with active parallel usage of both platforms during migration planning must flag re-subscriptions before we run the suppression pass.

  • GoHighLevel learning curve affects post-migration admin productivity

    Multiple independent reviews describe a 2-3 week functional learning curve and 6-8 weeks before confident navigation of GoHighLevel. Settings are distributed across different menus, and the workflow builder requires different mental models than Net-Results. This is not a migration defect but a known adoption characteristic. We document all migration decisions and field mappings in a handoff guide so the customer's GoHighLevel admin has a clear reference while learning the platform.

Migration approach

Six steps for a successful Net-Results to HighLevel data migration

  1. Discovery and data audit

    We audit the Net-Results account across contacts, companies, campaigns, email send history, suppression lists, and custom fields. We inventory active Automation Workflows and capture enrollment counts and step metadata for each. We assess GoHighLevel's destination environment for existing contacts, configured pipelines, and custom field schema. The discovery output is a written migration scope document with object mapping, suppression strategy, and workflow inventory list. We recommend the GoHighLevel plan tier (Starter, Unlimited, or SaaS Pro) based on the customer's pipeline and white-label requirements.

  2. Schema preparation in GoHighLevel

    We create the GoHighLevel custom field schema to match the Net-Results custom field inventory before any data import. This includes custom fields on Contact and Company, option-set values for dropdown fields, and any custom data types used in the source. If Net-Results campaigns represent a sales pipeline, we configure GoHighLevel pipelines with stages mapped to the source campaign or deal-stage structure. Suppression-related fields (opt-out, hard-bounce) are created as system fields to receive the post-load cleanup pass.

  3. Bulk export from Net-Results

    We extract all Contacts, Companies, Campaigns, and Email Send records from Net-Results using the JSON API with batched requests. Suppression list records export as a separate dataset. Custom field values export alongside each Contact and Company record. We apply field-level transformation during extraction, normalizing date formats, phone number formatting, and address structures to match GoHighLevel's expected input formats. Net-Results' sync-direction logic is respected so the export does not create duplicate suppression records at the destination during the load phase.

  4. Contact and Company import

    We load Net-Results Companies first, using company domain as the dedupe key. Contacts load second, with CompanyId resolved by matching the contact's company name or domain against the newly created GoHighLevel Company records. Custom field values map to the pre-created GoHighLevel custom fields per the discovery mapping. Owner assignment resolves by matching Net-Results owner email against GoHighLevel User email; unresolved owners are held in a reconciliation queue for the customer's admin to provision before the activity import phase.

  5. Campaign and activity history import

    Net-Results Campaigns import as GoHighLevel Campaign records with metadata (name, status, type, dates). Email Send history imports as Contact activity records on the GoHighLevel Contact timeline. Each activity record carries the send timestamp, open count, click count, and bounce code as structured custom fields. We batch activity records to respect GoHighLevel API rate limits and use retry logic with exponential backoff on rate-limit responses.

  6. Suppression list cleanup and cutover handoff

    We apply the Net-Results suppression list as a post-load cleanup pass, setting opt-out fields on suppressed contacts and deduplicating against any GoHighLevel contacts with subsequent re-subscription events. We deliver the Automation Workflow inventory document to the customer's GoHighLevel admin for rebuild. The migration handoff includes the field mapping reference, the template HTML package, and the workflow inventory. We support a one-week post-cutover reconciliation window where the customer flags any data discrepancies for resolution.

Platform deep dives

Context on both ends of the pair

Net-Results logo

Net-Results

Source

Strengths

  • Drag-and-drop email builder with dozens of responsive templates
  • Granular sync control specifying direction, timing, and source-of-truth
  • JSON API with hundreds of CRUD methods across objects
  • Strong deliverability and activity tracking (opens, clicks, bounces)
  • Responsive customer support consistently praised in reviews

Weaknesses

  • Workflow automation logic is not exportable and must be manually recreated at the destination
  • Complex CRM features like advanced pipeline management are limited compared to enterprise CRMs
  • Email template HTML may require reformatting when migrating to non-Net-Results platforms
  • Limited public documentation on API rate limits and bulk export capabilities
HighLevel logo

HighLevel

Destination

Strengths

  • Consolidates CRM, marketing automation, email, SMS, scheduling, and funnels into one platform at a predictable flat monthly rate.
  • Supports unlimited contacts and unlimited users on all paid tiers, removing per-record billing anxiety as databases grow.
  • Offers white-label and sub-account capabilities that let agencies resell access and manage multiple client environments under one billing relationship.
  • Includes built-in review management, reputation monitoring, and AI agents as native features rather than third-party add-ons.
  • Exports Contacts and Companies via a scalable async bulk CSV system that handles multi-million-row datasets without blocking the UI.

Weaknesses

  • The breadth of features creates a steep learning curve; advanced automations and Workflow configuration require significant time investment that smaller teams may not recover.
  • The platform charges usage-based fees for telecommunications and AI features that are not included in the base subscription, leading to bill surprises.
  • Recurring user reports on Reddit and G2 describe bugs, errors, and slow support response times that disrupt live marketing and sales operations.
  • Sub-account architecture, while powerful for agencies, adds migration complexity when identifying which client data lives in which isolated environment.
  • The platform is designed for agencies and SMBs; larger enterprises requiring deep reporting, custom objects at scale, or complex role-based access may outgrow its capabilities.

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Net-Results and HighLevel.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Net-Results: Not publicly documented — no published numeric rate limits on the marketing site. Confirm via vendor support before high-volume operations..

  • Data volume sensitivity

    B

    Net-Results doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Net-Results to HighLevel migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Net-Results to HighLevel data migrations

Answers to the questions buyers ask most during Net-Results to HighLevel migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Net-Results to HighLevel migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most migrations land between two and four weeks for accounts under 10,000 Contacts with a straightforward custom field set and no complex campaign history. Migrations with custom objects, large Email Send activity histories (over 100,000 send records), multiple suppression list segments, or existing GoHighLevel contacts requiring deduplication move to four to six weeks because of the bulk activity sequencing and suppression pass.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Net-Results.
Land in HighLevel, intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

Accuracy guarantee Rollback included Quote in 1 business day