CRM migration

Migrate from MOGO to Odoo CRM

Field-level mapping, validation, and rollback between MOGO and Odoo CRM. We move data and schema; workflows are rebuilt natively in Odoo CRM.

MOGO logo

MOGO

Source

Odoo CRM

Destination

Odoo CRM logo

Compatibility

100%

10 of 10

objects map 1:1 between MOGO and Odoo CRM.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Teams move from MOGO to Odoo CRM when they need an all-in-one business platform — CRM, accounting, inventory, and HR in one system — rather than a vertical dental-only tool. MOGO stores contacts, companies, treatment records, appointments, and custom properties; Odoo CRM uses the res.partner model for contacts, crm.lead for leads and opportunities, and ir.attachment for files. The migration carries MOGO's patient and contact records into Odoo's res.partner, maps treatment records to a custom crm.lead model or custom fields, and reattaches activity logs (calls, emails, meetings) using Odoo's mail.message and mail.activity models with original timestamps preserved. Automations, workflow rules, and treatment-plan templates do not migrate — we export definitions as JSON for your Odoo developer to rebuild using Odoo's studio or Python module layer. Odoo's XML-RPC API handles the data load; we run a sample migration first and surface a field-level diff so you can verify every mapping before the full run commits.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

MOGO logo

MOGO

What's pushing teams away

  • One reviewer noted that support is phone or YouTube-based, with video tutorials covering only basic setup for routine scenarios, leaving non-standard cases inadequately documented.
  • Error messages and screen prompts in the software contained typos and spelling errors, which some users found unprofessional in a clinical context.
  • Limited review volume on third-party platforms makes independent evaluation difficult, potentially masking broader dissatisfaction patterns that only surface during migration discovery.

Choosing

Odoo CRM logo

Odoo CRM

What's pulling them in

  • Teams choose Odoo CRM for its modular architecture — one base install with one-click app additions means they can adopt CRM alone and add accounting, inventory, or sales later as the business grows.
  • Small businesses pick Odoo because the Community edition is free and open-source, with no per-user or contact limits, allowing full evaluation before committing to a paid Enterprise tier.
  • The drag-and-drop Kanban pipeline and AI lead scoring are highlighted across G2 reviews as concrete features that make lead management faster and more visual than spreadsheet-based workflows.
  • Odoo's native integration with email, live chat, SMS, VoIP, and WhatsApp means inbound leads from multiple channels feed into a single pipeline without third-party middleware.
  • Companies in retail, supply chain, and construction value that Odoo's CRM module shares the same PostgreSQL database and UI as its ERP modules, eliminating data silos between sales and operations.

Object mapping

How MOGO objects map to Odoo CRM

Each row shows how a MOGO object lands in Odoo CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

MOGO

Patient / Contact

maps to

Odoo CRM

res.partner

1:1
Fully supported

MOGO patient records map directly to Odoo res.partner. Partner type (patient vs. company) maps to the partner's is_company flag. Individual patients get is_company=False; clinic or insurance contacts get is_company=True. MOGO custom properties on the patient record migrate as Odoo custom fields on res.partner.

MOGO

Appointment / Visit

maps to

Odoo CRM

mail.activity

1:1
Fully supported

MOGO appointment records map to Odoo mail.activity entries with activity_type_id set to 'Appointment' or a custom type. The scheduled date maps to date_deadline, and the MOGO practitioner user maps to Odoo res.users by email. Completed visit notes map to mail.message on the partner record.

MOGO

Treatment Record / Procedure

maps to

Odoo CRM

crm.lead (custom fields)

1:1
Fully supported

MOGO treatment records hold procedure codes, tooth numbers, and treatment dates that have no native Odoo equivalent. We create custom fields on crm.lead (Procedure_Code__c, Tooth_Number__c, Treatment_Date__c) and link each treatment record to the patient partner via res_id on the custom model. If Odoo Clinic/Medical modules are installed, these map to the corresponding medical object instead.

MOGO

Insurance / Billing Contact

maps to

Odoo CRM

res.partner (secondary)

1:1
Fully supported

MOGO insurance carrier contacts map to separate res.partner records with partner_latitude for classification. The relationship to the patient (insured_by, guarantor) is stored as a custom field on the patient partner record. Odoo's accounting module uses these for vendor bills if invoices are generated in Odoo.

MOGO

Pipeline / Stage Label

maps to

Odoo CRM

crm.stage + sales.team

1:1
Fully supported

MOGO has no native pipeline object — treatment stage labels (Initial Exam, In Progress, Completed) are custom pick-list values on the patient record. We create an Odoo crm.stage record per unique stage label, assign it to the default sales team or a custom team per MOGO location, and map the MOGO stage value to stage_id on crm.lead. Stage sequence and probability are configurable in Odoo after migration.

MOGO

Note / Clinical Note

maps to

Odoo CRM

mail.message

1:1
Fully supported

MOGO clinical notes and general notes map to Odoo mail.message records with message_type='notification' attached to the patient res.partner. Original author and create date are preserved in message_id, author_id, and create_date. Rich-text formatting in MOGO notes is converted to Odoo's HTML-safe body field.

MOGO

Attachment / X-Ray / Document

maps to

Odoo CRM

ir.attachment

1:1
Fully supported

MOGO file attachments (X-rays, consent forms, claim PDFs) are downloaded and re-uploaded to Odoo ir.attachment. Each attachment is linked via res_model='res.partner' and res_id pointing to the patient partner record. Binary content and original filename are preserved. Odoo's 25MB per-file limit applies; files larger than this are split or flagged for manual handling.

MOGO

User / Practitioner

maps to

Odoo CRM

res.users

1:1
Fully supported

MOGO practitioner and staff user records map to Odoo res.users. Resolution is by email address. Unmatched MOGO users are flagged before migration — your Odoo admin either creates the res.users record first or assigns their MOGO records to a fallback owner. Inactive MOGO users migrate as inactive Odoo users to preserve historical ownership.

MOGO

Location / Office

maps to

Odoo CRM

res.country + crm.team

1:1
Fully supported

MOGO multi-location setups map each office to an Odoo crm.team record with the office address stored on the team's partner_id. If MOGO locations are also company entities (multi-branch), each maps to a separate res.partner with is_company=True and child contacts per location.

MOGO

Custom Object / Special Property

maps to

Odoo CRM

Custom ir.model.data + field

1:1
Fully supported

Any MOGO custom objects not covered above are exported as structured JSON and mapped to Odoo custom fields on the closest native object (res.partner, crm.lead). We deliver a schema plan listing the Odoo field name, type, and required flag for each custom MOGO property so your Odoo admin pre-creates the fields before the migration run.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

MOGO logo

MOGO gotchas

High

Sparse public API documentation for MOGO Cloud Dental

Medium

Minimal review volume limits migration risk assessment

Medium

Insurance carrier mappings require manual verification

Odoo CRM logo

Odoo CRM gotchas

High

Odoo.sh version gating blocks assisted migrations from trial

High

Enterprise modules fail to install on Community after database restore

Medium

Custom module view inheritance breaks between Odoo major versions

Medium

Custom fields risk losing their application context on Community

Low

API access for Community is gated behind the Custom Plan

Pair-specific challenges

  • Lifecycle / treatment stage labels need Odoo crm.stage records before data lands

    MOGO stores treatment stages as custom pick-list values on the patient record — there is no native pipeline concept. Odoo CRM requires crm.stage records with a stage_id on crm.lead before stage values can map. If crm.stage records do not exist at migration time, Odoo assigns every lead to the default stage and your stage-distribution report will be empty. We deliver a stage-creation checklist with MOGO's unique stage labels, sequence order, and probability values so you (or your Odoo partner) pre-creates the pipeline before the migration run. Stage mapping is then a direct value-to-value match.

  • Odoo custom fields require schema setup via the Technical menu — they are not created by import

    MOGO custom fields are free-form labeled properties exported as key-value pairs. Odoo treats custom fields as database-level Field records created under Settings > Technical > Database Structure > Fields with an explicit type (char, integer, selection, date, etc.). You cannot import into a non-existent custom field — the import will silently drop the column. We flag every MOGO custom property in the migration plan, specify the Odoo field name and type for each, and require a schema sign-off before we run. This is the single most common point of data loss in MOGO-to-Odoo migrations.

  • Activity record chaining requires a two-pass import — parent records must resolve first

    Odoo mail.activity and mail.message records link to a parent record via res_model (the model name, e.g., 'res.partner') and res_id (the record's integer database ID). MOGO appointment and note records store a parent_id pointing to the patient record. We cannot set res_id during a single-pass import because the Odoo record IDs are not known until the res.partner import completes. We run a two-pass process: (1) import all res.partner records and capture the new IDs, (2) import mail.activity records using the mapped res.partner IDs. If a MOGO patient has no corresponding Odoo partner, its activities are held in a staging table and linked via a custom Source_ID__c field.

  • MOGO practitioner-to-Odoo user matching by email leaves orphaned ownership

    Odoo activities and notes store a user_id field that references res.users — not res.partner. If a MOGO practitioner has no email in MOGO, or if the email does not match any Odoo res.users.login, we cannot automatically assign the activity owner. Unmatched practitioners are flagged in the pre-migration user audit. Your Odoo admin either creates res.users for each unmatched practitioner before migration or accepts that those records will be assigned to the migration admin user. We do not leave records ownerless.

  • MOGO's binary file export requires Odoo's attachment storage path to be configured

    MOGO attachments (X-rays, consent forms, claim PDFs) are exported as binary blobs or file URLs. Odoo stores ir.attachment records pointing to files in filestore/ir.attachment/ relative to the Odoo data root. If your Odoo instance uses a custom filestore path (common in self-hosted deployments), we need the path configured before re-upload or attachments land in the wrong directory and are inaccessible from the record's attachment list. We confirm the filestore path during the technical setup call before migration.

Migration approach

Six steps for a successful MOGO to Odoo CRM data migration

  1. Scope the MOGO data export and identify custom properties

    We extract a full data export from MOGO using the platform's API (XML-RPC or CSV export depending on your MOGO edition). We inventory every object — patients, appointments, treatments, notes, attachments, users, and locations — and count the distinct custom property labels on each object. This inventory drives the Odoo schema plan: we know exactly how many custom fields we need to create and on which Odoo model each one lands. We share the inventory with you for validation before any Odoo work begins.

  2. Build the Odoo schema plan and pre-create custom fields

    We deliver a schema plan listing every custom field to create in Odoo: field name, field type (char, integer, date, selection), required flag, and the target Odoo model (res.partner, crm.lead, etc.). For MOGO treatment stages, the plan includes a crm.stage creation checklist with stage name, sequence, and probability. Your Odoo admin (or our team acting as your Odoo consultant) creates the fields under Settings > Technical > Database Structure > Fields. We do not run the migration until the schema plan is signed off and we have verified the fields exist in the Odoo database.

  3. Run a sample migration and deliver a field-level diff

    A representative slice of MOGO records — typically 100–300 across patients, appointments, treatments, and notes — is migrated to a staging Odoo database. We generate a field-level diff comparing the source MOGO value against the destination Odoo value for every mapped field. You review the diff in a shared spreadsheet and confirm whether each mapping is correct. Any incorrect mappings are adjusted before the full migration run. This step is the primary guard against silent data loss from incorrect field type assumptions or value-mapping gaps.

  4. Execute the full migration with delta-pickup and cutover

    The full MOGO dataset migrates to your production Odoo instance via XML-RPC API, sequenced so res.partner records land before mail.activity records (parent-before-child dependency). A delta-pickup window opens when migration starts: any records created or modified in MOGO during the cutover are captured in a second pass. FlitStack AI retains an audit log of every record created, updated, or skipped. One-click rollback reverts all Odoo changes if reconciliation fails. After rollback window closes, your team switches to Odoo and MOGO is placed in read-only or archived.

Platform deep dives

Context on both ends of the pair

MOGO logo

MOGO

Source

Strengths

  • Mature, stable platform with 20+ years of operational history in dental practices
  • Low staff turnover in support and sales teams providing consistent human assistance
  • Intuitive and easy-to-learn interface for new practice staff
  • Active development with a published changelog and regular updates
  • Phone-based support as a primary channel for direct human help

Weaknesses

  • Documentation and video tutorials cover only routine basic scenarios
  • User-visible UI quality issues including typos in error messages and prompts
  • Very limited third-party review presence making independent evaluation difficult
  • Non-standard cases and advanced configurations lack adequate self-service documentation
  • Support is phone and YouTube-based with no integrated chat or ticket system visible
Odoo CRM logo

Odoo CRM

Destination

Strengths

  • Modular open-source architecture lets teams start with CRM and add ERP apps as needs grow, all sharing one PostgreSQL database.
  • Free Community edition with no contact limits and full source code access means zero licensing cost for evaluation and small deployments.
  • Drag-and-drop Kanban pipeline with AI lead scoring gives a visual, prioritized view of the sales funnel without requiring custom configuration.
  • Native integrations with email, live chat, SMS, VoIP, WhatsApp, and social media feed all inbound leads into a single unified inbox.
  • Active Odoo Community Association (OCA) maintains dozens of community-maintained modules on GitHub for extended functionality.

Weaknesses

  • Gmail and email integration reliability is a recurring complaint — threads drop and conversations scatter across inboxes, disrupting sales team workflows.
  • Enterprise edition pricing stacks quickly: multiple apps at per-user rates ($25–$50/user/month) plus Odoo.sh hosting costs more than many SMBs anticipate.
  • Setup and configuration complexity increases significantly once custom fields, automation rules, and multiple installed modules are in play.
  • Odoo.sh trial databases run on a version (e.g., 18.3) that is not directly migratable to Odoo.sh, blocking the assisted migration path Odoo advertises.
  • Version upgrades between major Odoo releases (e.g., 17→18) frequently break custom module view definitions and XPath expressions, requiring manual remediation.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across MOGO and Odoo CRM.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    MOGO: Not publicly documented.

  • Data volume sensitivity

    B

    MOGO doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your MOGO to Odoo CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about MOGO to Odoo CRM data migrations

Answers to the questions buyers ask most during MOGO to Odoo CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most MOGO-to-Odoo CRM migrations complete in 48–72 hours of clock time for under 50,000 records. The longest planning step is Odoo schema setup — creating crm.stage records per treatment stage and pre-creating custom fields for MOGO's custom properties. Large setups with 500k+ records or multiple MOGO locations extend to 5–7 days. The actual API load time is typically under 8 hours for a mid-sized database.

Adjacent paths

Related migrations to explore

Ready when you are

Move from MOGO.
Land in Odoo CRM, intact.

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