CRM migration

Migrate from Launchpad CRM to HubSpot

Field-level mapping, validation, and rollback between Launchpad CRM and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

Launchpad CRM logo

Launchpad CRM

Source

HubSpot

Destination

HubSpot logo

Compatibility

100%

10 of 10

objects map 1:1 between Launchpad CRM and HubSpot.

Complexity

BStandard

Timeline

2–4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Launchpad CRM stores contacts, companies, deals, and activities in a simpler schema than HubSpot. The migration carries everything Launchpad holds natively into HubSpot's contact, company, deal, and engagement objects, preserving timestamps and associations throughout. The harder problems are resolving Launchpad's redundant data-entry model (contacts entered in multiple modules collapse to HubSpot's single contact record), mapping Launchpad's pipeline stages to HubSpot deal stages, and handling campaign and advertising modules that have no direct HubSpot equivalent. We build a custom extraction connector for Launchpad because it lacks a standard public API for bulk data export, then transform the data to match HubSpot's object model before bulk-loading via HubSpot's Import API. We surface custom fields that need HubSpot property creation, associations that need HubSpot's linking mechanism, and any records without a clear HubSpot counterpart for your team to review post-migration. The extraction connector requires testing against your specific Launchpad deployment before full migration, adding planning time to the project scope.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Launchpad CRM logo

Launchpad CRM

What's pushing teams away

  • Data redundancy forces staff to enter the same client information multiple times across different modules, creating friction and increasing the risk of inconsistent records.
  • Reporting functionality is cumbersome and time-consuming, making it difficult for managers to extract actionable insights from case data without significant manual effort.
  • Integration limitations beyond HUD reporting mean teams using other government systems face manual workarounds that slow down case processing.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How Launchpad CRM objects map to HubSpot

Each row shows how a Launchpad CRM object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Launchpad CRM

Contact

maps to

HubSpot

Contact

1:1
Fully supported

Launchpad contacts migrate to HubSpot contacts with all standard properties preserved. The email address serves as the primary key. Owner assignment resolves by email match against HubSpot users. Duplicate contacts from Launchpad's redundant-entry model merge during migration based on email deduplication rules your team specifies before the migration runs.

Launchpad CRM

Company

maps to

HubSpot

Company

1:1
Fully supported

Launchpad companies map to HubSpot companies. Company name, domain, industry, employee count, and revenue fields transfer directly. Parent-child company hierarchies in Launchpad map to HubSpot's parent company association. Multi-company contacts collapse to primary company plus additional associations in HubSpot's contact-company linking model.

Launchpad CRM

Deal / Opportunity

maps to

HubSpot

Deal

1:1
Fully supported

Launchpad deals migrate to HubSpot deals with deal name, amount, stage, close date, and owner preserved. Launchpad pipeline stages map to HubSpot deal stages during the pre-migration schema setup — your team defines the mapping so stage names and probabilities align with your HubSpot pipeline configuration.

Launchpad CRM

Activity (Call, Email, Meeting, Note)

maps to

HubSpot

Engagement / Task

1:1
Fully supported

HubSpot stores activities as engagements linked to contact records. Call logs become HubSpot calls with duration and direction preserved. Email activities store subject and body on the contact timeline. Meeting records transfer with original start/end times and associated attendees. Notes migrate as HubSpot notes attached to the relevant contact or company.

Launchpad CRM

Campaign

maps to

HubSpot

Custom Properties / Lists

1:1
Fully supported

Launchpad's campaign and advertising modules have no direct HubSpot equivalent. We preserve campaign membership data as contact properties and list memberships in HubSpot. Post-migration, your team maps these to HubSpot's Campaigns object or re-creates campaign logic using HubSpot's Active Lists and workflows.

Launchpad CRM

Custom Fields (Extended Properties)

maps to

HubSpot

Custom Properties

1:1
Fully supported

Launchpad stores extended data in flat fields that lack native HubSpot property equivalents. We create HubSpot custom properties to receive these values. Some Launchpad field types (multi-select, calculated values) may need transformation or custom property type selection during the schema setup phase.

Launchpad CRM

Attachment / File

maps to

HubSpot

Files

1:1
Fully supported

File attachments from Launchpad records re-upload to HubSpot Files storage and attach to the parent record (contact, company, or deal). File metadata (original filename, upload date, file size) preserves on the HubSpot file record. Files exceeding HubSpot's 25MB per-file limit require pre-migration chunking or alternative storage.

Launchpad CRM

Owner / User

maps to

HubSpot

User

1:1
Fully supported

Launchpad owners resolve to HubSpot users by email address match. All records owned by a Launchpad user transfer ownership to the matched HubSpot user. Unmatched owners (email not found in HubSpot) are flagged pre-migration — your team either creates HubSpot user accounts for them or assigns their records to a fallback owner before the migration runs.

Launchpad CRM

Tags / Labels

maps to

HubSpot

Contact Properties

1:1
Fully supported

Launchpad's tagging system transfers as HubSpot contact properties (single-line text or multi-select). Tag values and tag names populate the designated HubSpot property during migration. Tag-based segmentation logic that existed in Launchpad requires manual recreation in HubSpot using Active Lists or static lists based on the migrated tag membership data. Your team defines which HubSpot property holds the tags during schema setup, and rebuilds any segmentation rules or automated list memberships using HubSpot's list and workflow tools post-migration.

Launchpad CRM

Insurance / Vertical-Specific Objects

maps to

HubSpot

Custom Object / Custom Properties

1:1
Fully supported

Launchpad CRM markets heavily to insurance agents with vertical-specific objects (leads, policies, premiums, carriers). These lack direct HubSpot equivalents and migrate as HubSpot custom objects (Enterprise tier) or consolidated custom properties on the contact record depending on your HubSpot plan and data model preference.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Launchpad CRM logo

Launchpad CRM gotchas

High

No publicly documented API or export endpoint

Medium

Redundant data entry creates duplicate field populations

Medium

Reporting requires manual export steps

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • Redundant Entry Creates Duplicate Contacts

    Launchpad CRM's architecture requires or allows contacts to be entered in multiple modules, creating duplicate records for the same person. G2 reviewers specifically note 'you have to enter a client in multiple times' as a core complaint. HubSpot enforces a single contact record with associations. We deduplicate by email during migration — if the same email appears in multiple Launchpad modules, we collapse it to one HubSpot contact. The merge decision (which record's properties win, how to handle conflicting data) requires your input before migration runs. We surface duplicate groups in the pre-migration review phase.

  • Campaign and Advertising Data Lacks HubSpot Equivalent

    Launchpad markets heavily to insurance agents and includes campaigns and advertising tracking as core features. HubSpot has a Campaigns object but it functions differently — it's tied to the Marketing Hub and tracks email campaign membership rather than advertising spend or media buying. Launchpad's campaign budgets, advertising sources, and media channel tracking have no direct HubSpot property equivalent. We preserve campaign membership data as contact properties and list membership, but your team needs to rebuild campaign analytics in HubSpot's reporting using the preserved data. This is a manual-rebuild item surfaced in the migration plan.

  • No Standard Public API Requires Custom Extraction

    Unlike HubSpot, Salesforce, or Pipedrive, Launchpad CRM does not expose a documented public API for bulk data export. This means we must build a custom extraction connector per deployment, testing against Launchpad's actual data endpoints. The extraction logic varies by Launchpad deployment and configuration. This adds planning time to the project and creates a dependency: if Launchpad changes their internal data access layer, the extraction connector may need adjustment. We mitigate this with a pre-migration test extraction before finalizing the migration plan.

  • Lifecycle Stage Absent from Launchpad Data

    HubSpot's lifecycle stage property tracks contacts through the buyer journey (subscriber, lead, MQL, SQL, customer, evangelist). Launchpad CRM has no equivalent lifecycle tracking field. Contacts migrate to HubSpot without a lifecycle stage value unless your team has been manually tracking this in a custom field. We set unmapped contacts to 'lead' as the HubSpot default, but your team should review post-migration and set lifecycle stages using HubSpot workflows based on deal history, company properties, or activity signals. The workflow-to-set-lifecycle is a manual-rebuild item documented in the migration plan.

  • HUD Reporting Integration Cannot Migrate

    Some Launchpad users reference HUD reporting integration for compliance or government reporting purposes (G2 reviewers mention 'integrates with our HUD reporting'). This third-party connection is external to Launchpad and cannot migrate. After moving to HubSpot, your team needs to either re-establish the HUD integration with HubSpot as the data source, find a HubSpot-compatible alternative reporting tool, or adjust internal reporting workflows. We document the data points previously sent to HUD so your team can identify the replacement path.

Migration approach

Six steps for a successful Launchpad CRM to HubSpot data migration

  1. Build the Launchpad extraction connector

    Since Launchpad lacks a standard public API, FlitStack engineers build a custom extraction connector for your specific Launchpad deployment. We map Launchpad's internal data endpoints for contacts, companies, deals, activities, custom fields, tags, and campaign membership. A test extraction validates the connector against a representative data sample (50–100 records) before committing to the full migration scope. Any Launchpad configuration that affects data structure (custom fields, module setup) gets documented during this phase.

  2. Deduplicate and define field mapping

    We run Launchpad contact deduplication by email, identifying groups of duplicate records from multiple module entry. Your team reviews the duplicate groups and defines merge rules (which record's data wins, how to handle conflicts). We also finalize the field mapping spreadsheet, creating HubSpot custom properties for any Launchpad fields without direct HubSpot equivalents. This step requires 3–5 business days of back-and-forth to finalize mapping decisions before schema setup begins.

  3. Configure HubSpot schema

    Before data moves, your HubSpot admin creates the custom properties, deal pipelines, and stage mappings needed for the migration. We deliver a schema setup plan based on the field mapping: which custom properties to create, what field types to use, and how to map Launchpad pipeline stages to HubSpot deal stages. This phase runs in parallel with deduplication review. Your team completes HubSpot configuration before we validate the schema and run the test migration.

  4. Run test migration with field-level diff

    A representative slice of records — typically 200–500 spanning contacts, companies, deals, and activities — migrates to your HubSpot sandbox or a test import. We generate a field-level diff between the source Launchpad records and the destination HubSpot records, showing exactly what transferred and highlighting any mapping gaps or data-quality issues. Your team reviews the diff and confirms the mapping is correct before we schedule the full migration. This is the last chance to adjust field mapping or deduplication rules.

  5. Execute full migration with delta pickup

    The full migration runs against your production HubSpot account. We migrate in dependency order: companies first (for foreign-key resolution), then contacts with deduplication applied, then deals with association linking, then activities. A delta-pickup window (24–48 hours) captures any records modified in Launchpad during the cutover window. Audit logs record every operation. One-click rollback is available if reconciliation fails. After migration, we validate record counts, spot-check field mapping accuracy, and deliver a detailed migration report documenting what migrated and what requires manual post-migration action.

Platform deep dives

Context on both ends of the pair

Launchpad CRM logo

Launchpad CRM

Source

Strengths

  • Built natively on Salesforce as an ISV partner, inheriting Salesforce's data model, security architecture, and reporting framework.
  • Domain-specific design for workforce development, WIOA, TANF, SNAP E&T, vocational rehabilitation, and other public-sector programs.
  • Bundled HUD 9902 and RSA-911 reporting eliminates separate compliance tooling for federally funded agencies.
  • Common intake, case management, learning management, employment portals, and grant management consolidated in one platform.
  • 60+ workforce agencies and nonprofit government organizations as customers, with a founding team carrying 40+ years of combined sector experience.

Weaknesses

  • Redundant data entry patterns flagged by G2 reviewers create duplicate field populations and inconsistent record state.
  • Reporting and analytics outside the bundled federal reports (HUD 9902, RSA-911) require manual export steps and are described as cumbersome.
  • Integration ecosystem outside HUD reporting is limited; non-federal government system links require manual workarounds.
  • No publicly documented standalone REST API outside the underlying Salesforce platform's APIs.
  • Salesforce-native architecture means TCO includes Salesforce licensing on top of Launchpad fees for agencies not already on Salesforce.
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Launchpad CRM and HubSpot.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Launchpad CRM: Salesforce platform limits apply (typically 15,000 API calls/day for Enterprise editions, with org-level governor limits).

  • Data volume sensitivity

    A

    Launchpad CRM exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your Launchpad CRM to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Launchpad CRM to HubSpot data migrations

Answers to the questions buyers ask most during Launchpad CRM to HubSpot migration scoping. Not seeing yours? Book a call.

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Most Launchpad-to-HubSpot migrations complete in 2–4 weeks for under 10,000 records. The timeline breaks down as: custom extraction connector build (3–5 days), deduplication review and field mapping (3–5 days), HubSpot schema setup (2–3 days), test migration and validation (2–3 days), and full migration execution (1–3 days). Larger datasets over 50,000 records or complex custom field setups extend to 6–10 weeks. The custom extraction connector build is the longest single task because Launchpad lacks a standard API.

Adjacent paths

Related migrations to explore

Ready when you are

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