CRM migration

Migrate from Launchpad CRM to Freshsales

Field-level mapping, validation, and rollback between Launchpad CRM and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.

Launchpad CRM logo

Launchpad CRM

Source

Freshsales

Destination

Freshsales logo

Compatibility

56%

5 of 9

objects map 1:1 between Launchpad CRM and Freshsales.

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Launchpad CRM to Freshsales is a domain-crossing migration. Launchpad CRM is built for workforce development agencies managing job seekers, program enrollments, compliance milestones, and federal reporting under HUD and RSA mandates. Freshsales is a general-purpose B2B CRM organized around Leads, Contacts, Accounts, Deals, and native Activity tracking. There is no one-to-one equivalent for Programs, Cases, or compliance flags. We handle this by mapping Clients to Contacts (or Leads based on enrollment status), Programs to Accounts, Cases to Deals with a custom stage pipeline, and compliance data to custom fields on the Contact record. Freshsales pricing starts at $9 per user per month versus Launchpad's $78 per user, making the destination more accessible for small nonprofits but requiring schema redesign to represent program-specific data. We do not migrate HUD 9902 reports, RSA-911 exports, or automations; these require rebuild in Freshsales.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Launchpad CRM logo

Launchpad CRM

What's pushing teams away

  • Data redundancy forces staff to enter the same client information multiple times across different modules, creating friction and increasing the risk of inconsistent records.
  • Reporting functionality is cumbersome and time-consuming, making it difficult for managers to extract actionable insights from case data without significant manual effort.
  • Integration limitations beyond HUD reporting mean teams using other government systems face manual workarounds that slow down case processing.

Choosing

Freshsales logo

Freshsales

What's pulling them in

  • Lowest barrier to entry among major CRMs — the free tier supports up to 3 users and includes core CRM functionality before committing to per-seat pricing.
  • Built-in chat, email, and phone reduce reliance on third-party integrations for basic sales communication and contact management.
  • Freddy AI contact scoring and deal insights are included on Pro plans at a lower price than comparable HubSpot tiers.
  • Kanban pipeline views across Contacts, Accounts, and Deals provide visual deal management without requiring custom configuration.
  • Integration with the broader Freshworks ecosystem (Freshdesk, Freshchat, Freshservice) reduces tool sprawl for teams already using Freshworks.

Object mapping

How Launchpad CRM objects map to Freshsales

Each row shows how a Launchpad CRM object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Launchpad CRM

Client

maps to

Freshsales

Contact or Lead (split required)

1:many
Fully supported

Launchpad CRM Clients represent job seekers, benefit recipients, or program participants. We map active enrollment Clients to Freshsales Contact; inactive or prospect-status Clients may map to Lead based on the customer's enrollment lifecycle matrix. The split rule is defined during scoping. Contact fields (name, phone, email, address) migrate directly; program-specific data (eligibility tier, funding source, caseworker assignment) migrates to custom fields on Contact. If no email exists, we generate a placeholder and flag the record for manual completion.

Launchpad CRM

Case

maps to

Freshsales

Deal

1:1
Fully supported

Launchpad CRM Cases link a Client to a Program and track service delivery, compliance milestones, and outcomes. We map Case to Freshsales Deal because both track a work item progressing through stages tied to a person or organization. Case status (active, closed, suspended) maps to Freshsales Deal stage. Program enrollment dates migrate to Deal fields; compliance milestone dates migrate to custom date fields. Case-to-Account linkage requires a lookup which we resolve by finding the Account derived from the parent Client.

Launchpad CRM

Program

maps to

Freshsales

Account

1:1
Fully supported

Launchpad CRM Programs represent workforce development, SNAP, TANF, housing, or VR initiatives. We map Programs to Freshsales Account because both represent organizational entities with defined boundaries. Program name becomes Account Name; eligibility rules and funding source codes migrate to custom fields on Account. If Programs have multiple enrolled Clients, each Case record carries the link to the Program Account.

Launchpad CRM

Services

maps to

Freshsales

Task or Event

1:many
Mapping required

Individual service encounters, assessments, and activities logged against a Case in Launchpad CRM map to Freshsales Tasks (for service actions and assessments) or Events (for scheduled appointments and orientations). Service type taxonomy in Launchpad may use program-specific vocabulary that differs from Freshsales Activity types; we apply a value-map defined during scoping. Activity timestamps preserve to maintain compliance record chronology.

Launchpad CRM

Documents

maps to

Freshsales

Attachment (via Content Management)

1:1
Mapping required

Uploaded files attached to Clients or Cases in Launchpad CRM transfer as attachments in Freshsales. We download document blobs (PDFs, forms, certificates) and re-associate them to the parent Contact or Deal record. Freshsales supports file attachments on Contact, Account, and Deal records. Document type (intake form, compliance report, eligibility verification) is preserved in a custom field on the attachment record for downstream retrieval.

Launchpad CRM

Notes

maps to

Freshsales

Note or Custom Note Field

1:1
Mapping required

Caseworker notes and case commentary migrate to Freshsales Note records linked via ContentDocumentLink to the parent Contact or Deal. Plain-text notes migrate as-is; structured notes with timestamp and author metadata preserve the author as a custom field and the timestamp as the note creation date. Notes without a clear parent record are attached to the primary Contact derived from the associated Client.

Launchpad CRM

Assessments

maps to

Freshsales

Custom Fields on Contact

lossy
Mapping required

Formal evaluations or skill assessments tied to a Case in Launchpad CRM (such as skills assessments, aptitude tests, or eligibility evaluations) do not have a direct Freshsales equivalent. We map assessment scores, completion dates, and instrument names to custom fields on the Contact record. The assessment instrument type becomes a custom picklist field; the score becomes a number field; pass/fail status becomes a checkbox or picklist field.

Launchpad CRM

Custom Fields

maps to

Freshsales

Custom Fields

lossy
Mapping required

Launchpad CRM custom properties capturing eligibility flags, compliance codes, funding sources, or program-specific attributes migrate to Freshsales custom fields on the appropriate object (Contact, Account, or Deal). We pre-create the destination custom fields in Freshsales during schema setup, matching the data type as closely as possible (text to text, picklist to picklist, date to date). Tier and edition constraints in Freshsales do not limit custom field creation on Growth and Pro plans.

Launchpad CRM

Users

maps to

Freshsales

User

1:1
Mapping required

Caseworkers and staff accounts in Launchpad CRM migrate to Freshsales User records. We resolve by email match. Any Launchpad User without a matching Freshsales User is held in a reconciliation queue for the customer to provision before record import resumes. Active/inactive status maps directly. Owner assignments on Cases and Clients migrate by resolving the user reference to Freshsales OwnerId via the User mapping.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Launchpad CRM logo

Launchpad CRM gotchas

High

No publicly documented API or export endpoint

Medium

Redundant data entry creates duplicate field populations

Medium

Reporting requires manual export steps

Freshsales logo

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

Pair-specific challenges

  • No public API in Launchpad CRM requires extraction workaround

    Launchpad CRM does not publish a public REST API, bulk export endpoint, or documented data schema. Each migration is assessed on a case-by-case basis using available CSV exports, direct database access where the customer grants explicit authorization, or screen-scraping under documented customer permission. This affects timeline and cost because there is no self-service path for the customer to generate a portable data file before migration begins. We flag the extraction method in the scoping call and adjust the timeline accordingly.

  • Client-Case data redundancy requires deduplication

    Launchpad CRM requires the same client information to be entered across both the client profile and the case record. During migration, this results in duplicate field populations where the same contact information exists in two places. We deduplicate at migration time using the most recently updated field value and flag the pattern so the customer understands which canonical record Freshsales should trust. The Case record becomes a Deal, but the contact data within it is reconciled against the parent Client/Contact record.

  • Program and Case objects have no direct Freshsales equivalent

    Freshsales does not have native objects for workforce development Programs or Cases. Programs require mapping to Accounts (organizational entities) with custom fields for program metadata. Cases require mapping to Deals (progression-tracking work items) with custom fields for compliance milestones. We design the mapping table during scoping, but customers should expect that program-specific data will live in custom fields rather than native objects, which affects how caseworkers interact with the migrated records.

  • HUD and RSA reporting exports do not migrate

    HUD 9902 reporting and RSA-911 export configurations in Launchpad CRM are automation-dependent and do not have equivalents in Freshsales. We do not migrate automations, scheduled exports, or compliance reporting templates. We deliver a written inventory of all active reporting exports and their trigger conditions for the customer's admin to rebuild as Freshsales reports or scheduled exports post-migration. Federal reporting compliance should be validated with the destination system's reporting capabilities before cutover.

Migration approach

Six steps for a successful Launchpad CRM to Freshsales data migration

  1. Discovery and extraction method assessment

    We audit the Launchpad CRM instance to identify Clients, Cases, Programs, Services, Documents, Assessments, and custom fields in scope. Because Launchpad lacks a public API, we assess available extraction paths: CSV exports from available modules, direct database read access (where the customer authorizes), or screen-scraping with documented customer permission. We also identify duplicate field populations across Client and Case records and document the compliance fields (eligibility flags, funding sources, program codes) that require custom field mapping in Freshsales. The discovery output is a written migration scope and an extraction method recommendation.

  2. Schema design and custom field provisioning

    We design the Freshsales destination schema before any data moves. This includes provisioning custom fields on Contact (eligibility tier, funding source, caseworker assignment, enrollment date), Account (program name, eligibility rules, funding source codes), and Deal (case status, compliance milestone dates, program enrollment). We configure Freshsales custom field types to match the source data types as closely as possible. We also define the Client-to-Contact and Client-to-Lead split rule based on enrollment status and confirm with the customer which program codes map to which Freshsales Accounts.

  3. Sandbox migration and reconciliation

    We run a full migration into a Freshsales trial or sandbox environment using production-like data volume. The customer reconciles record counts (Contacts in, Accounts in, Deals in, Activities in), spot-checks 25-50 random records against the Launchpad source, and validates that compliance data landed in the correct custom fields. The customer also confirms that Case-to-Deal mapping reflects their program's workflow stages correctly. Any mapping corrections happen in this phase before production migration begins.

  4. Document and attachment extraction

    We extract document blobs attached to Clients and Cases from Launchpad CRM. Because Launchpad lacks a public API, this step depends on the extraction method identified in Step 1. Documents are downloaded, renamed to reflect the parent record and document type, and uploaded to Freshsales as attachments on the corresponding Contact or Deal. Notes are extracted as plain text or structured text and migrated to Freshsales Note records linked to the parent.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Users (manual provisioning, validated), Accounts (from Programs), Contacts (with the enrollment-status split applied), Leads (for prospect-status clients), Deals (from Cases with AccountId and OwnerId resolved), Activities (Tasks and Events from Services via Freshsales API), Documents and Notes. Each phase emits a row-count reconciliation report before the next phase begins. We use Freshsales REST API import endpoints with batch chunking and exponential backoff on rate-limit responses.

  6. Cutover, validation, and reporting rebuild handoff

    We freeze Launchpad CRM writes during cutover, run a final delta migration of any records modified during the migration window, then enable Freshsales as the system of record. We deliver the compliance reporting inventory document (HUD 9902, RSA-911 triggers, scheduled export configurations) to the customer's admin team with recommendations for Freshsales report rebuilds. We support a one-week hypercare window where we resolve any reconciliation issues. We do not rebuild automations, workflows, or scheduled exports as part of the migration scope.

Platform deep dives

Context on both ends of the pair

Launchpad CRM logo

Launchpad CRM

Source

Strengths

  • Built natively on Salesforce as an ISV partner, inheriting Salesforce's data model, security architecture, and reporting framework.
  • Domain-specific design for workforce development, WIOA, TANF, SNAP E&T, vocational rehabilitation, and other public-sector programs.
  • Bundled HUD 9902 and RSA-911 reporting eliminates separate compliance tooling for federally funded agencies.
  • Common intake, case management, learning management, employment portals, and grant management consolidated in one platform.
  • 60+ workforce agencies and nonprofit government organizations as customers, with a founding team carrying 40+ years of combined sector experience.

Weaknesses

  • Redundant data entry patterns flagged by G2 reviewers create duplicate field populations and inconsistent record state.
  • Reporting and analytics outside the bundled federal reports (HUD 9902, RSA-911) require manual export steps and are described as cumbersome.
  • Integration ecosystem outside HUD reporting is limited; non-federal government system links require manual workarounds.
  • No publicly documented standalone REST API outside the underlying Salesforce platform's APIs.
  • Salesforce-native architecture means TCO includes Salesforce licensing on top of Launchpad fees for agencies not already on Salesforce.
Freshsales logo

Freshsales

Destination

Strengths

  • Generous free tier for small teams with core CRM functionality without per-seat costs.
  • All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
  • Freddy AI contact scoring and deal predictions available on Pro tier.
  • Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

  • Reports lack depth compared to competitors like HubSpot, with limited customization options.
  • Integration setup is poorly documented with no clear guides for connecting third-party tools.
  • AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
  • Bot sessions limited to 500 one-time allocation with no monthly refresh.

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Launchpad CRM and Freshsales.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Launchpad CRM: Salesforce platform limits apply (typically 15,000 API calls/day for Enterprise editions, with org-level governor limits).

  • Data volume sensitivity

    A

    Launchpad CRM exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your Launchpad CRM to Freshsales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Launchpad CRM to Freshsales data migrations

Answers to the questions buyers ask most during Launchpad CRM to Freshsales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Most migrations land between three and five weeks for accounts under 5,000 Clients and 3,000 Cases with no high-volume attachment library. Migrations with large document attachment collections (file blobs requiring download-and-reupload), high-volume assessment histories, or complex compliance field mappings move to six to ten weeks because of extraction method complexity and custom field schema setup. The absence of a public API in Launchpad CRM adds scope to the discovery and extraction phases.

Adjacent paths

Related migrations to explore

Ready when you are

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