CRM migration
Field-level mapping, validation, and rollback between Launchpad CRM and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Launchpad CRM
Source
Freshsales
Destination
Compatibility
5 of 9
objects map 1:1 between Launchpad CRM and Freshsales.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from Launchpad CRM to Freshsales is a domain-crossing migration. Launchpad CRM is built for workforce development agencies managing job seekers, program enrollments, compliance milestones, and federal reporting under HUD and RSA mandates. Freshsales is a general-purpose B2B CRM organized around Leads, Contacts, Accounts, Deals, and native Activity tracking. There is no one-to-one equivalent for Programs, Cases, or compliance flags. We handle this by mapping Clients to Contacts (or Leads based on enrollment status), Programs to Accounts, Cases to Deals with a custom stage pipeline, and compliance data to custom fields on the Contact record. Freshsales pricing starts at $9 per user per month versus Launchpad's $78 per user, making the destination more accessible for small nonprofits but requiring schema redesign to represent program-specific data. We do not migrate HUD 9902 reports, RSA-911 exports, or automations; these require rebuild in Freshsales.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Launchpad CRM object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Launchpad CRM
Client
Freshsales
Contact or Lead (split required)
1:manyLaunchpad CRM Clients represent job seekers, benefit recipients, or program participants. We map active enrollment Clients to Freshsales Contact; inactive or prospect-status Clients may map to Lead based on the customer's enrollment lifecycle matrix. The split rule is defined during scoping. Contact fields (name, phone, email, address) migrate directly; program-specific data (eligibility tier, funding source, caseworker assignment) migrates to custom fields on Contact. If no email exists, we generate a placeholder and flag the record for manual completion.
Launchpad CRM
Case
Freshsales
Deal
1:1Launchpad CRM Cases link a Client to a Program and track service delivery, compliance milestones, and outcomes. We map Case to Freshsales Deal because both track a work item progressing through stages tied to a person or organization. Case status (active, closed, suspended) maps to Freshsales Deal stage. Program enrollment dates migrate to Deal fields; compliance milestone dates migrate to custom date fields. Case-to-Account linkage requires a lookup which we resolve by finding the Account derived from the parent Client.
Launchpad CRM
Program
Freshsales
Account
1:1Launchpad CRM Programs represent workforce development, SNAP, TANF, housing, or VR initiatives. We map Programs to Freshsales Account because both represent organizational entities with defined boundaries. Program name becomes Account Name; eligibility rules and funding source codes migrate to custom fields on Account. If Programs have multiple enrolled Clients, each Case record carries the link to the Program Account.
Launchpad CRM
Services
Freshsales
Task or Event
1:manyIndividual service encounters, assessments, and activities logged against a Case in Launchpad CRM map to Freshsales Tasks (for service actions and assessments) or Events (for scheduled appointments and orientations). Service type taxonomy in Launchpad may use program-specific vocabulary that differs from Freshsales Activity types; we apply a value-map defined during scoping. Activity timestamps preserve to maintain compliance record chronology.
Launchpad CRM
Documents
Freshsales
Attachment (via Content Management)
1:1Uploaded files attached to Clients or Cases in Launchpad CRM transfer as attachments in Freshsales. We download document blobs (PDFs, forms, certificates) and re-associate them to the parent Contact or Deal record. Freshsales supports file attachments on Contact, Account, and Deal records. Document type (intake form, compliance report, eligibility verification) is preserved in a custom field on the attachment record for downstream retrieval.
Launchpad CRM
Notes
Freshsales
Note or Custom Note Field
1:1Caseworker notes and case commentary migrate to Freshsales Note records linked via ContentDocumentLink to the parent Contact or Deal. Plain-text notes migrate as-is; structured notes with timestamp and author metadata preserve the author as a custom field and the timestamp as the note creation date. Notes without a clear parent record are attached to the primary Contact derived from the associated Client.
Launchpad CRM
Assessments
Freshsales
Custom Fields on Contact
lossyFormal evaluations or skill assessments tied to a Case in Launchpad CRM (such as skills assessments, aptitude tests, or eligibility evaluations) do not have a direct Freshsales equivalent. We map assessment scores, completion dates, and instrument names to custom fields on the Contact record. The assessment instrument type becomes a custom picklist field; the score becomes a number field; pass/fail status becomes a checkbox or picklist field.
Launchpad CRM
Custom Fields
Freshsales
Custom Fields
lossyLaunchpad CRM custom properties capturing eligibility flags, compliance codes, funding sources, or program-specific attributes migrate to Freshsales custom fields on the appropriate object (Contact, Account, or Deal). We pre-create the destination custom fields in Freshsales during schema setup, matching the data type as closely as possible (text to text, picklist to picklist, date to date). Tier and edition constraints in Freshsales do not limit custom field creation on Growth and Pro plans.
Launchpad CRM
Users
Freshsales
User
1:1Caseworkers and staff accounts in Launchpad CRM migrate to Freshsales User records. We resolve by email match. Any Launchpad User without a matching Freshsales User is held in a reconciliation queue for the customer to provision before record import resumes. Active/inactive status maps directly. Owner assignments on Cases and Clients migrate by resolving the user reference to Freshsales OwnerId via the User mapping.
| Launchpad CRM | Freshsales | Compatibility | |
|---|---|---|---|
| Client | Contact or Lead (split required)1:many | Fully supported | |
| Case | Deal1:1 | Fully supported | |
| Program | Account1:1 | Fully supported | |
| Services | Task or Event1:many | Mapping required | |
| Documents | Attachment (via Content Management)1:1 | Mapping required | |
| Notes | Note or Custom Note Field1:1 | Mapping required | |
| Assessments | Custom Fields on Contactlossy | Mapping required | |
| Custom Fields | Custom Fieldslossy | Mapping required | |
| Users | User1:1 | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Launchpad CRM gotchas
No publicly documented API or export endpoint
Redundant data entry creates duplicate field populations
Reporting requires manual export steps
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Discovery and extraction method assessment
We audit the Launchpad CRM instance to identify Clients, Cases, Programs, Services, Documents, Assessments, and custom fields in scope. Because Launchpad lacks a public API, we assess available extraction paths: CSV exports from available modules, direct database read access (where the customer authorizes), or screen-scraping with documented customer permission. We also identify duplicate field populations across Client and Case records and document the compliance fields (eligibility flags, funding sources, program codes) that require custom field mapping in Freshsales. The discovery output is a written migration scope and an extraction method recommendation.
Schema design and custom field provisioning
We design the Freshsales destination schema before any data moves. This includes provisioning custom fields on Contact (eligibility tier, funding source, caseworker assignment, enrollment date), Account (program name, eligibility rules, funding source codes), and Deal (case status, compliance milestone dates, program enrollment). We configure Freshsales custom field types to match the source data types as closely as possible. We also define the Client-to-Contact and Client-to-Lead split rule based on enrollment status and confirm with the customer which program codes map to which Freshsales Accounts.
Sandbox migration and reconciliation
We run a full migration into a Freshsales trial or sandbox environment using production-like data volume. The customer reconciles record counts (Contacts in, Accounts in, Deals in, Activities in), spot-checks 25-50 random records against the Launchpad source, and validates that compliance data landed in the correct custom fields. The customer also confirms that Case-to-Deal mapping reflects their program's workflow stages correctly. Any mapping corrections happen in this phase before production migration begins.
Document and attachment extraction
We extract document blobs attached to Clients and Cases from Launchpad CRM. Because Launchpad lacks a public API, this step depends on the extraction method identified in Step 1. Documents are downloaded, renamed to reflect the parent record and document type, and uploaded to Freshsales as attachments on the corresponding Contact or Deal. Notes are extracted as plain text or structured text and migrated to Freshsales Note records linked to the parent.
Production migration in dependency order
We run production migration in record-dependency order: Users (manual provisioning, validated), Accounts (from Programs), Contacts (with the enrollment-status split applied), Leads (for prospect-status clients), Deals (from Cases with AccountId and OwnerId resolved), Activities (Tasks and Events from Services via Freshsales API), Documents and Notes. Each phase emits a row-count reconciliation report before the next phase begins. We use Freshsales REST API import endpoints with batch chunking and exponential backoff on rate-limit responses.
Cutover, validation, and reporting rebuild handoff
We freeze Launchpad CRM writes during cutover, run a final delta migration of any records modified during the migration window, then enable Freshsales as the system of record. We deliver the compliance reporting inventory document (HUD 9902, RSA-911 triggers, scheduled export configurations) to the customer's admin team with recommendations for Freshsales report rebuilds. We support a one-week hypercare window where we resolve any reconciliation issues. We do not rebuild automations, workflows, or scheduled exports as part of the migration scope.
Platform deep dives
Launchpad CRM
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Launchpad CRM and Freshsales.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Launchpad CRM: Salesforce platform limits apply (typically 15,000 API calls/day for Enterprise editions, with org-level governor limits).
Data volume sensitivity
Launchpad CRM exposes a bulk API — large-volume migrations stream efficiently.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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