CRM migration
Field-level mapping, validation, and rollback between Atomic CRM and Zoho CRM. We move data and schema; workflows are rebuilt natively in Zoho CRM.
Atomic CRM
Source
Zoho CRM
Destination
Compatibility
6 of 10
objects map 1:1 between Atomic CRM and Zoho CRM.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Atomic CRM is a developer toolkit — MIT-licensed React source code backed by Supabase — not a hosted SaaS with a REST API. Every migration reads the Postgres database directly or via Supabase table APIs, then writes into Zoho CRM through its REST API or bulk CSV import. The primary challenge is schema discovery: custom fields added post-deployment exist as Postgres columns in Supabase Studio, not as UI-configured properties, so we run a pre-migration schema diff against the full table list to avoid silent data loss. Deal categories and task types live as TypeScript props in App.tsx rather than in the database; we request this file during scoping so we can configure matching picklists in Zoho before any record loads. Attachments stored in Supabase Storage buckets require separate coordination and export. We do not migrate code-defined logic such as pipeline configurations, component props, or any developer-written customizations; these are documented for your team to rebuild inside Zoho's admin UI post-migration.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Atomic CRM object lands in Zoho CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Atomic CRM
Contact
Zoho CRM
Leads or Contacts
1:manyAtomic CRM Contacts map to Zoho CRM Leads (for unqualified or early-stage records) or Contacts (for qualified records). Since Atomic CRM does not have a Lead object, we apply a split rule during scoping based on the customer's business definition of a qualified contact, typically using a custom field flag, a deal association, or a last-activity threshold. We create both Zoho Leads and Contacts and preserve the full Contact field set on both records for audit. Email addresses serve as the dedupe key.
Atomic CRM
Company
Zoho CRM
Accounts
1:1Atomic CRM Companies map directly to Zoho CRM Accounts. The domain field from the Company record maps to the Account Website field. We load Accounts first in every migration so that the Account-Contact lookup relationship is satisfied at insert time. Any Companies with no associated Contacts are loaded as standalone Accounts.
Atomic CRM
Deal
Zoho CRM
Deals
1:1Atomic CRM Deals map to Zoho CRM Deals. The deal amount, stage, close date, and owner transfer directly. We map the source deal category (stored in App.tsx props, not in the database) to Zoho Deal Stage by pre-creating matching picklist values in Zoho during the configuration phase. Deals without a linked Account are held in a staging queue until an Account is available or the customer confirms they should remain unlinked.
Atomic CRM
Note
Zoho CRM
Notes
1:1Atomic CRM Notes migrate to Zoho CRM Notes. The note body, author reference, and parent record linkage (Contact, Deal, or Company) transfer. Notes attached to non-existent parent records are logged in the reconciliation report for the customer to resolve before cutover.
Atomic CRM
Task
Zoho CRM
Tasks
1:1Atomic CRM Tasks migrate to Zoho CRM Tasks with Subject, Status, Priority, Due Date, and Owner preserved. Task type classification (Call, Email, Meeting) maps from the type values defined in App.tsx props; we create matching Zoho Task Status values during configuration so that the type distinction is preserved as a custom field rather than collapsed into a single task type.
Atomic CRM
Custom Fields (Postgres columns)
Zoho CRM
Custom Fields
lossyCustom fields added in Supabase Studio exist as Postgres columns on the standard tables. We discover every column by querying information_schema.columns against each table (contacts, companies, deals, notes, tasks) during scoping. Each column is type-mapped to the nearest Zoho field type: TEXT to Single Line, TEXT long to Multi Line, BOOLEAN to Checkbox, INTEGER or NUMERIC to Currency or Number, DATE to Date. We create the Zoho custom fields via the Fields API before any record migration begins.
Atomic CRM
Supabase Auth Users
Zoho CRM
Users
1:1Atomic CRM uses Supabase Auth for user identity. Owner and assignee references on Deals and Tasks reference Supabase auth UUIDs. We resolve owners by email match against the Zoho User table. Any Supabase User without a matching Zoho User is placed in a reconciliation queue for the customer to provision before migration resumes.
Atomic CRM
Supabase Storage (attachments)
Zoho CRM
Attachments
1:1If the Atomic CRM instance uses Supabase Storage buckets for file attachments, those files live outside the Postgres tables. We export the bucket contents to a local file store during scoping, then upload each file to the corresponding Zoho CRM record as an Attachment via the Zoho Files API. Files are linked to the parent record (Contact, Account, Deal) using the original Supabase storage path as a reference. This step requires the customer to share Supabase Storage credentials and confirm bucket names.
Atomic CRM
Deal Stage (App.tsx props)
Zoho CRM
Deal Stage Picklist
lossyAtomic CRM Deal categories are passed as props to the CRM root component in App.tsx, not stored in the database. We request the App.tsx configuration file during scoping to capture every deal stage label (e.g. Prospect, Qualification, Proposal, Negotiation, Closed Won, Closed Lost). We pre-create matching Zoho Deal Stage picklist values before migration. Any stage not represented in Zoho is added to the picklist in the configuration phase.
Atomic CRM
Task Type (App.tsx props)
Zoho CRM
Task custom field
lossyTask types in Atomic CRM are configurable props (e.g. Call, Email, Meeting, Follow-up) defined in App.tsx, not stored as a database field. We capture the type enumeration from App.tsx during scoping and create a Zoho custom picklist field Task_Type__c to preserve the classification. This ensures task type is searchable and filterable in Zoho reports and list views.
| Atomic CRM | Zoho CRM | Compatibility | |
|---|---|---|---|
| Contact | Leads or Contacts1:many | Fully supported | |
| Company | Accounts1:1 | Fully supported | |
| Deal | Deals1:1 | Fully supported | |
| Note | Notes1:1 | Fully supported | |
| Task | Tasks1:1 | Fully supported | |
| Custom Fields (Postgres columns) | Custom Fieldslossy | Fully supported | |
| Supabase Auth Users | Users1:1 | Mapping required | |
| Supabase Storage (attachments) | Attachments1:1 | Mapping required | |
| Deal Stage (App.tsx props) | Deal Stage Picklistlossy | Fully supported | |
| Task Type (App.tsx props) | Task custom fieldlossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Atomic CRM gotchas
No hosted SaaS version — migration target is a Postgres database
Custom fields are schema changes, not UI-configured properties
CRM component props define business logic that lives in code, not data
No native file attachment export — storage backend varies by deployment
Zoho CRM gotchas
API access requires Professional tier or above
Subform fields do not export cleanly via CSV
API credit consumption is non-linear
Export download links expire in 7 days
Owner (User) assignments require pre-mapped user IDs
Pair-specific challenges
Migration approach
Schema discovery and scoping
We connect to the customer's Supabase project and run a full schema audit. This includes querying information_schema.columns to discover every column on each table (contacts, companies, deals, notes, tasks), checking storage.buckets for file attachments, and inspecting pg_tables for any additional tables the customer may have added. We request the App.tsx file (or equivalent) to capture deal category and task type prop values. The discovery output is a written migration scope document listing all tables, discovered custom columns, attachment buckets, and a request for the App.tsx props file.
Zoho configuration and picklist pre-creation
We create the Zoho CRM custom fields (one per discovered Postgres column that has no standard Zoho equivalent), configure deal stage picklist values to match the App.tsx category props, and set up the task type custom field. If the customer uses Zoho Sandbox for pre-migration testing, we configure the sandbox first. User accounts in Zoho are verified against the Supabase Auth email list so owner resolution is ready before any record loads.
Supabase Storage file export (when present)
If Supabase Storage buckets are in use, we export the bucket contents to a staging directory, preserving the original file paths and folder structure. We map each file to its parent record using the Supabase storage.objects metadata. Files are queued for Zoho attachment upload in a subsequent step, after the parent records exist in Zoho.
Sandbox migration and reconciliation
We run a full migration into a Zoho Sandbox or staging environment if available. The customer reconciles record counts, spot-checks 25-50 records against the Supabase source, and reviews the deal stage and task type mapping. Any missing custom fields, incorrect picklist values, or broken lookups are corrected in the configuration before production migration. This step prevents rework in the live environment.
Production migration in dependency order
We run production migration in dependency order: Accounts (from Companies), Contacts (with AccountId resolved), Deals (with Stage picklist from App.tsx props), Notes (with parent record linkage), Tasks (with type preserved from custom field), then attachments (from Supabase Storage export). Each phase emits a row-count reconciliation report before the next phase begins. Owner resolution by email match is applied throughout; any unresolved owners are placed in the queue and reported.
Cutover, validation, and configuration handoff
We freeze Supabase writes during cutover, run a delta migration of any records modified during the window, and enable Zoho CRM as the system of record. We deliver a written inventory of every custom field created, every picklist value configured, and every App.tsx prop translated to a Zoho field. Workflow Rules, Blueprints, and any automation logic that the customer wants in Zoho are documented for the customer's admin to rebuild using Zoho's native tools. We support a one-week post-cutover window for reconciliation issues raised by the team.
Platform deep dives
Atomic CRM
Source
Strengths
Weaknesses
Zoho CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Atomic CRM and Zoho CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Atomic CRM: Per Supabase rate limits applicable to your project tier.
Data volume sensitivity
Atomic CRM exposes a bulk API — large-volume migrations stream efficiently.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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