CRM migration

Migrate from Keap to Freshsales

Field-level mapping, validation, and rollback between Keap and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.

Keap logo

Keap

Source

Freshsales

Destination

Freshsales logo

Compatibility

90%

9 of 10

objects map 1:1 between Keap and Freshsales.

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Keap to Freshsales is a migration from an automation-centric all-in-one platform to a sales-focused CRM with built-in phone, email, and AI scoring. Keap's tag-driven automation sequences, contact-centric data model, and per-seat pricing shift to Freshsales's standard CRM objects (Contacts, Accounts, Deals) with Freddy AI lead scoring and built-in communication. We extract contacts and companies via Keap's REST API, map Opportunities to Freshsales Deals with stage translation, resolve the Company-to-Account association at insert time, and migrate invoice and product catalog records where applicable. Keap automation sequences (time-delayed, tag-triggered email and task sequences) are not structurally exportable via API and must be documented for manual rebuild in Freshsales Workflows. Landing pages, forms, and integration-specific configurations do not migrate and are inventoried separately for your team to address.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Keap logo

Keap

What's pushing teams away

  • High cost relative to competitors — customers report Keap is significantly more expensive than ActiveCampaign, HubSpot, or HighLevel for comparable feature sets, especially when accounting for integration costs.
  • Steep learning curve and complexity — the breadth of features creates configuration overhead, with users citing difficulty understanding how tags, sequences, and pipelines interact.
  • Cannot text internationally — a specific technical limitation that drives churn for businesses with international client bases or multilingual outreach.
  • Limited flexibility for non-standard workflows — businesses with unique sales processes report Keap's opinionated structure forces workarounds or custom code.
  • Integration costs are prohibitive — the Ignite implementation package costs $1,500 for two integrations, and even the Scale tier limits integrations to five, prompting moves to platforms with broader native integrations.

Choosing

Freshsales logo

Freshsales

What's pulling them in

  • Lowest barrier to entry among major CRMs — the free tier supports up to 3 users and includes core CRM functionality before committing to per-seat pricing.
  • Built-in chat, email, and phone reduce reliance on third-party integrations for basic sales communication and contact management.
  • Freddy AI contact scoring and deal insights are included on Pro plans at a lower price than comparable HubSpot tiers.
  • Kanban pipeline views across Contacts, Accounts, and Deals provide visual deal management without requiring custom configuration.
  • Integration with the broader Freshworks ecosystem (Freshdesk, Freshchat, Freshservice) reduces tool sprawl for teams already using Freshworks.

Object mapping

How Keap objects map to Freshsales

Each row shows how a Keap object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Keap

Contact

maps to

Freshsales

Contact

1:1
Fully supported

Keap Contacts map directly to Freshsales Contacts. Standard fields (First Name, Last Name, Email, Phone, Address) migrate as their Freshsales equivalents. Custom fields require pre-discovery of their Keap field IDs via /retrieveContactModel before values can be written; Freshsales custom fields must be created in the UI before the API can write to them, adding a manual pre-step to the migration scope.

Keap

Company

maps to

Freshsales

Account

1:1
Fully supported

Keap Company records map to Freshsales Accounts. We preserve the Company-to-Contact link by resolving the Keap contact_company_map at insert time, creating Accounts first and then linking each Contact via its account_id reference. The Account's website, industry, and phone fields map from Keap's Company standard fields.

Keap

Opportunity

maps to

Freshsales

Deal

1:1
Fully supported

Keap Opportunities (pipeline deals) map to Freshsales Deals. Keap's user-defined stage names map to Freshsales pipeline stages, which we create in Freshsales before migration. Deal value, expected close date, owner (resolved by email to Freshsales User), and notes migrate directly. The Keap deal_id is preserved in a Freshsales custom field keap_original_id__c for audit and reconciliation.

Keap

Tag

maps to

Freshsales

Contact Label

lossy
Fully supported

Keap tags migrate as Freshsales Contact Labels (a native tagging feature on Contact records). Keap's tag categories may be prepended as prefixes during import if the customer wants category-scoped labels. Labels are applied to the corresponding Contact records after the base contact insert completes.

Keap

Invoice

maps to

Freshsales

Deal (Invoice Record)

1:1
Fully supported

Keap invoice records (with line items, totals, status: draft/sent/paid, and associated contact) map to Freshsales Deal records with invoice metadata stored in custom fields. Keap's known issue #3275175 means pipeline activity logs do not display invoice events, so we query the invoice API endpoint directly rather than relying on deal activity logs to capture all invoice data.

Keap

Product

maps to

Freshsales

Product

1:1
Fully supported

Keap product catalog items (name, SKU, price, description) map to Freshsales Products. Product images and advanced attributes stored as Keap custom fields migrate to Freshsales custom fields on the Product object. We resolve the Product-to-Invoice line item relationship during invoice migration.

Keap

Order

maps to

Freshsales

Deal

1:1
Fully supported

Keap order records representing completed transactions migrate as Freshsales Deals with type = 'Existing Business' or equivalent. Order headers, line items, payment status, and order dates migrate as Deal fields and custom fields. Internal order notes and annotations migrate as Deal description text.

Keap

Task

maps to

Freshsales

Task

1:1
Fully supported

Keap tasks linked to contacts or opportunities migrate to Freshsales Tasks tied to the corresponding Contact or Deal. Subject, due date, assigned user (resolved by email), status, and completion date migrate directly. We set the Freshsales Task's related_to field to the migrated Contact or Deal record using the resolved lookup reference.

Keap

Note

maps to

Freshsales

Note

1:1
Fully supported

Keap notes associated with contacts or companies migrate to Freshsales Notes linked to the corresponding Contact or Account. Author and creation timestamp are preserved. Free-text content migrates as the Note body. Notes without an associated contact or company are imported as standalone Account notes after the Account creation phase.

Keap

Automation Sequence

maps to

Freshsales

Workflow

1:1
Fully supported

Keap automation sequences store step definitions in a proprietary internal format not accessible via API. We export sequence names, step counts, and trigger condition labels as a reference inventory document. Freshsales Workflows use a different trigger-action model and must be rebuilt manually in Freshsales's visual workflow builder. The inventory document we deliver lists every sequence with its recommended Freshsales Workflow equivalent for the customer's admin to address post-migration.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Keap logo

Keap gotchas

High

API rate limit of 500 calls per minute

High

Automation sequences are not structurally exportable

Medium

Custom fields require in-app creation before API use

Medium

Pipeline activity history bug with invoices

Medium

V2 REST API parity gaps with XML-RPC

Freshsales logo

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

Pair-specific challenges

  • Keap API rate limit of 500 calls per minute

    Keap's Data Service API enforces a hard limit of 500 calls per minute per tenant. For migrations exceeding a few thousand contacts, we pace exports across multiple minute windows using request throttling and exponential backoff to avoid 429 errors that would stall the migration. Large datasets with contacts, companies, invoices, and order records can take significantly longer to extract than a flat record count suggests, and we account for this pacing in the timeline estimate.

  • Automation sequences cannot be exported from Keap

    Keap's automation sequences — the core of its tag-triggered marketing engine — are stored in a proprietary format inaccessible via the API. We can export sequence names and step counts as a reference list, but the conditional logic, time delays, tag assignments, and email content cannot be extracted. Every Keap migration customer must plan for a manual rebuild of all sequences in Freshsales Workflows, which is typically the largest post-migration administrative task.

  • Keap v2 REST API parity gaps with XML-RPC

    Keap maintains both a legacy XML-RPC API and a newer REST API with documented parity gaps (knownissues.keap.com #3565069). Certain data — including affiliate records, advanced order metadata, and some custom field types — may only be accessible via XML-RPC. We probe both endpoints during the discovery phase to identify which API path returns the most complete data for each object type, and we document any fields available only through XML-RPC for manual extraction.

  • Keap pipeline activity history does not reflect invoice events

    Keap's known issue #3275175 means the activity history view in a pipeline deal does not display activity lines for quotes converted to invoices, invoices created, or invoices sent. We do not rely on deal activity logs to infer invoice records. Instead, we query the invoice API endpoint directly to ensure all invoice data is captured during export, regardless of what the Keap pipeline UI displays.

  • Freshsales lead-to-contact conversion handling for migrated data

    Freshsales uses a Lead object for unqualified prospects and Contact for qualified records, with a lead-to-contact conversion action that creates an Account and links the Contact in a single step. For migrated Keap contacts, we import all records as Freshsales Contacts (not Leads) since they represent existing customer records from Keap, not new inbound prospects. If the customer plans to use Freshsales's Lead management for new inbound leads going forward, we configure the Lead-to-Contact conversion mapping separately as a post-migration setup step.

Migration approach

Six steps for a successful Keap to Freshsales data migration

  1. Discovery and API scoping

    We connect to the Keap account via OAuth 2.0, probe both the REST API and XML-RPC endpoints to identify which returns the most complete data for each object type, and run a full data audit covering contact count, company count, opportunity count, tag volume, invoice records, product catalog size, and task/note volume. We also check for any XML-RPC-only data that would require a separate extraction pass. The discovery output is a written migration scope document with record counts, object dependency tree, and a timeline estimate.

  2. Schema design and custom field preparation

    We retrieve the Keap contact model via /retrieveContactModel to discover custom field IDs and map them to field labels. We document every custom field that needs a corresponding Freshsales custom field, and the customer's Freshsales admin creates those fields in the Freshsales UI before migration begins. We design the Freshsales pipeline stages to match the Keap opportunity stage names, create the pipeline in Freshsales, and configure deal fields to match the migrated opportunity structure.

  3. Sample migration and reconciliation

    We run a test migration with a representative sample of data (typically 100-500 records per object type) into a Freshsales trial or sandbox environment. The customer reconciles record counts, spot-checks field mapping accuracy, and confirms the pipeline stage assignments are correct. Any mapping corrections, missing custom fields, or stage naming changes happen at this stage before the full migration proceeds.

  4. Owner and user resolution

    We extract every distinct Keap user referenced on contact, company, opportunity, task, and note records and match by email address against the Freshsales User table. Any Keap user without a matching Freshsales User goes to a reconciliation queue for the customer's admin to provision. Migration cannot proceed past record creation phases until all OwnerId references are resolvable.

  5. Full migration in dependency order

    We run production migration in record-dependency order: Accounts (from Keap Companies, created first so their IDs are available), Products (for catalog completeness before invoice import), Contacts (with AccountId resolved from the Account mapping), Deals (Opportunities from Keap mapped to Freshsales Deals with AccountId and OwnerId resolved), Labels (applied to Contacts after base contact insert), Invoices and Orders (as Deals or with custom fields), Tasks and Notes (linked to Contact or Account by resolved lookup reference). Each phase emits a row-count reconciliation report before the next phase begins.

  6. Cutover, validation, and automation rebuild handoff

    We freeze writes in Keap during cutover, run a final delta migration of any records created or modified during the migration window, then enable Freshsales as the system of record. We deliver the automation sequence inventory document listing every Keap sequence with its name, step count, and recommended Freshsales Workflow equivalent. We do not rebuild Keap sequences as Freshsales Workflows inside the migration scope; that work is handled by the customer's admin using the delivered inventory. We support a five-day hypercare window for reconciliation issues raised during the first week of live use.

Platform deep dives

Context on both ends of the pair

Keap logo

Keap

Source

Strengths

  • Tag-based contact organization that doubles as an automation trigger system
  • Built-in sales pipeline with user-defined opportunity stages and deal tracking
  • Bundled landing pages and web forms reduce tool sprawl for small teams
  • Marketing automation (email + SMS) integrated directly with CRM records
  • API access to contacts, companies, orders, invoices, and products

Weaknesses

  • Automation sequences are not exportable and must be rebuilt from scratch
  • No native bulk export UI — all exports require API calls or third-party tools
  • Expensive relative to competitors, with integration costs layered on top
  • International SMS is not supported, limiting use for global businesses
  • Known issues with pipeline activity history not reflecting invoice events
Freshsales logo

Freshsales

Destination

Strengths

  • Generous free tier for small teams with core CRM functionality without per-seat costs.
  • All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
  • Freddy AI contact scoring and deal predictions available on Pro tier.
  • Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

  • Reports lack depth compared to competitors like HubSpot, with limited customization options.
  • Integration setup is poorly documented with no clear guides for connecting third-party tools.
  • AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
  • Bot sessions limited to 500 one-time allocation with no monthly refresh.

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Keap and Freshsales.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Keap: 500 requests per minute per tenant, reset per minute.

  • Data volume sensitivity

    B

    Keap doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Keap to Freshsales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Keap to Freshsales data migrations

Answers to the questions buyers ask most during Keap to Freshsales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Straightforward Keap accounts under 15,000 contacts and 3,000 opportunities with standard fields and no complex custom objects typically complete in two to four weeks. Migrations involving large invoice histories (thousands of records), product catalog mapping, Keap XML-RPC-only data fields, or customers requesting a Freshsales Sandbox validation phase first extend to five to eight weeks. Keap's 500 calls-per-minute API rate limit adds pacing overhead that we factor into the extraction timeline for large datasets.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Keap.
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