Migrate your Keap data
Small-business CRM and marketing automation platform built around contact management, tag-driven automation, and sales pipelines. Targets service-based SMBs that want an all-in-one替代 after outgrowing basic tools.
In its favor
Why people choose Keap
The signal that keeps Keap on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
Automation-first design for small teams — users cite automating follow-ups and repetitive outreach as the primary reason they adopted Keap, especially service businesses with thin sales staff.
Tag-based segmentation and contact management — tags drive both segmentation and automation triggers in Keap, giving non-technical users a flexible way to organize contacts without building complex queries.
Integrated sales pipeline and opportunity tracking — Keap's built-in pipeline with opportunity stages lets small businesses track deals without a separate CRM tool.
Landing page and form building included — Keap bundles lead capture forms and landing pages with its CRM, reducing the number of tools a small team must manage.
Marketing and sales in one platform — combining email marketing, SMS, and CRM in a single tool appeals to small businesses without dedicated marketing operations staff.
High cost relative to competitors — customers report Keap is significantly more expensive than ActiveCampaign, HubSpot, or HighLevel for comparable feature sets, especially when accounting for integration costs.
Steep learning curve and complexity — the breadth of features creates configuration overhead, with users citing difficulty understanding how tags, sequences, and pipelines interact.
Cannot text internationally — a specific technical limitation that drives churn for businesses with international client bases or multilingual outreach.
Limited flexibility for non-standard workflows — businesses with unique sales processes report Keap's opinionated structure forces workarounds or custom code.
Integration costs are prohibitive — the Ignite implementation package costs $1,500 for two integrations, and even the Scale tier limits integrations to five, prompting moves to platforms with broader native integrations.
Reasons to switch
Why people leave Keap
The recurring reasons buyers give for replacing Keap. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Keap fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Keap pricing overview
Keap uses a per-seat, per-month pricing model with two main tiers at $169 (Pro) and $249 (Max). Integration costs are additional — the Ignite implementation package is $1,500 for two integrations, and the Scale tier at $3,500 includes five integrations. Keap Ultimate is priced by custom quote. Annual billing is available but discounts are not publicly disclosed.
Pro
Tier 1 of 4
$169/month
What's included
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What gets migrated
Keap object support
Object-by-object support for Keap migrations. Per-pair details surface during scoping.
Contacts
Fully supportedContacts are the primary record in Keap. Standard fields (name, email, phone, address) map cleanly. We retrieve custom field IDs via the REST /retrieveContactModel endpoint and write values using the underscore-prefixed field names documented in Keap's API.
Companies
Fully supportedKeap's Company records store business-level data separate from Contact records. Standard fields map to the destination's Account/Company object. We preserve the Company-to-Contact association by creating the company first, then linking contacts at import time.
Tags
Mapping requiredTags in Keap are both a segmentation tool and an automation trigger. We export all tags and apply them as labels or custom properties in the destination. Where the destination uses a separate tagging object, we replicate the tag string values faithfully but flag that tag-based automation triggers will require re-implementation in the destination.
Opportunities (Pipeline Deals)
Mapping requiredOpportunities represent pipeline deals with stage, value, owner, and expected close date. Keap's stage names are user-defined. We map stages to the destination's pipeline stages, creating new stages where the destination's schema requires them. Open invoices tied to an opportunity are preserved as line items in the imported deal record.
Automation Sequences
Not in this platformKeap's automation sequences — time-delayed, tag-triggered email and task sequences — cannot be exported in structured form via the API. We export the sequence names, step counts, and trigger conditions as documentation. Customers must rebuild sequences in the destination platform using its native automation builder.
Invoices
Mapping requiredInvoices are exportable via API. We pull invoice records with line items, totals, status (draft, sent, paid), and the associated contact. The known Keap issue (knownissues.keap.com #3275175) where pipeline activity does not show invoice activity lines means we retrieve invoices directly rather than inferring them from deal activity logs.
Products
Mapping requiredKeap's product catalog stores items with name, SKU, price, and description. We export products as items or products in the destination, mapping pricing and SKU fields directly. Product images and advanced pricing tiers may require manual re-upload.
Orders
Mapping requiredOrder records in Keap capture completed transactions linked to a contact and product. We export order headers, line items, payment status, and order dates. Order-level notes and internal annotations are included as comments or notes in the destination.
Tasks
Mapping requiredTasks are exportable via API with subject, due date, assigned user, status, and completion date. Keap tasks linked to contacts or opportunities are imported as tasks or activities tied to the corresponding destination records.
Notes
Mapping requiredNotes are associated with contacts or companies and contain free-text content plus author and timestamp. We import notes as notes or activity log entries, preserving the author and creation date. Notes attached to deleted contacts are imported with a placeholder reference.
Landing Pages and Forms
Not in this platformKeap landing pages and web forms cannot be exported via API. We document the URLs and form field structures for manual re-creation in the destination. Forms built inside Keap that feed contacts into automations will need their tag-trigger logic rebuilt.
Users (Team Members)
Mapping requiredKeap user accounts include name, email, role, and permissions level. We export users as users or members in the destination, mapping role names to the nearest equivalent. API-level access credentials and OAuth tokens cannot be migrated.
Custom Fields
Mapping requiredCustom fields must first be created inside Keap before their API IDs become available. We discover custom field IDs via the REST contact model endpoint, then export field names, types, and values. Custom field definitions (not just values) require manual setup in the destination platform with matching field names and types.
Campaigns (Email)
Mapping requiredCampaign records include name, status, and recipient tag or list. We export campaign metadata as a reference. Email body content can be exported via API, but HTML assets, images hosted on Keap's CDN, and tracking data require additional extraction steps and manual re-upload in the destination.
| Object | Support | Notes |
|---|---|---|
| Contacts | Fully supported | Contacts are the primary record in Keap. Standard fields (name, email, phone, address) map cleanly. We retrieve custom field IDs via the REST /retrieveContactModel endpoint and write values using the underscore-prefixed field names documented in Keap's API. |
| Companies | Fully supported | Keap's Company records store business-level data separate from Contact records. Standard fields map to the destination's Account/Company object. We preserve the Company-to-Contact association by creating the company first, then linking contacts at import time. |
| Tags | Mapping required | Tags in Keap are both a segmentation tool and an automation trigger. We export all tags and apply them as labels or custom properties in the destination. Where the destination uses a separate tagging object, we replicate the tag string values faithfully but flag that tag-based automation triggers will require re-implementation in the destination. |
| Opportunities (Pipeline Deals) | Mapping required | Opportunities represent pipeline deals with stage, value, owner, and expected close date. Keap's stage names are user-defined. We map stages to the destination's pipeline stages, creating new stages where the destination's schema requires them. Open invoices tied to an opportunity are preserved as line items in the imported deal record. |
| Automation Sequences | Not in this platform | Keap's automation sequences — time-delayed, tag-triggered email and task sequences — cannot be exported in structured form via the API. We export the sequence names, step counts, and trigger conditions as documentation. Customers must rebuild sequences in the destination platform using its native automation builder. |
| Invoices | Mapping required | Invoices are exportable via API. We pull invoice records with line items, totals, status (draft, sent, paid), and the associated contact. The known Keap issue (knownissues.keap.com #3275175) where pipeline activity does not show invoice activity lines means we retrieve invoices directly rather than inferring them from deal activity logs. |
| Products | Mapping required | Keap's product catalog stores items with name, SKU, price, and description. We export products as items or products in the destination, mapping pricing and SKU fields directly. Product images and advanced pricing tiers may require manual re-upload. |
| Orders | Mapping required | Order records in Keap capture completed transactions linked to a contact and product. We export order headers, line items, payment status, and order dates. Order-level notes and internal annotations are included as comments or notes in the destination. |
| Tasks | Mapping required | Tasks are exportable via API with subject, due date, assigned user, status, and completion date. Keap tasks linked to contacts or opportunities are imported as tasks or activities tied to the corresponding destination records. |
| Notes | Mapping required | Notes are associated with contacts or companies and contain free-text content plus author and timestamp. We import notes as notes or activity log entries, preserving the author and creation date. Notes attached to deleted contacts are imported with a placeholder reference. |
| Landing Pages and Forms | Not in this platform | Keap landing pages and web forms cannot be exported via API. We document the URLs and form field structures for manual re-creation in the destination. Forms built inside Keap that feed contacts into automations will need their tag-trigger logic rebuilt. |
| Users (Team Members) | Mapping required | Keap user accounts include name, email, role, and permissions level. We export users as users or members in the destination, mapping role names to the nearest equivalent. API-level access credentials and OAuth tokens cannot be migrated. |
| Custom Fields | Mapping required | Custom fields must first be created inside Keap before their API IDs become available. We discover custom field IDs via the REST contact model endpoint, then export field names, types, and values. Custom field definitions (not just values) require manual setup in the destination platform with matching field names and types. |
| Campaigns (Email) | Mapping required | Campaign records include name, status, and recipient tag or list. We export campaign metadata as a reference. Email body content can be exported via API, but HTML assets, images hosted on Keap's CDN, and tracking data require additional extraction steps and manual re-upload in the destination. |
Gotchas
What to watch for in Keap migrations
Issues we've hit on past Keap migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
API rate limit of 500 calls per minute
Automation sequences are not structurally exportable
Custom fields require in-app creation before API use
Pipeline activity history bug with invoices
V2 REST API parity gaps with XML-RPC
| Severity | Issue |
|---|---|
| High | API rate limit of 500 calls per minute |
| High | Automation sequences are not structurally exportable |
| Medium | Custom fields require in-app creation before API use |
| Medium | Pipeline activity history bug with invoices |
| Medium | V2 REST API parity gaps with XML-RPC |
Leaving Keap?
Where Keap customers move next
12 destinations Keap can migrate to.
How a Keap migration works
Four steps, Keap-specific
Connect
API key (Infusionsoft API Key or OAuth 2.0 for newer integrations) into Keap. Scopes limited to read-only on the data we move.
Map
We translate Keap-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Keap quirks before production.
Migrate
Full migration with Keap rate-limit handling. Rollback available throughout.
FAQ
Keap migration FAQ
Answers to the questions buyers ask most during Keap migration scoping. Not seeing yours? Book a call.
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