CRM

Migrate your Keap data

Small-business CRM and marketing automation platform built around contact management, tag-driven automation, and sales pipelines. Targets service-based SMBs that want an all-in-one替代 after outgrowing basic tools.

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In its favor

Why people choose Keap

The signal that keeps Keap on the shortlist. Sourced from G2, Capterra, and customer scoping calls.

Automation-first design for small teams — users cite automating follow-ups and repetitive outreach as the primary reason they adopted Keap, especially service businesses with thin sales staff.

Tag-based segmentation and contact management — tags drive both segmentation and automation triggers in Keap, giving non-technical users a flexible way to organize contacts without building complex queries.

Integrated sales pipeline and opportunity tracking — Keap's built-in pipeline with opportunity stages lets small businesses track deals without a separate CRM tool.

Landing page and form building included — Keap bundles lead capture forms and landing pages with its CRM, reducing the number of tools a small team must manage.

Marketing and sales in one platform — combining email marketing, SMS, and CRM in a single tool appeals to small businesses without dedicated marketing operations staff.

High cost relative to competitors — customers report Keap is significantly more expensive than ActiveCampaign, HubSpot, or HighLevel for comparable feature sets, especially when accounting for integration costs.

Steep learning curve and complexity — the breadth of features creates configuration overhead, with users citing difficulty understanding how tags, sequences, and pipelines interact.

Cannot text internationally — a specific technical limitation that drives churn for businesses with international client bases or multilingual outreach.

Limited flexibility for non-standard workflows — businesses with unique sales processes report Keap's opinionated structure forces workarounds or custom code.

Integration costs are prohibitive — the Ignite implementation package costs $1,500 for two integrations, and even the Scale tier limits integrations to five, prompting moves to platforms with broader native integrations.

Reasons to switch

Why people leave Keap

The recurring reasons buyers give for replacing Keap. Presented as facts, not knocks.

Platform scorecard

Strengths, weaknesses, and where Keap fits

Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.

SWOT — strengths, weaknesses, and use-case fit

Strengths

Tag-based contact organization that doubles as an automation trigger systemBuilt-in sales pipeline with user-defined opportunity stages and deal trackingBundled landing pages and web forms reduce tool sprawl for small teamsMarketing automation (email + SMS) integrated directly with CRM recordsAPI access to contacts, companies, orders, invoices, and products

Weaknesses

Automation sequences are not exportable and must be rebuilt from scratchNo native bulk export UI — all exports require API calls or third-party toolsExpensive relative to competitors, with integration costs layered on topInternational SMS is not supported, limiting use for global businessesKnown issues with pipeline activity history not reflecting invoice events

Where it works

Small service-based SMBs (under 50 employees) in the US that need CRM and marketing automation combined without managing separate tools.Single-location businesses where a lean team handles both sales and marketing using tag-based segmentation to organize contacts and trigger sequences.Service businesses with simple, linear sales pipelines that map cleanly to Keap's predefined opportunity stages and deal-tracking model.Companies that primarily operate within the US and require domestic SMS alongside email marketing and follow-up automation in one platform.Organizations with IT or developer resources to manage API-based data exports and handle the 500 calls-per-minute rate limit during large migrations.

Where it struggles

Businesses with international client bases or multilingual outreach needs, because Keap does not support SMS outside the United States.Organizations with large contact databases that need bulk exports, since Keap lacks a native bulk export UI and requires API calls or third-party tools.Companies with complex, non-standard sales processes that require flexible workflow structures, as Keap's opinionated automation and pipeline setup forces workarounds.Mid-size businesses with growing integration needs, since the Scale tier caps integrations at five and additional integrations require the $1,500 Ignite package.Teams with limited technical resources, given the steep learning curve and the complexity of understanding how tags, sequences, and pipelines interact.

Pricing tiers

Keap pricing overview

Keap uses a per-seat, per-month pricing model with two main tiers at $169 (Pro) and $249 (Max). Integration costs are additional — the Ignite implementation package is $1,500 for two integrations, and the Scale tier at $3,500 includes five integrations. Keap Ultimate is priced by custom quote. Annual billing is available but discounts are not publicly disclosed.

Pro

Tier 1 of 4

$169/month

What's included

Contact and company managementSales pipeline and opportunity trackingEmail marketing and automationLanding pages and web forms5,000 email sends per monthStandard integrations

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Pricing is informational. FlitStack AI does not bill on Keap's schedule — see our quote-based pricing →

What gets migrated

Keap object support

Object-by-object support for Keap migrations. Per-pair details surface during scoping.

Contacts

Fully supported

Contacts are the primary record in Keap. Standard fields (name, email, phone, address) map cleanly. We retrieve custom field IDs via the REST /retrieveContactModel endpoint and write values using the underscore-prefixed field names documented in Keap's API.

Companies

Fully supported

Keap's Company records store business-level data separate from Contact records. Standard fields map to the destination's Account/Company object. We preserve the Company-to-Contact association by creating the company first, then linking contacts at import time.

Tags

Mapping required

Tags in Keap are both a segmentation tool and an automation trigger. We export all tags and apply them as labels or custom properties in the destination. Where the destination uses a separate tagging object, we replicate the tag string values faithfully but flag that tag-based automation triggers will require re-implementation in the destination.

Opportunities (Pipeline Deals)

Mapping required

Opportunities represent pipeline deals with stage, value, owner, and expected close date. Keap's stage names are user-defined. We map stages to the destination's pipeline stages, creating new stages where the destination's schema requires them. Open invoices tied to an opportunity are preserved as line items in the imported deal record.

Automation Sequences

Not in this platform

Keap's automation sequences — time-delayed, tag-triggered email and task sequences — cannot be exported in structured form via the API. We export the sequence names, step counts, and trigger conditions as documentation. Customers must rebuild sequences in the destination platform using its native automation builder.

Invoices

Mapping required

Invoices are exportable via API. We pull invoice records with line items, totals, status (draft, sent, paid), and the associated contact. The known Keap issue (knownissues.keap.com #3275175) where pipeline activity does not show invoice activity lines means we retrieve invoices directly rather than inferring them from deal activity logs.

Products

Mapping required

Keap's product catalog stores items with name, SKU, price, and description. We export products as items or products in the destination, mapping pricing and SKU fields directly. Product images and advanced pricing tiers may require manual re-upload.

Orders

Mapping required

Order records in Keap capture completed transactions linked to a contact and product. We export order headers, line items, payment status, and order dates. Order-level notes and internal annotations are included as comments or notes in the destination.

Tasks

Mapping required

Tasks are exportable via API with subject, due date, assigned user, status, and completion date. Keap tasks linked to contacts or opportunities are imported as tasks or activities tied to the corresponding destination records.

Notes

Mapping required

Notes are associated with contacts or companies and contain free-text content plus author and timestamp. We import notes as notes or activity log entries, preserving the author and creation date. Notes attached to deleted contacts are imported with a placeholder reference.

Landing Pages and Forms

Not in this platform

Keap landing pages and web forms cannot be exported via API. We document the URLs and form field structures for manual re-creation in the destination. Forms built inside Keap that feed contacts into automations will need their tag-trigger logic rebuilt.

Users (Team Members)

Mapping required

Keap user accounts include name, email, role, and permissions level. We export users as users or members in the destination, mapping role names to the nearest equivalent. API-level access credentials and OAuth tokens cannot be migrated.

Custom Fields

Mapping required

Custom fields must first be created inside Keap before their API IDs become available. We discover custom field IDs via the REST contact model endpoint, then export field names, types, and values. Custom field definitions (not just values) require manual setup in the destination platform with matching field names and types.

Campaigns (Email)

Mapping required

Campaign records include name, status, and recipient tag or list. We export campaign metadata as a reference. Email body content can be exported via API, but HTML assets, images hosted on Keap's CDN, and tracking data require additional extraction steps and manual re-upload in the destination.

Gotchas

What to watch for in Keap migrations

Issues we've hit on past Keap migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.

High

API rate limit of 500 calls per minute

High

Automation sequences are not structurally exportable

Medium

Custom fields require in-app creation before API use

Medium

Pipeline activity history bug with invoices

Medium

V2 REST API parity gaps with XML-RPC

How a Keap migration works

Four steps, Keap-specific

Connect

API key (Infusionsoft API Key or OAuth 2.0 for newer integrations) into Keap. Scopes limited to read-only on the data we move.

Map

We translate Keap-specific structures (custom fields, objects, value lists) to the destination's model.

Sample

Test with a 50–200 record subset to validate Keap quirks before production.

Migrate

Full migration with Keap rate-limit handling. Rollback available throughout.

FAQ

Keap migration FAQ

Answers to the questions buyers ask most during Keap migration scoping. Not seeing yours? Book a call.

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Most Keap migrations under 1M records finish in 48–72 hours end-to-end. Larger orgs with custom objects or buyer-side security review typically take 5–7 days.

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