CRM migration

Migrate from Atomic CRM to Nutshell

Field-level mapping, validation, and rollback between Atomic CRM and Nutshell. We move data and schema; workflows are rebuilt natively in Nutshell.

Atomic CRM logo

Atomic CRM

Source

Nutshell

Destination

Nutshell logo

Compatibility

78%

7 of 9

objects map 1:1 between Atomic CRM and Nutshell.

Complexity

BStandard

Timeline

2-3 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Atomic CRM is a developer-owned MIT-licensed CRM template built on Supabase with Postgres at its core; Nutshell is a managed SaaS CRM designed for sales teams that need configuration without code. The structural gap between these two platforms shapes every migration decision. Atomic CRM exposes no REST or GraphQL API — we connect to the Supabase project directly and extract from Postgres tables. Deal stage names and task type values live as TypeScript enums in App.tsx rather than in the database, so we request that file during scoping. Custom fields are database columns added through Supabase Studio, not in-app properties, requiring a schema-level audit to surface everything. We migrate core CRM objects in dependency order (Companies, then Contacts, then Deals, Notes, Tasks, and custom fields), coordinate file attachment exports from Supabase Storage separately, and deliver a written inventory of any workflow hooks or data generators that have no Nutshell equivalent.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Atomic CRM logo

Atomic CRM

What's pushing teams away

  • Non-technical teams hit a dead end — Atomic CRM ships without a graphical UI for custom fields, user management, or pipeline configuration, requiring developer involvement for any change.
  • The platform lacks out-of-the-box automation, email sequences, and reporting dashboards that sales teams expect from mainstream CRMs, causing adoption to stall after initial setup.
  • Scaling beyond a few hundred active records surfaces the gap between a developer template and a production-grade SaaS — no SLA, no dedicated support, no built-in caching or performance tooling.
  • Teams that grow beyond one or two developers find the maintenance burden high — every upgrade to React, Supabase, or shadcn/ui risks breaking customizations without a test suite to catch regressions.
  • When a co-founder or the single developer maintaining the instance leaves, the CRM becomes orphaned code that nobody else on the team can safely modify or extend.

Choosing

Nutshell logo

Nutshell

What's pulling them in

  • Lowest cost entry point among mid-market CRMs—Foundation plan starts at $13/user/month, making it accessible for teams validating CRM fit before committing.
  • Integrated sales automation and email sequencing on Pro plans without requiring a separate email marketing platform, per verified Capterra reviews.
  • Consistently praised for intuitive interface and fast onboarding, with case studies reporting 100% team adoption rates within initial deployment periods.
  • Strong customer support responsiveness cited across G2 reviews, with dedicated support tiers available on Enterprise plans.
  • Native integrations with WhatsApp, Facebook Messenger, Instagram, and Slack reduce reliance on third-party middleware for common communication channels.

Object mapping

How Atomic CRM objects map to Nutshell

Each row shows how a Atomic CRM object lands in Nutshell, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Atomic CRM

Contact

maps to

Nutshell

Person (Contact)

1:1
Fully supported

Atomic CRM Contact records map directly to Nutshell Person records. The UUID primary key from Supabase is discarded; we use email as the dedupe key during Nutshell import. Standard fields (first name, last name, email, phone, address) transfer without transformation. Any custom fields added as Supabase columns on the contacts table migrate as Nutshell custom fields, which we create in the destination account before the Person import phase begins.

Atomic CRM

Company

maps to

Nutshell

Company

1:1
Fully supported

Atomic CRM Company records map to Nutshell Company with a one-to-one correspondence on name, domain, and address fields. We import Companies first so that the Company-to-Person association is satisfied before Contacts are inserted, preventing orphaned Person records. Nutshell's Company records do not have a native industry classification enumeration, so any industry custom field from Atomic CRM maps as a text or picklist custom field in Nutshell.

Atomic CRM

Deal

maps to

Nutshell

Lead or Deal

1:1
Fully supported

Atomic CRM Deal records map to Nutshell Deal objects. The dealstage value originates as a TypeScript enum in App.tsx — we extract the enum values during scoping and map each to a corresponding Nutshell pipeline stage name during schema design. Deal value, expected close date, and owner assignment transfer directly. Deals with no associated Company link to a Person instead. Nutshell supports multiple pipelines, which we configure to match the number of deal categories present in the source enum.

Atomic CRM

Deal Stage (TypeScript enum)

maps to

Nutshell

Pipeline Stage

lossy
Fully supported

Because deal categories are props passed to the CRM root component in App.tsx rather than stored in the database, the migration extracts enum values from that file during discovery. Each enum entry becomes a Nutshell pipeline stage. We preserve the original enum key name in a custom field original_stage_key__c on each Deal for audit. The customer must share App.tsx or equivalent during scoping; without it, we cannot enumerate all stage values and some Deals may arrive in a catch-all stage.

Atomic CRM

Note

maps to

Nutshell

Note

1:1
Fully supported

Atomic CRM Notes linked to Contacts or Deals migrate to Nutshell Notes attached to the corresponding Person or Deal record. Note body text, author reference, and creation timestamp transfer. Rich text formatting in Nutshell Notes is more limited than free-form text in Supabase, so long-form notes with embedded HTML may lose formatting; we strip to plain text as a fallback and flag any affected records during reconciliation.

Atomic CRM

Task

maps to

Nutshell

Task

1:1
Fully supported

Atomic CRM Task records (with task type derived from TypeScript props) map to Nutshell Tasks. Task type values (Call, Email, Meeting) are extracted from App.tsx during scoping and mapped to Nutshell task type categories. Status, due date, assignee (resolved by email match to Nutshell User), and creation timestamp transfer. Completed-at timestamp migrates as a custom field since Nutshell Tasks carry status but not a separate completion timestamp.

Atomic CRM

Custom Field

maps to

Nutshell

Custom Field

lossy
Fully supported

Custom fields in Atomic CRM exist as Supabase table columns added via Supabase Studio — there is no in-app custom field UI. During scoping, we inspect the full Postgres schema across all tables (contacts, companies, deals, notes, tasks) to surface every column, including any added without documentation. Each discovered column maps to a Nutshell custom field of equivalent type (text, number, date, picklist). We create the Nutshell custom fields before the relevant record import phase begins so that all fields are available during data mapping.

Atomic CRM

User (Supabase Auth)

maps to

Nutshell

User

1:1
Fully supported

Atomic CRM User records are Supabase Auth UUIDs. We map source Users to Nutshell Users by email address rather than UUID, since UUIDs from Supabase Auth have no meaning in Nutshell's user directory. Any Supabase Auth UUID referenced on a record but without a matching Nutshell User email is held in a reconciliation queue for the customer's admin to provision before record import resumes.

Atomic CRM

Workflow Hook / Data Generator

maps to

Nutshell

(No direct equivalent)

1:1
Fully supported

Atomic CRM's 200+ React hooks and its FakeRest data generator logic (src/components/atomic-crm/providers/fakerest/dataGenerator) implement custom automation behavior that has no direct Nutshell equivalent. We do not migrate hooks or data generator code. We document every identified hook and generator file with a description of its behavior and a recommended Nutshell workaround (workflow, Zapier/Make integration, or manual process) in the written automation inventory delivered at cutover.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Atomic CRM logo

Atomic CRM gotchas

High

No hosted SaaS version — migration target is a Postgres database

High

Custom fields are schema changes, not UI-configured properties

Medium

CRM component props define business logic that lives in code, not data

Medium

No native file attachment export — storage backend varies by deployment

Nutshell logo

Nutshell gotchas

High

Contact tier limits enforced on import

Medium

No bulk API endpoint requires paginated extraction

Medium

Email sequences not exportable via API

Medium

Foundation plan disables key sales features

Pair-specific challenges

  • Atomic CRM has no hosted API — migration targets the Supabase Postgres database directly

    Atomic CRM ships as source code with no managed API surface. There is no REST endpoint, GraphQL endpoint, or SaaS export interface — all data lives in the customer's Supabase Postgres project or a self-hosted Postgres instance. We connect to the Supabase project directly, which requires project credentials and database URL during scoping. Supabase Row Level Security policies can block bulk SELECT and INSERT operations; we audit RLS rules before migration and coordinate with the customer to grant migration-specific database roles if needed.

  • Deal stage names live in TypeScript props, not in the database

    Deal categories and task types in Atomic CRM are defined as TypeScript enums passed as props to the CRM root component in App.tsx — they are not stored in Postgres. When we query the deals or tasks tables during extraction, the stage and type columns contain string values, but the full enumeration of valid values exists only in the source code. Without access to App.tsx or equivalent, we cannot enumerate all possible stage values, and some Deals may land in a catch-all or default stage in Nutshell. We request App.tsx during scoping and use it to configure Nutshell pipeline stages before any Deal records are imported.

  • Custom fields are schema columns, not application properties — a pre-migration schema audit is mandatory

    Custom fields in Atomic CRM are created by adding columns to Supabase tables through Supabase Studio. They do not appear in any application configuration file or UI. If a developer added a column directly in the Postgres schema without updating documentation, it is invisible in the application's source code. We run a pre-migration schema diff against a reference export (or a fresh install of the canonical Atomic CRM schema) to identify every non-standard column on every table. Any column found in the live schema that is absent from the reference is treated as a custom field and mapped to Nutshell accordingly.

  • File attachments live in Supabase Storage buckets, not in Postgres — they require separate coordination

    If the Atomic CRM instance uses Supabase Storage for file attachments, the actual files exist in a Supabase Storage bucket, not in the Postgres tables. Postgres stores a reference (URL or path) rather than the binary data. We audit the Supabase Storage configuration during scoping. If files are present, we request access credentials and export the bucket contents as a file package for manual re-upload to Nutshell. Any files stored in a custom S3 bucket outside Supabase require a separate coordination process.

  • Nutshell's native import tooling does not read Atomic CRM's Postgres schema directly

    Nutshell offers Import2-assisted CSV import and white-glove import support, but both assume the customer can produce correctly formatted CSV exports from the source system. Atomic CRM's source data is in Postgres with schema-level custom fields, TypeScript enum dependencies, and Supabase Storage references that no CSV export tool can automatically resolve. We extract from Postgres, transform the data into Nutshell's expected CSV structure, create custom fields in Nutshell beforehand, and run the import through Nutshell's CSV import flow with the mapping validated before any records are committed.

Migration approach

Six steps for a successful Atomic CRM to Nutshell data migration

  1. Supabase connection and schema discovery

    We connect to the customer's Supabase project using provided credentials and run a full schema audit across all tables (contacts, companies, deals, notes, tasks, and any custom tables). We inspect Postgres column definitions, data types, and constraints, then diff against the canonical Atomic CRM reference schema to surface any non-standard columns introduced post-deployment. We also request App.tsx or the equivalent configuration file to extract deal stage enums and task type enumerations that exist only in TypeScript props. This phase produces a written schema inventory and a mapping plan before any data is extracted.

  2. Nutshell custom field and pipeline design

    We create every Nutshell custom field required by the schema inventory from Phase 1. We configure Nutshell pipeline stages to match the deal stage enum values extracted from App.tsx, creating one pipeline per deal category with corresponding stage names. If the customer uses multiple deal categories, we configure multiple Nutshell pipelines and map each source category to the correct destination pipeline. We also map task type values to Nutshell task categories and create any picklist or multi-select custom fields needed for text or enumeration columns discovered in the Postgres schema audit.

  3. Reference migration and reconciliation

    We run a full test migration using production-like data volume into a Nutshell sandbox or the customer's Nutshell trial account before the production window opens. We validate record counts across all objects, spot-check field values against the Supabase source, verify that associations (Person-to-Company, Deal-to-Person) resolve correctly, and confirm that all custom fields receive values. The customer reviews the reference output and signs off on the mapping before production migration begins.

  4. Data extraction from Supabase

    We extract data from Supabase in dependency order: Companies first (no dependencies), Persons second (Company associations resolved via company_id foreign key), Deals third (resolved against Company and Person lookups), Notes fourth, and Tasks last. Each extraction produces a CSV with all standard and custom columns. We resolve Supabase Auth UUIDs to email addresses for User mapping and hold any records with unresolvable references in a reconciliation queue. If Supabase Storage buckets contain files, we export them as a separate file package with record-level path references.

  5. Production migration and cutover

    We migrate in dependency order (Companies, Persons, Deals, Notes, Tasks) using Nutshell's CSV import with pre-validated field mapping. Custom fields are created before each phase so that all target fields exist at import time. Any records rejected by Nutshell's validation rules (required field gaps, invalid formats) are logged, corrected, and re-imported in the same phase. After all record phases complete, we freeze writes to Atomic CRM, run a final delta extraction to capture any records modified during the migration window, and apply the delta before declaring the migration complete.

  6. Automation inventory and file attachment handoff

    We deliver a written automation inventory documenting every workflow hook, data generator file, and custom React component behavior identified in the Atomic CRM source that has no direct Nutshell equivalent. Each item includes a description of the source behavior and a recommended replacement path (Nutshell workflow builder, Zapier/Make integration, or manual process). We provide the exported file package from Supabase Storage with path-to-record mapping and a step-by-step guide for re-uploading to Nutshell.

  7. Post-migration hypercare and reconciliation support

    We offer a one-week hypercare window following cutover during which we resolve any data quality issues raised by the customer's team — records that landed in the wrong pipeline, associations that did not resolve, or custom fields that arrived empty. We do not rebuild Atomic CRM workflows as Nutshell automations within the migration scope; that is a separate engagement or an internal admin task using Nutshell's built-in workflow builder.

Platform deep dives

Context on both ends of the pair

Atomic CRM logo

Atomic CRM

Source

Strengths

  • MIT-licensed full source code with no vendor lock-in or per-seat fees
  • Built on Supabase — Postgres backend with real-time subscriptions, auth, and storage in one stack
  • Configurable via CRM component props and Supabase Studio without forking the codebase
  • Includes PWA support, TypeScript throughout, and shadcn/ui design system out of the box
  • Integrates with GitHub, Google Workspace, Auth0, and Azure Active Directory

Weaknesses

  • No graphical admin UI for custom fields, pipeline configuration, or user management — developer required for any change
  • No built-in email sequences, marketing automation, or out-of-the-box reporting dashboards
  • No SLA, no dedicated support tier, and no official hosted option — self-managed entirely
  • Small community and limited third-party integrations compared to mainstream CRMs
  • Requires ongoing developer maintenance to keep React and Supabase dependencies current
Nutshell logo

Nutshell

Destination

Strengths

  • Simple, intuitive interface with minimal learning curve for sales teams new to CRM
  • Per-seat pricing is transparent and predictable, with annual billing reducing monthly cost
  • Full data export tool available for all account data including backups
  • Open JSON-RPC API allows programmatic access to all core objects
  • Native multichannel engagement (email, SMS, WhatsApp) without third-party add-ons for communication

Weaknesses

  • Reporting and analytics are considered weak, requiring manual Excel exports for detailed analysis
  • No bulk API endpoint—migration requires paginated API reads that must be rate-limited carefully
  • JSON-RPC API is less common than REST, requiring custom integration code compared to standard REST CRMs
  • Add-on costs (Forms, Nutshell IQ, Email Marketing) are per-company charges that stack on top of per-seat pricing
  • Feature restrictions on entry-level plans mean teams often need mid-tier to get basic automation

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Atomic CRM and Nutshell.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Atomic CRM: Per Supabase rate limits applicable to your project tier.

  • Data volume sensitivity

    A

    Atomic CRM exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your Atomic CRM to Nutshell migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Atomic CRM to Nutshell data migrations

Answers to the questions buyers ask most during Atomic CRM to Nutshell migration scoping. Not seeing yours? Book a call.

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Most Atomic CRM to Nutshell migrations land between two and three weeks. The critical-path work is the Supabase schema audit and App.tsx enum extraction during discovery, followed by Nutshell custom field and pipeline configuration. Migrations with more than 15 custom fields, multiple deal category enums, a large file attachment bucket in Supabase Storage, or a record count exceeding 10,000 contacts move to four to six weeks because of the schema work and multi-phase reconciliation cycles.

Adjacent paths

Related migrations to explore

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