CRM migration

Migrate from Prospects CRM to HubSpot

Field-level mapping, validation, and rollback between Prospects CRM and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

Prospects CRM logo

Prospects CRM

Source

HubSpot

Destination

HubSpot logo

Compatibility

100%

12 of 12

objects map 1:1 between Prospects CRM and HubSpot.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Prospects CRM is a stock-aware CRM built for B2B wholesalers, distributors, and manufacturers — its data model centers on contacts, companies, sales orders, and tight integrations with back-office inventory platforms like Unleashed, Xero, and Katana. HubSpot organizes everything around contacts, companies, deals, and a lifecycle_stage property that unifies the marketing-to-sales handoff. This migration maps Prospects CRM contacts, companies, and deal records into HubSpot's equivalent objects while surfacing your inventory-related custom fields as HubSpot custom properties. We migrate activities (calls, emails, meetings, notes) with original timestamps and owners preserved. Workflows, automation rules, and integrations built in Prospects CRM do not migrate — those must be rebuilt in HubSpot's automation tools using an exported configuration reference. The migration runs via Prospects CRM's export API and HubSpot's native import API with a delta-pickup window capturing in-flight changes during cutover. Additionally, the data audit phase identifies Prospects CRM-specific inventory-linked fields that require custom property creation in HubSpot before import, and the sample migration validates lifecycle_stage mapping, company hierarchy collapse, deal stage value mapping, and owner resolution before the full run commits.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Prospects CRM logo

Prospects CRM

What's pushing teams away

  • The marketing functions are described as underpowered by multiple reviewers, pushing teams that need campaign automation to pair it with a dedicated marketing platform or leave entirely.
  • Some users report connectivity issues and CRM stability concerns that create friction during high-activity selling periods.
  • A number of reviewers flag limited features compared to broader CRM platforms, noting that growing teams eventually outpace what the stock-aware feature set covers.
  • Some reviewers identify the platform as inefficient or limiting for their specific workflows, suggesting the product is tailored to a specific vertical rather than broadly applicable.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How Prospects CRM objects map to HubSpot

Each row shows how a Prospects CRM object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Prospects CRM

Contact

maps to

HubSpot

Contact

1:1
Fully supported

Prospects CRM contacts migrate directly to HubSpot contacts. Email address, phone number, name, and job title fields map to HubSpot's standard contact properties. Owner is resolved by email match against HubSpot users. Custom fields on the contact record migrate as HubSpot custom properties after pre-creation in your HubSpot portal.

Prospects CRM

Company

maps to

HubSpot

Company

1:1
Fully supported

Prospects CRM companies map 1:1 to HubSpot companies. Company name, domain/website, industry classification, and employee count map to HubSpot's standard company properties. Parent-child hierarchies in Prospects CRM map to HubSpot's parent_company_id field — however, HubSpot supports only one parent level, so multi-level hierarchies collapse during migration and grandparent links require manual review post-migration.

Prospects CRM

Deal

maps to

HubSpot

Deal

1:1
Fully supported

Prospects CRM deals migrate to HubSpot deals preserving deal name, amount, close date, and owner. The deal's associated company resolves to a HubSpot company lookup. Stage mapping requires a value-by-value mapping from Prospects CRM stage names to HubSpot pipeline stage names. Inventory-linked properties migrate as HubSpot custom properties requiring pre-creation.

Prospects CRM

Pipeline / Deal Stage

maps to

HubSpot

Pipeline + Deal Stage

1:1
Fully supported

Prospects CRM deal stages map to HubSpot pipeline stages. If Prospects CRM uses a single pipeline, we create one HubSpot pipeline with matching stage names. Stage order and probability values are mapped per stage so HubSpot forecasting reflects the original deal lifecycle. Multi-pipeline setups create one HubSpot pipeline per source pipeline.

Prospects CRM

Activity Log (Call)

maps to

HubSpot

Engagement (Call)

1:1
Fully supported

Prospects CRM call logs migrate as HubSpot engagement calls with original timestamp, call duration, and owner preserved. Call associations link to the corresponding contact or deal record in HubSpot. Body text and outcome information migrate as engagement notes attached to the call record.

Prospects CRM

Activity Log (Email)

maps to

HubSpot

Engagement (Email)

1:1
Fully supported

Email activity records from Prospects CRM migrate as HubSpot email engagements. Subject line maps to engagement subject; body text, timestamp, and owner are preserved during migration. Associations link the email to the related contact or deal record in HubSpot's CRM.

Prospects CRM

Activity Log (Meeting / Note)

maps to

HubSpot

Engagement (Meeting) / Note

1:1
Fully supported

Prospects CRM meeting records migrate as HubSpot meeting engagements with start time, duration, and attendee information preserved. Prospects CRM notes migrate as HubSpot notes attached to the relevant contact, company, or deal record. All activity timestamps retain their original values for accurate historical reporting.

Prospects CRM

Lead Status

maps to

HubSpot

lifecycle_stage

1:1
Fully supported

Prospects CRM's lead status field (New, Contacted, Qualified) maps into HubSpot's lifecycle_stage property. 'New' maps to 'Lead'; 'Contacted' maps to 'Subscriber'; 'Qualified' maps to 'MQL' or 'SQL' based on your specified mapping table. Custom lead statuses in Prospects CRM require value-by-value mapping against HubSpot's pick-list options.

Prospects CRM

Custom Fields (Inventory-Linked)

maps to

HubSpot

Custom Properties

1:1
Fully supported

Prospects CRM custom fields that track inventory data (stock status, SKU, last received date) map to HubSpot custom properties. HubSpot requires these to be created as custom properties before import — we deliver a setup plan listing each field name, data type, and pick-list options for your HubSpot admin to pre-create before migration runs.

Prospects CRM

Contact-Company Association

maps to

HubSpot

Contact-Company Association

1:1
Fully supported

Prospects CRM contact-company relationships map to HubSpot's contact-company associations. HubSpot supports multiple company associations per contact — we migrate the primary association and surface additional company links as secondary associations. Your team configures the representation of the full N:N relationship post-migration.

Prospects CRM

User / Owner

maps to

HubSpot

User

1:1
Fully supported

Prospects CRM users are matched to HubSpot users by email address. Unmatched owners are flagged before migration — your team either creates HubSpot users or assigns their records to a designated fallback owner. All migrated records carry the correct HubSpot OwnerId after resolution completes.

Prospects CRM

Prospects CRM Integrations (Inventory / Accounting)

maps to

HubSpot

HubSpot Integrations

1:1
Fully supported

Prospects CRM's native integrations with inventory platforms (Unleashed, Katana, Cin7) and accounting tools (Xero, Sage) have no direct HubSpot equivalent. These integrations must be rebuilt using HubSpot's App Marketplace connections or Zapier/Make for custom flows. We document the complete integration list for your team to rebuild post-migration.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Prospects CRM logo

Prospects CRM gotchas

High

Inventory integrations must be active before migration scoping

Medium

Magic Matrix and RFM scores require manual reconfiguration in destination

Medium

Pipeline stage names are customer-defined and non-standard

Low

Historical order data structure varies with connected accounting platforms

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • HubSpot lifecycle_stage is a flat pick-list with no native stage-history audit

    Prospects CRM's lead status moves forward but records no stage-transition timestamps. HubSpot's lifecycle_stage property is a flat pick-list value per contact — it reflects the current stage but HubSpot does not natively store a timestamp for each stage transition. We migrate the final lifecycle_stage value from Prospects CRM and create a custom datetime property (lifecycle_stage_updated) to preserve the last-changed date. If Prospects CRM tracked stage-transition dates, those require a separate custom field plan.

  • Multi-level company hierarchies collapse to a single parent link

    Prospects CRM commonly stores three or four levels of parent-child company hierarchy in distribution businesses. HubSpot's company object has a single parent_company_id field — only the immediate parent company maps. Grandparent and great-grandparent relationships are flagged as a custom property (company_hierarchy_path) containing the full hierarchy path so your HubSpot admin can reconstruct the multi-level structure using HubSpot's reporting tools, association API, or a custom application as needed.

  • Inventory-linked deal properties require custom field reconstruction and a new stock-integration

    Prospects CRM's stock-aware deals link live inventory data such as available stock, backorder status, and expected delivery dates to each deal. HubSpot has no native inventory integration — these data points migrate as static HubSpot custom properties at migration time and reflect the snapshot at cutover. Ongoing stock availability requires rebuilding a live sync with your inventory platform using HubSpot's App Marketplace integrations (Unleashed, Katana) or a Zapier/Make workflow to maintain current inventory levels post-migration.

  • HubSpot's N:N contact-company model differs from Prospects CRM's association model

    Prospects CRM supports a contact belonging to multiple companies with ranked associations — the CRM tracks which company is primary and orders the secondary companies by rank or modification date. HubSpot's contact record links to one primary company and allows additional secondary associations but does not natively rank them. We migrate the most recently modified or highest-ranked company as the primary association and surface secondary companies as additional company links. Your team decides how to represent the full N:N picture using secondary associations or custom properties post-migration.

  • Prospects CRM workflows and automation rules do not export in a portable format

    Prospects CRM stores workflow logic internally and does not provide an export format that HubSpot or any other CRM can import directly. We can document the trigger conditions, action steps, and field updates from your Prospects CRM workflow configuration as a written reference for your HubSpot admin to rebuild using HubSpot's Workflows tool. Email templates, sequences, notification rules, and internal automation face the same constraint — all require manual reconstruction in HubSpot's automation tools after the data migration completes.

Migration approach

Six steps for a successful Prospects CRM to HubSpot data migration

  1. Audit Prospects CRM data and map to HubSpot objects

    FlitStack AI connects to Prospects CRM's export API and inventories all contacts, companies, deals, activities, custom fields, and user records. We generate a data audit report showing record counts per object, custom field names and types, pipeline stage values, and owner distribution. This audit drives the mapping plan and uncovers any Prospects CRM-specific data (inventory-linked fields, company hierarchies) that requires custom field creation in HubSpot before import.

  2. Create HubSpot custom fields and pipelines from the mapping plan

    We deliver a comprehensive HubSpot setup plan listing every custom property to create, its data type, and any pick-list values to configure — including lifecycle_stage options, inventory-linked fields, and Prospects CRM-specific properties. Your HubSpot admin creates these custom fields and configures pipeline stages before data import begins. We also deliver the pipeline-and-stage design so HubSpot pipelines match Prospects CRM deal stages and probabilities.

  3. Match Prospects CRM owners to HubSpot users by email

    Every Prospects CRM owner record is matched to a HubSpot user by email address during the preparation phase. Records belonging to owners without a corresponding HubSpot account are flagged in the pre-migration report — your team either creates HubSpot users for them or designates a fallback owner. No record migrates without a resolved HubSpot OwnerId to ensure proper assignment in the destination system.

  4. Run a sample migration with field-level diff

    A representative slice — typically 100 to 500 records spanning contacts, companies, deals, and activities — migrates first in a test environment. We generate a field-level diff comparing source values against HubSpot imported values so you can verify lifecycle_stage mapping, company hierarchy collapse, deal stage value mapping, and owner resolution before the full production run commits to ensure data integrity.

  5. Execute full migration with delta-pickup and rollback capability

    The full migration runs against HubSpot's native import API using the validated mapping from the sample run. A delta-pickup window (typically 24–48 hours) captures records created or modified in Prospects CRM during the cutover period so HubSpot reflects the final state at go-live. An audit log records every imported record with its source ID for reconciliation. One-click rollback reverts all operations if reconciliation fails or issues are discovered.

Platform deep dives

Context on both ends of the pair

Prospects CRM logo

Prospects CRM

Source

Strengths

  • Tight integration with back-office inventory platforms eliminates double-entry and phantom quoting.
  • Magic Matrix scoring gives sales managers a built-in prioritisation lens without additional configuration.
  • Strong rating across G2, Trustpilot, Capterra, and GetApp indicates consistent product-market fit for its niche.
  • Seamless Xero and QuickBooks Online sync means financial data stays current without manual reconciliation.
  • Real-time inventory data in quotes builds customer trust by preventing out-of-stock promises.

Weaknesses

  • Marketing automation is deliberately limited, pushing teams with campaign needs to a separate platform.
  • Connectivity issues and CRM stability concerns appear in reviews, particularly under load.
  • Feature set is narrower than broad CRMs, which can constrain teams that grow beyond pure sales workflows.
  • Limited API documentation makes custom integration work harder to plan and execute.
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Prospects CRM and HubSpot.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Prospects CRM: Not publicly documented.

  • Data volume sensitivity

    B

    Prospects CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Prospects CRM to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Prospects CRM to HubSpot data migrations

Answers to the questions buyers ask most during Prospects CRM to HubSpot migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Prospects CRM to HubSpot migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most Prospects CRM to HubSpot migrations complete in 48–72 hours of clock time for under 50,000 total records. Larger datasets with 500,000+ records or extensive custom property sets extend to 5–7 days. The longest planning step is creating HubSpot custom fields and configuring pipeline stages to match Prospects CRM's deal stage set — that work runs in parallel before data moves.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Prospects CRM.
Land in HubSpot, intact.

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