CRM migration

Migrate from Efficy CRM to monday CRM

Field-level mapping, validation, and rollback between Efficy CRM and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.

Efficy CRM logo

Efficy CRM

Source

monday CRM

Destination

monday CRM logo

Compatibility

60%

6 of 10

objects map 1:1 between Efficy CRM and monday CRM.

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Efficy CRM to Monday.com CRM is a migration from a multi-module European platform built around structured relational entities (Companies, Contacts, Opportunities, Activities, Projects, Tickets) into a board-based CRM that organises People, Companies, and Deals as items on boards. The core challenge is mapping Efficy's hierarchical relationship model onto Monday.com's parent-item and sub-item structure, particularly for the Company-to-Contact linkage that underpins every other object. We extract Efficy data via its JSON-RPC Enterprise API using an API key from the Designer, run staged imports into Monday.com's CRM boards following Monday's documented import sequence, and flag Efficy's Projects and Tickets modules as requiring custom board reconstruction since Monday.com has no native project or case management equivalent. Automations, follow-up sequences, and workflow triggers do not migrate; we deliver a written inventory of every Efficy automation requiring rebuild in Monday.com's automation builder.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Efficy CRM logo

Efficy CRM

What's pushing teams away

  • Onboarding complexity is the most common churn driver — reviewers describe Efficy as powerful but requiring significant time to configure before it delivers value, and some cite months of internal effort.
  • Lack of a free tier or free trial removes the low-risk evaluation path; prospects must commit financially before testing the platform in their environment.
  • Interface language inconsistencies frustrate non-English users — reviews note the platform sometimes reverts to English without clear reason, disrupting French or Dutch-speaking teams.
  • Workflow and automation depth is constrained in lower tiers, pushing growing teams toward Enterprise pricing to get comparable functionality to competitors.
  • Performance and stability complaints appear in long-tenured reviews, with some users reporting bugs and slower response times as the database grows.

Choosing

monday CRM logo

monday CRM

What's pulling them in

  • Users praise the board-based visual interface for making pipeline stages immediately legible to non-technical team members without CRM training.
  • The no-code automation builder lets sales ops teams create lead routing, stage updates, and email triggers without developer involvement.
  • Integration ecosystem connects to Slack, Gmail, Outlook, and Zapier with minimal configuration, reducing friction for teams already using these tools.
  • The flexible column system lets teams build custom CRM views — deal value, close date, lead source — without needing a developer or pre-defined schema.
  • Teams already using monday Work Management can layer CRM features onto existing boards rather than starting from scratch.

Object mapping

How Efficy CRM objects map to monday CRM

Each row shows how a Efficy CRM object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Efficy CRM

Company

maps to

monday CRM

Company (in CRM board)

1:1
Fully supported

Efficy Companies map to Companies in Monday.com CRM boards. We extract Company records via Efficy's JSON-RPC API using the searcha endpoint, preserving Company name, address fields, website, industry, and custom fields. Company is migrated first because Contacts in Efficy link to Companies via a foreign key (KVAIDNUMNOREL); Monday.com requires the parent Company item to exist before linking People items to it. We resolve KVAIDNUMNOREL to the Monday.com item ID during the import phase.

Efficy CRM

Contact

maps to

monday CRM

Person (People board)

1:1
Fully supported

Efficy Contacts map to People items in Monday.com CRM. Standard properties (name, email, phone, address) migrate directly. The Company linkage (KVAIDNUMNOREL) resolves to the Monday.com Company item ID established during the Company import phase. Multi-address support in Efficy maps to the primary address fields on the Person item, with secondary addresses stored as custom text fields. Custom Contact fields (picklist, date, numeric, text) map to Monday.com custom columns with equivalent types.

Efficy CRM

Opportunity

maps to

monday CRM

Deal

1:1
Fully supported

Efficy Opportunities map to Deals in Monday.com CRM. The dealstage property maps to the Deal's Status column, with stage names preserved as Monday.com column labels. Deal value, expected close date (DATCLOTNUMNOREL), owner assignment, and custom opportunity fields migrate to the Deal item. We validate stage values against Monday.com's allowed status options before import and flag any Efficy stages that have no Monday.com equivalent.

Efficy CRM

Activity (calls, emails, meetings, tasks)

maps to

monday CRM

Activity log (item updates or timeline notes)

lossy
Fully supported

Efficy Activities linked to Contacts or Opportunities are migrated as item updates or notes on the corresponding Monday.com Person or Deal item. Call duration, email subject and body, meeting attendees, and task status map to custom columns or as activity note entries on the item. Monday.com does not have a native Activity object equivalent to Efficy's activity log, so we use item updates and notes to reconstruct the engagement history. Activity ordering is preserved using the original Efficy timestamp.

Efficy CRM

Project

maps to

monday CRM

Work Management board (separate scope)

lossy
Fully supported

Efficy's project management module (Kanban views, milestones, resource management) has no direct Monday.com CRM equivalent. We migrate Projects as a separate Work Management board in Monday.com, with project milestones as group items and tasks as sub-items. Nested task dependencies and resource assignments map to Monday.com sub-item columns. Customers should confirm whether Projects are in-scope during scoping, as reconstruction as a functional board requires configuration decisions that are outside the data migration per se.

Efficy CRM

Ticket

maps to

monday CRM

Case board (separate board)

lossy
Fully supported

Efficy Tickets (customer service records with status, priority, agent assignment, and conversation history) migrate to a dedicated Cases board in Monday.com. Ticket status maps to board column values; priority maps to a priority column; agent assignment maps to an assignee column. Conversation history migrates as item updates or as a linked note block. Custom ticket fields require explicit column creation before import. Customers using Efficy's service module for active case management should designate this board as in-scope during scoping.

Efficy CRM

Custom Fields

maps to

monday CRM

Custom Columns

lossy
Mapping required

Efficy custom fields on Companies, Contacts, Opportunities, Projects, and Tickets map to Monday.com custom columns. We extract the full field schema per object during discovery to build a mapping table. Field types are matched: Efficy picklist maps to Monday.com Dropdown or Tags column, date fields map to Date column, numeric fields map to Number column, and text fields map to Text column. Custom field naming conventions in Efficy may require disambiguation during mapping if multiple fields share similar labels.

Efficy CRM

User (owner)

maps to

monday CRM

User (assignee)

1:1
Fully supported

Efficy Users with roles and record assignments map to Monday.com CRM users by email match. We extract all distinct owners referenced on Contact, Opportunity, Project, and Ticket records and reconcile them against the Monday.com user table. Any Efficy user without a matching Monday.com user goes to a reconciliation queue for the customer's admin to provision before record import resumes. Historical assignments on closed Deals or past Activities are preserved as assignee values even if the original user is no longer active.

Efficy CRM

Workflows and Automations

maps to

monday CRM

Automations (not migrated)

1:1
Not supported

Efficy automation rules and follow-up sequences are not exportable via the JSON-RPC API or any export tool. They do not migrate to Monday.com's automation builder because the trigger conditions, actions, and delay logic differ structurally. We document every active Efficy automation during discovery, noting its trigger, conditions, actions, and recommended Monday.com automation equivalent. The customer's admin rebuilds automations in Monday.com's automation builder using this inventory as a guide. This is outside the data migration scope.

Efficy CRM

Document (attachments)

maps to

monday CRM

File attachments on items

1:1
Fully supported

Documents attached to Efficy Companies, Contacts, or Opportunities are migrated as file attachments on the corresponding Monday.com item where a download URL is available. We flag any document without a valid URL as requiring manual re-upload by the customer post-migration. Monday.com stores file attachments as item-level files linked to the parent item. Document metadata (file name, upload date, attached-by user) is preserved where available from Efficy's API.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Efficy CRM logo

Efficy CRM gotchas

High

No free tier or trial removes low-risk evaluation

High

Workflows and automations are not migratable

Medium

Easy Import Wizard requires ordered sequencing

Low

Language inconsistencies in the UI

monday CRM logo

monday CRM gotchas

High

Subitems are not included in bulk exports

High

Daily API call limits vary sharply by plan

Medium

Legacy automations (Sentence Builder) are being deprecated

Medium

Excel and account exports only include table views

Low

Enterprise admins can disable non-admin exports

Pair-specific challenges

  • Monday.com CRM has no native Activity object

    Monday.com CRM does not have a first-class Activity or Engagement object equivalent to Efficy's calls, emails, meetings, and tasks. Activity history must be reconstructed as item updates, notes, or custom column entries on the Person or Deal item. We use item update timestamps to preserve chronological ordering, but the granularity of Efficy's activity log (call disposition, email headers, attendee lists) may not map cleanly to Monday.com's simpler update model. Customers should validate whether the activity depth available in Monday.com meets their historical reporting needs before committing to migration.

  • Projects and Tickets require manual board reconstruction

    Efficy's project management and ticketing modules have no direct Monday.com CRM equivalents. We can migrate the raw data as a Work Management board or Cases board, but the functional reconstruction (project milestones, task dependencies, service-level priority handling, agent assignment rules) requires configuration decisions that are not part of a standard data migration. Customers must confirm during scoping whether these modules are in scope and whether Monday.com Work Management or a separate Cases board is the intended destination.

  • Efficy automations do not export and must be rebuilt

    Efficy's automation rules, follow-up sequences, and workflow triggers are not accessible via the JSON-RPC API or any export tooling. This is a structural limitation of the Efficy platform. We document every active automation during discovery, including its trigger conditions, action steps, and delay logic, and deliver a written rebuild specification for Monday.com's automation builder. The customer's admin configures the Monday.com equivalents post-migration. This work is outside the data migration scope.

  • Monday.com's import API has row-count and column-type constraints

    Monday.com's CSV and API import mechanisms require that column types are defined before data is written. We run a schema-first import that creates the required custom columns on each board before any records are loaded. Column types in Monday.com are fixed after creation, so mismatches (importing text into a numeric column) cause import failures. We validate field types against Monday.com's accepted column types during the mapping phase and flag any Efficy field with a type that cannot be directly represented in Monday.com.

  • Monday.com's free plan limits CRM object access

    Monday.com's free plan supports two users and is oriented toward Work Management rather than CRM. Teams evaluating Monday.com CRM should be on a paid tier (Basic at $12 per user per month or above) to have full access to People, Companies, and Deals boards. We confirm the customer's intended Monday.com tier during scoping, as CRM-specific objects are not fully accessible on the free plan and this affects what can be migrated and how.

Migration approach

Six steps for a successful Efficy CRM to monday CRM data migration

  1. Discovery and scoping

    We audit the Efficy CRM portal via the JSON-RPC API to extract the full object inventory: Companies, Contacts, Opportunities, Activities, Projects, Tickets, custom fields per object, active users, and any configured automations. We pair this with an assessment of the customer's intended Monday.com tier and board structure. The discovery output is a written migration scope document listing all objects in scope, the estimated record counts per object, any known data quality issues (duplicates, missing required fields, orphaned relationships), and a recommendation on whether Projects and Tickets are migrated as separate boards.

  2. Schema design and column mapping

    We design the Monday.com board schema before any data is written. This includes creating the People, Companies, and Deals boards (or configuring existing boards), defining custom columns that match Efficy field types (picklist, date, numeric, text), and establishing the parent-company linkage on Person items. We run a schema-first import to create all required columns, then validate that column types match the incoming data. Any Efficy field with a type that cannot be represented in Monday.com is flagged for the customer's decision on how to handle it (approximate as text, exclude, or restructure).

  3. Company migration with linkage reservation

    We migrate Efficy Companies first, as the Monday.com Company item ID must be established before any Contact or Deal can link to it. We extract Companies via the Efficy JSON-RPC API searcha endpoint, preserve all standard and custom fields, and record the Efficy KVAIDNUMNOREL identifier alongside the new Monday.com item ID in a cross-reference table. This ID mapping is used to resolve Contact-to-Company and Opportunity-to-Company foreign keys in subsequent phases.

  4. Contact and Deal migration in dependency order

    Contacts migrate second, with the KVAIDNUMNOREL resolved to the Monday.com Company item ID at migration time. All custom Contact fields are written to the matching Monday.com custom columns. Opportunities migrate third as Deals, with stage names validated against Monday.com's allowed status options and any unmapped stages renamed during import. Activity history (calls, emails, meetings, tasks) migrates as item updates and notes on the corresponding Person or Deal item, preserving timestamps for chronological ordering.

  5. Projects, Tickets, and user reconciliation

    If in scope, Efficy Projects migrate to a Work Management board and Tickets migrate to a Cases board, both with sub-item structures representing tasks and conversation entries. User reconciliation runs in parallel: all distinct owners referenced on any migrated record are matched by email against the Monday.com user table. Missing Monday.com users go to a reconciliation queue for the customer's admin to provision before import resumes. Historical assignments on closed records are preserved regardless of user active status.

  6. Cutover, validation, and automation inventory delivery

    We freeze writes to Efficy during cutover, run a final delta migration of any records modified during the migration window, then hand the Monday.com boards to the customer as the system of record. We deliver the automation inventory document listing every Efficy automation with its trigger, conditions, and recommended Monday.com automation equivalent. We support a one-week post-cutover window for reconciliation issues raised by the customer's team. Monday.com automations are not built inside the migration scope.

Platform deep dives

Context on both ends of the pair

Efficy CRM logo

Efficy CRM

Source

Strengths

  • GDPR-compliant European hosting with Belgian company ownership and strong data privacy reputation.
  • Per-user pricing at €49/month SMB tier provides a clear cost path without enterprise-only feature gating.
  • All-in-one modules cover sales, marketing, service, and project management in one platform reducing tool fragmentation.
  • Rich self-service resources including knowledge centre, community forum, YouTube webinars, coaching, and training courses.
  • Easy Import Wizard with simulated import step lets teams validate field mappings before committing records.

Weaknesses

  • No free version or free trial removes the low-friction evaluation path for prospects.
  • Onboarding complexity is high — setup requires significant configuration effort before the platform delivers value.
  • Interface language inconsistencies have been reported, particularly for French and Dutch users.
  • Automations and workflows are not migratable and require full manual rebuild in the destination system.
  • Long-term customers report performance degradation as database size grows, with occasional stability issues.
monday CRM logo

monday CRM

Destination

Strengths

  • Board-based UI makes pipeline stages and deal progress visually obvious without training.
  • No-code automation builder requires no developer resources to create lead routing and stage-triggered actions.
  • Flexible column system supports custom CRM fields without schema changes or admin involvement.
  • Integrates natively with Slack, Gmail, Outlook, and Zapier with minimal configuration overhead.
  • Layered product means teams already on monday Work Management can add CRM without migrating existing data.

Weaknesses

  • No native Contacts object separate from Items — contacts are managed inside a CRM module's People feature.
  • Pipeline and deal relationships use a flat item model rather than a relational object model, making complex CRM associations awkward.
  • Automations are plan-gated (250 actions/month on Standard, 25,000 on Pro) and the legacy Recipe system is being deprecated.
  • Customization and advanced views (Chart, Formula, Dependency) are locked behind Pro and Enterprise tiers.
  • Per-seat pricing with non-refundable annual billing creates cost lock-in risk during migration.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Efficy CRM and monday CRM.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Efficy CRM: Not publicly documented by Efficy.

  • Data volume sensitivity

    A

    Efficy CRM exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your Efficy CRM to monday CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Efficy CRM to monday CRM data migrations

Answers to the questions buyers ask most during Efficy CRM to monday CRM migration scoping. Not seeing yours? Book a call.

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Most migrations land between two and four weeks for accounts under 10,000 Contacts and 3,000 Deals with Companies, People, and Deals in scope and no Projects or Tickets modules. Migrations that include the Efficy Projects module, a high volume of Tickets, large Activity histories (over 200,000 records), or extensive custom field schemas move to six to ten weeks because of board reconstruction, sub-item structuring, and Activity timeline migration through Monday.com's API.

Adjacent paths

Related migrations to explore

Ready when you are

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