CRM migration
Field-level mapping, validation, and rollback between Efficy CRM and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Efficy CRM
Source
monday CRM
Destination
Compatibility
6 of 10
objects map 1:1 between Efficy CRM and monday CRM.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Moving from Efficy CRM to Monday.com CRM is a migration from a multi-module European platform built around structured relational entities (Companies, Contacts, Opportunities, Activities, Projects, Tickets) into a board-based CRM that organises People, Companies, and Deals as items on boards. The core challenge is mapping Efficy's hierarchical relationship model onto Monday.com's parent-item and sub-item structure, particularly for the Company-to-Contact linkage that underpins every other object. We extract Efficy data via its JSON-RPC Enterprise API using an API key from the Designer, run staged imports into Monday.com's CRM boards following Monday's documented import sequence, and flag Efficy's Projects and Tickets modules as requiring custom board reconstruction since Monday.com has no native project or case management equivalent. Automations, follow-up sequences, and workflow triggers do not migrate; we deliver a written inventory of every Efficy automation requiring rebuild in Monday.com's automation builder.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Efficy CRM object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Efficy CRM
Company
monday CRM
Company (in CRM board)
1:1Efficy Companies map to Companies in Monday.com CRM boards. We extract Company records via Efficy's JSON-RPC API using the searcha endpoint, preserving Company name, address fields, website, industry, and custom fields. Company is migrated first because Contacts in Efficy link to Companies via a foreign key (KVAIDNUMNOREL); Monday.com requires the parent Company item to exist before linking People items to it. We resolve KVAIDNUMNOREL to the Monday.com item ID during the import phase.
Efficy CRM
Contact
monday CRM
Person (People board)
1:1Efficy Contacts map to People items in Monday.com CRM. Standard properties (name, email, phone, address) migrate directly. The Company linkage (KVAIDNUMNOREL) resolves to the Monday.com Company item ID established during the Company import phase. Multi-address support in Efficy maps to the primary address fields on the Person item, with secondary addresses stored as custom text fields. Custom Contact fields (picklist, date, numeric, text) map to Monday.com custom columns with equivalent types.
Efficy CRM
Opportunity
monday CRM
Deal
1:1Efficy Opportunities map to Deals in Monday.com CRM. The dealstage property maps to the Deal's Status column, with stage names preserved as Monday.com column labels. Deal value, expected close date (DATCLOTNUMNOREL), owner assignment, and custom opportunity fields migrate to the Deal item. We validate stage values against Monday.com's allowed status options before import and flag any Efficy stages that have no Monday.com equivalent.
Efficy CRM
Activity (calls, emails, meetings, tasks)
monday CRM
Activity log (item updates or timeline notes)
lossyEfficy Activities linked to Contacts or Opportunities are migrated as item updates or notes on the corresponding Monday.com Person or Deal item. Call duration, email subject and body, meeting attendees, and task status map to custom columns or as activity note entries on the item. Monday.com does not have a native Activity object equivalent to Efficy's activity log, so we use item updates and notes to reconstruct the engagement history. Activity ordering is preserved using the original Efficy timestamp.
Efficy CRM
Project
monday CRM
Work Management board (separate scope)
lossyEfficy's project management module (Kanban views, milestones, resource management) has no direct Monday.com CRM equivalent. We migrate Projects as a separate Work Management board in Monday.com, with project milestones as group items and tasks as sub-items. Nested task dependencies and resource assignments map to Monday.com sub-item columns. Customers should confirm whether Projects are in-scope during scoping, as reconstruction as a functional board requires configuration decisions that are outside the data migration per se.
Efficy CRM
Ticket
monday CRM
Case board (separate board)
lossyEfficy Tickets (customer service records with status, priority, agent assignment, and conversation history) migrate to a dedicated Cases board in Monday.com. Ticket status maps to board column values; priority maps to a priority column; agent assignment maps to an assignee column. Conversation history migrates as item updates or as a linked note block. Custom ticket fields require explicit column creation before import. Customers using Efficy's service module for active case management should designate this board as in-scope during scoping.
Efficy CRM
Custom Fields
monday CRM
Custom Columns
lossyEfficy custom fields on Companies, Contacts, Opportunities, Projects, and Tickets map to Monday.com custom columns. We extract the full field schema per object during discovery to build a mapping table. Field types are matched: Efficy picklist maps to Monday.com Dropdown or Tags column, date fields map to Date column, numeric fields map to Number column, and text fields map to Text column. Custom field naming conventions in Efficy may require disambiguation during mapping if multiple fields share similar labels.
Efficy CRM
User (owner)
monday CRM
User (assignee)
1:1Efficy Users with roles and record assignments map to Monday.com CRM users by email match. We extract all distinct owners referenced on Contact, Opportunity, Project, and Ticket records and reconcile them against the Monday.com user table. Any Efficy user without a matching Monday.com user goes to a reconciliation queue for the customer's admin to provision before record import resumes. Historical assignments on closed Deals or past Activities are preserved as assignee values even if the original user is no longer active.
Efficy CRM
Workflows and Automations
monday CRM
Automations (not migrated)
1:1Efficy automation rules and follow-up sequences are not exportable via the JSON-RPC API or any export tool. They do not migrate to Monday.com's automation builder because the trigger conditions, actions, and delay logic differ structurally. We document every active Efficy automation during discovery, noting its trigger, conditions, actions, and recommended Monday.com automation equivalent. The customer's admin rebuilds automations in Monday.com's automation builder using this inventory as a guide. This is outside the data migration scope.
Efficy CRM
Document (attachments)
monday CRM
File attachments on items
1:1Documents attached to Efficy Companies, Contacts, or Opportunities are migrated as file attachments on the corresponding Monday.com item where a download URL is available. We flag any document without a valid URL as requiring manual re-upload by the customer post-migration. Monday.com stores file attachments as item-level files linked to the parent item. Document metadata (file name, upload date, attached-by user) is preserved where available from Efficy's API.
| Efficy CRM | monday CRM | Compatibility | |
|---|---|---|---|
| Company | Company (in CRM board)1:1 | Fully supported | |
| Contact | Person (People board)1:1 | Fully supported | |
| Opportunity | Deal1:1 | Fully supported | |
| Activity (calls, emails, meetings, tasks) | Activity log (item updates or timeline notes)lossy | Fully supported | |
| Project | Work Management board (separate scope)lossy | Fully supported | |
| Ticket | Case board (separate board)lossy | Fully supported | |
| Custom Fields | Custom Columnslossy | Mapping required | |
| User (owner) | User (assignee)1:1 | Fully supported | |
| Workflows and Automations | Automations (not migrated)1:1 | Not supported | |
| Document (attachments) | File attachments on items1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Efficy CRM gotchas
No free tier or trial removes low-risk evaluation
Workflows and automations are not migratable
Easy Import Wizard requires ordered sequencing
Language inconsistencies in the UI
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and scoping
We audit the Efficy CRM portal via the JSON-RPC API to extract the full object inventory: Companies, Contacts, Opportunities, Activities, Projects, Tickets, custom fields per object, active users, and any configured automations. We pair this with an assessment of the customer's intended Monday.com tier and board structure. The discovery output is a written migration scope document listing all objects in scope, the estimated record counts per object, any known data quality issues (duplicates, missing required fields, orphaned relationships), and a recommendation on whether Projects and Tickets are migrated as separate boards.
Schema design and column mapping
We design the Monday.com board schema before any data is written. This includes creating the People, Companies, and Deals boards (or configuring existing boards), defining custom columns that match Efficy field types (picklist, date, numeric, text), and establishing the parent-company linkage on Person items. We run a schema-first import to create all required columns, then validate that column types match the incoming data. Any Efficy field with a type that cannot be represented in Monday.com is flagged for the customer's decision on how to handle it (approximate as text, exclude, or restructure).
Company migration with linkage reservation
We migrate Efficy Companies first, as the Monday.com Company item ID must be established before any Contact or Deal can link to it. We extract Companies via the Efficy JSON-RPC API searcha endpoint, preserve all standard and custom fields, and record the Efficy KVAIDNUMNOREL identifier alongside the new Monday.com item ID in a cross-reference table. This ID mapping is used to resolve Contact-to-Company and Opportunity-to-Company foreign keys in subsequent phases.
Contact and Deal migration in dependency order
Contacts migrate second, with the KVAIDNUMNOREL resolved to the Monday.com Company item ID at migration time. All custom Contact fields are written to the matching Monday.com custom columns. Opportunities migrate third as Deals, with stage names validated against Monday.com's allowed status options and any unmapped stages renamed during import. Activity history (calls, emails, meetings, tasks) migrates as item updates and notes on the corresponding Person or Deal item, preserving timestamps for chronological ordering.
Projects, Tickets, and user reconciliation
If in scope, Efficy Projects migrate to a Work Management board and Tickets migrate to a Cases board, both with sub-item structures representing tasks and conversation entries. User reconciliation runs in parallel: all distinct owners referenced on any migrated record are matched by email against the Monday.com user table. Missing Monday.com users go to a reconciliation queue for the customer's admin to provision before import resumes. Historical assignments on closed records are preserved regardless of user active status.
Cutover, validation, and automation inventory delivery
We freeze writes to Efficy during cutover, run a final delta migration of any records modified during the migration window, then hand the Monday.com boards to the customer as the system of record. We deliver the automation inventory document listing every Efficy automation with its trigger, conditions, and recommended Monday.com automation equivalent. We support a one-week post-cutover window for reconciliation issues raised by the customer's team. Monday.com automations are not built inside the migration scope.
Platform deep dives
Efficy CRM
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Efficy CRM and monday CRM.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Efficy CRM: Not publicly documented by Efficy.
Data volume sensitivity
Efficy CRM exposes a bulk API — large-volume migrations stream efficiently.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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