CRM migration

Migrate from Efficy CRM to Twenty CRM

Field-level mapping, validation, and rollback between Efficy CRM and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.

Efficy CRM logo

Efficy CRM

Source

Twenty CRM

Destination

Twenty CRM logo

Compatibility

91%

10 of 11

objects map 1:1 between Efficy CRM and Twenty CRM.

Complexity

BStandard

Timeline

4-6 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Efficy CRM to Twenty CRM is a structural migration across two fundamentally different data architectures. Efficy uses Companies as the top-level entity with Contacts and Opportunities linked through foreign keys, requiring a strict import sequence of Companies first, then Contacts, then Opportunities. Twenty uses Company and Person as separate standard objects with a link field for the relationship. We resolve that structural difference during scoping, create the destination schema in Twenty's metadata system before any data import begins, and handle Efficy's JSON-RPC Enterprise API extraction in dependency order. Workflows, automations, and follow-up sequences are not exported by Efficy's tooling and must be rebuilt in Twenty by the customer's admin. Twenty's custom object model is intentional and flexible but requires schema creation upfront, which we complete before migration runs. Projects and Tickets from Efficy map to Twenty custom objects or to Opportunities depending on the customer's data classification during discovery.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Efficy CRM logo

Efficy CRM

What's pushing teams away

  • Onboarding complexity is the most common churn driver — reviewers describe Efficy as powerful but requiring significant time to configure before it delivers value, and some cite months of internal effort.
  • Lack of a free tier or free trial removes the low-risk evaluation path; prospects must commit financially before testing the platform in their environment.
  • Interface language inconsistencies frustrate non-English users — reviews note the platform sometimes reverts to English without clear reason, disrupting French or Dutch-speaking teams.
  • Workflow and automation depth is constrained in lower tiers, pushing growing teams toward Enterprise pricing to get comparable functionality to competitors.
  • Performance and stability complaints appear in long-tenured reviews, with some users reporting bugs and slower response times as the database grows.

Choosing

Twenty CRM logo

Twenty CRM

What's pulling them in

  • Top open-source CRM on GitHub with 40.6K stars, giving teams full source code access and infrastructure ownership without per-feature licensing surprises.
  • Free self-hosting under AGPL-3.0 means unlimited users and custom objects for the cost of cloud infrastructure alone, typically $20–100/month.
  • Pricing page explicitly mocks competitors for charging add-on fees for API access, webhooks, and workflows — transparency that resonates with RevOps teams burned by Salesforce.
  • Unlimited custom objects and fields with no price impact, letting teams shape the data model to their business rather than forcing business into rigid schemas.
  • Modern TypeScript/React/PostgreSQL stack means developer-led teams can extend, self-host, or integrate without fighting legacy architecture.

Object mapping

How Efficy CRM objects map to Twenty CRM

Each row shows how a Efficy CRM object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Efficy CRM

Company

maps to

Twenty CRM

Company

1:1
Fully supported

Efficy Companies map directly to Twenty Company records. The company name maps to Company.displayName, website to Company.domainName, and industry to a custom field we create during schema setup because Twenty does not ship an industry picklist out of the box. We create the Company records first in the migration sequence because both Contacts and any Opportunity-linkable entities reference them as the top-level parent. Efficy's multi-address support on Company maps to custom address fields or to a related custom address object we pre-create in Twenty's metadata API.

Efficy CRM

Contact

maps to

Twenty CRM

Person

1:1
Fully supported

Efficy Contacts map to Twenty Person records. The mapping is straightforward for standard properties: name, email, phone, and address transfer directly. The Company linkage uses Efficy's CONTACT link to COMPANY and maps to Twenty's Person.companyId field pointing to the previously migrated Company record. Efficy custom fields on Contact require explicit mapping to Twenty custom fields on Person, which we create during the schema preparation phase. Multi-address contacts from Efficy may require flattening to a single address or a custom address object depending on usage frequency.

Efficy CRM

Opportunity

maps to

Twenty CRM

Opportunity

1:1
Fully supported

Efficy Opportunities map to Twenty Opportunity records. The pipeline stage name maps to Opportunity.stage, deal value to Opportunity.amount, and expected close date to Opportunity.closeDate. Owner assignment migrates via email-to-user resolution. We resolve the Company link to Opportunity.accountId using the Company mapping created in step one. Efficy's deal priority or probability maps to a custom field because Twenty does not ship a native probability percentage field on Opportunity by default.

Efficy CRM

Activities (Calls, Emails, Meetings, Tasks)

maps to

Twenty CRM

Activities linked to Person/Company/Opportunity

1:1
Fully supported

Efficy activity records (calls, emails, meetings, tasks) linked to Contacts or Opportunities migrate to Twenty's activity timeline on the corresponding Person, Company, or Opportunity record. We preserve the parent linkage by resolving the Efficy CONTACT or OPPORTUNITY reference to the Twenty ID at migration time. Call duration, disposition, and meeting location transfer to custom fields on the activity record. Email body content migrates as an activity note. Task status and priority map directly.

Efficy CRM

Project

maps to

Twenty CRM

Custom Object (Project)

1:1
Fully supported

Efficy's project management module with Kanban views, milestones, and resource management maps to a Twenty custom object we create via the /metadata API before migration runs. The custom object schema includes fields for project name, status, start and end dates, and any milestone flags stored in Efficy. Tasks within the project migrate as activities on the custom Project record via a custom link field. Nested task dependencies require flattening or a custom dependency field depending on the destination's capability.

Efficy CRM

Ticket

maps to

Twenty CRM

Custom Object (Ticket) or Case

1:1
Fully supported

Efficy ticketing module records with status, priority, and agent assignment map to a Twenty custom object for support cases. We create the Ticket custom object during schema preparation with fields for ticket ID, status, priority, agent, and customer. Conversation history from Efficy ticket threads migrates as threaded comments or activity notes on the Ticket record. Custom ticket fields from Efficy require explicit mapping to equivalent custom fields on the Twenty Ticket object.

Efficy CRM

Custom Fields

maps to

Twenty CRM

Custom Fields on Standard and Custom Objects

lossy
Mapping required

Efficy custom fields on Companies, Contacts, Opportunities, and other objects migrate to Twenty custom fields created via the metadata API before data import begins. We extract the full field schema per object during discovery, create the equivalent Twenty custom fields with matching data types (text, number, date, picklist), and then map the field values during the data migration phase. This ensures schema exists before data, avoiding import failures on records with custom field values.

Efficy CRM

User

maps to

Twenty CRM

WorkspaceMember

1:1
Fully supported

Efficy users with roles and assignments map to Twenty WorkspaceMember records. Owner assignments on Efficy Opportunities and Activities resolve to the corresponding Twenty WorkspaceMember by email match. Inactive Efficy users are excluded from user count mapping but their historical owner assignments on records are preserved in the migrated data with the assignment intact.

Efficy CRM

Documents

maps to

Twenty CRM

Attachments on Company/Person/Opportunity

1:1
Mapping required

Documents attached to Efficy Companies, Contacts, or Opportunities migrate as file attachments on the corresponding Twenty record. We flag any documents without a download URL in Efficy's system and flag them for the customer's admin to handle manually after migration. For documents with URLs, we migrate the attachment reference and note the source URL for re-download if needed. Binary document blobs require Efficy's export capability to be confirmed before migration.

Efficy CRM

Tag

maps to

Twenty CRM

Tag

1:1
Fully supported

Tags on Efficy Companies, Contacts, and Opportunities map to Twenty Tag records linked via the standard tag association. Efficy segments and list memberships flatten to tags on individual records because Twenty's tag model is object-level rather than list-based. We extract all unique tag values during discovery and create them in Twenty before the record import phase.

Efficy CRM

Workflows and Automations

maps to

Twenty CRM

Not Migrated

1:1
Not supported

Efficy automation rules, follow-up sequences, and workflow triggers do not export via the API or import wizard. We document every active automation during discovery with its trigger, conditions, and actions, and deliver a rebuild specification in a written inventory document. The customer uses this document to recreate logic in their chosen automation layer (webhooks, third-party tools, or custom code). Rebuild effort is estimated separately and is not included in standard migration scope.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Efficy CRM logo

Efficy CRM gotchas

High

No free tier or trial removes low-risk evaluation

High

Workflows and automations are not migratable

Medium

Easy Import Wizard requires ordered sequencing

Low

Language inconsistencies in the UI

Twenty CRM logo

Twenty CRM gotchas

High

Import order is enforced and critical

High

Export limited to 20,000 records and visible columns only

Medium

Soft-deleted records count toward uniqueness and trigger restores

Medium

API rate limits cap at 200 req/min on Organization tier

Low

No native email sequences — follow-up cadences require external tools

Pair-specific challenges

  • Twenty ships minimal standard fields requiring upfront schema work

    Twenty intentionally keeps standard Person and Company fields minimal, leaving most properties (job title, department, industry, employee count, annual revenue, social profiles) to be created as custom fields. GitHub issue #13953 documents that users importing from other CRMs must spend 30-60 minutes creating basic fields before importing data. We address this by completing all custom field creation in Twenty's metadata API before any data migration runs. Efficy teams with rich custom field schemas should expect the schema creation phase to be a distinct step in the migration plan, not an afterthought during import.

  • Efficy automations and workflows do not export

    Efficy's automation rules, follow-up sequences, and workflow triggers cannot be extracted via the API or import wizard. This is not a Twenty-specific limitation but an Efficy export constraint. We document every active automation during discovery and deliver a written rebuild specification. For teams migrating from heavily automated Efficy environments (common in law, finance, and construction verticals), the automation rebuild scope can exceed the data migration scope in effort. We recommend prioritizing revenue-impacting automations first and budgeting 1-2 hours per complex workflow for rebuild.

  • Import sequencing required for relationship preservation

    Efficy's own migration documentation requires data to be imported in a specific order: Companies first, then Contacts, then Opportunities. Records linked to non-existent parent entities cause silent failures in later import batches. We follow this sequence rigorously and run a simulated import before each batch to catch orphaned relationships. After each import run we validate foreign key linkage and flag any records that resolved to a null parent. This validation step adds time but prevents the data integrity issues that surface months after cutover.

  • Twenty has no native workflow or automation engine

    Twenty does not ship a native workflow builder, sequence engine, or automation ruleset comparable to what Efficy provides in its platform. Teams moving from Efficy's built-in automation to Twenty must implement workflow logic through third-party tools, webhook-based integrations, or custom code. This is a product design difference, not a migration gap. We flag it during scoping so the customer's RevOps team can plan the automation layer separately. For teams with complex Efficy automations, we recommend a post-migration automation audit and rebuild as a separate engagement.

Migration approach

Six steps for a successful Efficy CRM to Twenty CRM data migration

  1. Discovery and schema audit

    We audit the Efficy source environment across all modules in use, extracting the full field schema per object (standard and custom fields), identifying active automations and workflows, mapping active user count, and estimating record volumes for Companies, Contacts, Opportunities, Activities, Projects, and Tickets. We pair this with a Twenty environment review to confirm the metadata API access, verify the target workspace is provisioned, and identify any custom objects already created. The discovery output is a written migration scope document with the full field mapping table and a Twenty schema creation plan.

  2. Twenty schema creation via metadata API

    We create all required custom fields in Twenty before any data import begins. This includes custom fields on Person for Efficy Contact properties not covered by Twenty's standard fields, custom fields on Company for industry and address variants, custom fields on Opportunity for probability and custom deal properties, and any custom objects (Project, Ticket) with their full field schemas. We create these via Twenty's /metadata API, which updates the GraphQL schema and makes the fields available for import in subsequent steps. Schema creation is validated by querying the new fields via Twenty's GraphQL endpoint before the data migration phase starts.

  3. Efficy data extraction and staging

    We extract data from Efficy using the JSON-RPC Enterprise API or REST endpoints, pulling Companies, Contacts, Opportunities, Activities, Projects, Tickets, and Users in dependency order. Each object is staged in a CSV or JSON format with foreign key references preserved as Efficy IDs. We run a simulated import of the staged data into Twenty's staging environment (a test workspace or a parallel Twenty instance) to validate field mappings and catch any schema mismatches before production migration begins. Reconciliation reports comparing staged record counts to Efficy source counts are produced and signed off by the customer before proceeding.

  4. Production migration in dependency sequence

    We run production migration into Twenty following the strict dependency order: Companies (with Company IDs captured for lookups), then Persons (with companyId resolved to the migrated Company), then Opportunities (with accountId resolved to the migrated Company), then Activities (with parent record IDs resolved to the migrated Person, Company, or Opportunity), then custom objects (Projects, Tickets) with their lookup fields resolved last. Each phase emits a reconciliation report comparing migrated record counts, and we validate foreign key linkage after each phase to catch orphaned records before the next batch starts.

  5. Custom object data migration

    After standard objects (Company, Person, Opportunity) are migrated, we migrate the Efficy Project and Ticket modules to their corresponding Twenty custom objects. This step runs last because Projects and Tickets may have lookup relationships to the migrated Companies, Contacts, or Opportunities, and those target IDs must exist in Twenty before the import. Custom field values for Project and Ticket are mapped during this phase. We validate that all Project and Ticket records have a valid parent lookup before closing the migration phase.

  6. Cutover, validation, and automation inventory handoff

    We freeze writes in Efficy during the cutover window, run a final delta migration of any records modified during the migration run, then enable Twenty as the system of record. We deliver the automation inventory document to the customer's admin team, documenting every Efficy automation trigger, condition, and action with a recommended rebuild approach in the customer's chosen automation layer. We support a one-week hypercare window to resolve any data reconciliation issues raised during the parallel validation period. Workflow rebuild, automation rebuild, and training are outside standard migration scope and are handled as separate engagements.

Platform deep dives

Context on both ends of the pair

Efficy CRM logo

Efficy CRM

Source

Strengths

  • GDPR-compliant European hosting with Belgian company ownership and strong data privacy reputation.
  • Per-user pricing at €49/month SMB tier provides a clear cost path without enterprise-only feature gating.
  • All-in-one modules cover sales, marketing, service, and project management in one platform reducing tool fragmentation.
  • Rich self-service resources including knowledge centre, community forum, YouTube webinars, coaching, and training courses.
  • Easy Import Wizard with simulated import step lets teams validate field mappings before committing records.

Weaknesses

  • No free version or free trial removes the low-friction evaluation path for prospects.
  • Onboarding complexity is high — setup requires significant configuration effort before the platform delivers value.
  • Interface language inconsistencies have been reported, particularly for French and Dutch users.
  • Automations and workflows are not migratable and require full manual rebuild in the destination system.
  • Long-term customers report performance degradation as database size grows, with occasional stability issues.
Twenty CRM logo

Twenty CRM

Destination

Strengths

  • AGPL-3.0 open-source license with full source code on GitHub — no vendor lock-in, no sunset risk.
  • Unlimited users and unlimited custom objects on self-hosted, with no feature gating based on headcount.
  • REST and GraphQL APIs available on all paid tiers, not locked behind an enterprise add-on fee.
  • MCP server and webhooks shipped as standard features, not premium upgrades.
  • Modern PostgreSQL-backed data model that developer teams can query, extend, and self-host.

Weaknesses

  • Recent v1.0 release means limited production hardening compared to CRMs with multi-year operational track records.
  • No native email sequencing or sales engagement tools — follow-up cadences require a separate platform.
  • No native two-way email sync or inbox integration, requiring third-party connectors for full activity logging.
  • Self-hosting 'free' pricing hides real infrastructure and DevOps costs that stack up over time.
  • Workflow automation is functional but lacks the complexity needed for sophisticated multi-step sales motions.

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Efficy CRM and Twenty CRM.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Efficy CRM: Not publicly documented by Efficy.

  • Data volume sensitivity

    A

    Efficy CRM exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your Efficy CRM to Twenty CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Efficy CRM to Twenty CRM data migrations

Answers to the questions buyers ask most during Efficy CRM to Twenty CRM migration scoping. Not seeing yours? Book a call.

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Most migrations land between four and six weeks for accounts with under 15,000 Companies, 20,000 Contacts, and no custom objects beyond standard fields. Migrations with custom objects (Projects, Tickets, industry-specific configurations), large activity histories, or complex Efficy automation stacks requiring documentation move to eight to twelve weeks. The Twenty schema creation phase adds one to two weeks before data migration starts if the Efficy environment uses many custom fields, because Twenty's minimal standard field set requires explicit custom field creation for most Efficy properties.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Efficy CRM.
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