CRM migration
Field-level mapping, validation, and rollback between Apifon and Odoo CRM. We move data and schema; workflows are rebuilt natively in Odoo CRM.
Apifon
Source
Odoo CRM
Destination
Compatibility
7 of 12
objects map 1:1 between Apifon and Odoo CRM.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from Apifon to Odoo CRM is a shift from a multichannel messaging platform to a full sales CRM. Apifon organizes data around Contacts, Audience Lists, Campaigns, and automated message flows across SMS, Viber, Email, and RCS channels. Odoo CRM is one module within the Odoo ERP suite, managing Leads, Opportunities, pipeline stages, and sales activities. There is no direct object-to-object correspondence: Apifon Contacts become Odoo Contacts or Leads depending on qualification status, Audience Lists map to Odoo Tags, Campaign metadata becomes Opportunity records with linked notes, and channel-specific consent flags (SMS opt-in, Viber consent, email subscription) are preserved as custom fields on the Contact or Lead record. Smart failover automation and smart SMS-to-Viber routing from Apifon do not have Odoo equivalents and require manual rebuild using Odoo automated actions and CRM activities. Landing page content does not migrate because Apifon's drag-and-drop builder has no documented API export endpoint. We deliver template content, sign-up form field mappings, and campaign performance summaries as written documentation for the customer's Odoo admin to recreate.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Apifon object lands in Odoo CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Apifon
Contact
Odoo CRM
Lead or Contact (split required)
1:manyApifon Contacts with a completed purchase event, sales interaction, or high engagement score map to Odoo Contact tied to a res.partner record. Contacts with no sales activity or opt-in only status map to Odoo Lead. Channel consent flags (sms_consent, viber_consent, email_subscription) migrate as custom boolean fields on both Lead and Contact so the customer's admin can reference original opt-in status for GDPR compliance.
Apifon
Audience List
Odoo CRM
Tag
1:manyApifon Audience Lists are membership groups that segment Contacts for campaign targeting. Each unique Audience List name becomes an Odoo Tag. If a Contact belongs to multiple Audience Lists, it receives multiple Tags. Suppression list membership (contacts blocked from sends) migrates as Tags prefixed with BLOCK_ so the customer's admin can replicate suppression logic in Odoo's mail blacklist or marketing exclusion groups.
Apifon
Campaign
Odoo CRM
Opportunity + CRM Note
1:1Apifon Campaigns represent message sends or automated sequences. Campaign name, status, channel designation, send timestamp, and target audience summary migrate as an Odoo Opportunity record with a linked Note holding the campaign metadata and channel assignment. Message content, template variables, and body text are exported as separate template documentation for manual Odoo email template creation. Campaign-level delivery receipts and engagement rates (delivered, opened, clicked, failed) migrate as custom fields on the Opportunity.
Apifon
Template
Odoo CRM
Email Template (documented, not migrated)
lossyApifon message templates (SMS, Viber, Email, RCS) are reusable message patterns with variable placeholders. We export template name, channel, full body content, and placeholder variable names as a structured JSON document. Odoo email templates are created through the UI or XML-RPC API, but the content requires manual entry because template body formatting (HTML for email, character limits for SMS) must be validated in the destination. We do not create Odoo templates as code; we deliver the complete source content for the admin to recreate.
Apifon
Automated Flow
Odoo CRM
CRM Activity Plan (documented, not migrated)
lossyApifon automated flows define trigger-based message sequences with conditional branching and smart failover (SMS fallback when Viber is undelivered). Odoo has no native SMS failover or multichannel message automation; CRM Activity Plans schedule activities against Leads and Contacts but do not send messages. We export the full flow sequence, trigger conditions, step order, and failover rules as human-readable documentation for the customer's Odoo admin to rebuild using Odoo Automated Actions, Server Actions, or a third-party SMS integration like Twilio.
Apifon
Sign-up Form
Odoo CRM
Website Form Field Mapping (documented)
1:1Apifon sign-up forms collect contacts and assign them to Audience Lists with consent captured per field. We export form field names, field types, required flags, audience assignment rules, and GDPR consent field designations. Odoo Website forms use the forms builder with field-to-model mapping. We deliver a field-level mapping document showing which Apifon form fields correspond to which Odoo contact fields so the customer's admin can recreate the form and maintain the same data collection and segmentation logic.
Apifon
Analytics Event
Odoo CRM
Opportunity Custom Fields (aggregated KPIs)
1:1Apifon campaign performance events (delivered count, opened count, clicked count, failed count, delivery rate, open rate, click rate) are available as aggregate metrics per campaign per channel. We create custom fields on the Odoo Opportunity object (e.g., sms_delivered_count__c, email_open_rate__c, viber_click_count__c) and populate them with the aggregated Apifon analytics data at migration time. Raw event-level logs do not migrate because Odoo does not have an event tracking model equivalent to Apifon's analytics engine.
Apifon
Channel Configuration
Odoo CRM
Outgoing Mail Server / SMS Gateway (documented)
1:1Apifon channel credentials (sender IDs, Viber business account tokens, RCS configurations, SMS sender names) are platform-specific and tied to Apifon's carrier relationships. We export the channel-to-identifier mapping as a configuration document. The customer's admin must reconfigure SMS routing in Odoo through a third-party SMS gateway (Twilio, Msg91, or a local carrier API) because Odoo CRM does not include native multichannel SMS or Viber routing. Outgoing email servers (SMTP) migrate more directly through Odoo's outgoing mail server configuration.
Apifon
Custom Field (Contact extension)
Odoo CRM
Custom Field on res.partner
1:1Apifon supports custom fields on Contacts that extend the base schema beyond phone, email, and name. We export field names, data types, and all populated values. Custom fields are applied as custom fields on the Odoo res.partner model. Field type mapping: Apifon text becomes Char, Apifon number becomes Float or Integer, Apifon date becomes Date, Apifon checkbox becomes Boolean. Selection fields map to Odoo Selection fields.
Apifon
GDPR Consent Record
Odoo CRM
Contact / Lead Custom Field (consent flags)
lossyApifon captures consent timestamps and channel-specific opt-in flags required for GDPR compliance in Southern Europe. We preserve opt_in_timestamp, consent_channel, and withdrawal_timestamp as custom fields on the migrated Contact or Lead record. This ensures the customer maintains a GDPR defensible audit trail at the destination even though Odoo CRM does not have a native GDPR consent management module.
Apifon
Owner
Odoo CRM
User
1:1Apifon users who created campaigns, flows, or sign-up forms may have contact attribution. We extract distinct user references from record creation metadata and attempt email matching against Odoo User records. Users without a match go to a reconciliation queue for the customer's admin to provision before record import resumes.
Apifon
Suppression List Entry
Odoo CRM
Mail Blacklist Entry
1:1Apifon suppression rules prevent specific contacts from receiving messages. We export suppressed contact identifiers (phone numbers, email addresses) and suppression reasons. At Odoo CRM, email addresses are added to the mail.blacklist table to prevent unsolicited email sends. Phone number suppression requires the customer's chosen SMS gateway (Twilio, Msg91) to be configured with a blocklist.
| Apifon | Odoo CRM | Compatibility | |
|---|---|---|---|
| Contact | Lead or Contact (split required)1:many | Fully supported | |
| Audience List | Tag1:many | Fully supported | |
| Campaign | Opportunity + CRM Note1:1 | Fully supported | |
| Template | Email Template (documented, not migrated)lossy | Fully supported | |
| Automated Flow | CRM Activity Plan (documented, not migrated)lossy | Fully supported | |
| Sign-up Form | Website Form Field Mapping (documented)1:1 | Fully supported | |
| Analytics Event | Opportunity Custom Fields (aggregated KPIs)1:1 | Fully supported | |
| Channel Configuration | Outgoing Mail Server / SMS Gateway (documented)1:1 | Fully supported | |
| Custom Field (Contact extension) | Custom Field on res.partner1:1 | Fully supported | |
| GDPR Consent Record | Contact / Lead Custom Field (consent flags)lossy | Fully supported | |
| Owner | User1:1 | Fully supported | |
| Suppression List Entry | Mail Blacklist Entry1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Apifon gotchas
No public API documentation detail in research data
Landing pages are not accessible via API
Pricing is opaque — no published tiers
No documented data portability tool
Smart failover logic requires manual rebuild
Odoo CRM gotchas
Odoo.sh version gating blocks assisted migrations from trial
Enterprise modules fail to install on Community after database restore
Custom module view inheritance breaks between Odoo major versions
Custom fields risk losing their application context on Community
API access for Community is gated behind the Custom Plan
Pair-specific challenges
Migration approach
API discovery and export capability assessment
We request Apifon API credentials and run a discovery call against the live API to confirm export capabilities for each object (Contacts, Audience Lists, Campaigns, Templates, Sign-up Forms, Analytics Events, Channel Configurations, Custom Fields). We validate pagination limits, bulk export endpoints, and authentication method. If bulk export is not available, we assess record-by-record iteration time and adjust the timeline estimate. We also request the customer's latest invoice or contract to understand current Apifon contract terms, message volume, and channel commitments.
Odoo edition and app selection
We confirm the customer's Odoo edition (Community or Enterprise) and which Odoo apps are active (CRM, Sales, Contacts, Email Marketing, Website). Enterprise enables Odoo Studio for custom field configuration without Python development. We design the destination schema: custom fields on res.partner (Contact), crm.lead (Lead), and crm.lead (Opportunity); Tags for audience list mapping; stage values mapped from Apifon campaign status; and mail.blacklist entries for suppression. Schema is deployed into a Sandbox or development Odoo instance first for validation.
Data extraction and transformation
We extract all Apifon objects in dependency order: Contacts first (with all custom fields and consent metadata), then Audience Lists (building the tag set), then Campaigns (with template content and analytics), then Templates (as documentation), then Sign-up Forms (as field mapping), then Channel Configurations (as documentation). Channel-specific consent flags (SMS opt-in, Viber consent, email subscription) are normalized to boolean fields. Suppression list entries are isolated as a separate extract. We clean duplicate contacts on email and phone number, normalize phone number formats (watching for leading zero loss), and standardize date formats to YYYY-MM-DD.
Sandbox migration and reconciliation
We run a full migration into the customer's Odoo Sandbox instance. The customer's admin reconciles record counts across each object, spot-checks 25-50 records against the Apifon source, and reviews the tag assignments, consent flag accuracy, and campaign metadata completeness. Any mapping corrections (field type mismatches, audience-to-tag translation errors, missing consent fields) are applied before production migration. Template content and sign-up form documentation are reviewed for completeness.
Production migration in dependency order
We run production migration in record-dependency order: Contacts and Leads (with the qualification split applied), then Tags (for audience membership), then Opportunities (with campaign metadata and analytics KPIs as custom fields), then Mail Blacklist entries (for suppression), then Channel Configuration documentation (for gateway re-setup), then Template documentation and Sign-up Form field mapping (for admin recreation). Each phase emits a row-count reconciliation report before the next phase begins. Delta writes cover any records modified during the migration window.
Cutover, validation, and handoff documentation
We freeze Apifon writes during cutover and run a final delta migration. We enable Odoo CRM as the system of record and deliver the template content document, sign-up form field mapping, campaign analytics summary, and channel configuration checklist to the customer's admin. We do not rebuild Apifon automated flows or smart failover logic as Odoo automated actions inside the migration scope. We support a one-week hypercare window for reconciliation issues and deliver a written handoff summary including the workflow rebuild documentation for the customer's admin or a third-party Odoo partner.
Platform deep dives
Apifon
Source
Strengths
Weaknesses
Odoo CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Apifon and Odoo CRM.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Apifon: Not publicly documented.
Data volume sensitivity
Apifon doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Apifon to Odoo CRM migration scoping. Not seeing yours? Book a call.
Walk through your Apifon to Odoo CRM migration with a real engineer — 30 minutes, free, written quote within 24 hours.
Book a free 30 minute consultationAdjacent paths
Other ways to leave Apifon
Other ways to arrive at Odoo CRM
Ready when you are
Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.