CRM migration

Migrate from ContactWise CRM to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between ContactWise CRM and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

ContactWise CRM logo

ContactWise CRM

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

67%

6 of 9

objects map 1:1 between ContactWise CRM and Microsoft Dynamics 365 Sales .

Complexity

BStandard

Timeline

3-6 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from ContactWise CRM to Microsoft Microsoft Dynamics 365 Sales is a migration from a smaller, UK-based contact-center platform into Microsoft's enterprise CRM ecosystem. ContactWise lacks a publicly documented REST API for its CRM module, which constrains how we extract data — we rely on the platform's native export function and assess completeness during discovery before committing to a migration scope. We map ContactWise Contacts and Companies to Dynamics 365 Contacts and Accounts, Leads to Dynamics Leads, and Opportunities to Opportunities with pipeline stage mapping handled through Record Types and Sales Processes. Service desk Tickets do not map directly to any standard Microsoft Dynamics 365 Sales object — we create custom Case fields and preserve the ContactWise ticket reference ID for audit. Workflows and automation rules do not migrate; we deliver a written inventory of every active workflow with a recommended Microsoft Dynamics 365 Sales or Power Automate equivalent for the customer's admin to rebuild. Custom contact and opportunity properties require schema pre-creation in Dynamics before any import begins, and data type transformations (such as multi-select picklists) are applied at transform time.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

ContactWise CRM logo

ContactWise CRM

What's pushing teams away

  • Integration issues with workflow-related applications are the most cited operational pain point, with users reporting friction when connecting ContactWise to adjacent tools.
  • Project management functionality is considered weak by enterprise reviewers, who expect more from a platform positioning itself as a unified customer management solution.
  • Customer service responsiveness is flagged as a significant pain point, with at least one enterprise reviewer describing it as terrible in G2 feedback.
  • Limited platform maturity compared to established CRMs creates concerns about long-term roadmap stability and feature depth as teams scale.

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How ContactWise CRM objects map to Microsoft Dynamics 365 Sales

Each row shows how a ContactWise CRM object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

ContactWise CRM

Contact

maps to

Microsoft Dynamics 365 Sales

Contact

1:1
Fully supported

ContactWise Contact records map directly to Dynamics 365 Contact. We preserve standard fields including name, email, phone, address, and any associated owner. Custom contact properties are identified during scoping, destination custom fields are pre-created in Dynamics 365 with matching data types before import, and value transformations are applied for data type differences (such as converting ContactWise multi-select picklists to Dynamics multi-select option sets). Owner assignment resolves by email match against the destination Dynamics User table.

ContactWise CRM

Lead

maps to

Microsoft Dynamics 365 Sales

Lead

1:1
Fully supported

ContactWise Lead records map to Dynamics 365 Lead. Lead status and source attribution migrate as custom or standard fields in Dynamics. The Dynamics Lead Status field uses the organization's configured status values, which we configure during schema setup. Lead score and qualification data from ContactWise custom fields migrate to corresponding custom fields on the Dynamics Lead object.

ContactWise CRM

Opportunity

maps to

Microsoft Dynamics 365 Sales

Opportunity

1:1
Fully supported

ContactWise Opportunity records map to Dynamics 365 Opportunity with deal name, amount, stage, expected close date, and owner preserved. The pipeline stage mapping is handled through a Dynamics Record Type and Sales Process configuration that we deploy before migration. Closed-Won and Closed-Lost reasons from ContactWise custom fields migrate to Opportunity custom fields in Dynamics.

ContactWise CRM

Pipeline Stage

maps to

Microsoft Dynamics 365 Sales

Opportunity Stage + Sales Process

lossy
Fully supported

ContactWise pipeline stage definitions are documented during discovery and mapped to Dynamics Sales Process stage values. Each Dynamics Sales Process is associated with an Opportunity Record Type, and the stage probability percentages migrate to Dynamics StageProbability fields. Stage names are mapped via a written mapping table created during scoping.

ContactWise CRM

Company / Account

maps to

Microsoft Dynamics 365 Sales

Account

1:1
Fully supported

ContactWise Company records map to Dynamics 365 Account. Company name and address fields correspond directly. Account is created before Contact import so that the parent CustomerId or ParentAccountId lookup is satisfied at the moment of Contact insert. Owner assignment migrates by email resolution against the Dynamics User table.

ContactWise CRM

Service Desk Ticket

maps to

Microsoft Dynamics 365 Sales

Case (custom extension)

1:many
Fully supported

ContactWise service desk tickets do not map directly to any standard Microsoft Dynamics 365 Sales object. Sales Cloud does not include a native ticket entity; Cases belong to Service Cloud. We create a custom Dynamics entity or extend the Account object with custom ticket fields to receive the ContactWise ticket schema. Every ticket attribute (subject, description, status, priority, created date, closed date, contact reference) is explicitly mapped. The original ContactWise ticket ID is preserved in a custom field for audit trail. Ticket-to-contact associations use the contact reference ID carried through the migration.

ContactWise CRM

Workflow Rules

maps to

Microsoft Dynamics 365 Sales

Salesforce Flow (inventory only)

lossy
Fully supported

ContactWise Workflows store automation logic as platform configuration, not as data records. We cannot export and replay these rules. During discovery we document every active workflow (trigger type, conditions, actions, and associated objects), produce a written inventory with recommended Microsoft Dynamics 365 Sales Flow or Power Automate equivalents, and hand off the inventory to the customer's admin. Workflow rebuild is outside migration scope.

ContactWise CRM

Document / Attachment

maps to

Microsoft Dynamics 365 Sales

SharePoint + Note / Attachment

1:1
Fully supported

ContactWise documents and attachments associated with Contacts, Opportunities, or Tickets are exported to cloud storage (Azure Blob or customer-specified destination) and linked via SharePoint document locations in Dynamics 365 or as Note/Attachment records on the parent entity. The parent record must exist in Dynamics before attachment import, enforcing the dependency order. File metadata (filename, created date, author) is preserved in the SharePoint location or Dynamics Note.

ContactWise CRM

Time Entry

maps to

Microsoft Dynamics 365 Sales

Custom Time Entry Entity or Note

1:1
Fully supported

ContactWise time entries linked to Contacts, Tickets, or Projects are exported with their association metadata. Because Microsoft Dynamics 365 Sales does not include a native time-tracking entity, we create a custom TimeEntry entity in Dataverse or attach time entries as Notes on the parent record with structured body content. The customer selects the preferred approach during scoping.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

ContactWise CRM logo

ContactWise CRM gotchas

Medium

Workflow rules do not export as records

Medium

Service desk tickets require non-standard field mapping

High

API documentation is not publicly available for the CRM module

Low

Custom contact properties may require manual field creation in destination

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • ContactWise CRM has no documented REST API for export

    ContactWise publishes API documentation for its messaging platform (SMS/WhatsApp) but does not publicly document a REST API for the CRM module. Without a documented CRM API, data export relies on the platform's native export function, which may not capture all objects or all relationship fields. We assess export completeness during discovery, comparing exported record counts against database record counts where the customer has provisioned direct database access. If the native export misses critical fields or relationships, we supplement with database queries. This constraint extends the discovery phase and may affect the migration timeline if export completeness is uncertain.

  • Service desk tickets require a custom schema in Microsoft Dynamics 365 Sales

    ContactWise tickets track support interactions with a field schema that does not correspond to any standard Microsoft Dynamics 365 Sales object. Cases in Microsoft Dynamics 365 Sales belong to Service Cloud, which is a separate product. We create a custom Dynamics entity or extend the Account with custom fields to receive the ContactWise ticket schema. Every ticket attribute is explicitly mapped in a written mapping table, and the mapping is validated in a test migration before the production import runs. Skipping this step results in ticket data being dropped or misaligned at import.

  • Custom contact and opportunity properties require pre-creation in Dynamics

    ContactWise supports custom properties on Contact and other objects that do not always correspond to standard Dynamics fields. We identify every custom property during scoping, create matching custom fields in Dynamics 365 before any import begins, and apply value transformations where data types differ. For example, ContactWise multi-select picklists must be converted to Dynamics multi-select option sets. If custom fields are not pre-created, the import will reject those field values and the data will be lost or logged as a validation error.

  • Workflows do not export as records and cannot migrate as automation

    ContactWise Workflows store automation logic as platform configuration rather than data records. During migration we cannot export and replay these rules. We document every active workflow during discovery, including trigger type (field change, time-based, form submission), conditions, and actions, and we produce a written inventory with recommended Microsoft Dynamics 365 Sales Flow or Power Automate equivalents. The customer's admin rebuilds the workflows in the destination system post-migration. If workflows are not documented and rebuilt, the operational processes they manage will stop working after cutover.

  • Data quality issues from the ContactWise export may surface during import

    Legacy CRM exports commonly include duplicate records, incomplete fields, inconsistent date formats, mixed character encodings, and orphaned relationships (tickets pointing to deleted contacts, opportunities with no owner). ContactWise's native export does not apply the same cleansing logic as a dedicated migration API. We profile the exported data during discovery and run a de-duplication pass before import. Records with missing required fields in Dynamics are held in a reconciliation queue. Skipping data profiling results in import failures, validation rule rejections, and duplicate records in the Dynamics org.

Migration approach

Six steps for a successful ContactWise CRM to Microsoft Dynamics 365 Sales data migration

  1. Discovery and export completeness assessment

    We audit the ContactWise instance across all supported objects (Contacts, Leads, Opportunities, Accounts, Service Desk Tickets, Time Entries, Documents), custom properties, active workflow rules, and pipeline stage definitions. Because ContactWise lacks a documented CRM API, we assess the native export function's completeness by comparing exported record counts against database record counts where the customer has provisioned direct database access. We identify custom properties, ticket schema, and any orphaned or incomplete records. The discovery output is a written migration scope, an export completeness report, and a list of any data gaps requiring manual correction in ContactWise before export.

  2. Schema design and Dynamics environment preparation

    We design the destination schema in Microsoft Dynamics 365 Sales . This includes creating any custom fields needed for ContactWise custom properties (with type-mapped Dynamics data types), configuring Opportunity Record Types and Sales Processes for the pipeline stage mapping, creating a custom ticket entity or Account extension for service desk data, and setting up User accounts for owner reconciliation. Schema is deployed to a Dynamics Sandbox first for validation. We resolve the owner mapping by extracting every distinct ContactWise Owner and matching by email against the destination Dynamics User table, placing unmatched owners in a reconciliation queue for the customer's admin to provision.

  3. Sandbox migration and reconciliation

    We run a full migration into a Dynamics 365 Sandbox using production-like data volume from the ContactWise export. The customer's admin reconciles record counts across all objects, spot-checks 25-50 records against the ContactWise source, and reviews the custom field values to confirm transformations applied correctly. Any mapping corrections, data type issues, or missing fields identified in Sandbox are resolved before production migration begins. This step is critical because the undocumented API constraint means export completeness must be verified before committing to the production run.

  4. Production migration in dependency order

    We run production migration in record-dependency order: Accounts (from ContactWise Companies), Contacts (with AccountId resolved), Leads, Opportunities (with AccountId, OwnerId, and RecordTypeId resolved), Time Entries (as Notes or custom entity), Documents (to SharePoint with parent link), and Service Desk Tickets (to custom ticket entity). Each phase emits a row-count reconciliation report before the next phase begins. We use Dynamics 365 Bulk API or data import jobs with batch chunking and exponential backoff on rate limit responses. Any records rejected by Dynamics validation rules are captured in an error log and retried after the customer admin resolves the underlying rule or data issue.

  5. Cutover, delta migration, and workflow handoff

    We freeze writes in ContactWise during the final cutover window, run a delta migration of any records created or modified during the migration, then enable Microsoft Dynamics 365 Sales as the system of record. We deliver the Workflow inventory document to the customer's admin team with a recommended Microsoft Dynamics 365 Sales Flow or Power Automate equivalent for each rule. We support a one-week hypercare window where we resolve any reconciliation issues raised by the sales or service team. We do not rebuild ContactWise Workflows as Dynamics Flow or Power Automate flows inside the migration scope; that is a separate engagement or an internal admin task.

Platform deep dives

Context on both ends of the pair

ContactWise CRM logo

ContactWise CRM

Source

Strengths

  • Cloud-first architecture with global browser access from any location without on-premise dependencies.
  • Workflow automation engine with process management and reminder triggers for recurring operational tasks.
  • Contact and lead management with centralized customer data including purchase history and demographics.
  • Unified messaging layer combining SMS, WhatsApp, and RCS through a single developer API.
  • Relatively low barrier to entry for small teams looking for a straightforward CRM without complex configuration.

Weaknesses

  • Limited project management functionality compared to teams' expectations for a full CRM platform.
  • Reported integration challenges with third-party workflow applications affecting operational efficiency.
  • Sparser documentation and community resources compared to established CRM vendors.
  • Smaller vendor footprint raises concerns about long-term product support and roadmap investment.
  • Pricing model requires direct consultation rather than self-service evaluation, increasing evaluation friction.
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Standard CRM migration. All 8 core objects map 1:1 between ContactWise CRM and Microsoft Dynamics 365 Sales .

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across ContactWise CRM and Microsoft Dynamics 365 Sales .

  • Object compatibility

    A

    All 8 core objects map 1:1 between ContactWise CRM and Microsoft Dynamics 365 Sales .

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    ContactWise CRM: Not publicly documented.

  • Data volume sensitivity

    B

    ContactWise CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your ContactWise CRM to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about ContactWise CRM to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during ContactWise CRM to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

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Most migrations land between three and six weeks for accounts under 15,000 Contacts, 3,000 Opportunities, and no active service desk ticket migration. Migrations involving large ticket histories, multiple custom property groups, or supplemental database access to validate export completeness move to eight to sixteen weeks. The undocumented ContactWise CRM API is the primary variable: if the native export is complete and clean, timelines compress; if data gaps require manual correction in ContactWise before re-export, timelines extend.

Adjacent paths

Related migrations to explore

Ready when you are

Move from ContactWise CRM.
Land in Microsoft Dynamics 365 Sales , intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

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