CRM migration
Field-level mapping, validation, and rollback between Real Properties and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Real Properties
Source
monday CRM
Destination
Compatibility
12 of 12
objects map 1:1 between Real Properties and monday CRM.
Complexity
BStandard
Timeline
2–5 days
Overview
Real Properties organizes real estate sales around a property-centric object model — contacts linked to listings, deal records tied to specific properties, and a pipeline view that mirrors the listing lifecycle. Monday CRM replaces that object hierarchy with a board-column-item model where every record is an item and every attribute is a column. The migration requires translating each Real Properties entity into Monday boards and configuring the column types that replicate your property tracking and deal stages. FlitStack AI extracts contacts, companies, property records, deals, and activity history via the Real Properties API, then maps them into Monday CRM using a combination of standard entities (contacts, companies) and custom boards with type-aware columns for property-specific fields. Custom field translation, multi-value pick-list mapping, and activity threading are handled during the migration run. Workflows, automations, and drip sequences cannot migrate — we export the definitions for your Monday admin to rebuild. The migration runs with read-only access to Real Properties and a 24–48 hour delta-pickup window captures in-flight changes before cutover.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Real Properties object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Real Properties
Contact
monday CRM
Contact (monday CRM Contacts)
1:1Monday CRM's native Contacts entity holds name, email, phone, and company link. FlitStack maps Real Properties contact fields into the corresponding monday contact fields and resolves the primary company link by matching the company name. During migration, we perform a lookup against existing Monday Companies to establish the correct linkage for each contact record, ensuring that contact-company relationships are preserved in the destination system without creating duplicate company entries.
Real Properties
Company
monday CRM
Company (monday CRM Companies)
1:1Monday CRM's native Companies entity stores company name, domain, industry, employee count, and address. We map Real Properties company records directly, preserving the parent-child hierarchy as a custom text field where no native equivalent exists. This approach maintains the organizational structure of your company data while ensuring that all standard company attributes are correctly transferred to their corresponding Monday CRM fields for immediate usability after migration.
Real Properties
Property / Listing
monday CRM
Custom Property Board (item)
1:1Real Properties' listing object has no direct monday CRM equivalent. We create a Property Board and configure columns (Status, Number, Text, Date, Location) to replicate the listing fields. Each listing becomes an item; property type, status, and address map to the appropriate column types.
Real Properties
Deal / Transaction
monday CRM
Custom Deals Board (item)
1:1Real Properties deals map to items in a Deals Board. The Status column replicates deal stage values (Active, Under Contract, Closed). Deal value maps to a Number column. The linked property reference becomes a Connect Boards column or a text field pointing to the Property Board item.
Real Properties
Activity (Call / Email / Meeting)
monday CRM
Updates on item / Activity subitems
1:1Monday CRM does not have a native activity log equivalent. We write activity records as Updates on the linked contact or deal item, or as subitems in an Activity Board with Date, Text, and Status columns for activity type. Original timestamps are preserved in the Update body or subitem date field.
Real Properties
Owner / Agent
monday CRM
monday CRM People column / User assignment
1:1Real Properties owner records resolve to monday CRM users by email match. The owner's name and contact info map to a People column on each board item. If a Real Properties owner has no corresponding monday user, we flag the record and assign to a fallback owner pending monday user creation.
Real Properties
Attachment / File
monday CRM
monday CRM Files column
1:1Monday CRM items support a Files column that stores attachments. Listing photos, contracts, and property documents migrate as file uploads. Large attachments may require chunked upload handling; monday CRM's file storage limits apply per plan (20GB on Standard, 100GB on Pro, unlimited on Enterprise).
Real Properties
Custom Field (contact)
monday CRM
Custom Column on Contact / Board
1:1Real Properties custom contact fields (e.g., preferred neighborhood, financing type, lead source) have no native monday CRM equivalent. We create custom columns on the relevant board — Text, Number, Status, or Date — matching the source field type, and map values row by row.
Real Properties
Custom Field (listing)
monday CRM
Custom Column on Property Board
1:1Property-specific custom fields (HOA fees, showing instructions, commission split) require custom columns on the Property Board. We create Status columns for pick-list values and Number or Text columns for free-form data, preserving the original field label for admin reference. Each custom column is configured with the appropriate validation rules matching the source field constraints, and pick-list options are populated with the exact values from Real Properties to maintain data consistency across your migrated property records.
Real Properties
Lead Source
monday CRM
Custom Status or Text column
1:1Lead source tracking in Real Properties maps to a custom Status column on the Deals Board. If the source values are open-text, we use a Text column and deduplicate the value set during migration so the monday admin can convert to a Status column post-migration.
Real Properties
Workflow / Automation
monday CRM
None — manual rebuild required
1:1Real Properties workflows (sequence triggers, stage-change automations, follow-up rules) have no equivalent in monday CRM's board automation model. We export the workflow definitions as a structured JSON document that your monday admin can use as a reference when rebuilding automations in monday's automation builder.
Real Properties
Report / Dashboard
monday CRM
monday CRM Dashboard (rebuild required)
1:1Reports and dashboards in Real Properties reference underlying data that migrates successfully, but the report definitions themselves do not transfer. We map all metric fields so the monday admin can rebuild charts and widgets using monday's native Dashboard feature and connect to external BI tools where needed.
| Real Properties | monday CRM | Compatibility | |
|---|---|---|---|
| Contact | Contact (monday CRM Contacts)1:1 | Fully supported | |
| Company | Company (monday CRM Companies)1:1 | Fully supported | |
| Property / Listing | Custom Property Board (item)1:1 | Fully supported | |
| Deal / Transaction | Custom Deals Board (item)1:1 | Fully supported | |
| Activity (Call / Email / Meeting) | Updates on item / Activity subitems1:1 | Fully supported | |
| Owner / Agent | monday CRM People column / User assignment1:1 | Fully supported | |
| Attachment / File | monday CRM Files column1:1 | Fully supported | |
| Custom Field (contact) | Custom Column on Contact / Board1:1 | Fully supported | |
| Custom Field (listing) | Custom Column on Property Board1:1 | Fully supported | |
| Lead Source | Custom Status or Text column1:1 | Fully supported | |
| Workflow / Automation | None — manual rebuild required1:1 | Fully supported | |
| Report / Dashboard | monday CRM Dashboard (rebuild required)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Real Properties gotchas
Catalog entry is mismatched — realproperties.com is a brokerage, not a CRM
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Audit Real Properties data model and export API schema
FlitStack AI connects to Real Properties via API to enumerate all object types, custom fields, pick-list values, and relationship schemas. We pull a full data dictionary including property-specific fields, deal stage values, and activity types. This audit identifies every field that needs a monday CRM column, flags pick-list value sets for value-mapping, and surfaces any non-transferable constructs (workflow definitions, report layouts) that require post-migration rebuild.
Design monday CRM board structure and column specifications
Based on the Real Properties audit, FlitStack AI delivers a monday CRM board-design document specifying the boards, columns, and column types needed to replicate your data model. For each board — Contacts, Companies, Properties, Deals, and Activity — the document names every column, specifies the type (Status, Number, Text, Date, Location, People, File), and lists the pick-list values for Status columns. Your monday admin creates the boards and columns before migration data loads.
Resolve owner and agent records by email match to monday users
Real Properties owner and agent records are matched against monday CRM users by email address. Any Real Properties owner without a corresponding monday user is flagged in the migration plan with a recommendation to create the monday user before the migration run. Records without a resolved owner are assigned to a fallback monday user and flagged in the migration report for re-assignment post-migration. This prevents orphan records in monday where no user is assigned to the People column.
Run sample migration with field-level diff on a representative record set
A sample migration executes against 50–200 records spanning contacts, companies, property listings, deals, and activities. FlitStack AI generates a field-level diff comparing source and destination values for every mapped column. You verify that pick-list values appear correctly in monday Status columns, that property addresses render in the Location column, and that deal values and dates populate as expected. Discrepancies are corrected in the mapping specification before the full run commits.
Execute full migration with delta-pickup window and audit log
The full migration loads all Real Properties records into the configured monday CRM boards in the correct dependency order (Companies first, then Contacts, then Properties, then Deals, then Activities). A delta-pickup window of 24–48 hours after the primary load captures any records created or modified in Real Properties during cutover. Every migration operation is written to an audit log. If reconciliation fails, a one-click rollback reverts monday CRM to its pre-migration state so the full run can be re-executed with corrected mappings.
Platform deep dives
Real Properties
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. All 8 core objects map 1:1 between Real Properties and monday CRM.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Real Properties and monday CRM.
Object compatibility
All 8 core objects map 1:1 between Real Properties and monday CRM.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Real Properties: Not applicable.
Data volume sensitivity
Real Properties doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Real Properties to monday CRM migration scoping. Not seeing yours? Book a call.
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