CRM migration

Migrate from Boostr to HubSpot

Field-level mapping, validation, and rollback between Boostr and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

Boostr logo

Boostr

Source

HubSpot

Destination

HubSpot logo

Compatibility

100%

12 of 12

objects map 1:1 between Boostr and HubSpot.

Complexity

BStandard

Timeline

24–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Boostr is an ad sales management platform built for media companies, combining CRM, order management, and revenue forecasting in a single interface. Its data model centers on Advertisers (the account-equivalent), Campaigns, Line Items, and a proprietary inventory/pricing structure that maps only partially to HubSpot's standard objects. HubSpot stores contacts, companies, deals, products, and activities in a normalized relational model — the mapping challenge is translating Boostr's flat advertiser-record structure into HubSpot's company-contact-deal hierarchy, preserving Boostr's deal stage names as HubSpot pipeline stages, and carrying Boostr's line item pricing data into HubSpot deal products. FlitStack AI extracts Boostr data via its API, maps Advertisers to HubSpot Companies, Campaign records to Deals with a custom pipeline, and Line Items to Deal Products. Activity history (notes, tasks) migrates as HubSpot engagements. Custom properties unique to Boostr (such as deal type, inventory category, or CPM rates) migrate as HubSpot custom properties — we flag any Boostr field with no HubSpot equivalent for manual review before the full run. Boostr workflows and automations do not migrate (see the FAQ below). We run a sample migration first with field-level diff, then cut over with a 24-48 hour delta pickup window.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Boostr logo

Boostr

What's pushing teams away

  • Manual activity tracking is required — Boostr does not automatically log sales engagement actions, forcing reps to enter data by hand.
  • Gmail integration covers only basic activity logging with no sequence or outreach automation, frustrating reps used to embedded sales engagement tools.
  • Teams report that inventory management workflows break down when dealing with multi-channel or custom ad unit configurations.
  • The platform's narrow media focus means it cannot function as a general-purpose CRM for non-advertising business units within the same company.
  • Integration with GAM works for straightforward flows but becomes unreliable when edits need to be pushed back to the ad server after initial sync.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How Boostr objects map to HubSpot

Each row shows how a Boostr object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Boostr

Advertiser

maps to

HubSpot

Company

1:1
Fully supported

Boostr Advertiser is the account-level entity. We map it to HubSpot Company directly. Boostr advertiser properties (industry, website, annual revenue) map to HubSpot's standard Company fields. Any Boostr custom advertiser fields migrate as HubSpot custom properties on Company as required.

Boostr

Contact

maps to

HubSpot

Contact

1:1
Fully supported

Boostr Contact migrates to HubSpot Contact 1:1. Standard fields (name, email, phone, job title) map directly. Boostr contact owner resolves by email match against HubSpot users. Boostr contact associations to Advertisers map to HubSpot's Company-Contact association and preserve historical data.

Boostr

Campaign

maps to

HubSpot

Deal (with custom pipeline)

1:1
Fully supported

Boostr Campaign is the deal-equivalent entity. We map it to a HubSpot Deal inside a dedicated 'Boostr Campaigns' pipeline. Campaign name becomes Deal name; campaign status maps to HubSpot pipeline stage values. We preserve campaign-level metadata (campaign type, start/end dates, total budget) as custom deal properties.

Boostr

Line Item

maps to

HubSpot

Deal Product (Line Item)

1:1
Fully supported

Boostr Line Items map to HubSpot Deal Line Items. Each line item's product name, quantity, unit price, and total amount migrate as HubSpot Line Item fields. Boostr's CPM/CPC rate fields become custom properties on the HubSpot Line Item. Line items are linked to the parent HubSpot Deal representing the campaign.

Boostr

Product / Inventory Item

maps to

HubSpot

Product

1:1
Fully supported

Boostr products (ad placements, inventory units) map to HubSpot Products. Product name, description, unit price, and cost migrate as HubSpot Product fields. If Boostr uses a price list structure, we import it as a HubSpot product library and associate price books if multiple price lists exist.

Boostr

Deal Stage

maps to

HubSpot

Pipeline Stage

1:1
Fully supported

Boostr deal stage values map to corresponding HubSpot pipeline stages. We preserve the stage probability percentage as a custom property on the Deal. If Boostr uses weighted probability by stage, we apply those weights to HubSpot stage-level forecast categories accurately.

Boostr

Owner

maps to

HubSpot

Owner

1:1
Fully supported

Boostr owner records resolve by email match to HubSpot users. Any Boostr owner who does not have a corresponding HubSpot user is flagged before migration; you either create the HubSpot user first or assign those records to a designated fallback owner.

Boostr

Activity (Note, Task)

maps to

HubSpot

Engagement (Note, Task)

1:1
Fully supported

Boostr notes and tasks migrate as HubSpot engagements. Note body maps to HubSpot Note; task subject, due date, and status map to HubSpot Task. Original timestamps and owner IDs are preserved. Emails and calls logged in Boostr migrate as HubSpot email and call engagements.

Boostr

Boostr Custom Field (advertiser)

maps to

HubSpot

Company Custom Property

1:1
Fully supported

Any Boostr custom fields on Advertiser that have no HubSpot standard equivalent become HubSpot custom properties on Company. We create the property in HubSpot (with appropriate type — text, number, date, picklist) before the migration run. You review and confirm property names in the migration plan.

Boostr

Boostr Custom Field (campaign)

maps to

HubSpot

Deal Custom Property

1:1
Fully supported

Boostr campaign-level custom fields migrate as HubSpot Deal custom properties. Field type conversion follows HubSpot's supported types. Multi-select picklists from Boostr map to HubSpot multi-checkbox or single-select properties depending on the source values and ensure data integrity across the migration.

Boostr

Boostr Workflow / Automation

maps to

HubSpot

No Equivalent

1:1
Fully supported

Boostr workflows and automations (50+ per G2 review) do not migrate. They must be rebuilt in HubSpot using HubSpot's workflow builder, automation sequences, or HubSpot Operations Hub. We export your Boostr workflow definitions as a reference document for your HubSpot admin to use during rebuild.

Boostr

Boostr Report / Dashboard

maps to

HubSpot

No Equivalent

1:1
Fully supported

Boostr's pre-built media-specific dashboards (best practice dashboards per boostr.com) do not migrate. The underlying deal, line item, and company data does migrate into HubSpot — your team can then rebuild reports using HubSpot's native reporting or connect to a BI tool. The data underpinning the reports is fully preserved.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Boostr logo

Boostr gotchas

High

No public API forces manual export coordination

High

Proposals and Orders are distinct objects — not Deals

Medium

Ad inventory line items require custom field flattening

Medium

GAM integration OAuth tokens cannot be migrated

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • Boostr deal stages require a new HubSpot pipeline to preserve stage meaning

    Boostr lets you configure deal stages per deal type and stores stage names in a single field. HubSpot stages live inside named Pipelines, and a Deal belongs to exactly one Pipeline. If Boostr uses different stage sequences for different campaign types (e.g., Insertion Order vs. Sponsorship), those sequences need to become separate HubSpot Pipelines so stage values don't collide. We create the pipeline structure before data lands, and you configure the stage names in HubSpot to match your Boostr setup.

  • Boostr workflows and automations do not migrate — export-for-rebuild required

    Boostr ships with 50+ pre-configured workflows for media sales operations (per boostr.com). These are Boostr-native automation logic and cannot be translated to HubSpot's workflow builder. They must be rebuilt from scratch using HubSpot's workflow tool, Automation sequences, or HubSpot Operations Hub. FlitStack exports your Boostr workflow definitions as a structured reference document so your HubSpot admin can rebuild them without reverse-engineering from scratch including testing and validation steps to ensure they replicate the original behavior.

  • HubSpot's contact-based pricing model applies after migration — marketing contact flag not migrated

    HubSpot bills based on total marketing contacts stored in the CRM. Boostr does not have a comparable marketing-contact billing distinction. All migrated Boostr contacts become standard HubSpot contacts — HubSpot will count them toward your marketing contact limit when you activate Marketing Hub. If you only want certain contacts in marketing sequences, you will need to tag or segment them in HubSpot post-migration using HubSpot's list and contact property tools.

  • Boostr custom advertiser and campaign fields need HubSpot-side property creation before import

    Boostr supports custom fields on Advertisers and Campaigns (like deal type, inventory category, or CPM rate). HubSpot requires you to create custom properties before they can accept data in those fields. We deliver a pre-migration property creation checklist listing every Boostr custom field that needs a HubSpot property, its target type (text, number, date, picklist), and any value mapping required for picklist fields. Properties must be created before the migration run commits data.

  • Boostr reports and media-specific dashboards are not portable

    Boostr's analytics library includes pre-built best-practice dashboards for media revenue reporting (per boostr.com). These dashboards and their widget configurations are not exportable from Boostr. The underlying data — campaigns, line items, deals, companies — migrates fully into HubSpot, so you can rebuild reports in HubSpot's reporting tool or connect to an external BI platform. Plan for a reporting rebuild sprint alongside the data migration and ensure continuity of revenue insights.

Migration approach

Six steps for a successful Boostr to HubSpot data migration

  1. Extract Boostr data via API and audit the data model

    FlitStack connects to Boostr's API and pulls a full export of Advertisers, Contacts, Campaigns, Line Items, Products, and Activity history. We audit field names, picklist values, and custom field definitions. We also capture Boostr's pipeline stage names and deal type configurations. The output is a data dictionary that becomes the source side of our field-mapping plan and field relationships overview.

  2. Create HubSpot custom properties and pipelines

    Before any data moves, we create the HubSpot custom properties required for Boostr's custom fields (boostr_campaign_type__c, boostr_cpm_rate__c, boostr_inventory_category__c, etc.). We also create the 'Boostr Campaigns' pipeline with stage names matching your Boostr stage sequence. Properties and pipeline stages are confirmed with you before the migration run proceeds including descriptions, data types, and visibility settings for each property to ensure consistency.

  3. Resolve owners and run a sample migration with field-level diff

    Boostr owner email addresses are matched against HubSpot users. Unmatched owners are flagged for your team to either invite to HubSpot or assign to a fallback owner. We then run a sample migration of 100–500 representative records (covering different campaign types, line items, and advertiser tiers) and generate a field-level diff report. You review the diff before the full run commits.

  4. Execute full migration with delta pickup and rollback plan

    The full migration loads all Boostr Advertisers, Contacts, Campaigns, Line Items, Products, and Activities into HubSpot. A 24–48 hour delta pickup window captures any Boostr records created or modified during the cutover. An audit log records every operation. If reconciliation reveals a data quality issue, a one-click rollback reverts HubSpot to its pre-migration state so you can re-run cleanly safely.

Platform deep dives

Context on both ends of the pair

Boostr logo

Boostr

Source

Strengths

  • Combined CRM and OMS eliminates double-entry between sold proposals and booked orders.
  • Omnichannel revenue forecasting tailored to media inventory across digital, print, and broadcast.
  • GAM push integration for ad serving directly from the platform.
  • Pre-built media analytics dashboards covering CPM, fill rate, and placement revenue.
  • Configurable pipeline stages and product pricing with no-code administration.

Weaknesses

  • No publicly documented API or bulk export mechanism, requiring manual data pull coordination.
  • Manual activity tracking with no embedded sales engagement or sequence tools.
  • Limited Gmail integration restricted to basic activity logging, not full outreach sync.
  • Inventory management workflows break down for complex multi-format or custom ad unit setups.
  • Platform has no general-purpose CRM capability outside of media ad sales.
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Boostr and HubSpot.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Boostr: Not publicly documented.

  • Data volume sensitivity

    B

    Boostr doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Boostr to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Boostr to HubSpot data migrations

Answers to the questions buyers ask most during Boostr to HubSpot migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Boostr to HubSpot migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most Boostr-to-HubSpot migrations complete in 24–72 hours for under 50,000 Boostr records. Larger setups with 500,000+ records or complex custom property configurations extend to 5–7 days. The longest planning step is creating the HubSpot custom properties and pipeline stages to match Boostr's data model before data lands. Sample migration and field-level diff add 1–2 days but catch mapping errors before the full run.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Boostr.
Land in HubSpot, intact.

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