CRM migration

Migrate from Sunbase Data to Freshsales

Field-level mapping, validation, and rollback between Sunbase Data and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.

Sunbase Data logo

Sunbase Data

Source

Freshsales

Destination

Freshsales logo

Compatibility

73%

8 of 11

objects map 1:1 between Sunbase Data and Freshsales.

Complexity

CModerate

Timeline

2-3 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Sunbase Data organizes contractor data around Leads, Contacts, Deals, Projects, Work Orders, Invoices, Employees, and Appointments across separate modules with no unified export interface and no REST API. We sequence extraction from each active module, preserve cross-record relationships (Deal-to-Project, Project-to-Work Order) in a pre-migration relationship map, and load into Freshsales Contacts, Accounts, Deals, Tasks, and custom fields. The absence of a Sunbase API is the primary driver of timeline and cost: manual exports require customer-side coordination and capture field values but not schema definitions, so we request a custom field manifest during scoping. Freshsales provides a REST API with tiered rate limits (1,000 to 5,000 requests per hour by plan) that we respect through batch sizing and exponential backoff. We do not migrate automation workflows, pipeline board configurations, or appointment calendar links; these require rebuild in Freshsales.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Sunbase Data logo

Sunbase Data

What's pushing teams away

  • Admin setup requires technical knowledge; non-programmers report significant difficulty configuring the platform without developer support.
  • Custom module configurations are not portable, making it difficult to evaluate alternatives or switch platforms without rebuilding workflows from scratch.
  • Pricing is opaque and negotiated per-customer, creating uncertainty during renewal and making cost comparison with alternatives difficult.
  • As the business scales, the platform's flexibility becomes a liability; complex setups are harder to maintain and audit without dedicated technical staff.
  • No publicly documented REST API limits integration options, pushing technically sophisticated teams toward platforms with better developer ecosystems.

Choosing

Freshsales logo

Freshsales

What's pulling them in

  • Lowest barrier to entry among major CRMs — the free tier supports up to 3 users and includes core CRM functionality before committing to per-seat pricing.
  • Built-in chat, email, and phone reduce reliance on third-party integrations for basic sales communication and contact management.
  • Freddy AI contact scoring and deal insights are included on Pro plans at a lower price than comparable HubSpot tiers.
  • Kanban pipeline views across Contacts, Accounts, and Deals provide visual deal management without requiring custom configuration.
  • Integration with the broader Freshworks ecosystem (Freshdesk, Freshchat, Freshservice) reduces tool sprawl for teams already using Freshworks.

Object mapping

How Sunbase Data objects map to Freshsales

Each row shows how a Sunbase Data object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Sunbase Data

Contact

maps to

Freshsales

Contact

1:1
Fully supported

Sunbase Contact records (name, email, phone, address, and any industry-specific fields) map to Freshsales Contact. We preserve standard fields directly and carry custom field values into Freshsales custom fields on Contact, assuming a field manifest has been provided during scoping. Sunbase contact-to-deal relationships are preserved via the Deal mapping and resolved at migration time through the parent contact ID.

Sunbase Data

Lead

maps to

Freshsales

Lead

1:1
Fully supported

Sunbase Leads capture door-to-door and web-sourced prospects with lead source, status, and assignment fields. We map these to Freshsales Lead with the original Sunbase lead source preserved in a custom field. Lead scoring logic (if configured in Sunbase) does not migrate; we document it for the customer to rebuild in Freshsales Freddy AI or a workflow rule.

Sunbase Data

Deal

maps to

Freshsales

Deal

1:1
Fully supported

Sunbase Deals track the sales cycle including proposals, quotes, and pipeline stages. We map deal amount, stage name, stage history, and associated contact references to Freshsales Deal. Pipeline stage definitions migrate as data values only; the visual pipeline board requires manual configuration in Freshsales. Custom deal fields map to Freshsales custom fields on Deal with a type validation step before import.

Sunbase Data

Project

maps to

Freshsales

Account or Deal (split by role)

lossy
Fully supported

Sunbase Projects represent installation or job-site operations and carry project metadata, status, budget, and work order linkage. We assess whether each Project functions primarily as a customer account (for long-term client records) or as a project opportunity (for active jobs with a financial value). Projects with a budget and active financial tracking map to Freshsales Deal with project metadata stored as custom fields. Projects with a client-relationship function map to Freshsales Account with project-specific fields. This split is determined during scoping with the customer.

Sunbase Data

Work Order

maps to

Freshsales

Deal (with custom fields)

lossy
Fully supported

Sunbase Work Orders include permit information, task details, system specifications, and employee assignments. We carry Work Order data as a related record or as additional fields on the parent Deal (from the Project mapping). Attachment files within Work Orders migrate as Freshsales file attachments linked to the parent record. Permit status and system specification fields map to Deal custom fields.

Sunbase Data

Invoice

maps to

Freshsales

Deal (line items preserved)

1:1
Fully supported

Sunbase Invoices include line items, payment status, and linkage to the originating Project or Client. We map invoice line items to Deal product items in Freshsales and payment status to a custom picklist field on the Deal. Historical paid invoices carry over as closed-won Deals with the invoice amount preserved. Outstanding invoice status is mapped to a custom field for the customer's finance team to reconcile.

Sunbase Data

Employee

maps to

Freshsales

User

1:1
Fully supported

Sunbase Employee records contain HR data, crew assignments, and role information. We map active Sunbase employees to Freshsales User records by matching email. Employees without an email or who are not intended as CRM users are mapped to a custom object or held for the customer's admin to assign CRM roles. GPS location history from Employee records migrates as a custom object or as notes on the User record depending on the customer's reporting needs.

Sunbase Data

Appointment

maps to

Freshsales

Task

1:1
Fully supported

Sunbase Appointments carry scheduling data, assigned contacts, dates, times, and status. We map these to Freshsales Task records with ActivityDate set to the Sunbase appointment date and description carrying the original scheduling details. Google Calendar synchronization (if configured in Sunbase) does not transfer; Freshsales calendar sync is configured separately post-migration. Appointment status migrates as a custom picklist value on Task.

Sunbase Data

Document

maps to

Freshsales

Attachment

1:1
Fully supported

Sunbase Documents include contracts, permits, and financing applications stored within the platform. We extract binary files with their original file names and upload dates, and attach them to the corresponding parent record in Freshsales (Contact, Account, or Deal). File associations are preserved through the cross-module relationship map built during discovery.

Sunbase Data

Custom Fields

maps to

Freshsales

Custom Fields

lossy
Mapping required

Sunbase custom field values migrate to Freshsales custom fields on the equivalent object. Sunbase does not export field definition metadata (field name, type, validation rules), so we request a custom field manifest from the customer during scoping. We validate types before import to avoid mismatches (for example, date fields stored as text in Sunbase must be parsed and retyped). Industry-specific custom fields like aerial measurement or financing status are mapped to Freshsales custom fields on Contact or Deal.

Sunbase Data

Pipeline Configuration

maps to

Freshsales

Pipeline (manual rebuild)

1:1
Fully supported

Sunbase pipeline board configurations, visual stage boards, and automation rules are tied to the internal workflow engine and are not exposed via any export mechanism. We cannot migrate pipeline configurations as functional rules. During scoping, we document the current pipeline stages, automation triggers, and rule logic from the source system. The customer rebuilds pipeline stages in Freshsales using the documented map; automation rules are rebuilt as Freshsales workflows post-migration.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Sunbase Data logo

Sunbase Data gotchas

High

No publicly documented REST API or export endpoints

Medium

Module-level data isolation complicates bulk exports

High

Automation workflows and pipeline configurations are non-exportable

Medium

Custom fields lack a schema definition export

Freshsales logo

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

Pair-specific challenges

  • Sunbase has no publicly documented REST API

    Sunbase Data does not publish a developer API or documented export endpoints in its public or developer-facing materials. Data extraction must rely on direct database access for enterprise migrations or manual CSV exports from each module. We coordinate with Sunbase's technical team during discovery to establish the extraction method. If direct database access is unavailable, we plan for manual exports as a fallback and factor additional scoping time into the estimate. We warn customers upfront that custom objects and automation configurations cannot be programmatically exported regardless of method.

  • Cross-module relationship mapping requires manual coordination

    Sunbase uses a modular architecture where CRM, project, HR, and financial data live in separate modules with independent export interfaces. There is no unified data dump and no guaranteed relationship export. We build a cross-module relationship map during discovery connecting Contact IDs to Deal IDs, Project IDs to Work Order IDs, and Employee assignments to Work Orders. This map is used during migration to resolve foreign-key references and attach documents and appointments to the correct parent record. Customers must identify all active modules during scoping; records in dormant modules are not automatically discovered.

  • Freshsales API rate limits vary by plan tier

    Freshsales API rate limits are account-level and tiered: Sprout has no API access, Blossom and Garden allow 1,000 requests per hour (400 per minute), Estate allows 2,000 per hour (400 per minute), and Forest allows 5,000 per hour (400 per minute). We respect these limits through batch sizing, chunking, and exponential backoff on 429 responses. Migrations hitting the rate limit extend the window rather than fail. We confirm the customer's Freshsales plan tier during scoping so we can size the migration batch correctly.

  • Custom field schema definitions are not exported from Sunbase

    Sunbase exports custom field values but not field definition metadata (field name, type, validation rules, display order). We extract field values but cannot automatically create the destination schema. We request a custom field manifest from the customer during scoping: a list of each custom field's name, object, and data type. We use this manifest to pre-create Freshsales custom fields before any data import. Fields without a manifest are mapped as text and flagged for the customer's admin to retype in Freshsales after migration.

  • Automation workflows and pipeline configurations are non-exportable

    Sunbase workflow automation rules (email triggers, task assignments, stage-change actions) and visual pipeline board configurations are stored in the internal workflow engine and are not exposed via any export mechanism. We do not migrate automation rules as functional rules. We document the automation logic manually during scoping and deliver a written inventory with each rule's trigger, conditions, and actions plus a recommended Freshsales workflow equivalent. Pipeline stages migrate as data values only; the visual board is rebuilt in Freshsales by the customer's admin.

Migration approach

Six steps for a successful Sunbase Data to Freshsales data migration

  1. Discovery and extraction method confirmation

    We audit the active Sunbase Data modules, estimated record counts per object, and any existing custom field configuration. The critical step is confirming the extraction method with Sunbase's technical team: direct database access for enterprise deployments or manual CSV exports per module. We build a cross-module relationship map during this phase connecting Contact IDs to Deal IDs, Project IDs to Work Order IDs, and Employee assignments to appointments. The discovery output is a written scope document with extraction method, record counts, relationship map, and a request for the custom field manifest.

  2. Freshsales schema design and custom field provisioning

    We design the destination schema in Freshsales. This includes provisioning custom fields on Contact, Lead, Account, and Deal to receive Sunbase custom field values and industry-specific data (permit tracking, system specifications, budget fields). We map pipeline stages from Sunbase to Freshsales stage values and configure the Freshsales pipeline layout. If any Sunbase Projects function as customer account records, we design the Account object to hold project metadata. We coordinate with the customer's Freshsales admin to apply field-level security settings before migration begins.

  3. Sandbox validation and mapping reconciliation

    We run a trial migration into a Freshsales sandbox using a representative subset of production data. The customer reconciles record counts, spot-checks field values against the Sunbase source, and validates that custom fields landed in the correct properties. Mapping corrections identified during sandbox validation are applied before production migration. This step also confirms the extraction method is producing complete and consistent data and flags any Sunbase records that require pre-migration cleanup.

  4. Data extraction and staging

    We coordinate with Sunbase's technical team to execute the agreed extraction method. For database access, we run pre-built queries against the Sunbase relational schema. For manual exports, we provide a per-module export template with field headers to ensure consistent output. All extracted data is staged in a secure intermediate environment, deduplicated against the relationship map, and validated for format consistency before any API write operations begin in Freshsales.

  5. Production migration in dependency order

    We execute the production migration in record-dependency order: Freshsales Users (validated against the Employee mapping), Accounts (from Sunbase Projects identified as account records), Contacts (with any parent AccountId resolved), Leads, Deals (with AccountId and OwnerId resolved), Work Orders (as Deal custom fields or related records), Invoices (as product items on Deals), Tasks (from Appointments), and attachments (linked to parent records). We use the Freshsales REST API with rate-limit handling and batch chunking. Each phase emits a row-count reconciliation report before the next phase begins.

  6. Cutover, validation, and automation rebuild handoff

    We freeze writes in Sunbase during the final cutover window, run a delta migration of any records modified during the migration window, then mark Freshsales as the system of record. We validate record counts, spot-check field accuracy, and confirm attachment linkage across 25-50 records per object type. We deliver the automation inventory document to the customer's admin team with each Sunbase workflow or pipeline rule documented and mapped to a recommended Freshsales equivalent. We do not rebuild automations as Freshsales workflows inside the migration scope; that work is handled by the customer's admin or a separate implementation engagement.

Platform deep dives

Context on both ends of the pair

Sunbase Data logo

Sunbase Data

Source

Strengths

  • Vertical fit for solar, roofing, and construction contractors — Sunbase bundles CRM, proposals, project management, scheduling, solar design, financial management, inventory, HR/payroll integration, and reporting in one platform
  • Door-to-door canvassing tools with route optimization, performance monitoring, and lead tracking purpose-built for field sales teams
  • Native CRM captures leads from website forms, D2D canvassing, and partner referrals into a unified pipeline with automated follow-ups and AI predictive analytics
  • Replaces multiple tools (CRM + proposals + scheduling + job tracking + reporting), with vendor claiming 11.6+ hours saved per week and 83% automation of manual tasks
  • Strong customer retention — testimonials cite 5+ year usage and 4.4/5 Capterra rating across 2,843 reviews

Weaknesses

  • Initial setup requires technical knowledge or vendor support — admin configuration is not self-serve
  • Onboarding takes weeks, not days, especially for non-technical users
  • Support response quality is inconsistent — some users praise it, others report delays
  • For commercial EPCs needing electrical engineering, Sunbase lacks automated SLD generation and wire sizing, forcing supplementation with other tools
  • Pricing transparency is limited — advertises '$59/user/month' starting rate but full tier structure and feature gating not published
Freshsales logo

Freshsales

Destination

Strengths

  • Generous free tier for small teams with core CRM functionality without per-seat costs.
  • All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
  • Freddy AI contact scoring and deal predictions available on Pro tier.
  • Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

  • Reports lack depth compared to competitors like HubSpot, with limited customization options.
  • Integration setup is poorly documented with no clear guides for connecting third-party tools.
  • AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
  • Bot sessions limited to 500 one-time allocation with no monthly refresh.

Complexity grading

How hard is this migration?

Moderate CRM migration. 1 of 8 objects need a manual workaround.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Sunbase Data and Freshsales.

  • Object compatibility

    C

    1 of 8 objects need a manual workaround.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Sunbase Data: Not publicly documented.

  • Data volume sensitivity

    B

    Sunbase Data doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Sunbase Data to Freshsales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Sunbase Data to Freshsales data migrations

Answers to the questions buyers ask most during Sunbase Data to Freshsales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Straightforward migrations with up to 10,000 records across Contacts, Leads, Deals, and Projects with a confirmed extraction method and no custom objects land near $3,500-$5,500 and complete in two to three weeks. Migrations exceeding 10,000 records, multiple active modules, custom field manifests requiring a field-mapping session, or Projects requiring the account-versus-deal role split assessment move to $6,000-$9,000 and six to ten weeks. The extraction method confirmation with Sunbase's technical team is the primary timeline variable: database access is faster but requires coordination; manual CSV exports require more customer-side effort.

Adjacent paths

Related migrations to explore

Ready when you are

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