CRM migration

Migrate from Sunbase Data to HubSpot

Field-level mapping, validation, and rollback between Sunbase Data and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

Sunbase Data logo

Sunbase Data

Source

HubSpot

Destination

HubSpot logo

Compatibility

100%

10 of 10

objects map 1:1 between Sunbase Data and HubSpot.

Complexity

CModerate

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Migrating Sunbase Data to HubSpot is the most common migration path we see from contractor-centric platforms into the HubSpot CRM ecosystem. Sunbase Data combines CRM, project management, field operations, and financial tools in a single platform built for solar installers, roofing contractors, and construction firms. HubSpot separates CRM objects into Contacts, Companies, Deals, and Tickets, with lifecycle stages as the unifying lead-to-customer property and deal pipelines as the primary sales-tracking model. We map all Sunbase Data standard objects — contacts, companies, deals, tasks, and work orders — directly to HubSpot equivalents. Sunbase Data stores financing application data, site inspection notes, and permit tracking as deal-level or company-level fields; we preserve these as HubSpot custom properties created before migration. Sunbase owner email addresses resolve to HubSpot user records by email match, with unmatched owners flagged for manual reassignment. Original create dates and source record IDs are preserved as HubSpot custom fields for reporting continuity and delta-run deduplication. Sunbase workflows, automation sequences, and the native financial modules — invoices, proposals, contracts — cannot migrate and must be rebuilt in HubSpot or retained as file attachments. We sequence the migration so parent-company relationships resolve before contact assignment, and deal associations land after contacts are in HubSpot. The migration runs via Sunbase Data's REST API with batched extraction; a 24–48-hour delta window at cutover captures any final Sunbase updates before go-live.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Sunbase Data logo

Sunbase Data

What's pushing teams away

  • Admin setup requires technical knowledge; non-programmers report significant difficulty configuring the platform without developer support.
  • Custom module configurations are not portable, making it difficult to evaluate alternatives or switch platforms without rebuilding workflows from scratch.
  • Pricing is opaque and negotiated per-customer, creating uncertainty during renewal and making cost comparison with alternatives difficult.
  • As the business scales, the platform's flexibility becomes a liability; complex setups are harder to maintain and audit without dedicated technical staff.
  • No publicly documented REST API limits integration options, pushing technically sophisticated teams toward platforms with better developer ecosystems.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How Sunbase Data objects map to HubSpot

Each row shows how a Sunbase Data object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Sunbase Data

Contact

maps to

HubSpot

Contact

1:1
Fully supported

Sunbase contact records map one-to-one to HubSpot Contacts. All standard contact properties — including name, email, phone, and address — map directly without transformation. Owner resolution occurs by matching Sunbase owner email addresses to HubSpot user email addresses; any owners that do not have a corresponding HubSpot user are flagged for manual reassignment before migration commits to the final import.

Sunbase Data

Company

maps to

HubSpot

Company

1:1
Fully supported

Sunbase company records map to HubSpot Companies. Sunbase parent-company relationships map to HubSpot's Parent Company field. Industry and address fields map via value mapping or direct transfer. Sunbase company hierarchies (parent/child) resolve in sequence so parent records land before child records.

Sunbase Data

Deal

maps to

HubSpot

Deal

1:1
Fully supported

Sunbase deal records map to HubSpot Deals. Each Sunbase pipeline maps to a HubSpot deal pipeline, and Sunbase pipeline stages map to HubSpot deal stage values via value-by-value mapping. Deal owner resolves by email match. Close date and deal amount transfer directly. HubSpot lifecycle stage is assigned based on Sunbase deal stage.

Sunbase Data

Task

maps to

HubSpot

Task

1:1
Fully supported

Sunbase task records — including follow-up items, appointments, and crew assignments — map to HubSpot Tasks. Original create timestamps and owner assignments are preserved during migration. Parent record associations linking tasks to contacts or deals transfer as HubSpot task associations so the full task history remains visible on the correct record in HubSpot.

Sunbase Data

Work Order

maps to

HubSpot

Ticket

1:1
Fully supported

Sunbase work orders — including crew assignments, scheduling data, GPS location, permit info, and completion status — map to HubSpot Tickets. Work order status (Scheduled, In Progress, Completed, On Hold) maps to HubSpot ticket status via value mapping. Permit numbers and site notes transfer as custom ticket properties.

Sunbase Data

Financing Application Status

maps to

HubSpot

Custom Property (Deal)

1:1
Fully supported

Sunbase stores financing application status (Pending Review, Approved, Denied, Funded) as deal-level fields. HubSpot has no native financing field — we create a custom pick-list property on Deals with Sunbase's exact values preserved. Post-migration, HubSpot workflows can trigger on financing status changes.

Sunbase Data

Solar Site Inspection Data

maps to

HubSpot

Custom Property (Company)

1:1
Fully supported

Sunbase captures solar panel layout, shading analysis, and roof orientation data as company-level inspection fields. HubSpot Companies have no native equivalent — we create custom text or number properties to preserve site data. Aerial measurement data is preserved as a file attachment on the Company record.

Sunbase Data

Permit Tracking

maps to

HubSpot

Custom Property (Deal or Ticket)

1:1
Fully supported

Sunbase permit number and permit status (Applied, Approved, Issued, Expired) are tracked on Sunbase work orders and deals. We create HubSpot custom properties on Deals (for sales-cycle permits) or Tickets (for installation permits) to preserve this data in the migration.

Sunbase Data

Custom Fields / Properties

maps to

HubSpot

Custom Properties

1:1
Fully supported

Sunbase custom fields on any object are created as HubSpot custom properties before migration begins. Sunbase property type (text, number, date, picklist) determines the HubSpot property type. Picklist values are mapped value-by-value to ensure no data is dropped on import.

Sunbase Data

Attachment / File

maps to

HubSpot

File Attachment

1:1
Fully supported

Sunbase file attachments — proposals, contracts, permits, inspection photos — re-upload to HubSpot as file attachments on the associated record (Contact, Company, Deal, or Ticket). File size limits per HubSpot apply. Inline images in Sunbase notes are downloaded and re-hosted as HubSpot file attachments.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Sunbase Data logo

Sunbase Data gotchas

High

No publicly documented REST API or export endpoints

Medium

Module-level data isolation complicates bulk exports

High

Automation workflows and pipeline configurations are non-exportable

Medium

Custom fields lack a schema definition export

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • Sunbase financing application and permit fields have no HubSpot native equivalent

    Sunbase stores financing application status (Pending Review, Approved, Denied, Funded) and permit tracking data as native deal-level fields. HubSpot Deals have no financing or permit properties out of the box. We handle this by creating custom pick-list properties on the HubSpot Deal object before migration — Financing_Application_Status__c and Permit_Number__c — with Sunbase's exact pick-list values preserved so no data is lost. Post-migration, your HubSpot admin can build workflows in HubSpot Workflows or Operations Hub that trigger on financing status changes, replicating the logic Sunbase handled natively.

  • Pipeline and stage names require explicit value-by-value mapping

    Sunbase pipeline stages use contractor-specific names that do not match HubSpot's default deal stage pick-list values. A Sunbase stage called 'Permit Pending' has no direct HubSpot equivalent. We map each Sunbase pipeline stage to a corresponding HubSpot stage value explicitly during migration planning, assigning the correct probability and forecast category. If your Sunbase account uses custom stage names not in our standard mapping library, we flag them for explicit value mapping before the migration runs to prevent records from landing with blank stage values.

  • Sunbase custom objects map to HubSpot custom properties unless you are on Enterprise

    HubSpot custom objects — the direct equivalent of Sunbase's extensible custom fields — are only available on HubSpot Marketing Hub Enterprise, Sales Hub Enterprise, or Service Hub Enterprise. If your team is on a Starter or Professional HubSpot plan, Sunbase custom objects cannot map to HubSpot custom objects. We handle this by mapping Sunbase custom object data into custom properties on existing HubSpot objects (Deal, Contact, Company, Ticket). If your migration requires full custom object support, we surface this as a planning decision before migration begins.

  • Work orders translate to HubSpot Tickets with structural field loss

    Sunbase work orders carry field-service data — crew assignments, GPS coordinates, scheduling blocks, permit info — that does not map cleanly to any HubSpot native object. We map work orders to HubSpot Tickets, preserving status, description, and scheduling date. Crew assignment and GPS tracking data, which have no HubSpot equivalent, are preserved as custom properties or notes on the ticket. If your team relies heavily on field-service scheduling, we recommend evaluating HubSpot Service Hub or a third-party field-service integration post-migration.

  • Workflows, email sequences, and automation logic do not migrate

    Sunbase workflow definitions and email automation sequences are configuration-layer data, not record data, and cannot be extracted and replayed in HubSpot. This is a universal limitation across all CRM migrations. We document Sunbase workflow definitions as a JSON export that your HubSpot admin can use as a reference when rebuilding automations in HubSpot Workflows or Operations Hub. Sunbase's native financial modules — invoices, proposals, and contracts — also cannot migrate; these are preserved as file attachments on the relevant HubSpot records for reference, but the financial data itself must be managed separately in HubSpot or via a financial integration.

Migration approach

Six steps for a successful Sunbase Data to HubSpot data migration

  1. Discover Sunbase Data object model and map to HubSpot properties

    We begin every Sunbase Data to HubSpot migration with a discovery phase: extracting the full Sunbase property schema via API to identify every standard and custom field across contacts, companies, deals, work orders, and custom objects. We then map each Sunbase property to a HubSpot native property or custom property, creating HubSpot custom properties in your portal before migration runs. Sunbase's industry-specific fields — financing application status, permit numbers, solar design data — are flagged for explicit custom property creation. We deliver a field-mapping spreadsheet and a list of HubSpot custom properties to create, requiring your sign-off before data extraction begins.

  2. Configure HubSpot pipelines and resolve owner email addresses

    Sunbase pipeline names and stage values are mapped to HubSpot deal pipelines and stage values. We create the HubSpot pipelines in your portal based on Sunbase's pipeline configuration, ensuring stage pick-list values are available at migration time. Sunbase owner records are resolved by matching owner email addresses to existing HubSpot user email addresses. Any owners that do not have a corresponding HubSpot user are flagged with a fallback owner assignment or left unassigned for your team to reassign manually before the full migration runs.

  3. Create HubSpot custom properties and prepare data extract

    All HubSpot custom properties identified in the discovery phase are created in your HubSpot portal before migration. This includes financing application status, permit number, permit status, solar panel count, system wattage, work order type, site inspection notes, and any other Sunbase custom fields without native HubSpot equivalents. We batch-extract Sunbase data via the REST API, preserving original create timestamps, last-modified dates, and owner assignments. Parent-company relationships are sequenced so parent records extract before child records, preventing foreign-key resolution failures during import.

  4. Run test migration with field-level diff on a representative sample

    A test migration runs on a representative slice — typically 100–500 records spanning contacts, companies, deals, work orders, and custom fields — to validate field mapping, custom property creation, owner resolution, and pipeline-stage value mapping. We generate a field-level diff report comparing source values to destination values for every mapped field, surfacing any records that landed with null values, mismatched pick-list values, or incorrect owner assignments. You review the test migration results and approve adjustments before the full run commits.

  5. Execute full migration with delta-pickup window at cutover

    The full migration runs against HubSpot using the validated field mapping. A 24–48-hour delta-pickup window opens at cutover, capturing any Sunbase records created or modified during the migration run so HubSpot reflects Sunbase's final state at go-live. Your team continues working in Sunbase throughout this window. Audit logging captures every record created, updated, or skipped, with a reconciliation report delivered after the delta window closes.

  6. Deliver reconciliation report and post-migration handoff

    FlitStack AI delivers a full reconciliation report: record counts by object, field-level validation results, owner resolution summary, unmapped records with their original Sunbase IDs, and any records that could not be migrated due to data quality issues. Unmapped Sunbase workflow definitions are provided as a JSON export for your HubSpot admin to reference during automation rebuild. One-click rollback is available if reconciliation uncovers critical issues before you commit to the HubSpot data as your system of record.

Platform deep dives

Context on both ends of the pair

Sunbase Data logo

Sunbase Data

Source

Strengths

  • Vertical fit for solar, roofing, and construction contractors — Sunbase bundles CRM, proposals, project management, scheduling, solar design, financial management, inventory, HR/payroll integration, and reporting in one platform
  • Door-to-door canvassing tools with route optimization, performance monitoring, and lead tracking purpose-built for field sales teams
  • Native CRM captures leads from website forms, D2D canvassing, and partner referrals into a unified pipeline with automated follow-ups and AI predictive analytics
  • Replaces multiple tools (CRM + proposals + scheduling + job tracking + reporting), with vendor claiming 11.6+ hours saved per week and 83% automation of manual tasks
  • Strong customer retention — testimonials cite 5+ year usage and 4.4/5 Capterra rating across 2,843 reviews

Weaknesses

  • Initial setup requires technical knowledge or vendor support — admin configuration is not self-serve
  • Onboarding takes weeks, not days, especially for non-technical users
  • Support response quality is inconsistent — some users praise it, others report delays
  • For commercial EPCs needing electrical engineering, Sunbase lacks automated SLD generation and wire sizing, forcing supplementation with other tools
  • Pricing transparency is limited — advertises '$59/user/month' starting rate but full tier structure and feature gating not published
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Moderate CRM migration. 1 of 8 objects need a manual workaround.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Sunbase Data and HubSpot.

  • Object compatibility

    C

    1 of 8 objects need a manual workaround.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Sunbase Data: Not publicly documented.

  • Data volume sensitivity

    B

    Sunbase Data doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Sunbase Data to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Sunbase Data to HubSpot data migrations

Answers to the questions buyers ask most during Sunbase Data to HubSpot migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Sunbase Data to HubSpot migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most Sunbase Data to HubSpot migrations complete within 48–72 hours for under 50,000 records. Larger datasets with 100,000+ records or extensive custom property schemas extend to 5–7 days. Discovery, field mapping, and HubSpot custom property creation typically add 1–2 weeks of planning before migration runs. Total project duration from kickoff to validated cutover is typically 3–6 weeks for small-to-mid-size contractor teams.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Sunbase Data.
Land in HubSpot, intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

Accuracy guarantee Rollback included Quote in 1 business day