CRM migration
Field-level mapping, validation, and rollback between PipeRun CRM de Vendas and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
PipeRun CRM de Vendas
Source
monday CRM
Destination
Compatibility
8 of 9
objects map 1:1 between PipeRun CRM de Vendas and monday CRM.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Switching from PipeRun CRM de Vendas to Monday.com CRM is a structural transition from a Brazilian, funnel-centric sales CRM to a board-based work OS with CRM capabilities. PipeRun has no publicly documented REST API, so migration relies entirely on CSV exports generated from the web interface — this requires the customer's active participation and a manual export coordination step before FlitStack AI can begin data processing. Each PipeRun Funnel maps to a separate Monday.com board, preserving the stage order from the source. Deals (Negócios) map to Monday.com Items on the CRM board, with deal value, expected close date, and owner carried across. Activities (calls, emails, meetings, notes) migrate as Items with the relevant column values set from the source. Proposals and custom fields migrate with their values intact. We do not migrate PipeRun automations (ações automáticas), WhatsApp conversation content (stored in PipeRun MAX, not exportable), or workflow rules — we deliver a written inventory of these for the customer's admin to rebuild in Monday.com.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a PipeRun CRM de Vendas object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
PipeRun CRM de Vendas
Contact (Contato)
monday CRM
CRM Entity — Person
1:1PipeRun Contacts map to Monday.com CRM People entities. We extract name, email, phone, and linked Company from the CSV export. The Contact-to-Company link resolves to a Monday.com CRM Company entity lookup that we establish before the Contact import. Any PipeRun Contact with a blank email is flagged for manual review because Monday.com CRM People rely on email as the primary dedupe key.
PipeRun CRM de Vendas
Company (Empresa/Organização)
monday CRM
CRM Entity — Company
1:1PipeRun Companies export as Monday.com CRM Company entities. The company domain from PipeRun becomes the Website field. Monday.com CRM Company entities are created before Contacts so that the Person-to-Company relationship is satisfied at import time. Where the destination does not support a separate Company object (e.g., on a Monday.com work management board repurposed as CRM), Companies merge into a Contact column or tag.
PipeRun CRM de Vendas
Deal (Negócio)
monday CRM
CRM Entity — Deal
1:1PipeRun Deals map to Monday.com CRM Deals. Each Deal's Funnel assignment and Pipeline Stage map to a Monday.com CRM board with the corresponding status column values. Deal value, expected close date, owner, and custom field values transfer to the Deal entity columns. Closed-Lost and Closed-Won status from PipeRun map to the Won or Lost status in Monday.com CRM Deal.
PipeRun CRM de Vendas
Funnel (Funil)
monday CRM
CRM Board
1:manyEach PipeRun Funnel becomes a separate Monday.com CRM board. We extract all Funnel definitions and their stage order from PipeRun's admin settings during discovery and create a Funnel-to-Board mapping table. Stages map to Monday.com CRM status column values (e.g., qualified, meeting scheduled, proposal sent, negotiation, closed won, closed lost) in the same ordinal sequence. If the customer used Funnels to separate business lines (e.g., new business vs. upsell), each board is named accordingly.
PipeRun CRM de Vendas
Activity (Atividade)
monday CRM
CRM Activity Columns / Subitems
1:1PipeRun Activities (calls, emails, meetings, notes) migrate as column updates or Subitems on the related CRM Entity. We set the relevant Monday.com CRM activity column (last contact date, last email date) from the source timestamp. Long free-text notes migrate as a Note column or as a Subitem on the Deal. Call duration and disposition migrate as custom number and text columns. Meeting details migrate as a Subitem with date, attendees, and location.
PipeRun CRM de Vendas
Proposal (Proposta)
monday CRM
CRM Entity — Deal Attachments / Quote Document
1:1PipeRun Proposals export from the native CPQ module with line items and signature status. We export the proposal content as a PDF or structured data file and attach it to the corresponding Monday.com CRM Deal. ICP-Brasil electronic signature status (signed, pending, expired) migrates as a text column on the Deal. Full proposal rebuild (line items, pricing rules, CPQ logic) requires rebuilding in Monday.com Quotes or a third-party CPQ tool; we do not migrate CPQ configuration as code.
PipeRun CRM de Vendas
Custom Field (Campo personalizado)
monday CRM
CRM Column
1:1PipeRun custom fields on Contacts, Companies, Deals, and Activities map to Monday.com CRM columns of the closest matching type: text fields to Text columns, dates to Date columns, currency to Number columns, dropdowns to Dropdown or Status columns. We extract the custom field definitions during discovery and pre-create the corresponding columns on each Monday.com board before any data import.
PipeRun CRM de Vendas
Owner (Usuário)
monday CRM
CRM User / Assignee
1:1PipeRun users assigned as Deal Owners, Activity owners, and stage assignees map to Monday.com CRM user accounts. We resolve by matching the email address from the PipeRun export against the Monday.com workspace user list provided during scoping. Any PipeRun Owner without a matching Monday.com user is held in a reconciliation queue for the customer's admin to provision before record import resumes.
PipeRun CRM de Vendas
Attachment / File
monday CRM
CRM Item File Column
1:1Files and attachments linked to Deals or Proposals are batch-downloaded from PipeRun's web interface and re-associated as File columns on the corresponding Monday.com CRM Items. We use the original file names and preserve upload timestamps in a metadata column.
| PipeRun CRM de Vendas | monday CRM | Compatibility | |
|---|---|---|---|
| Contact (Contato) | CRM Entity — Person1:1 | Fully supported | |
| Company (Empresa/Organização) | CRM Entity — Company1:1 | Fully supported | |
| Deal (Negócio) | CRM Entity — Deal1:1 | Fully supported | |
| Funnel (Funil) | CRM Board1:many | Fully supported | |
| Activity (Atividade) | CRM Activity Columns / Subitems1:1 | Fully supported | |
| Proposal (Proposta) | CRM Entity — Deal Attachments / Quote Document1:1 | Fully supported | |
| Custom Field (Campo personalizado) | CRM Column1:1 | Fully supported | |
| Owner (Usuário) | CRM User / Assignee1:1 | Fully supported | |
| Attachment / File | CRM Item File Column1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
PipeRun CRM de Vendas gotchas
No publicly documented REST API for programmatic export
CSV import uses title-based deduplication, not record IDs
Multiple Funnels require explicit stage mapping to avoid schema loss
WhatsApp message content is not exportable from PipeRun MAX
Pricing tiers are not publicly tied to feature gates or user limits
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and export coordination
We conduct a scoping session with the customer to audit the PipeRun account: number of Funnels, stage definitions, record counts per object (Contacts, Companies, Deals, Activities), custom field definitions, active automation rules, and proposal templates. Because PipeRun has no REST API, we provide the customer with a step-by-step CSV export guide specifying which objects to export, which fields to include, and how to handle multi-value fields (tags, linked records). The customer generates and shares the exports before data processing begins. We also request a list of all Monday.com workspace users and their email addresses for owner mapping.
Funnel-to-Board schema mapping
We analyze the exported PipeRun Funnel definitions and map each Funnel to a Monday.com CRM board. For each board, we configure the status column with stage values in the same ordinal sequence as the PipeRun stages. Custom fields from PipeRun map to Monday.com columns of the closest matching type (text, number, date, dropdown). We pre-create all boards, columns, and group structures in the Monday.com workspace before any record import. If the customer used Funnels to separate business lines, each board is named and scoped accordingly.
CSV transformation and deduplication
We transform each PipeRun CSV export into Monday.com-compatible import format. This includes normalizing field names, converting PipeRun date formats to ISO 8601, mapping PipeRun picklist values to Monday.com dropdown options, and applying the ID-prefix deduplication strategy to prevent title collisions on import. Activities are joined to their parent Deals and Contacts using the linked record fields from the PipeRun export so that each Monday.com Item receives the correct historical data.
Owner reconciliation and user provisioning
We extract every distinct PipeRun Owner referenced on Deals, Activities, and Proposals and match by email against the Monday.com workspace user list provided during discovery. Owners without a matching Monday.com user are listed in a reconciliation report for the customer's admin to provision before record import resumes. Assignee columns in Monday.com CRM are populated using the resolved user mapping.
Monday.com import and verification
We run the transformed imports into the pre-configured Monday.com CRM boards in dependency order: Companies first (for the Company entity), then Contacts (with Company lookup resolved), then Deals (with Funnel-to-Board mapping applied and Owner assignees set). Each phase emits a row-count reconciliation report. We spot-check 20-30 records per object against the source CSV to verify field accuracy. Proposals are attached as files to the corresponding Deals. Custom field values are verified against the source PipeRun custom field definitions.
Cutover, delta sync, and automation handoff
We freeze PipeRun writes during the cutover window, run a final delta migration of any records created or modified during the migration process, and enable Monday.com CRM as the system of record. We deliver the automation inventory document listing every PipeRun ação automática with its trigger, conditions, and actions plus a recommended Monday.com automation equivalent. We support a 5-business-day hypercare window for reconciliation issues. We do not rebuild PipeRun automations as Monday.com automations inside the migration scope; that is a separate engagement.
Platform deep dives
PipeRun CRM de Vendas
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. All 8 core objects map 1:1 between PipeRun CRM de Vendas and monday CRM.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across PipeRun CRM de Vendas and monday CRM.
Object compatibility
All 8 core objects map 1:1 between PipeRun CRM de Vendas and monday CRM.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
PipeRun CRM de Vendas: Not publicly documented.
Data volume sensitivity
PipeRun CRM de Vendas doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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