CRM migration
Field-level mapping, validation, and rollback between PipeRun CRM de Vendas and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.
PipeRun CRM de Vendas
Source
Twenty CRM
Destination
Compatibility
9 of 12
objects map 1:1 between PipeRun CRM de Vendas and Twenty CRM.
Complexity
BStandard
Timeline
4-8 weeks
Overview
Moving from PipeRun CRM de Vendas to Twenty CRM is a CSV-based migration constrained by PipeRun's absence of a documented REST API. PipeRun organizes revenue around multiple simultaneous Funnels, each with independent stage definitions — Twenty models a single Pipeline per workspace, so we extract every Funnel definition and create a separate Pipeline in Twenty for each one. Contacts and Companies export as CSV from PipeRun's web interface and map to Twenty's People and Company objects respectively, with deduplication handled by prepending a unique identifier prefix to every title field. Deals (Negócios) map to Twenty Opportunities with the Funnel name preserved as a custom field and stage order replicated exactly. Activities (Atividades) migrate as Tasks or Notes against the linked Person or Opportunity. PipeRun Automations (ações automáticas), WhatsApp message content from PipeRun MAX, and Proposal PDFs with electronic signatures do not migrate; we deliver written inventories for the customer's admin to rebuild and re-attach post-migration.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a PipeRun CRM de Vendas object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
PipeRun CRM de Vendas
Contact (Contato)
Twenty CRM
Person (People)
1:1PipeRun Contacts map directly to Twenty People records. We export via CSV from PipeRun's web interface and map: nome to name, email to emails primary email, telefone to phones primary phone raw, empresa to company link Relation field. The Contact-to-Company link migrates as a Relation field pointing to the target Company record. We prepend a unique PipeRun record ID prefix to every name in the export file to prevent title-collision deduplication in Twenty's import.
PipeRun CRM de Vendas
Company (Empresa/Organização)
Twenty CRM
Company
1:1PipeRun Companies export 1:1 to Twenty Companies. Domain, industry, employee count, and address fields map to Twenty Company fields where available. The domain field on a PipeRun Company populates Twenty's domain field, which Twenty uses for Company-Person linking via its Relation model. If PipeRun has no domain, we use a normalized slug derived from the Company name.
PipeRun CRM de Vendas
Deal (Negócio)
Twenty CRM
Opportunity
1:1PipeRun Deals are the primary revenue object and map to Twenty Opportunities. The Deal name maps to Opportunity name. Deal value (valor) maps to amount amount, expected close date maps to closeDate, and owner maps to opportunityOwner User. The source Funnel name is preserved in a custom field funnel_source__c for audit. We resolve the Funnel-to-Pipeline stage mapping (see object 4) before import so that each Deal lands in the correct Twenty Pipeline stage.
PipeRun CRM de Vendas
Funnel (Funil)
Twenty CRM
Pipeline + Stage
lossyPipeRun's multiple simultaneous Funnels are a platform-specific concept. Each Funnel is extracted as a separate Twenty Pipeline with stages created in the same order and named to match PipeRun. Stage probabilities are mapped from PipeRun's stage win-rate data to Twenty's stage probability values. If PipeRun's Acceleration tier is active (single Funnel cap), we create a single Pipeline. Corporate and Enterprise tiers with multiple Funnels result in multiple Pipelines, each mapped explicitly.
PipeRun CRM de Vendas
Activity (Atividade)
Twenty CRM
Task or Note
1:1PipeRun Activities include calls, emails, meetings, and notes. We classify by PipeRun activity type and map: email to Note with body preserved, call to Task with TaskSubtype=Call and call outcome in description, meeting to Task with date and duration, and free-text notes to Note. The link to Contact or Deal migrates as a Twenty Relation field pointing to the target Person or Opportunity. Long notes may be truncated to fit Twenty's field length limits.
PipeRun CRM de Vendas
Proposal (Proposta)
Twenty CRM
Opportunity + Attachment
1:1PipeRun's native CPQ proposal module generates proposals with ICP-Brasil electronic signatures. Proposal content and line items do not have a direct Twenty CRM equivalent because Twenty has no native proposal module. We export the Proposal CSV (name, linked Deal, value, status) as Opportunity fields and attach the proposal PDF files as Twenty Attachments linked to the Opportunity via the file field. Signature status and signer metadata are preserved in a custom field proposal_status__c. The customer rebuilds the proposal workflow using Twenty's external document tools or a third-party CPQ integration.
PipeRun CRM de Vendas
Custom Field (Campo personalizado)
Twenty CRM
Custom Field
lossyPipeRun custom fields on Contacts, Companies, Deals, and Activities require explicit type mapping to Twenty field types. We use: text fields map to Text, numeric fields to Number, date fields to Date, dropdown selections to Select, multi-select tags to Multi-Select, and currency fields to Currency. Twenty custom fields are created in Settings > Data Model before CSV import, matching PipeRun's field names as closely as the Two-word naming convention allows. Field-level validation rules in PipeRun are noted for manual recreation in Twenty.
PipeRun CRM de Vendas
Owner/User
Twenty CRM
User
1:1PipeRun Users are assigned as Deal owners, Activity owners, and stage assignees. We extract all distinct user IDs referenced on records and match by email address to Twenty Users. Any PipeRun Owner without a matching Twenty User is held in a reconciliation queue; the customer provisions missing Users in Twenty before record import resumes. Inactive PipeRun users map to inactive Twenty Users to preserve historical assignment audit trails.
PipeRun CRM de Vendas
Tag/Label (Etiqueta)
Twenty CRM
Tag or Multi-Select
lossyPipeRun tags applied to Deals and Contacts migrate to Twenty's Tag system if the customer uses Twenty's tagging feature, or to a multi-select custom field if Twenty's tagging is not active at migration time. Tags with high cardinality (more than 50 distinct values) are migrated as multi-select fields with a picklist of valid values rather than free-form tags to maintain data quality.
PipeRun CRM de Vendas
Attachment/File
Twenty CRM
Attachment/File
1:1Files and attachments linked to PipeRun Deals or Proposals are batch-downloaded from the web interface and re-associated to the corresponding Twenty Opportunity records. The file name and original upload timestamp are preserved. Attachments exceeding Twenty's file size limits are flagged for the customer to store externally and link via URL.
PipeRun CRM de Vendas
Automation (Ação automática)
Twenty CRM
None (documented only)
1:1PipeRun workflow automation rules are platform-internal triggers that cannot be exported in a portable format. We do not migrate them. We deliver a written inventory of every active PipeRun Automation with its trigger conditions, actions, and recommended Twenty equivalent (manual rebuild in Twenty Settings or a no-code automation tool such as n8n connected to Twenty's GraphQL API). The customer or their admin rebuilds automations post-migration.
PipeRun CRM de Vendas
WhatsApp (PipeRun MAX)
Twenty CRM
None (metadata only)
1:1WhatsApp conversations managed through PipeRun MAX are stored in PipeRun's messaging layer and are not included in standard CSV exports. Only metadata (conversation timestamps, participant identifiers) is recoverable. We flag this upfront so the customer knows full message history will not migrate. We recommend exporting WhatsApp chat archives separately via the WhatsApp desktop app before migration begins. Conversation metadata is preserved as Notes on the related Contact record.
| PipeRun CRM de Vendas | Twenty CRM | Compatibility | |
|---|---|---|---|
| Contact (Contato) | Person (People)1:1 | Fully supported | |
| Company (Empresa/Organização) | Company1:1 | Fully supported | |
| Deal (Negócio) | Opportunity1:1 | Fully supported | |
| Funnel (Funil) | Pipeline + Stagelossy | Fully supported | |
| Activity (Atividade) | Task or Note1:1 | Fully supported | |
| Proposal (Proposta) | Opportunity + Attachment1:1 | Fully supported | |
| Custom Field (Campo personalizado) | Custom Fieldlossy | Fully supported | |
| Owner/User | User1:1 | Fully supported | |
| Tag/Label (Etiqueta) | Tag or Multi-Selectlossy | Fully supported | |
| Attachment/File | Attachment/File1:1 | Fully supported | |
| Automation (Ação automática) | None (documented only)1:1 | Fully supported | |
| WhatsApp (PipeRun MAX) | None (metadata only)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
PipeRun CRM de Vendas gotchas
No publicly documented REST API for programmatic export
CSV import uses title-based deduplication, not record IDs
Multiple Funnels require explicit stage mapping to avoid schema loss
WhatsApp message content is not exportable from PipeRun MAX
Pricing tiers are not publicly tied to feature gates or user limits
Twenty CRM gotchas
Import order is enforced and critical
Export limited to 20,000 records and visible columns only
Soft-deleted records count toward uniqueness and trigger restores
API rate limits cap at 200 req/min on Organization tier
No native email sequences — follow-up cadences require external tools
Pair-specific challenges
Migration approach
Discovery and export planning
We audit PipeRun's web interface to identify all objects requiring export (Contacts, Companies, Deals, Activities, Proposals, Funnel definitions), count records per object, and document custom field definitions for each. We coordinate with the customer to assign a named contact who will generate CSV exports from PipeRun's Settings > Data Management section. We provide a pre-flight checklist specifying export format (UTF-8 CSV), delimiter (comma), and required column headers. We also extract Funnel definitions and stage order from PipeRun's Pipeline admin settings for stage-mapping design.
Stage mapping and Twenty schema setup
We design the Twenty destination schema before any data arrives. This includes creating a Pipeline for each PipeRun Funnel (with stages ordered to match), creating custom fields on People, Company, and Opportunity to receive PipeRun custom field values, mapping Picklist options for Select and Multi-Select fields, and setting up Relation fields linking People to Company. The customer provisions all active Twenty Users and we match them by email to PipeRun Owner records. Schema is validated in Twenty's sandbox or a staging environment before production.
CSV extraction, ID prefixing, and deduplication
The customer generates CSV exports from PipeRun's web interface for each object. We receive the files and apply the title-ID prefix strategy: every record title gets a unique PipeRun record ID prepended (e.g., PR-12345-Original Deal Name) to prevent title-collision deduplication in Twenty's import. We run a dedupe pass on each file, flagging duplicate titles for customer resolution before import. Any corrupted rows or encoding issues are corrected and logged.
Staged import in dependency order
We import into Twenty in record-dependency order: Companies first (no dependencies), then People (with Company relation resolved), then Pipelines and Stages (configuration only), then Opportunities (with Person and Pipeline stage resolved), then Activities and Notes (with Person and Opportunity relation resolved), then Attachments (linked to Opportunities). Each phase emits a row-count reconciliation report. Any records rejected by Twenty's field validation (required fields, format checks) are corrected in the source file and re-imported in the same phase.
Cutover, validation, and automation handoff
We freeze PipeRun write access during the cutover window, run a final delta export for any records modified during the migration window, import the delta, and enable Twenty as the system of record. We deliver a reconciliation report comparing record counts in PipeRun against Twenty for each object. We provide the Automation inventory document listing every PipeRun Ação automática with its trigger, conditions, and recommended Twenty rebuild path. We support a one-week hypercare window for reconciliation issues. We do not rebuild automations in Twenty; that is a separate engagement for the customer's admin or a Twenty implementation partner.
Platform deep dives
PipeRun CRM de Vendas
Source
Strengths
Weaknesses
Twenty CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across PipeRun CRM de Vendas and Twenty CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
PipeRun CRM de Vendas: Not publicly documented.
Data volume sensitivity
PipeRun CRM de Vendas doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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