CRM migration
Field-level mapping, validation, and rollback between LionDesk and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
LionDesk
Source
HubSpot
Destination
Compatibility
12 of 12
objects map 1:1 between LionDesk and HubSpot.
Complexity
BStandard
Timeline
48–72 hours
Overview
LionDesk organizes data around contacts, companies, and deals with a flat property model — custom fields are defined per-account with data types limited to Text, Number, Date, or Dollar Amt. HubSpot uses a more structured approach: contacts have lifecycle_stage, association labels define contact-to-company relationships, and deals live inside named pipelines with stage-based probability and forecast categories. The migration carries everything LionDesk stores natively (contacts, companies, deals, tasks, notes, and custom fields) into HubSpot's object graph. The harder problems are preserving LionDesk drip campaign logic (which has no direct HubSpot equivalent — HubSpot uses workflows and lists), handling LionDesk's basic user-assignment model against HubSpot's owner-by-email resolution, and ensuring custom field names stay under HubSpot's 40-character API name limit. Workflows, sequences, and automation logic cannot migrate — FlitStack exports them as JSON reference files for your HubSpot admin to rebuild using HubSpot's workflow builder. We run the migration via HubSpot's Contacts API and Companies API with bulk-import fallback for large record sets, and we run a delta pickup window after the initial sync to capture any records modified during cutover.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a LionDesk object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
LionDesk
Contact
HubSpot
Contact
1:1LionDesk contacts map 1:1 to HubSpot contacts. The primary company link resolves to a HubSpot company record — if no matching company exists in HubSpot, we create one from the contact's company name before linking. Owner assignment uses email match to HubSpot users.
LionDesk
Company
HubSpot
Company
1:1LionDesk company records map directly to HubSpot companies with full field fidelity. Address fields, website URL, phone number, and industry pick-list values transfer where present. Parent-company relationships and corporate hierarchies in LionDesk migrate as HubSpot parent company associations, preserving organizational structures and subsidiary relationships across the migration.
LionDesk
Deal
HubSpot
Deal
1:1LionDesk deals map directly to HubSpot deals with full fidelity. If your LionDesk account uses multiple deal pipelines, each maps to a separate HubSpot pipeline. HubSpot Starter tier supports one pipeline only; Professional and Enterprise tiers enable multiple named pipelines with stage-based probability and forecast categories.
LionDesk
Task / Reminder
HubSpot
Engagement (Task)
1:1LionDesk task records—including reminders, to-dos, and action items tied to contacts or deals—migrate as HubSpot engagement tasks with full fidelity. Original create dates, due dates, and priority flags are preserved. Completed status carries over as the task's closed state, maintaining task history continuity.
LionDesk
Note
HubSpot
Engagement (Note)
1:1LionDesk notes attached to contacts or deals become HubSpot engagement notes with complete fidelity. The note body text, formatting, and timestamp migrate intact. Author attribution is resolved by matching the creator's email address to a HubSpot user where possible, preserving accountability and ownership history.
LionDesk
Email Activity
HubSpot
Engagement (Email)
1:1Email history logged against LionDesk contacts migrates as HubSpot email engagements with full detail preservation. Subject line, body preview, sent timestamp, and open/click tracking data transfer where available. Full email bodies are imported as accessible via the LionDesk API, maintaining complete communication history and preserving all relevant correspondence.
LionDesk
Call / Text Activity
HubSpot
Engagement (Call / Meeting Note)
1:1LionDesk call logs and SMS message threads migrate as HubSpot engagements with type appropriately set to 'Call' or 'Meeting'. Call duration, outcome disposition, and exact timestamps are preserved. Thread content for SMS conversations migrates as embedded note attachments within the engagement record, maintaining conversation context and communication history.
LionDesk
Drip Campaign Definition
HubSpot
Workflow (export reference)
1:1LionDesk drip campaign logic (step sequence, delay rules, trigger conditions) cannot be executed in HubSpot — the automation engines are architecturally different. We export your drip campaign definitions as a JSON reference file documenting each step, delay, and condition for your HubSpot admin to rebuild in HubSpot's workflow builder.
LionDesk
Custom Field (Text, Number, Date, Dollar Amt)
HubSpot
Custom Property
1:1LionDesk custom fields map to HubSpot custom properties. We create HubSpot properties with the corresponding type — Text to single-line text or multiple-line text, Number to number, Date to date, Dollar Amt to currency. Names exceeding HubSpot's 40-character API limit are truncated with a numeric suffix for uniqueness.
LionDesk
User / Owner
HubSpot
Owner (HubSpot user)
1:1LionDesk user assignments on contacts and deals are resolved by matching the user email to an existing HubSpot user. Unmatched users are flagged before migration — your team creates HubSpot user accounts for them, or you assign their records to a designated fallback owner.
LionDesk
Tag / Segment
HubSpot
List membership or property value
1:1LionDesk contact tags map to HubSpot list memberships where the tag represents a static segment, or to a custom multi-checkbox property where the tag represents a characteristic or behavior. We document the complete tag-to-property mapping strategy in the migration plan before executing the migration run, ensuring clarity on how each classification transfers.
LionDesk
Attachment / File
HubSpot
File (HubSpot Files or CRM objects)
1:1File attachments on LionDesk contacts or deals are downloaded and re-uploaded to HubSpot Files, then linked to the corresponding CRM record. File size limits per HubSpot's import tool apply — files over 25MB are linked as external URLs stored in a custom property.
| LionDesk | HubSpot | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Company | Company1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Task / Reminder | Engagement (Task)1:1 | Fully supported | |
| Note | Engagement (Note)1:1 | Fully supported | |
| Email Activity | Engagement (Email)1:1 | Fully supported | |
| Call / Text Activity | Engagement (Call / Meeting Note)1:1 | Fully supported | |
| Drip Campaign Definition | Workflow (export reference)1:1 | Fully supported | |
| Custom Field (Text, Number, Date, Dollar Amt) | Custom Property1:1 | Fully supported | |
| User / Owner | Owner (HubSpot user)1:1 | Fully supported | |
| Tag / Segment | List membership or property value1:1 | Fully supported | |
| Attachment / File | File (HubSpot Files or CRM objects)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
LionDesk gotchas
LionDesk discontinuation as of September 2025
Drip campaign automation does not transfer between CRMs
SMS and video email assets are LionDesk-hosted
Bulk export requires API pagination
Custom field type enforcement at write time
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Scope and inventory LionDesk data via API
FlitStack connects to LionDesk via API using your account credentials and inventories all contacts, companies, deals, tasks, notes, and custom field definitions. We count records per object, identify custom field data types, and document active drip campaign definitions for the JSON export reference. A scoping report is delivered showing record volumes, data quality flags (duplicate emails, missing required fields), and the pipeline structure in LionDesk.
Map LionDesk objects and fields to HubSpot properties
We generate a field-mapping specification based on the inventory: contacts map to HubSpot contacts with company lookups resolved, deals map to HubSpot deals with pipeline and stage mapping per pipeline, and custom fields map to HubSpot custom properties with truncation applied for names over 40 characters. Drip campaign definitions are documented as JSON for rebuild reference. You review and approve the mapping spec before any data moves.
Resolve LionDesk owners by email to HubSpot users
LionDesk user assignments are resolved by matching the assigned user's email to an existing HubSpot user. We cross-reference the owner list against your HubSpot user roster and flag any LionDesk users without a HubSpot account. Your team creates HubSpot user accounts for unmatched owners, or you designate a fallback owner for their records. No record migrates without a resolved HubSpot owner.
Run a sample migration with field-level diff
A representative data slice — typically 100–300 records spanning contacts, companies, deals, and activity history — migrates first. We generate a detailed field-level diff comparing LionDesk source values to HubSpot destination values, enabling you to verify custom property mapping accuracy, pipeline-to-stage assignments, and owner resolution before committing to the full migration run.
Execute full migration with delta-pickup window
The full dataset migrates to HubSpot using the approved mapping spec. A delta-pickup window — typically 24–48 hours — captures any LionDesk records created or modified during the cutover period. Audit logs record every operation. One-click rollback is available if reconciliation uncovers data integrity issues. We deliver a post-migration report showing record counts, error flags, and the drip campaign JSON export file for your HubSpot admin.
Platform deep dives
LionDesk
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across LionDesk and HubSpot.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
LionDesk: Not publicly documented in available developer documentation.
Data volume sensitivity
LionDesk doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during LionDesk to HubSpot migration scoping. Not seeing yours? Book a call.
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