CRM migration
Field-level mapping, validation, and rollback between LionDesk and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
LionDesk
Source
Freshsales
Destination
Compatibility
14 of 14
objects map 1:1 between LionDesk and Freshsales.
Complexity
BStandard
Timeline
48–72 hours
Overview
LionDesk's data model centers on Contacts (with custom fields of type Text, Number, Date, Dollar Amt), Companies, Deals with a single pipeline and stages, and Drip Campaigns tied to contact records. The platform was discontinued September 2025 and migrated users to Lone Wolf Relationships. Freshsales organizes data around Leads, Contacts, Accounts, Deals with multiple pipeline support, and Sales Activities (calls, emails, appointments, tasks). FlitStack AI extracts LionDesk records via the v2 REST API, maps Companies to Freshsales Accounts, Deals to Deals with pipeline and stage mapping, and transfers all LionDesk custom field definitions and values as Freshsales custom fields. Drip campaigns and text-message sequences are documented for rebuild in Freshsales's Workflows and Sales Sequences features. A 24–48 hour delta-pickup window captures records modified during the final cutover so no deal stage change is lost. Freshsales's Freddy AI contact scoring, territory management, and multi-pipeline support become available post-migration as your team configures the new environment.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a LionDesk object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
LionDesk
Contact
Freshsales
Contact
1:1LionDesk Contact maps directly to Freshsales Contact. Freshsales requires an AccountId lookup for most contact records — LionDesk contacts without a primary company get attached to a default 'Unassigned Account' record during migration. All standard contact properties (name, email, phone, address) carry over as direct field mappings.
LionDesk
Company
Freshsales
Account
1:1LionDesk Company maps to Freshsales Account. Field names differ slightly (LionDesk uses 'company_name' vs Freshsales 'name') but the semantic intent is identical. Parent-child company relationships in LionDesk map to Freshsales's Parent Account field. Multi-company contact associations in LionDesk (N:N) collapse to one primary AccountId in Freshsales with secondary relationships preserved as Account Contact Relationships.
LionDesk
Deal
Freshsales
Deal
1:1LionDesk Deal maps to Freshsales Deal with one exception: LionDesk supports a single pipeline while Freshsales supports multiple. If your LionDesk account uses more than one named pipeline, each pipeline maps to a separate Freshsales Pipeline object. Deal name, amount, stage, and close date map directly; stage values require value-by-value mapping because LionDesk stage names are free-text.
LionDesk
Pipeline
Freshsales
Pipeline
1:1LionDesk's single-pipeline-per-account model maps directly to one Freshsales Pipeline. If your LionDesk account has multiple named pipelines (e.g., Listings, Buyers, Rentals), each becomes a separate Freshsales Pipeline with its own stage set. Pipeline-level settings like probability weights and forecast categories must be reconfigured in Freshsales admin settings post-migration.
LionDesk
Pipeline Stage
Freshsales
Deal Stage
1:1LionDesk deal stage names are free-text and vary by account. Each unique stage name is mapped to a corresponding Freshsales stage value within its pipeline. Probability and forecast category are assigned per Freshsales stage based on your historical close rates. Stage-entered timestamps are preserved as custom datetime fields on the Deal record for reporting continuity.
LionDesk
Custom Field (Text/Number/Date/Dollar Amt)
Freshsales
Custom Field (per module)
1:1LionDesk custom fields of types Text, Number, Date, and Dollar Amt each require a corresponding Freshsales custom field created before migration. Text fields map to Freshsales Text type; Number to Number; Date to Date; Dollar Amt to Currency. Custom field definitions and their rank/order are preserved in the migration plan so your Freshsales admin can pre-create the target fields before data lands.
LionDesk
Drip Campaign
Freshsales
Sales Sequence / Workflow
1:1LionDesk drip campaigns do not have a direct Freshsales equivalent. Freshsales separates automated outreach into Sales Sequences (outbound email drip) and Workflows (event-triggered automation). FlitStack exports your drip campaign definitions — contact triggers, step delays, message content — as a structured reference document for your Freshsales admin to rebuild using the platform's native Sequence and Workflow builders.
LionDesk
Task / Reminder
Freshsales
Task
1:1LionDesk tasks and reminder records map directly to Freshsales Tasks. Original due dates, assigned owners (resolved by email match), task status, and priority are preserved. Task descriptions and notes carry over as-is. Tasks associated with specific contacts or deals retain their parent record links in Freshsales.
LionDesk
Note
Freshsales
Note
1:1LionDesk notes attached to contacts, companies, or deals migrate as Freshsales Notes. The note body content and original create timestamps are preserved. If notes contain rich-text formatting, the plain-text content is preserved and any embedded image links are re-evaluated for Freshsales file storage compatibility.
LionDesk
User / Owner
Freshsales
User
1:1LionDesk owner IDs are resolved against Freshsales users by email match. Unmatched owners are flagged before migration — your team either creates their Freshsales user account first or assigns their records to a fallback owner. This prevents records from landing without an owner assignment, which would break Freshsales's assignment-rule and notification logic.
LionDesk
SMS / Text Message
Freshsales
Sales Activity (call log reference)
1:1LionDesk's native SMS functionality is a platform-specific feature with no structural equivalent in Freshsales (which requires Freshcaller or a third-party SMS integration). FlitStack exports SMS message content and timestamps as Activity records for reference, but the SMS cannot be replayed or continued as a native Freshsales feature. This limitation should be addressed during your Freshsales integration planning.
LionDesk
Video Email
Freshsales
File Attachment / Note Reference
1:1LionDesk's video email feature stores a video link or embedded recording associated with a contact or deal. Freshsales does not have a native video email module. We export the video URL or embed reference and attach it as a note on the contact record so your team can access the original video link in Freshsales even if the video itself cannot be replayed as a native Freshsales engagement feature.
LionDesk
Tag / Label
Freshsales
Tag
1:1LionDesk contact and deal tags migrate to Freshsales Tags, which are available across all modules including Contacts, Accounts, Deals, and Leads. Tags are preserved as-is during migration and can be used immediately for segmentation, filtering, and workflow triggers in Freshsales after the cutover completes. This allows your team to maintain existing categorization logic without rebuilding tag structures manually.
LionDesk
Lead Status
Freshsales
Lead Status
1:1LionDesk lead status values (New, Contacted, Qualified, or any custom values your account uses) map to Freshsales Lead Status pick-list values during migration. Custom status values in LionDesk require a pre-migration value-mapping configuration step so Freshsales can accept the incoming data without pick-list validation errors. FlitStack audits all unique LionDesk status values during discovery and provides the mapping configuration checklist before the migration run.
| LionDesk | Freshsales | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Pipeline | Pipeline1:1 | Fully supported | |
| Pipeline Stage | Deal Stage1:1 | Fully supported | |
| Custom Field (Text/Number/Date/Dollar Amt) | Custom Field (per module)1:1 | Fully supported | |
| Drip Campaign | Sales Sequence / Workflow1:1 | Fully supported | |
| Task / Reminder | Task1:1 | Fully supported | |
| Note | Note1:1 | Fully supported | |
| User / Owner | User1:1 | Fully supported | |
| SMS / Text Message | Sales Activity (call log reference)1:1 | Fully supported | |
| Video Email | File Attachment / Note Reference1:1 | Fully supported | |
| Tag / Label | Tag1:1 | Fully supported | |
| Lead Status | Lead Status1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
LionDesk gotchas
LionDesk discontinuation as of September 2025
Drip campaign automation does not transfer between CRMs
SMS and video email assets are LionDesk-hosted
Bulk export requires API pagination
Custom field type enforcement at write time
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Audit LionDesk data volume and identify custom field definitions
Before data moves, FlitStack connects to LionDesk via the v2 REST API and inventories all contacts, companies, deals, tasks, notes, and custom field definitions. We identify the four custom field types (Text, Number, Date, Dollar Amt) and their field names so Freshsales custom fields can be created in the matching module before migration. We also flag any LionDesk drip campaign definitions and SMS/video email usage for the rebuild reference export. The audit output is a field-level migration plan delivered within 24 hours of API access.
Create Freshsales custom fields and pipeline configuration
Based on the audit, your Freshsales admin (or FlitStack) creates all required custom fields in the target modules — Contact, Account, Deal, and Lead — matching the data types from LionDesk. If LionDesk uses multiple named pipelines, each pipeline and its stage set is created in Freshsales. Lifecycle stage configuration in Admin Settings is reviewed and adjusted to match your LionDesk contact status mapping. Freshsales user accounts are confirmed so owner email resolution can proceed. This step prevents the most common cause of migration failures: missing pick-list values and uncreated custom fields at load time.
Resolve owners and seed the account-contact relationship graph
LionDesk owner IDs are matched to Freshsales users by email address. Unmatched owners are flagged with a pre-migration report — your team creates Freshsales user accounts or assigns a fallback owner before the migration run. Simultaneously, LionDesk Company records are loaded into Freshsales as Accounts so Contact records can resolve their AccountId foreign key at insert time. This sequencing ensures no contact lands without a primary account reference, which would break Freshsales reporting and contact-role logic for deals.
Run sample migration with field-level diff
A representative slice — typically 100–500 records spanning contacts, companies, deals, tasks, and notes — migrates first. FlitStack generates a field-level diff showing every source value and its destination counterpart so you can verify: lifecycle stage mapping, pipeline and stage mapping per deal, custom field data type preservation (especially Dollar Amt → Currency), owner resolution rate, and note content integrity. You approve the sample before the full migration run commits. Any field mapping adjustments are made before the final run.
Execute full migration with delta-pickup cutover window
Full data migration runs against Freshsales via API. A 24–48 hour delta-pickup window opens after the bulk load, during which any LionDesk records modified or created during the cutover are captured and loaded into Freshsales. FlitStack maintains an audit log of every record inserted or updated, with source record ID preserved for traceability. One-click rollback reverts the Freshsales instance to its pre-migration state if reconciliation checks fail. After rollback window closes, Freshsales is your live CRM and LionDesk becomes read-only reference.
Platform deep dives
LionDesk
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across LionDesk and Freshsales.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
LionDesk: Not publicly documented in available developer documentation.
Data volume sensitivity
LionDesk doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during LionDesk to Freshsales migration scoping. Not seeing yours? Book a call.
Walk through your LionDesk to Freshsales migration with a real engineer — 30 minutes, free, written quote within 24 hours.
Book a free 30 minute consultationAdjacent paths
Other ways to leave LionDesk
Other ways to arrive at Freshsales
Ready when you are
Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.