CRM migration
Field-level mapping, validation, and rollback between Payaca and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
Payaca
Source
HubSpot
Destination
Compatibility
11 of 12
objects map 1:1 between Payaca and HubSpot.
Complexity
BStandard
Timeline
3–5 business days
Overview
Payaca models its core CRM around Customers (with Customer Contacts and Addresses nested under one entity) and Projects (the unit of work linked to one Customer). HubSpot splits contacts and companies into separate objects, uses Deals as the pipeline unit, and stores extended properties as custom fields. FlitStack AI extracts CRM records from Payaca via CSV export or API, maps each nested Customer Contact to a HubSpot Contact, each Customer to a HubSpot Company, and each Project to a HubSpot Deal. Operational records that Payaca has no native equivalent for — AHJ permit state, NABCEP certification tracking, service reminders — are preserved as HubSpot custom fields. Payaca automations, workflow sequences, and financial records (invoices, payments, Stripe data) do not migrate; those need to be rebuilt or handled in their native tools. We use Payaca's export tools and API for extraction, map fields to HubSpot's property names, and run a sample migration first with a field-level diff so nothing is committed until you verify the mapping. The delta-pickup window captures any records modified in Payaca during the cutover. Most migrations complete in 3–5 days for under 10,000 records, scaling to 4–8 weeks for complex setups with heavy custom field usage.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Payaca object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Payaca
Customer
HubSpot
Contact
1:1Each Payaca Customer with a single primary contact maps to one HubSpot Contact. B2C migrations typically turn each Customer into a Contact with themselves as the primary contact. The name, email, phone, job title, and address properties migrate directly. Customers with no associated contact record become HubSpot Contacts with minimal properties.
Payaca
Customer (B2B)
HubSpot
Company
1:1Payaca Business‑type Customers map to HubSpot Companies. The company name, domain/website, industry, employee count, and annual revenue migrate directly to the corresponding HubSpot Company properties. The address stored on the Payaca Customer record is imported as the primary Company address, preserving B2B hierarchy and enabling the Company record to serve as the parent for related Contact records.
Payaca
Customer Contact (secondary)
HubSpot
Contact
1:1Additional Customer Contacts linked to a single Customer in Payaca become HubSpot Contacts that are associated with the same Company via the built‑in Company‑Contact association. Because HubSpot natively supports N:1 relationships, each secondary contact can be mapped cleanly, preserving the reporting hierarchy and allowing the Company record to aggregate activity from all its contacts.
Payaca
Address
HubSpot
Contact (address properties)
1:1Payaca stores Address records as sub-entities of Customer. Street address, city, state/province, postal code, and country are extracted and mapped to HubSpot's standard contact address properties (address, city, state, zip, country). Address labels (billing, shipping, service) are preserved as HubSpot contact properties.
Payaca
Project
HubSpot
Deal
1:1The Payaca Project is the primary work unit and maps to a HubSpot Deal. Project name becomes Deal name, project stage maps to a HubSpot pipeline stage, and the assigned owner resolves by email match to a HubSpot user. Original create dates are preserved as custom datetime fields since HubSpot's CreatedDate reflects migration time.
Payaca
Project (multi-option proposal)
HubSpot
Deal + Line Item
many:1Payaca projects with multiple proposal options (e.g., three solar system configurations) are split: the primary option maps to the Deal's standard properties, and additional options are created as HubSpot Line Items linked to the Deal with product name, quantity, and price. A custom field (Payaca_Option_Count__c) preserves the total number of options per project.
Payaca
NABCEP Certification
HubSpot
Custom field on Contact
1:1Payaca tracks NABCEP certification state and engineer details as project or customer properties. HubSpot has no native equivalent for certification tracking. We create a custom pick-list field (Engineer_NABCEP_Certified__c) and a text field (NABCEP_Cert_Number__c) on the Contact to preserve certification records for compliance and liability documentation.
Payaca
AHJ Permit State
HubSpot
Custom field on Deal
1:1Authority Having Jurisdiction (AHJ) permit tracking is central to solar and battery installation compliance and has no native HubSpot equivalent. We create three custom fields on the Deal: AHJ_Jurisdiction__c (text), AHJ_Submission_Date__c (date), and AHJ_Approval_Status__c (pick-list with values submitted, under review, approved, rejected).
Payaca
Service Reminder
HubSpot
Custom field on Deal + rebuilt workflow
1:1Payaca's service reminder feature is an automation construct, not pure data — the trigger logic does not migrate. We preserve reminder text and dates as Deal custom fields (Service_Reminder_Date__c, Service_Reminder_Notes__c) so the team has the reference data when rebuilding reminders in HubSpot workflows post-migration.
Payaca
Automation (workflow sequences)
HubSpot
Rebuilt in HubSpot Workflows
1:1Payaca automations (templated and custom) use triggers — tagging events, pipeline stage changes, field conditions — that have no direct HubSpot equivalent. These must be rebuilt in HubSpot's workflow engine. We export Payaca automation definitions as a reference document for the HubSpot admin to use during the rebuild phase.
Payaca
Invoice / Payment Record
HubSpot
Custom field on Deal + external reference
1:1Payaca invoice and payment records (amount, status, due date, Stripe transaction ID) do not have a native HubSpot equivalent. HubSpot is not a financial tool. Invoice and payment data is preserved as custom fields on the Deal for reference, but the actual invoice records must remain in Payaca or be managed via the QuickBooks/Xero integration post-migration.
Payaca
Customer Portal URL
HubSpot
Custom field on Deal
1:1Payaca provides a branded customer portal (yourcompany.payaca.site) per project. The portal URL is preserved as a custom text field on the HubSpot Deal (Customer_Portal_URL__c). Note that the portal itself remains on Payaca's infrastructure until the team migrates the customer-facing experience separately.
| Payaca | HubSpot | Compatibility | |
|---|---|---|---|
| Customer | Contact1:1 | Fully supported | |
| Customer (B2B) | Company1:1 | Fully supported | |
| Customer Contact (secondary) | Contact1:1 | Fully supported | |
| Address | Contact (address properties)1:1 | Fully supported | |
| Project | Deal1:1 | Fully supported | |
| Project (multi-option proposal) | Deal + Line Itemmany:1 | Fully supported | |
| NABCEP Certification | Custom field on Contact1:1 | Fully supported | |
| AHJ Permit State | Custom field on Deal1:1 | Fully supported | |
| Service Reminder | Custom field on Deal + rebuilt workflow1:1 | Fully supported | |
| Automation (workflow sequences) | Rebuilt in HubSpot Workflows1:1 | Fully supported | |
| Invoice / Payment Record | Custom field on Deal + external reference1:1 | Fully supported | |
| Customer Portal URL | Custom field on Deal1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Payaca gotchas
CSV export only captures customer contact records
Project imports require pre-existing customer IDs
Automation rule portability is limited to templates
Stripe transaction fees are external to Payaca billing
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Extract CRM records from Payaca and audit the schema
FlitStack AI initiates the migration by extracting all CRM records from Payaca via CSV export or API access. We inventory customers, customer contacts, addresses, projects, and associated properties — flagging any custom fields added beyond Payaca's standard schema. The audit identifies the count of multi-option proposals, permit tracking records, certification fields, and service reminder data so we can pre-build the HubSpot custom field schema before any records are written to HubSpot.
Create HubSpot custom fields and prepare the schema
Before data moves, your HubSpot admin (or our team) creates the custom fields required for Payaca's operational data — AHJ permit fields, NABCEP certification fields, installation data fields, service reminder fields, and proposal reference fields. We deliver a field creation checklist with field names, types (text, pick-list, date, currency), and pick-list values. HubSpot's custom field UI requires one field at a time for pick-lists, so planning this step before migration prevents field-creation bottlenecks during the cutover.
Map Payaca Customers, Addresses, and Projects to HubSpot objects
We map every Payaca Customer to either a HubSpot Contact (residential) or a Company + Contact pair (commercial). Secondary customer contacts become HubSpot Contacts associated with the same Company. Payaca Projects map to HubSpot Deals, with pipeline stages mapped value-by-value to HubSpot deal stages. Multi-option proposals are handled by mapping the primary option to the Deal amount and creating Line Items for each additional configuration. Custom fields receive their Payaca source data at this stage.
Run a sample migration with field-level diff
A representative slice of records migrates first — typically 50–100 records spanning residential customers, commercial companies, projects with multi-option proposals, and records with AHJ permit data. We generate a field-level diff between the Payaca source values and the HubSpot destination values so you can verify that NABCEP fields, permit statuses, and multi-option line items landed correctly before the full run commits. Adjustments to value mappings or custom field logic are made before the production migration begins.
Execute full migration with delta-pickup window
The full record set migrates to HubSpot. A delta-pickup window (typically 24–48 hours after the initial load) captures any records created or modified in Payaca during the cutover — especially likely for active install teams still receiving permits and scheduling inspections. FlitStack maintains an audit log of every record written. One-click rollback is available if reconciliation against the source export identifies data integrity issues. After final validation, your team transitions to HubSpot as the system of record.
Platform deep dives
Payaca
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Payaca and HubSpot.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Payaca: Not publicly documented in available help resources.
Data volume sensitivity
Payaca doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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