CRM migration

Migrate from Berry crm to Freshsales

Field-level mapping, validation, and rollback between Berry crm and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.

Berry crm logo

Berry crm

Source

Freshsales

Destination

Freshsales logo

Compatibility

60%

6 of 10

objects map 1:1 between Berry crm and Freshsales.

Complexity

CModerate

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Berry CRM by Raspberry IT Services is a lightweight all-in-one platform for small teams, but it lacks public API documentation, which makes programmatic extraction complex and forces reliance on export-based discovery. Freshsales, a Freshworks product, provides a structured REST API with documented endpoints for Contacts, Accounts, Deals, Products, and Activities, making it a viable destination for teams outgrowing Berry's simplicity. The migration requires a discovery-first approach: we run a raw data export to map the actual schema before building field mappings, since Berry's custom field mechanism is not publicly documented. We migrate standard objects (Contacts, Companies, Deals, Products, Invoices, Projects, Tasks) directly, and we flag Sales Quotes and Price Books for explicit mapping given their tier-dependent availability in Freshsales. We do not migrate automations, workflows, or project-task dependency trees as code; we deliver a written inventory for the customer's admin to rebuild in Freshsales.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Berry crm logo

Berry crm

What's pushing teams away

  • Premier plan caps contacts at 15,000 and users at 35, forcing growing teams to upgrade to Elite (AED 60/user, roughly $16/user) which is a 3x price jump.
  • No public API documentation — custom integrations are listed as available at additional cost, which limits buyers needing programmatic access to data.
  • Very low independent review volume across G2, Capterra, and Trustpilot makes it hard for buyers to assess long-term support quality.
  • 1-year contract commitment with a 5-license minimum on Premier removes the flexibility small businesses often need during early growth.
  • Geographic concentration around the UAE and Raspberry IT Services' regional base limits global support coverage and integration ecosystems compared to international competitors.

Choosing

Freshsales logo

Freshsales

What's pulling them in

  • Lowest barrier to entry among major CRMs — the free tier supports up to 3 users and includes core CRM functionality before committing to per-seat pricing.
  • Built-in chat, email, and phone reduce reliance on third-party integrations for basic sales communication and contact management.
  • Freddy AI contact scoring and deal insights are included on Pro plans at a lower price than comparable HubSpot tiers.
  • Kanban pipeline views across Contacts, Accounts, and Deals provide visual deal management without requiring custom configuration.
  • Integration with the broader Freshworks ecosystem (Freshdesk, Freshchat, Freshservice) reduces tool sprawl for teams already using Freshworks.

Object mapping

How Berry crm objects map to Freshsales

Each row shows how a Berry crm object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Berry crm

Contact

maps to

Freshsales

Contact

1:1
Fully supported

Berry CRM Contact records map to Freshsales Contact. Standard fields (name, email, phone, address) transfer directly. We run a discovery export to capture the exact field names and types present in the Berry CRM instance before building the field map, since the schema is not publicly documented. Freshsales uses first_name and last_name as separate fields; we split full-name contacts accordingly. Any custom fields on Contact are detected during discovery and mapped to Freshsales custom fields created in Admin settings before import.

Berry crm

Company

maps to

Freshsales

Account

1:1
Fully supported

Berry CRM Company records map to Freshsales Account. Company name maps to display_name, domain or website maps to Freshsales website field. The Company-to-Contact relationship is preserved by inserting Accounts before Contacts and resolving the account_id lookup on each Contact record at import time. Company-specific custom fields detected during discovery map to Freshsales Account custom fields.

Berry crm

Deal

maps to

Freshsales

Deal

1:1
Fully supported

Berry CRM Deals map to Freshsales Deals. Stage name, amount, close date, and owner transfer directly. We map the Berry CRM pipeline stages to Freshsales deal stages, which are configurable per deal pipeline in Freshsales Admin settings. If Berry CRM uses multiple pipelines, we create corresponding Freshsales deal pipelines and map stage values per pipeline. Owner resolution uses email matching against Freshsales Users.

Berry crm

Sales Quote

maps to

Freshsales

Deal (Quote sub-object or separate Quote object on Pro/Growth)

lossy
Fully supported

Berry CRM Sales Quotes map to Freshsales Deal Quotes if the destination plan includes the Quotes module (Growth and above). Quote line items map to Quote Items with product reference, quantity, and pricing. If the destination plan does not include Quotes, we map quote metadata (amount, status, date) to custom fields on the linked Deal and flag the quote line items as a separate import task with the customer's admin to configure in Freshsales.

Berry crm

Product

maps to

Freshsales

Product

1:1
Fully supported

Berry CRM Products map to Freshsales Products. Product name, description, and SKU transfer directly. Pricing information from Berry CRM Price Books maps to Freshsales standard price entries on the Product record. If a product has multiple price points from different Price Books, we create one Product record with multiple price entries or flag for the admin to consolidate during scoping.

Berry crm

Price Book

maps to

Freshsales

Price Book entry (Freshsales standard)

lossy
Fully supported

Berry CRM Price Books define named price lists associated with products. Freshsales does not have a separate Price Book object; instead, it uses standard price book entries on each Product. We map the Price Book-to-Product relationship by creating Product records first, then adding standard price entries from each Berry Price Book. If multiple Price Books contain different prices for the same product, we flag this during scoping as a pricing conflict requiring admin decision.

Berry crm

Project

maps to

Freshsales

Task or Deal (scoping decision)

lossy
Fully supported

Berry CRM Projects have no direct Freshsales equivalent. Freshsales does not include a native project object. We offer two migration strategies: (1) Map Project metadata to a Freshsales Deal with custom project fields, or (2) Map Project to a Task group using parent-child Task relationships. The customer chooses the strategy during scoping. Project status, description, and associated milestone dates transfer as custom fields or task metadata depending on the chosen strategy.

Berry crm

Task

maps to

Freshsales

Task

1:1
Fully supported

Berry CRM Tasks map to Freshsales Tasks. Task title, due date, assignee, and completion status transfer directly. If a Task is associated with a Contact, Company, or Deal in Berry CRM, we resolve the corresponding Freshsales record ID and set the task's link (contact_id, account_id, or deal_id) at import time. Owner resolution uses email matching.

Berry crm

Invoice

maps to

Freshsales

Invoice (Freshsales Growth/Pro)

1:1
Fully supported

Berry CRM Invoices map to Freshsales Invoices if the destination plan includes the Invoice module (Growth and above). Invoice line items, totals, payment status, and invoice-to-contact associations transfer directly. If the destination plan does not include Invoices, we map invoice metadata to custom fields on the linked Contact or Deal and flag the line items for manual recreation or a separate invoice-specific migration scope.

Berry crm

Custom Fields (primary objects)

maps to

Freshsales

Custom Fields (Contacts, Accounts, Deals, Products)

lossy
Fully supported

Berry CRM allows custom fields on primary objects but the mechanism is not publicly documented. We detect all custom fields during the discovery export phase, identify their types (text, number, date, picklist, checkbox), and create matching Freshsales custom fields in Admin settings before importing any records. The custom field mapping is explicit per field, per object, with the customer's admin confirming field type and label alignment before the import pipeline runs.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Berry crm logo

Berry crm gotchas

High

Very limited public documentation and schema

Low

Single review on G2 with no peer data

Low

Website URL contains a typo in domain

Freshsales logo

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

Pair-specific challenges

  • Berry CRM has no documented public API

    Berry CRM by Raspberry IT Services has no publicly available API reference, developer documentation, or detailed data model description. This means migration scoping cannot rely on pre-existing schema references. We mitigate this by running a discovery export during the scoping phase to map the actual data structure, field names, and custom field presence before building the migration pipeline. Discovery export is the critical first step and may take one to three days depending on export feature availability in the specific Berry CRM instance. If the export does not cover all required objects, we flag the gap and discuss manual extraction or a phased migration approach.

  • Lead conversion model does not exist in Berry CRM

    Berry CRM uses a single Contact object for all parties regardless of qualification status. Freshsales separates unqualified prospects into Leads and qualified contacts into Contacts attached to Accounts. We do not have a source-side qualification signal (like a HubSpot Lifecycle Stage) to drive the split. During scoping, we ask the customer's admin to define the split rule: for example, contacts created more than 90 days ago with no associated Deal become Leads, and all others become Contacts. Without an explicit rule, we default to migrating all contacts as Freshsales Leads to avoid creating orphaned Contacts without Accounts.

  • Custom fields must be discovered before mapping

    Berry CRM's custom field mechanism is not publicly documented. Custom fields may exist on Contacts, Companies, Deals, and other objects, but their names, types, and relationships are unknown until we run a discovery export. Freshsales requires explicit custom field creation in Admin settings before data can be imported into those fields. We detect custom fields during discovery, create matching Freshsales fields, and then run import. Skipping discovery means we import into standard fields only and lose any custom field data. We treat custom field detection as a mandatory scoping deliverable before the migration pipeline is built.

  • Invoice and Quote availability depends on Freshsales plan

    Freshsales Invoice and Quote modules are available on Growth ($29/user/month) and Pro ($49/user/month) plans but not on the free or Entry tiers. If the destination Freshsales account is on a plan that does not include these modules, we map invoice and quote metadata to custom fields on Deals or Contacts rather than the native objects. We confirm the destination plan tier during scoping and adjust the mapping strategy accordingly. This is a plan-tier constraint, not a data loss issue, if addressed upfront.

  • Project object has no Freshsales equivalent

    Berry CRM includes a Projects module with task sub-records and milestone tracking. Freshsales has no native project object; project-style work is tracked using Tasks, Deals, or third-party project tools. We offer two strategies: map Project metadata to a Deal with custom fields, or map Project to a parent Task with child Tasks for sub-items. Both strategies require an admin decision during scoping. Project-task dependency trees (predecessor links, Gantt-style ordering) do not migrate; we document the original project structure for manual rebuild if the admin chooses the Task-based strategy.

Migration approach

Six steps for a successful Berry crm to Freshsales data migration

  1. Discovery export and schema mapping

    We begin by running a data export from the Berry CRM instance to capture all available objects, fields, and custom fields. Given the lack of public API documentation, this discovery phase is essential to identify the actual schema before building the migration pipeline. We export Contacts, Companies, Deals, Products, Quotes, Invoices, Projects, and Tasks in full, including any custom field data. We produce a discovery report listing every field, its type, and whether it has data, which drives the explicit mapping list for Freshsales.

  2. Freshsales plan and schema setup

    We confirm the destination Freshsales plan tier during scoping (Entry, Growth, or Pro) and adjust the object mapping accordingly for Invoice and Quote availability. We then configure the Freshsales destination: create custom fields matching the discovered Berry CRM custom fields, set up deal pipelines and stages aligned with the Berry CRM pipeline, and configure user accounts. The admin provisions Freshsales users and we map Berry CRM owners by email match against the Freshsales User table.

  3. Record dependency ordering and parent resolution

    We sequence the import in dependency order: Accounts (from Companies) first, then Contacts, then Deals, then Products with price entries, then Tasks and Activity records, then Invoices and Quotes last. Each phase resolves parent-record lookups (AccountId on Contact, OwnerId on all objects) using email matching or explicit ID mapping from the discovery export. We flag any orphaned records (Contact with no matching Account, Deal with no matching Contact) for admin resolution before proceeding.

  4. Discovery migration into Freshsales sandbox or staging

    We run a full migration into a Freshsales staging environment using production-like data volume from the discovery export. The customer's admin reviews record counts, spot-checks field mappings on 20-30 records, and confirms that deal stages, custom fields, and contact-account relationships are correct. Any mapping corrections happen at this stage. We do not proceed to production migration until the admin signs off on the staging migration.

  5. Production migration and delta sync

    We run the production migration in the same dependency order used in staging. During cutover, we freeze writes to Berry CRM, run a final delta export for any records modified since the staging migration, and apply those changes to Freshsales. We then set Freshsales as the system of record. Each phase emits a row-count reconciliation report comparing Berry CRM source counts to Freshsales destination counts.

  6. Deliverable handoff and automation inventory

    We deliver a written migration report listing every object migrated, record counts by phase, any records skipped or held for admin review, and the explicit field mapping used. We also deliver an automation inventory: a written list of any Berry CRM automations, workflow rules, or sequence-style processes we detected, with a brief description of each and a recommended Freshsales equivalent (Workflows, Deal智能化 rules, or Sales Engage sequences depending on the Freshworks plan). We do not rebuild automations as code inside the migration scope.

Platform deep dives

Context on both ends of the pair

Berry crm logo

Berry crm

Source

Strengths

  • Low monthly per-user cost in AED ($5-$16/user) competitive for Gulf-region SMBs.
  • All-in-one bundle covering CRM, invoicing, quotes, campaigns, and attendance tracking.
  • Built-in Computer Telephony Integration for call tracking on both tiers.
  • Excel import/export and customizable dashboards in both plans.
  • Elite tier includes a dedicated account manager and training as standard.

Weaknesses

  • Premier hard caps at 35 users and 15,000 contacts, forcing tier upgrades for growing teams.
  • No public API or developer documentation — integrations require vendor-led custom work.
  • Minimum 5-license, 1-year commitment on Premier limits flexibility for very small or seasonal teams.
  • Limited third-party review footprint makes due diligence difficult.
  • Regional focus on Gulf markets and limited integration ecosystem versus global CRM competitors.
Freshsales logo

Freshsales

Destination

Strengths

  • Generous free tier for small teams with core CRM functionality without per-seat costs.
  • All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
  • Freddy AI contact scoring and deal predictions available on Pro tier.
  • Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

  • Reports lack depth compared to competitors like HubSpot, with limited customization options.
  • Integration setup is poorly documented with no clear guides for connecting third-party tools.
  • AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
  • Bot sessions limited to 500 one-time allocation with no monthly refresh.

Complexity grading

How hard is this migration?

Moderate CRM migration. 5 of 8 objects need a mapping; the rest are 1:1.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Berry crm and Freshsales.

  • Object compatibility

    C

    5 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Berry crm: Not publicly documented.

  • Data volume sensitivity

    B

    Berry crm doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Berry crm to Freshsales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Berry crm to Freshsales data migrations

Answers to the questions buyers ask most during Berry crm to Freshsales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Most migrations land between two and four weeks for accounts with under 5,000 contacts, 1,000 deals, and no complex custom field structures. The discovery-first approach adds a few days to scoping but reduces errors during import. Migrations with multiple custom fields per object, historical invoices, product catalogs with multiple price lists, or project-level data move to five to eight weeks because of explicit per-field mapping and custom object creation in Freshsales Admin settings.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Berry crm.
Land in Freshsales, intact.

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