CRM migration
Field-level mapping, validation, and rollback between Berry crm and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Berry crm
Source
Freshsales
Destination
Compatibility
6 of 10
objects map 1:1 between Berry crm and Freshsales.
Complexity
CModerate
Timeline
2-4 weeks
Overview
Berry CRM by Raspberry IT Services is a lightweight all-in-one platform for small teams, but it lacks public API documentation, which makes programmatic extraction complex and forces reliance on export-based discovery. Freshsales, a Freshworks product, provides a structured REST API with documented endpoints for Contacts, Accounts, Deals, Products, and Activities, making it a viable destination for teams outgrowing Berry's simplicity. The migration requires a discovery-first approach: we run a raw data export to map the actual schema before building field mappings, since Berry's custom field mechanism is not publicly documented. We migrate standard objects (Contacts, Companies, Deals, Products, Invoices, Projects, Tasks) directly, and we flag Sales Quotes and Price Books for explicit mapping given their tier-dependent availability in Freshsales. We do not migrate automations, workflows, or project-task dependency trees as code; we deliver a written inventory for the customer's admin to rebuild in Freshsales.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Berry crm object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Berry crm
Contact
Freshsales
Contact
1:1Berry CRM Contact records map to Freshsales Contact. Standard fields (name, email, phone, address) transfer directly. We run a discovery export to capture the exact field names and types present in the Berry CRM instance before building the field map, since the schema is not publicly documented. Freshsales uses first_name and last_name as separate fields; we split full-name contacts accordingly. Any custom fields on Contact are detected during discovery and mapped to Freshsales custom fields created in Admin settings before import.
Berry crm
Company
Freshsales
Account
1:1Berry CRM Company records map to Freshsales Account. Company name maps to display_name, domain or website maps to Freshsales website field. The Company-to-Contact relationship is preserved by inserting Accounts before Contacts and resolving the account_id lookup on each Contact record at import time. Company-specific custom fields detected during discovery map to Freshsales Account custom fields.
Berry crm
Deal
Freshsales
Deal
1:1Berry CRM Deals map to Freshsales Deals. Stage name, amount, close date, and owner transfer directly. We map the Berry CRM pipeline stages to Freshsales deal stages, which are configurable per deal pipeline in Freshsales Admin settings. If Berry CRM uses multiple pipelines, we create corresponding Freshsales deal pipelines and map stage values per pipeline. Owner resolution uses email matching against Freshsales Users.
Berry crm
Sales Quote
Freshsales
Deal (Quote sub-object or separate Quote object on Pro/Growth)
lossyBerry CRM Sales Quotes map to Freshsales Deal Quotes if the destination plan includes the Quotes module (Growth and above). Quote line items map to Quote Items with product reference, quantity, and pricing. If the destination plan does not include Quotes, we map quote metadata (amount, status, date) to custom fields on the linked Deal and flag the quote line items as a separate import task with the customer's admin to configure in Freshsales.
Berry crm
Product
Freshsales
Product
1:1Berry CRM Products map to Freshsales Products. Product name, description, and SKU transfer directly. Pricing information from Berry CRM Price Books maps to Freshsales standard price entries on the Product record. If a product has multiple price points from different Price Books, we create one Product record with multiple price entries or flag for the admin to consolidate during scoping.
Berry crm
Price Book
Freshsales
Price Book entry (Freshsales standard)
lossyBerry CRM Price Books define named price lists associated with products. Freshsales does not have a separate Price Book object; instead, it uses standard price book entries on each Product. We map the Price Book-to-Product relationship by creating Product records first, then adding standard price entries from each Berry Price Book. If multiple Price Books contain different prices for the same product, we flag this during scoping as a pricing conflict requiring admin decision.
Berry crm
Project
Freshsales
Task or Deal (scoping decision)
lossyBerry CRM Projects have no direct Freshsales equivalent. Freshsales does not include a native project object. We offer two migration strategies: (1) Map Project metadata to a Freshsales Deal with custom project fields, or (2) Map Project to a Task group using parent-child Task relationships. The customer chooses the strategy during scoping. Project status, description, and associated milestone dates transfer as custom fields or task metadata depending on the chosen strategy.
Berry crm
Task
Freshsales
Task
1:1Berry CRM Tasks map to Freshsales Tasks. Task title, due date, assignee, and completion status transfer directly. If a Task is associated with a Contact, Company, or Deal in Berry CRM, we resolve the corresponding Freshsales record ID and set the task's link (contact_id, account_id, or deal_id) at import time. Owner resolution uses email matching.
Berry crm
Invoice
Freshsales
Invoice (Freshsales Growth/Pro)
1:1Berry CRM Invoices map to Freshsales Invoices if the destination plan includes the Invoice module (Growth and above). Invoice line items, totals, payment status, and invoice-to-contact associations transfer directly. If the destination plan does not include Invoices, we map invoice metadata to custom fields on the linked Contact or Deal and flag the line items for manual recreation or a separate invoice-specific migration scope.
Berry crm
Custom Fields (primary objects)
Freshsales
Custom Fields (Contacts, Accounts, Deals, Products)
lossyBerry CRM allows custom fields on primary objects but the mechanism is not publicly documented. We detect all custom fields during the discovery export phase, identify their types (text, number, date, picklist, checkbox), and create matching Freshsales custom fields in Admin settings before importing any records. The custom field mapping is explicit per field, per object, with the customer's admin confirming field type and label alignment before the import pipeline runs.
| Berry crm | Freshsales | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Sales Quote | Deal (Quote sub-object or separate Quote object on Pro/Growth)lossy | Fully supported | |
| Product | Product1:1 | Fully supported | |
| Price Book | Price Book entry (Freshsales standard)lossy | Fully supported | |
| Project | Task or Deal (scoping decision)lossy | Fully supported | |
| Task | Task1:1 | Fully supported | |
| Invoice | Invoice (Freshsales Growth/Pro)1:1 | Fully supported | |
| Custom Fields (primary objects) | Custom Fields (Contacts, Accounts, Deals, Products)lossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Berry crm gotchas
Very limited public documentation and schema
Single review on G2 with no peer data
Website URL contains a typo in domain
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Discovery export and schema mapping
We begin by running a data export from the Berry CRM instance to capture all available objects, fields, and custom fields. Given the lack of public API documentation, this discovery phase is essential to identify the actual schema before building the migration pipeline. We export Contacts, Companies, Deals, Products, Quotes, Invoices, Projects, and Tasks in full, including any custom field data. We produce a discovery report listing every field, its type, and whether it has data, which drives the explicit mapping list for Freshsales.
Freshsales plan and schema setup
We confirm the destination Freshsales plan tier during scoping (Entry, Growth, or Pro) and adjust the object mapping accordingly for Invoice and Quote availability. We then configure the Freshsales destination: create custom fields matching the discovered Berry CRM custom fields, set up deal pipelines and stages aligned with the Berry CRM pipeline, and configure user accounts. The admin provisions Freshsales users and we map Berry CRM owners by email match against the Freshsales User table.
Record dependency ordering and parent resolution
We sequence the import in dependency order: Accounts (from Companies) first, then Contacts, then Deals, then Products with price entries, then Tasks and Activity records, then Invoices and Quotes last. Each phase resolves parent-record lookups (AccountId on Contact, OwnerId on all objects) using email matching or explicit ID mapping from the discovery export. We flag any orphaned records (Contact with no matching Account, Deal with no matching Contact) for admin resolution before proceeding.
Discovery migration into Freshsales sandbox or staging
We run a full migration into a Freshsales staging environment using production-like data volume from the discovery export. The customer's admin reviews record counts, spot-checks field mappings on 20-30 records, and confirms that deal stages, custom fields, and contact-account relationships are correct. Any mapping corrections happen at this stage. We do not proceed to production migration until the admin signs off on the staging migration.
Production migration and delta sync
We run the production migration in the same dependency order used in staging. During cutover, we freeze writes to Berry CRM, run a final delta export for any records modified since the staging migration, and apply those changes to Freshsales. We then set Freshsales as the system of record. Each phase emits a row-count reconciliation report comparing Berry CRM source counts to Freshsales destination counts.
Deliverable handoff and automation inventory
We deliver a written migration report listing every object migrated, record counts by phase, any records skipped or held for admin review, and the explicit field mapping used. We also deliver an automation inventory: a written list of any Berry CRM automations, workflow rules, or sequence-style processes we detected, with a brief description of each and a recommended Freshsales equivalent (Workflows, Deal智能化 rules, or Sales Engage sequences depending on the Freshworks plan). We do not rebuild automations as code inside the migration scope.
Platform deep dives
Berry crm
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 5 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Berry crm and Freshsales.
Object compatibility
5 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Berry crm: Not publicly documented.
Data volume sensitivity
Berry crm doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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