CRM migration
Field-level mapping, validation, and rollback between Road Runner and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Road Runner
Source
Freshsales
Destination
Compatibility
10 of 10
objects map 1:1 between Road Runner and Freshsales.
Complexity
CModerate
Timeline
24–72 hours
Overview
Teams migrate from Road Runner to Freshsales when their needs shift from robotics trajectory planning to customer relationship management. Road Runner stores trajectories, poses, and motion profiles for autonomous robots; Freshsales manages contacts, accounts, deals, and sales activities in a relational CRM schema. FlitStack AI carries over contacts, companies, deals, custom fields, activities, attachments, and user ownership — mapping Road Runner's record structure into Freshsales' native objects. The migration must bridge fundamentally different data models: Road Runner's robotics-oriented records versus Freshsales' CRM object hierarchy with Leads, Contacts, Accounts, and Opportunities. The harder problems are mapping any custom fields to Freshsales' custom field system, preserving pipeline and stage configurations, and handling owner resolution by email match. Workflows, sequences, and automation rules do not migrate — those must be rebuilt manually in Freshsales' workflow builder. Freshsales lacks a native integration marketplace equivalent to what Road Runner offers for robotics peripherals, so integrations require separate evaluation. FlitStack AI sequences the migration using Road Runner's API endpoints and CSV export capabilities, then imports into Freshsales via the Freshsales REST API, preserving original create dates as custom datetime fields, owner assignments via email resolution, and all field histories.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Road Runner object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Road Runner
Team Member
Freshsales
User
1:1Road Runner team members with email addresses map to Freshsales users. Freshsales requires a valid user record for owner assignment on every CRM object. Email address is the primary match key; unmatched team members are flagged for admin action before migration runs.
Road Runner
Contact Record
Freshsales
Contact
1:1Road Runner contact records migrate to Freshsales Contacts. Required Freshsales fields (first_name, last_name, email) are mapped directly from Road Runner properties. Records missing required fields are held and reported for manual correction before the migration commits. This validation ensures data integrity and prevents incomplete records from entering your Freshsales instance during the migration process.
Road Runner
Contact Record (type = Organization)
Freshsales
Account
1:1Road Runner organization-type contact records map to Freshsales Accounts. Account name and domain are mapped to Freshsales' Name and website fields. Parent-child organization hierarchies in Road Runner map to Freshsales' Parent Account lookup where present. This hierarchical mapping preserves organizational relationships and enables proper account nesting within your Freshsales CRM structure.
Road Runner
Deal Record
Freshsales
Deal
1:1Road Runner deal records migrate to Freshsales Deals. Deal name, amount, close date, and owner are mapped to Freshsales' deal_name, amount, close_date, and OwnerId. Pipeline and stage mapping requires Freshsales pipeline pre-configuration — we deliver the pipeline setup plan before data lands.
Road Runner
Pipeline
Freshsales
Sales Pipeline
1:1Road Runner pipeline definitions become Freshsales Sales Pipelines. Each Road Runner pipeline stage maps to a corresponding Freshsales stage within that pipeline. Stage names, probabilities, and forecast categories are mapped per the configuration plan delivered before migration begins. This ensures deal records land in the correct pipeline stages with proper probability assignments and forecast category classifications.
Road Runner
Activity Log
Freshsales
Sales Activity
1:1Road Runner activity logs migrate to Freshsales Sales Activities. Email activities become Freshsales email records, call logs become tasks with type='call', and meeting records become events. Original timestamps, owners, and parent-record links are preserved across all activity types. This comprehensive activity migration ensures your complete interaction history is maintained and accessible within Freshsales for future reference and follow-up activities.
Road Runner
Note
Freshsales
Note
1:1Road Runner notes migrate to Freshsales Notes. Rich-text formatting is preserved where Road Runner stores it. Notes are linked to their parent record (Contact, Account, or Deal) using Freshsales' association model. This ensures all contextual information, comments, and documentation associated with each record is properly transferred and remains accessible within the appropriate record context in Freshsales.
Road Runner
File Attachment
Freshsales
Document
1:1Road Runner file attachments are re-uploaded to Freshsales Documents and linked to the parent record. Freshsales enforces a 25MB per-file limit — files exceeding this are skipped and logged with a warning. Large file strategy is agreed upon during discovery before migration runs.
Road Runner
Custom Field (any object)
Freshsales
Custom Field
1:1Road Runner custom fields on any object migrate as Freshsales Custom Fields on the equivalent object. Field type is preserved where possible (text→text, number→number, date→date). Pick-list custom fields require value alignment between Road Runner and Freshsales — mismatched values are flagged for admin resolution before migration.
Road Runner
Workflow / Sequence
Freshsales
Workflow (Freshsales)
1:1Road Runner workflows and sequences do not migrate. Freshsales has its own workflow builder for automation rules. FlitStack AI exports Road Runner workflow definitions as a reference document for the Freshsales admin to use when rebuilding automations manually after migration.
| Road Runner | Freshsales | Compatibility | |
|---|---|---|---|
| Team Member | User1:1 | Fully supported | |
| Contact Record | Contact1:1 | Fully supported | |
| Contact Record (type = Organization) | Account1:1 | Fully supported | |
| Deal Record | Deal1:1 | Fully supported | |
| Pipeline | Sales Pipeline1:1 | Fully supported | |
| Activity Log | Sales Activity1:1 | Fully supported | |
| Note | Note1:1 | Fully supported | |
| File Attachment | Document1:1 | Fully supported | |
| Custom Field (any object) | Custom Field1:1 | Fully supported | |
| Workflow / Sequence | Workflow (Freshsales)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Road Runner gotchas
No public REST API for FSM record export
v1-to-v2 API rewrite requires complete config migration
Per-installation KV namespace schema varies
Bulk export not supported — we read incrementally
Attachment and media files are external to RoadRunner
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Discovery and schema audit
We read Road Runner's data model and Freshsales' target schema via API. We identify standard object matches, custom field gaps, pipeline structures, and pick-list value alignment across both platforms. Owner records from Road Runner are matched to Freshsales users by email. A detailed migration plan with field-level mapping is delivered for your review before any data moves. This comprehensive plan includes data quality assessment, estimated migration timelines, and identification of any potential risks or blockers.
Freshsales pipeline and custom field pre-configuration
Based on the discovery plan, your Freshsales admin creates the pipeline structures, stages, and custom fields needed in Freshsales. We deliver the exact pipeline names, stage labels, probabilities, and custom field definitions. This step happens before migration so Freshsales is ready to receive data without schema errors. Our team provides detailed documentation and screenshots for each configuration step, ensuring your admin has clear guidance on creating the exact structure needed for successful data migration.
Sample migration with field-level diff
A representative slice of 100–500 records (contacts, accounts, deals, activities) migrates first. We generate a field-level diff comparing source values to Freshsales values, so you can verify mapping accuracy before committing to the full run. Owner resolution, stage mapping, and custom field handling are all validated in this step. This pilot migration allows your team to identify any mapping issues, data quality concerns, or configuration gaps before the full migration begins, reducing risk and ensuring a smoother overall process.
Full migration with delta pickup
All remaining records move to Freshsales with original create dates preserved as custom datetime fields, owner assignments resolved by email, and field histories intact. A delta pickup window (24–48 hours) captures any new or modified records in Road Runner during cutover. Audit logs are generated throughout the run and one-click rollback is available if reconciliation fails. This comprehensive approach ensures complete data integrity, maintains all historical context, and provides safety nets for any unexpected issues during the migration execution phase.
Post-migration validation and workflow rebuild
We run comprehensive reconciliation checks comparing record counts, field completeness, and attachment presence between Road Runner and Freshsales. A final validation report shows record-level pass/fail status for each migrated entity. Road Runner workflow definitions are exported as a reference document for your Freshsales admin to use when rebuilding automations in Freshsales' workflow builder. This documentation includes trigger configurations, action sequences, and conditional logic to facilitate the manual rebuild process.
Platform deep dives
Road Runner
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 4 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Road Runner and Freshsales.
Object compatibility
4 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Road Runner: Not applicable.
Data volume sensitivity
Road Runner doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Road Runner to Freshsales migration scoping. Not seeing yours? Book a call.
Walk through your Road Runner to Freshsales migration with a real engineer — 30 minutes, free, written quote within 24 hours.
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