CRM migration

Migrate from Road Runner to Freshsales

Field-level mapping, validation, and rollback between Road Runner and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.

Road Runner logo

Road Runner

Source

Freshsales

Destination

Freshsales logo

Compatibility

100%

10 of 10

objects map 1:1 between Road Runner and Freshsales.

Complexity

CModerate

Timeline

24–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Teams migrate from Road Runner to Freshsales when their needs shift from robotics trajectory planning to customer relationship management. Road Runner stores trajectories, poses, and motion profiles for autonomous robots; Freshsales manages contacts, accounts, deals, and sales activities in a relational CRM schema. FlitStack AI carries over contacts, companies, deals, custom fields, activities, attachments, and user ownership — mapping Road Runner's record structure into Freshsales' native objects. The migration must bridge fundamentally different data models: Road Runner's robotics-oriented records versus Freshsales' CRM object hierarchy with Leads, Contacts, Accounts, and Opportunities. The harder problems are mapping any custom fields to Freshsales' custom field system, preserving pipeline and stage configurations, and handling owner resolution by email match. Workflows, sequences, and automation rules do not migrate — those must be rebuilt manually in Freshsales' workflow builder. Freshsales lacks a native integration marketplace equivalent to what Road Runner offers for robotics peripherals, so integrations require separate evaluation. FlitStack AI sequences the migration using Road Runner's API endpoints and CSV export capabilities, then imports into Freshsales via the Freshsales REST API, preserving original create dates as custom datetime fields, owner assignments via email resolution, and all field histories.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Road Runner logo

Road Runner

What's pushing teams away

  • Not applicable — there is no platform at this URL to leave. Road Runner Sports is a retailer; visitors leave the site when they finish shopping.
  • If the catalog intended the PHP RoadRunner server, customers migrate off RoadRunner v1 to RoadRunner v2 due to breaking API changes, or migrate to alternative PHP servers (FrankenPHP, Swoole, ReactPHP) for simpler operational profiles.

Choosing

Freshsales logo

Freshsales

What's pulling them in

  • Lowest barrier to entry among major CRMs — the free tier supports up to 3 users and includes core CRM functionality before committing to per-seat pricing.
  • Built-in chat, email, and phone reduce reliance on third-party integrations for basic sales communication and contact management.
  • Freddy AI contact scoring and deal insights are included on Pro plans at a lower price than comparable HubSpot tiers.
  • Kanban pipeline views across Contacts, Accounts, and Deals provide visual deal management without requiring custom configuration.
  • Integration with the broader Freshworks ecosystem (Freshdesk, Freshchat, Freshservice) reduces tool sprawl for teams already using Freshworks.

Object mapping

How Road Runner objects map to Freshsales

Each row shows how a Road Runner object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Road Runner

Team Member

maps to

Freshsales

User

1:1
Fully supported

Road Runner team members with email addresses map to Freshsales users. Freshsales requires a valid user record for owner assignment on every CRM object. Email address is the primary match key; unmatched team members are flagged for admin action before migration runs.

Road Runner

Contact Record

maps to

Freshsales

Contact

1:1
Fully supported

Road Runner contact records migrate to Freshsales Contacts. Required Freshsales fields (first_name, last_name, email) are mapped directly from Road Runner properties. Records missing required fields are held and reported for manual correction before the migration commits. This validation ensures data integrity and prevents incomplete records from entering your Freshsales instance during the migration process.

Road Runner

Contact Record (type = Organization)

maps to

Freshsales

Account

1:1
Fully supported

Road Runner organization-type contact records map to Freshsales Accounts. Account name and domain are mapped to Freshsales' Name and website fields. Parent-child organization hierarchies in Road Runner map to Freshsales' Parent Account lookup where present. This hierarchical mapping preserves organizational relationships and enables proper account nesting within your Freshsales CRM structure.

Road Runner

Deal Record

maps to

Freshsales

Deal

1:1
Fully supported

Road Runner deal records migrate to Freshsales Deals. Deal name, amount, close date, and owner are mapped to Freshsales' deal_name, amount, close_date, and OwnerId. Pipeline and stage mapping requires Freshsales pipeline pre-configuration — we deliver the pipeline setup plan before data lands.

Road Runner

Pipeline

maps to

Freshsales

Sales Pipeline

1:1
Fully supported

Road Runner pipeline definitions become Freshsales Sales Pipelines. Each Road Runner pipeline stage maps to a corresponding Freshsales stage within that pipeline. Stage names, probabilities, and forecast categories are mapped per the configuration plan delivered before migration begins. This ensures deal records land in the correct pipeline stages with proper probability assignments and forecast category classifications.

Road Runner

Activity Log

maps to

Freshsales

Sales Activity

1:1
Fully supported

Road Runner activity logs migrate to Freshsales Sales Activities. Email activities become Freshsales email records, call logs become tasks with type='call', and meeting records become events. Original timestamps, owners, and parent-record links are preserved across all activity types. This comprehensive activity migration ensures your complete interaction history is maintained and accessible within Freshsales for future reference and follow-up activities.

Road Runner

Note

maps to

Freshsales

Note

1:1
Fully supported

Road Runner notes migrate to Freshsales Notes. Rich-text formatting is preserved where Road Runner stores it. Notes are linked to their parent record (Contact, Account, or Deal) using Freshsales' association model. This ensures all contextual information, comments, and documentation associated with each record is properly transferred and remains accessible within the appropriate record context in Freshsales.

Road Runner

File Attachment

maps to

Freshsales

Document

1:1
Fully supported

Road Runner file attachments are re-uploaded to Freshsales Documents and linked to the parent record. Freshsales enforces a 25MB per-file limit — files exceeding this are skipped and logged with a warning. Large file strategy is agreed upon during discovery before migration runs.

Road Runner

Custom Field (any object)

maps to

Freshsales

Custom Field

1:1
Fully supported

Road Runner custom fields on any object migrate as Freshsales Custom Fields on the equivalent object. Field type is preserved where possible (text→text, number→number, date→date). Pick-list custom fields require value alignment between Road Runner and Freshsales — mismatched values are flagged for admin resolution before migration.

Road Runner

Workflow / Sequence

maps to

Freshsales

Workflow (Freshsales)

1:1
Fully supported

Road Runner workflows and sequences do not migrate. Freshsales has its own workflow builder for automation rules. FlitStack AI exports Road Runner workflow definitions as a reference document for the Freshsales admin to use when rebuilding automations manually after migration.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Road Runner logo

Road Runner gotchas

High

No public REST API for FSM record export

High

v1-to-v2 API rewrite requires complete config migration

Medium

Per-installation KV namespace schema varies

Medium

Bulk export not supported — we read incrementally

Low

Attachment and media files are external to RoadRunner

Freshsales logo

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

Pair-specific challenges

  • Pipeline and stage pre-configuration required before data lands

    Freshsales pipelines and stages must exist in the target account before any Deal records can import. Road Runner pipeline stage names may not match Freshsales defaults, and stage probabilities are defined per pipeline in Freshsales — not globally. We deliver a pipeline setup plan before migration so your Freshsales admin can pre-create the pipeline structure. If stages are missing, deal records land with blank stage fields and require manual assignment post-import, adding reconciliation time.

  • Custom pick-list fields require value alignment before migration

    Road Runner custom pick-list fields must have exactly matching values in Freshsales or the import skips those records silently. Freshsales' pick-list values are defined per field in Admin Settings and must be created before migration runs. We audit all pick-list fields during discovery and either create the missing Freshsales pick-list values automatically (where API access permits) or flag them for your admin to resolve before the migration commit. This audit process includes cross-referencing active and archived pick-list values to ensure complete coverage of all possible data scenarios.

  • Owner resolution by email match may leave records unassigned

    Freshsales requires a valid OwnerId on every CRM record. Road Runner owner records are matched to Freshsales users by email address. If no Freshsales user exists with a matching email, those records are held from migration and reported in the pre-migration owner resolution list. Your team must either invite the corresponding user to Freshsales or reassign ownership to an existing user before the full migration runs. This pre-migration verification prevents orphaned records and ensures all migrated data maintains proper ownership accountability from day one.

  • Freshsales API rate limits constrain migration throughput

    Freshsales API enforces per-hour request limits that vary by plan tier: 1,000/hour on Growth, 2,000/hour on Pro, 5,000/hour on Enterprise. Road Runner's export may produce data faster than Freshsales can consume it. FlitStack AI monitors HTTP 429 responses and automatically backs off, re-queuing throttled requests. This extends migration time on Growth plans with large record volumes — we surface the expected time impact during scoping. Our system also batches requests intelligently to maximize throughput within rate limit constraints while maintaining data integrity across all record types.

  • File attachments exceeding 25MB are skipped with a warning

    Freshsales enforces a 25MB per-file size limit on document attachments. Road Runner trajectory assets and configuration files that exceed this limit are skipped and logged in the migration audit report. Teams with large file dependencies agree on a strategy during discovery — options include splitting files, linking to external storage, or excluding specific file types from migration. This ensures all stakeholders understand file handling procedures and prevents surprises during the migration execution phase, allowing for informed decision-making about how to preserve critical file assets.

Migration approach

Six steps for a successful Road Runner to Freshsales data migration

  1. Discovery and schema audit

    We read Road Runner's data model and Freshsales' target schema via API. We identify standard object matches, custom field gaps, pipeline structures, and pick-list value alignment across both platforms. Owner records from Road Runner are matched to Freshsales users by email. A detailed migration plan with field-level mapping is delivered for your review before any data moves. This comprehensive plan includes data quality assessment, estimated migration timelines, and identification of any potential risks or blockers.

  2. Freshsales pipeline and custom field pre-configuration

    Based on the discovery plan, your Freshsales admin creates the pipeline structures, stages, and custom fields needed in Freshsales. We deliver the exact pipeline names, stage labels, probabilities, and custom field definitions. This step happens before migration so Freshsales is ready to receive data without schema errors. Our team provides detailed documentation and screenshots for each configuration step, ensuring your admin has clear guidance on creating the exact structure needed for successful data migration.

  3. Sample migration with field-level diff

    A representative slice of 100–500 records (contacts, accounts, deals, activities) migrates first. We generate a field-level diff comparing source values to Freshsales values, so you can verify mapping accuracy before committing to the full run. Owner resolution, stage mapping, and custom field handling are all validated in this step. This pilot migration allows your team to identify any mapping issues, data quality concerns, or configuration gaps before the full migration begins, reducing risk and ensuring a smoother overall process.

  4. Full migration with delta pickup

    All remaining records move to Freshsales with original create dates preserved as custom datetime fields, owner assignments resolved by email, and field histories intact. A delta pickup window (24–48 hours) captures any new or modified records in Road Runner during cutover. Audit logs are generated throughout the run and one-click rollback is available if reconciliation fails. This comprehensive approach ensures complete data integrity, maintains all historical context, and provides safety nets for any unexpected issues during the migration execution phase.

  5. Post-migration validation and workflow rebuild

    We run comprehensive reconciliation checks comparing record counts, field completeness, and attachment presence between Road Runner and Freshsales. A final validation report shows record-level pass/fail status for each migrated entity. Road Runner workflow definitions are exported as a reference document for your Freshsales admin to use when rebuilding automations in Freshsales' workflow builder. This documentation includes trigger configurations, action sequences, and conditional logic to facilitate the manual rebuild process.

Platform deep dives

Context on both ends of the pair

Road Runner logo

Road Runner

Source

Strengths

  • Plugin-based architecture means FSM data lives in configurable storage backends, giving migration flexibility.
  • Native Temporal and Jobs support for background task queue migrations.
  • OpenTelemetry integration allows tracing data to be preserved during migration.
  • Distributed locks and health-check plugins give visibility into runtime state that helps us validate migration integrity.
  • Centrifuge websocket support enables real-time notification migration to destination platforms.

Weaknesses

  • No documented public REST API for standard CRM or FSM record types — all data lives in opaque plugin-specific storage.
  • FSM objects like Work Orders and Technicians have no native schema; they are custom KV namespaces that vary per installation.
  • No documented rate limit or bulk API — migration pacing must be negotiated per deployment.
  • RoadRunner v1-to-v2 migration has breaking changes across tuning, configuration, and API endpoints.
  • Road Runner Sports (roadrunnersports.com) usage suggests a heavily customised per-installation fork, making generic migration tooling unreliable.
Freshsales logo

Freshsales

Destination

Strengths

  • Generous free tier for small teams with core CRM functionality without per-seat costs.
  • All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
  • Freddy AI contact scoring and deal predictions available on Pro tier.
  • Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

  • Reports lack depth compared to competitors like HubSpot, with limited customization options.
  • Integration setup is poorly documented with no clear guides for connecting third-party tools.
  • AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
  • Bot sessions limited to 500 one-time allocation with no monthly refresh.

Complexity grading

How hard is this migration?

Moderate CRM migration. 4 of 8 objects need a mapping; the rest are 1:1.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Road Runner and Freshsales.

  • Object compatibility

    C

    4 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Road Runner: Not applicable.

  • Data volume sensitivity

    B

    Road Runner doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Road Runner to Freshsales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Road Runner to Freshsales data migrations

Answers to the questions buyers ask most during Road Runner to Freshsales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Road Runner to Freshsales migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most Road Runner to Freshsales migrations complete in 24–48 hours for under 50,000 records. Larger setups with 500k+ records or complex custom field structures extend to 5–7 days. Pipeline and stage pre-configuration on the Freshsales side is the longest planning step before migration begins — the actual data transfer is constrained by Freshsales API rate limits on lower-tier plans. During the migration window, your Road Runner instance remains fully accessible to your team, and any changes made during cutover are captured in the delta pickup phase.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Road Runner.
Land in Freshsales, intact.

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