Migrate your Affinity Fieldreach data
Relationship CRM built for private equity and venture capital teams to track deals, contacts, and fund pipelines at scale.
In its favor
Why people choose Affinity Fieldreach
The signal that keeps Affinity Fieldreach on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
Lowest barrier to entry for relationship-focused deal sourcing, with built-in pipeline management that mirrors how PE and VC teams actually work across fundraise and portfolio lifecycles.
Native support for tracking Entities (Organizations), Deals, and Opportunities as first-class objects reduces the need for extensive custom field workarounds compared to generic CRMs.
Affinity's list and interaction tracking features allow teams to maintain relationship context across multiple fund cycles without losing historical engagement data.
Per-user annual pricing (Essential, Advanced, Enterprise) gives investment teams a predictable cost model as headcount grows with new portfolio companies or funds.
Integration ecosystem supports portfolio reporting tools and fund accounting platforms commonly used in the PE and VC space.
Per-user pricing becomes expensive to scale as the team grows, with many forced premium features that do not justify the cost increase at Advanced and Enterprise tiers.
Document management is poor and does not integrate well with external document storage systems, creating friction for deal teams that rely on data rooms.
The configurable UI can feel overwhelming for new users due to the number of variables and interaction points across the platform.
Limited third-party integrations compared to mainstream CRMs, causing data silos between Affinity and other tools in the investment workflow.
Reasons to switch
Why people leave Affinity Fieldreach
The recurring reasons buyers give for replacing Affinity Fieldreach. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Affinity Fieldreach fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Affinity Fieldreach pricing overview
Affinity uses a per-user, per-year pricing model across three tiers (Essential, Advanced, Enterprise). List pricing is not publicly disclosed for Enterprise. Some third-party sources cite entry points around $50/month for single-user pilots, but the official subscription tiers start at approximately $2,000 per user annually.
Essential
Tier 1 of 3
$2,000/user/year
What's included
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What gets migrated
Affinity Fieldreach object support
Object-by-object support for Affinity Fieldreach migrations. Per-pair details surface during scoping.
Persons
Fully supportedPerson records migrate cleanly with name, email, and primary identifiers. Global custom fields (multi-select, choice) require value mapping to the destination system. The n8n integration node only returns id, name, and primary_email natively; we retrieve full field payloads via direct API calls.
Organizations
Fully supportedOrganization (Entity) records migrate as standard objects with name, domain, and related custom fields. We preserve all associated Person-to-Organization relationships and any custom organization-level fields.
Deals
Fully supportedDeals carry owner assignment, stage, value, and close date as native fields. Custom fields on Deals map to equivalent custom fields in the destination. We maintain deal-to-organization and deal-to-person linkages.
Opportunities
Mapping requiredOpportunities are similar to Deals but with their own lifecycle stages. We map Opportunity stage names and custom field configurations to the destination's equivalent deal or opportunity object, flagging any unsupported field types.
Lists
Mapping requiredLists are dynamic or static groupings of Persons or Organizations. We recreate list memberships in the destination as tags, segments, or static groups depending on the destination's model, and note whether the destination supports dynamic list logic.
Interactions
Mapping requiredInteraction records (calls, meetings, emails) capture relationship activity. Migration requires mapping to the destination's activity or engagement object. Note-taking and meeting summary content migrates as activity descriptions.
Custom Fields (Global)
Mapping requiredGlobal fields attached to multiple object types require careful field-type mapping. Multi-select and choice fields need explicit value translation. Choice type fields cannot have their type changed after creation in Affinity.
Custom Fields (Entity-Specific)
Mapping requiredCustom fields scoped to Persons, Organizations, Deals, or Opportunities map individually. We retrieve field metadata via the API to determine type, required flag, and choice options before writing transformation logic.
Notes
Mapping requiredNotes are standalone entities that can reference Persons or Organizations. We migrate note content and associations. Rich text formatting is preserved as HTML where the destination supports it.
Pipeline Stages
Mapping requiredAffinity supports multiple pipeline configurations per list or org. We map source pipeline stage names to the destination's pipeline stages, creating new stages where no equivalent exists.
Owners / Team Members
Mapping requiredOwner records map to users in the destination CRM. We handle inactive owner records by assigning orphaned deals/contacts to an active owner during migration.
Attachments
Mapping requiredAttachments associated with notes, deals, or organizations are downloaded and re-uploaded to the destination's document storage. We log attachment URLs and warn if file size exceeds destination limits.
| Object | Support | Notes |
|---|---|---|
| Persons | Fully supported | Person records migrate cleanly with name, email, and primary identifiers. Global custom fields (multi-select, choice) require value mapping to the destination system. The n8n integration node only returns id, name, and primary_email natively; we retrieve full field payloads via direct API calls. |
| Organizations | Fully supported | Organization (Entity) records migrate as standard objects with name, domain, and related custom fields. We preserve all associated Person-to-Organization relationships and any custom organization-level fields. |
| Deals | Fully supported | Deals carry owner assignment, stage, value, and close date as native fields. Custom fields on Deals map to equivalent custom fields in the destination. We maintain deal-to-organization and deal-to-person linkages. |
| Opportunities | Mapping required | Opportunities are similar to Deals but with their own lifecycle stages. We map Opportunity stage names and custom field configurations to the destination's equivalent deal or opportunity object, flagging any unsupported field types. |
| Lists | Mapping required | Lists are dynamic or static groupings of Persons or Organizations. We recreate list memberships in the destination as tags, segments, or static groups depending on the destination's model, and note whether the destination supports dynamic list logic. |
| Interactions | Mapping required | Interaction records (calls, meetings, emails) capture relationship activity. Migration requires mapping to the destination's activity or engagement object. Note-taking and meeting summary content migrates as activity descriptions. |
| Custom Fields (Global) | Mapping required | Global fields attached to multiple object types require careful field-type mapping. Multi-select and choice fields need explicit value translation. Choice type fields cannot have their type changed after creation in Affinity. |
| Custom Fields (Entity-Specific) | Mapping required | Custom fields scoped to Persons, Organizations, Deals, or Opportunities map individually. We retrieve field metadata via the API to determine type, required flag, and choice options before writing transformation logic. |
| Notes | Mapping required | Notes are standalone entities that can reference Persons or Organizations. We migrate note content and associations. Rich text formatting is preserved as HTML where the destination supports it. |
| Pipeline Stages | Mapping required | Affinity supports multiple pipeline configurations per list or org. We map source pipeline stage names to the destination's pipeline stages, creating new stages where no equivalent exists. |
| Owners / Team Members | Mapping required | Owner records map to users in the destination CRM. We handle inactive owner records by assigning orphaned deals/contacts to an active owner during migration. |
| Attachments | Mapping required | Attachments associated with notes, deals, or organizations are downloaded and re-uploaded to the destination's document storage. We log attachment URLs and warn if file size exceeds destination limits. |
Gotchas
What to watch for in Affinity Fieldreach migrations
Issues we've hit on past Affinity Fieldreach migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
v2 API is not at feature parity with v1
Rate limits constrain bulk export windows
Custom fields silently truncated in third-party integrations
Choice field types are immutable after creation
| Severity | Issue |
|---|---|
| High | v2 API is not at feature parity with v1 |
| Medium | Rate limits constrain bulk export windows |
| Medium | Custom fields silently truncated in third-party integrations |
| Low | Choice field types are immutable after creation |
Leaving Affinity Fieldreach?
Where Affinity Fieldreach customers move next
12 destinations Affinity Fieldreach can migrate to.
How a Affinity Fieldreach migration works
Four steps, Affinity Fieldreach-specific
Connect
API key (HTTP Basic Auth or Bearer token) into Affinity Fieldreach. Scopes limited to read-only on the data we move.
Map
We translate Affinity Fieldreach-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Affinity Fieldreach quirks before production.
Migrate
Full migration with Affinity Fieldreach rate-limit handling. Rollback available throughout.
FAQ
Affinity Fieldreach migration FAQ
Answers to the questions buyers ask most during Affinity Fieldreach migration scoping. Not seeing yours? Book a call.
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