CRM

Migrate your Affinity Fieldreach data

Relationship CRM built for private equity and venture capital teams to track deals, contacts, and fund pipelines at scale.

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In its favor

Why people choose Affinity Fieldreach

The signal that keeps Affinity Fieldreach on the shortlist. Sourced from G2, Capterra, and customer scoping calls.

Lowest barrier to entry for relationship-focused deal sourcing, with built-in pipeline management that mirrors how PE and VC teams actually work across fundraise and portfolio lifecycles.

Native support for tracking Entities (Organizations), Deals, and Opportunities as first-class objects reduces the need for extensive custom field workarounds compared to generic CRMs.

Affinity's list and interaction tracking features allow teams to maintain relationship context across multiple fund cycles without losing historical engagement data.

Per-user annual pricing (Essential, Advanced, Enterprise) gives investment teams a predictable cost model as headcount grows with new portfolio companies or funds.

Integration ecosystem supports portfolio reporting tools and fund accounting platforms commonly used in the PE and VC space.

Per-user pricing becomes expensive to scale as the team grows, with many forced premium features that do not justify the cost increase at Advanced and Enterprise tiers.

Document management is poor and does not integrate well with external document storage systems, creating friction for deal teams that rely on data rooms.

The configurable UI can feel overwhelming for new users due to the number of variables and interaction points across the platform.

Limited third-party integrations compared to mainstream CRMs, causing data silos between Affinity and other tools in the investment workflow.

Reasons to switch

Why people leave Affinity Fieldreach

The recurring reasons buyers give for replacing Affinity Fieldreach. Presented as facts, not knocks.

Platform scorecard

Strengths, weaknesses, and where Affinity Fieldreach fits

Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.

SWOT — strengths, weaknesses, and use-case fit

Strengths

Purpose-built for deal sourcing and relationship tracking in investment workflows.Pipeline management with stage customization aligns directly with PE/VC fund cycle needs.List-based tracking enables teams to group contacts by fund, portfolio company, or deal stage.Per-user pricing is transparent and predictable across Essential, Advanced, and Enterprise tiers.API access allows programmatic data extraction and integration with portfolio reporting tools.

Weaknesses

Document management features lag behind mainstream CRM platforms.Expensive to scale beyond 20–30 users due to per-user pricing model.Complex and overwhelming UI for new team members without dedicated onboarding.Limited third-party integrations compared to Salesforce or HubSpot.Premium features at Advanced and Enterprise tiers include significant cost uplift for commoditized capabilities.

Where it works

Small to mid-sized private equity and venture capital firms (typically under 20–30 users) managing deal sourcing and relationship tracking across single or dual fund cycles.Investment teams with dedicated onboarding capacity who can absorb a steep learning curve in exchange for purpose-built pipeline management aligned to fund lifecycle stages.Firms with existing integrations to portfolio reporting and fund accounting tools that do not require deep third-party connectivity for core deal workflows.Organizations with per-user budget clarity seeking predictable annual pricing (Essential through Enterprise) where team size remains stable during a fund cycle.Teams that primarily need to track Persons, Organizations, Deals, and Opportunities as first-class objects without extensive custom field dependencies.

Where it struggles

Large investment teams exceeding 20–30 users where per-user pricing creates unsustainable cost growth across portfolio monitoring and new fund deployments.Organizations lacking dedicated onboarding resources to guide new analysts or associates through the complex, highly configurable user interface.Firms with diverse technology stacks that depend on deep third-party integrations beyond the limited connector ecosystem available on the platform.Deal teams requiring sophisticated document management and data room capabilities, given the known gaps in native document handling within Affinity.Multi-fund operations with complex entity hierarchies, where the platform's entity model and limited workflow automation create constraints on operational scaling.

Pricing tiers

Affinity Fieldreach pricing overview

Affinity uses a per-user, per-year pricing model across three tiers (Essential, Advanced, Enterprise). List pricing is not publicly disclosed for Enterprise. Some third-party sources cite entry points around $50/month for single-user pilots, but the official subscription tiers start at approximately $2,000 per user annually.

Essential

Tier 1 of 3

$2,000/user/year

What's included

Core CRM: Persons, Organizations, Deals, OpportunitiesList and pipeline managementEmail tracking and basic interaction loggingStandard API access (v1/v2)Email support

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Pricing is informational. FlitStack AI does not bill on Affinity Fieldreach's schedule — see our quote-based pricing →

What gets migrated

Affinity Fieldreach object support

Object-by-object support for Affinity Fieldreach migrations. Per-pair details surface during scoping.

Persons

Fully supported

Person records migrate cleanly with name, email, and primary identifiers. Global custom fields (multi-select, choice) require value mapping to the destination system. The n8n integration node only returns id, name, and primary_email natively; we retrieve full field payloads via direct API calls.

Organizations

Fully supported

Organization (Entity) records migrate as standard objects with name, domain, and related custom fields. We preserve all associated Person-to-Organization relationships and any custom organization-level fields.

Deals

Fully supported

Deals carry owner assignment, stage, value, and close date as native fields. Custom fields on Deals map to equivalent custom fields in the destination. We maintain deal-to-organization and deal-to-person linkages.

Opportunities

Mapping required

Opportunities are similar to Deals but with their own lifecycle stages. We map Opportunity stage names and custom field configurations to the destination's equivalent deal or opportunity object, flagging any unsupported field types.

Lists

Mapping required

Lists are dynamic or static groupings of Persons or Organizations. We recreate list memberships in the destination as tags, segments, or static groups depending on the destination's model, and note whether the destination supports dynamic list logic.

Interactions

Mapping required

Interaction records (calls, meetings, emails) capture relationship activity. Migration requires mapping to the destination's activity or engagement object. Note-taking and meeting summary content migrates as activity descriptions.

Custom Fields (Global)

Mapping required

Global fields attached to multiple object types require careful field-type mapping. Multi-select and choice fields need explicit value translation. Choice type fields cannot have their type changed after creation in Affinity.

Custom Fields (Entity-Specific)

Mapping required

Custom fields scoped to Persons, Organizations, Deals, or Opportunities map individually. We retrieve field metadata via the API to determine type, required flag, and choice options before writing transformation logic.

Notes

Mapping required

Notes are standalone entities that can reference Persons or Organizations. We migrate note content and associations. Rich text formatting is preserved as HTML where the destination supports it.

Pipeline Stages

Mapping required

Affinity supports multiple pipeline configurations per list or org. We map source pipeline stage names to the destination's pipeline stages, creating new stages where no equivalent exists.

Owners / Team Members

Mapping required

Owner records map to users in the destination CRM. We handle inactive owner records by assigning orphaned deals/contacts to an active owner during migration.

Attachments

Mapping required

Attachments associated with notes, deals, or organizations are downloaded and re-uploaded to the destination's document storage. We log attachment URLs and warn if file size exceeds destination limits.

Gotchas

What to watch for in Affinity Fieldreach migrations

Issues we've hit on past Affinity Fieldreach migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.

High

v2 API is not at feature parity with v1

Medium

Rate limits constrain bulk export windows

Medium

Custom fields silently truncated in third-party integrations

Low

Choice field types are immutable after creation

How a Affinity Fieldreach migration works

Four steps, Affinity Fieldreach-specific

Connect

API key (HTTP Basic Auth or Bearer token) into Affinity Fieldreach. Scopes limited to read-only on the data we move.

Map

We translate Affinity Fieldreach-specific structures (custom fields, objects, value lists) to the destination's model.

Sample

Test with a 50–200 record subset to validate Affinity Fieldreach quirks before production.

Migrate

Full migration with Affinity Fieldreach rate-limit handling. Rollback available throughout.

FAQ

Affinity Fieldreach migration FAQ

Answers to the questions buyers ask most during Affinity Fieldreach migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Affinity Fieldreach migration with a real engineer — 30 minutes, free, written quote within 24 hours.

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Most Affinity Fieldreach migrations under 1M records finish in 48–72 hours end-to-end. Larger orgs with custom objects or buyer-side security review typically take 5–7 days.

Ready when you are

Migrate Affinity Fieldreach.
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