Migrate your Wetroo CRM data
Mobile-first CRM built around WhatsApp Business API and Meta lead integration, targeting SMBs and sales teams that prioritise instant lead response on mobile devices.
In its favor
Why people choose Wetroo CRM
The signal that keeps Wetroo CRM on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
WhatsApp Business API integration as a first-class channel — teams handling high lead volumes via WhatsApp choose Wetroo specifically for this native connection.
Instant lead alerts from Facebook Lead Forms and Meta campaigns land directly on sales reps' mobile devices, reducing response time to seconds.
Meta Conversions API official partner status means ad spend attribution is tighter than on non-partner CRMs for teams running Meta lead gen.
Free tier with unlimited lead alerts and no credit card required gives small teams a zero-cost entry point before committing to a paid plan.
Mobile-first design with Android app means field sales teams and solo operators can manage pipeline from their phones without a desktop dependency.
Small businesses outgrow the feature set when they need advanced reporting, custom objects, or enterprise-grade permissions beyond 20 users.
API documentation is minimal — developers building custom integrations or extraction pipelines hit walls quickly with no public schema reference.
Lead attribution and pipeline reporting are adequate but not deep; teams used to analytics-forward CRMs find the reporting surface limiting.
Customer support quality varies; some reviews report good experience while others cite responsiveness issues when problems arise at scale.
Reasons to switch
Why people leave Wetroo CRM
The recurring reasons buyers give for replacing Wetroo CRM. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Wetroo CRM fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Wetroo CRM pricing overview
Wetroo uses a per-user seat-tier model with quarterly and annual billing. All plans include unlimited lead management — the primary seat-based differentiators are team size (5, 20, or unlimited users), advanced analytics depth, and support priority. An 18% GST charge applies to all plans. No free tier is advertised beyond the free-forever alerts tier, and there is no pay-as-you-go option published.
Free
Tier 1 of 4
Free
What's included
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What gets migrated
Wetroo CRM object support
Object-by-object support for Wetroo CRM migrations. Per-pair details surface during scoping.
Leads
Fully supportedLeads are the primary intake object in Wetroo. All tiers offer unlimited lead management. We migrate Leads 1:1, preserving source attribution (Facebook, Google, manual), custom field values, and the assigned team/owner mapping. Webhook-created leads carry a source tag we preserve as a property.
Contacts
Fully supportedContacts are distinct from Leads and are the enriched record after a lead has been qualified. We migrate Contacts with full contact details, phone numbers, email addresses, and lifecycle stage. Custom contact properties are mapped to destination fields or held as custom fields.
Companies (Accounts)
Mapping requiredCompanies are Wetroo's account-level object linking multiple Contacts and Deals. Company names, industry tags, and custom fields migrate directly. Address and billing data may require field-level mapping depending on the destination schema.
Deals (Pipeline)
Fully supportedDeals are tied to Companies and Contacts with a stage value. We preserve stage order, deal value, expected close date, and owner assignment. Pipeline-level custom stages are mapped to the destination pipeline or recreated.
Activities
Mapping requiredActivities include call logs, WhatsApp messages, emails, and notes. Call activity via OBD is captured via the /api/v1/?apirequest=obd_record endpoint. WhatsApp message threads are accessible via the conversation API. We map activities to the destination activity model and flag any conversation threads that may need manual export.
Tasks & Events
Mapping requiredTasks and calendar Events are supported. We export task records with due dates, assignees, and status. Event records (meetings, appointments) migrate with attendee data. Automated reminders tied to Wetroo workflows do not carry over.
Pipelines & Stages
Mapping requiredPipelines and their stages are configurable per account. We read the pipeline configuration via API and map it to the destination pipeline structure. Stage names and order are preserved; any stage-specific automation is flagged as non-migratable.
Custom Fields
Mapping requiredCustom fields on Leads, Contacts, and Deals are supported. We map named custom fields to equivalent destination fields where a match exists. Fields with picklist or multi-select values require value-level mapping. We alert on any custom field with no clear destination mapping.
Drip Marketing Sequences
Not in this platformDrip marketing sequences and automated cadences are Wetroo automation-layer objects with no portable schema and no API endpoint to export sequence definitions or step logic. We do not migrate drip sequences. We advise rebuilding them in the destination CRM using exported contact lists as the audience.
WhatsApp Conversations
Mapping requiredWhatsApp message history is accessible via Wetroo's conversation API. We extract message content, timestamps, sender/receiver, and media attachments where supported. Note that media files may require separate download and re-attachment in the destination.
Integrations
Not in this platformIntegrations with third-party platforms (payment gateways, accounting tools, shipping solutions, affiliate trackers) are configuration-level settings that do not live in Wetroo's data model. We do not migrate integration credentials or connection configurations. We export the data that flowed through those integrations separately.
Users (Team Members)
Mapping requiredUser records with name, email, role, and team assignment migrate. Team structures and sub-teams are mapped to the destination's user hierarchy. Note that Wetroo enforces per-user seat limits per plan tier — migrating more users than the destination tier allows will require a seat upgrade.
| Object | Support | Notes |
|---|---|---|
| Leads | Fully supported | Leads are the primary intake object in Wetroo. All tiers offer unlimited lead management. We migrate Leads 1:1, preserving source attribution (Facebook, Google, manual), custom field values, and the assigned team/owner mapping. Webhook-created leads carry a source tag we preserve as a property. |
| Contacts | Fully supported | Contacts are distinct from Leads and are the enriched record after a lead has been qualified. We migrate Contacts with full contact details, phone numbers, email addresses, and lifecycle stage. Custom contact properties are mapped to destination fields or held as custom fields. |
| Companies (Accounts) | Mapping required | Companies are Wetroo's account-level object linking multiple Contacts and Deals. Company names, industry tags, and custom fields migrate directly. Address and billing data may require field-level mapping depending on the destination schema. |
| Deals (Pipeline) | Fully supported | Deals are tied to Companies and Contacts with a stage value. We preserve stage order, deal value, expected close date, and owner assignment. Pipeline-level custom stages are mapped to the destination pipeline or recreated. |
| Activities | Mapping required | Activities include call logs, WhatsApp messages, emails, and notes. Call activity via OBD is captured via the /api/v1/?apirequest=obd_record endpoint. WhatsApp message threads are accessible via the conversation API. We map activities to the destination activity model and flag any conversation threads that may need manual export. |
| Tasks & Events | Mapping required | Tasks and calendar Events are supported. We export task records with due dates, assignees, and status. Event records (meetings, appointments) migrate with attendee data. Automated reminders tied to Wetroo workflows do not carry over. |
| Pipelines & Stages | Mapping required | Pipelines and their stages are configurable per account. We read the pipeline configuration via API and map it to the destination pipeline structure. Stage names and order are preserved; any stage-specific automation is flagged as non-migratable. |
| Custom Fields | Mapping required | Custom fields on Leads, Contacts, and Deals are supported. We map named custom fields to equivalent destination fields where a match exists. Fields with picklist or multi-select values require value-level mapping. We alert on any custom field with no clear destination mapping. |
| Drip Marketing Sequences | Not in this platform | Drip marketing sequences and automated cadences are Wetroo automation-layer objects with no portable schema and no API endpoint to export sequence definitions or step logic. We do not migrate drip sequences. We advise rebuilding them in the destination CRM using exported contact lists as the audience. |
| WhatsApp Conversations | Mapping required | WhatsApp message history is accessible via Wetroo's conversation API. We extract message content, timestamps, sender/receiver, and media attachments where supported. Note that media files may require separate download and re-attachment in the destination. |
| Integrations | Not in this platform | Integrations with third-party platforms (payment gateways, accounting tools, shipping solutions, affiliate trackers) are configuration-level settings that do not live in Wetroo's data model. We do not migrate integration credentials or connection configurations. We export the data that flowed through those integrations separately. |
| Users (Team Members) | Mapping required | User records with name, email, role, and team assignment migrate. Team structures and sub-teams are mapped to the destination's user hierarchy. Note that Wetroo enforces per-user seat limits per plan tier — migrating more users than the destination tier allows will require a seat upgrade. |
Gotchas
What to watch for in Wetroo CRM migrations
Issues we've hit on past Wetroo CRM migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
No official bulk-export endpoint complicates migration extraction
Drip sequences and automation logic are not exportable
Seat-tier limits can cause billing surprises during team migration
WhatsApp message history requires separate extraction
| Severity | Issue |
|---|---|
| High | No official bulk-export endpoint complicates migration extraction |
| High | Drip sequences and automation logic are not exportable |
| Medium | Seat-tier limits can cause billing surprises during team migration |
| Medium | WhatsApp message history requires separate extraction |
Leaving Wetroo CRM?
Where Wetroo CRM customers move next
12 destinations Wetroo CRM can migrate to.
How a Wetroo CRM migration works
Four steps, Wetroo CRM-specific
Connect
API key into Wetroo CRM. Scopes limited to read-only on the data we move.
Map
We translate Wetroo CRM-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Wetroo CRM quirks before production.
Migrate
Full migration with Wetroo CRM rate-limit handling. Rollback available throughout.
FAQ
Wetroo CRM migration FAQ
Answers to the questions buyers ask most during Wetroo CRM migration scoping. Not seeing yours? Book a call.
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Migrate Wetroo CRM.
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