CRM

Migrate your Wetroo CRM data

Mobile-first CRM built around WhatsApp Business API and Meta lead integration, targeting SMBs and sales teams that prioritise instant lead response on mobile devices.

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In its favor

Why people choose Wetroo CRM

The signal that keeps Wetroo CRM on the shortlist. Sourced from G2, Capterra, and customer scoping calls.

WhatsApp Business API integration as a first-class channel — teams handling high lead volumes via WhatsApp choose Wetroo specifically for this native connection.

Instant lead alerts from Facebook Lead Forms and Meta campaigns land directly on sales reps' mobile devices, reducing response time to seconds.

Meta Conversions API official partner status means ad spend attribution is tighter than on non-partner CRMs for teams running Meta lead gen.

Free tier with unlimited lead alerts and no credit card required gives small teams a zero-cost entry point before committing to a paid plan.

Mobile-first design with Android app means field sales teams and solo operators can manage pipeline from their phones without a desktop dependency.

Small businesses outgrow the feature set when they need advanced reporting, custom objects, or enterprise-grade permissions beyond 20 users.

API documentation is minimal — developers building custom integrations or extraction pipelines hit walls quickly with no public schema reference.

Lead attribution and pipeline reporting are adequate but not deep; teams used to analytics-forward CRMs find the reporting surface limiting.

Customer support quality varies; some reviews report good experience while others cite responsiveness issues when problems arise at scale.

Reasons to switch

Why people leave Wetroo CRM

The recurring reasons buyers give for replacing Wetroo CRM. Presented as facts, not knocks.

Platform scorecard

Strengths, weaknesses, and where Wetroo CRM fits

Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.

SWOT — strengths, weaknesses, and use-case fit

Strengths

Native WhatsApp Business API channel gives sales teams a unified inbox for leads, follow-ups, and support without third-party middleware.Meta Conversions API official partner enables direct CRM-to-Meta attribution without workarounds, optimising ad spend ROI.Instant lead alerts from Facebook Lead Forms, Google Data Extractor, and manual entry reach reps on mobile within seconds of submission.Free tier with unlimited alerts and no credit card requirement provides a genuine zero-cost starting point for very small teams or solo operators.Visual canvas workflow builder lets non-technical users construct custom API-based integrations without writing code.

Weaknesses

No documented bulk-export endpoint means data extraction relies on paginated API calls and scripted access — bulk migration tooling is not officially supported.Per-user pricing with hard seat caps on lower tiers (5 on Pro, 20 on Business) creates an immediate cost cliff when teams grow beyond the tier limit.API documentation is sparse; the public reference at api.wetroo.com covers only two endpoints (OBD records and webhook lead creation), limiting what we can confidently extract.Drip marketing sequences and sales automation cadences live in a separate automation layer with no exportable schema — they cannot be migrated and must be rebuilt manually.English-language community presence and third-party support resources are thin compared to major CRMs, making troubleshooting harder for non-Hindi-speaking teams.

Where it works

Small SMBs and solo operators (1–5 users) in India and South Asia who manage sales primarily through WhatsApp and Facebook Lead Forms without existing CRM infrastructure.Field sales teams where reps operate from mobile devices exclusively and need instant lead alerts within seconds of a Facebook form submission.Call centers and outbound sales teams using Wetroo's OBD (outbound dialer) feature as a core part of their workflow, since call records are the best-documented API object.Small agencies or consultants running Meta ad campaigns who need tight ad-to-lead attribution through Wetroo's official Meta Conversions API partner status.Early-stage businesses that want to start at zero cost with a free tier offering unlimited lead alerts before committing to per-user paid plans.

Where it struggles

Teams larger than 20 users hit a hard seat cap on the Business tier with no graceful upgrade path — they must negotiate Enterprise pricing with sales.Organizations requiring deep analytics, custom reporting objects, or pipeline analytics dashboards find the reporting surface inadequate for data-driven decision-making.Companies that need to export bulk data for migrations, backups, or BI integration — Wetroo has no documented bulk-export endpoint, only paginated API calls.Teams requiring English-language community support, third-party plugins, or developer resources face a thin ecosystem outside Hindi-speaking markets.Businesses needing to migrate automation sequences (drip campaigns, sales cadences) — these live in a separate automation layer with no exportable schema and must be rebuilt manually.

Pricing tiers

Wetroo CRM pricing overview

Wetroo uses a per-user seat-tier model with quarterly and annual billing. All plans include unlimited lead management — the primary seat-based differentiators are team size (5, 20, or unlimited users), advanced analytics depth, and support priority. An 18% GST charge applies to all plans. No free tier is advertised beyond the free-forever alerts tier, and there is no pay-as-you-go option published.

Free

Tier 1 of 4

Free

What's included

Unlimited instant lead alerts from all sourcesAll integrations availableCore CRM features (contact management, pipeline view)Free supportAI Bot Reply

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Pricing is informational. FlitStack AI does not bill on Wetroo CRM's schedule — see our quote-based pricing →

What gets migrated

Wetroo CRM object support

Object-by-object support for Wetroo CRM migrations. Per-pair details surface during scoping.

Leads

Fully supported

Leads are the primary intake object in Wetroo. All tiers offer unlimited lead management. We migrate Leads 1:1, preserving source attribution (Facebook, Google, manual), custom field values, and the assigned team/owner mapping. Webhook-created leads carry a source tag we preserve as a property.

Contacts

Fully supported

Contacts are distinct from Leads and are the enriched record after a lead has been qualified. We migrate Contacts with full contact details, phone numbers, email addresses, and lifecycle stage. Custom contact properties are mapped to destination fields or held as custom fields.

Companies (Accounts)

Mapping required

Companies are Wetroo's account-level object linking multiple Contacts and Deals. Company names, industry tags, and custom fields migrate directly. Address and billing data may require field-level mapping depending on the destination schema.

Deals (Pipeline)

Fully supported

Deals are tied to Companies and Contacts with a stage value. We preserve stage order, deal value, expected close date, and owner assignment. Pipeline-level custom stages are mapped to the destination pipeline or recreated.

Activities

Mapping required

Activities include call logs, WhatsApp messages, emails, and notes. Call activity via OBD is captured via the /api/v1/?apirequest=obd_record endpoint. WhatsApp message threads are accessible via the conversation API. We map activities to the destination activity model and flag any conversation threads that may need manual export.

Tasks & Events

Mapping required

Tasks and calendar Events are supported. We export task records with due dates, assignees, and status. Event records (meetings, appointments) migrate with attendee data. Automated reminders tied to Wetroo workflows do not carry over.

Pipelines & Stages

Mapping required

Pipelines and their stages are configurable per account. We read the pipeline configuration via API and map it to the destination pipeline structure. Stage names and order are preserved; any stage-specific automation is flagged as non-migratable.

Custom Fields

Mapping required

Custom fields on Leads, Contacts, and Deals are supported. We map named custom fields to equivalent destination fields where a match exists. Fields with picklist or multi-select values require value-level mapping. We alert on any custom field with no clear destination mapping.

Drip Marketing Sequences

Not in this platform

Drip marketing sequences and automated cadences are Wetroo automation-layer objects with no portable schema and no API endpoint to export sequence definitions or step logic. We do not migrate drip sequences. We advise rebuilding them in the destination CRM using exported contact lists as the audience.

WhatsApp Conversations

Mapping required

WhatsApp message history is accessible via Wetroo's conversation API. We extract message content, timestamps, sender/receiver, and media attachments where supported. Note that media files may require separate download and re-attachment in the destination.

Integrations

Not in this platform

Integrations with third-party platforms (payment gateways, accounting tools, shipping solutions, affiliate trackers) are configuration-level settings that do not live in Wetroo's data model. We do not migrate integration credentials or connection configurations. We export the data that flowed through those integrations separately.

Users (Team Members)

Mapping required

User records with name, email, role, and team assignment migrate. Team structures and sub-teams are mapped to the destination's user hierarchy. Note that Wetroo enforces per-user seat limits per plan tier — migrating more users than the destination tier allows will require a seat upgrade.

Gotchas

What to watch for in Wetroo CRM migrations

Issues we've hit on past Wetroo CRM migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.

High

No official bulk-export endpoint complicates migration extraction

High

Drip sequences and automation logic are not exportable

Medium

Seat-tier limits can cause billing surprises during team migration

Medium

WhatsApp message history requires separate extraction

How a Wetroo CRM migration works

Four steps, Wetroo CRM-specific

Connect

API key into Wetroo CRM. Scopes limited to read-only on the data we move.

Map

We translate Wetroo CRM-specific structures (custom fields, objects, value lists) to the destination's model.

Sample

Test with a 50–200 record subset to validate Wetroo CRM quirks before production.

Migrate

Full migration with Wetroo CRM rate-limit handling. Rollback available throughout.

FAQ

Wetroo CRM migration FAQ

Answers to the questions buyers ask most during Wetroo CRM migration scoping. Not seeing yours? Book a call.

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Most Wetroo CRM migrations under 1M records finish in 48–72 hours end-to-end. Larger orgs with custom objects or buyer-side security review typically take 5–7 days.

Ready when you are

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