CRM migration
Field-level mapping, validation, and rollback between Jiva and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Jiva
Source
Freshsales
Destination
Compatibility
11 of 12
objects map 1:1 between Jiva and Freshsales.
Complexity
BStandard
Timeline
24–72 hours
Overview
Jiva stores contact, company, deal, and activity records that map directly to Freshsales objects. The migration extracts Jiva data via its API, transforms field names and data types to match Freshsales conventions, and loads through Freshsales' native import API. Custom fields from Jiva become Freshsales custom fields with their original data types preserved. The key migration decisions center on owner resolution (Jiva user emails matched against Freshsales agents), deal pipeline mapping (Jiva pipeline stages mapped to Freshsales deal stages), and lifecycle status handling for contacts that have progressed through multiple stages in Jiva. Activity records — calls, emails, meetings, and notes — migrate as Freshsales Sales Activities with original timestamps and owning users. Workflows, sequences, and automation rules from Jiva do not migrate; FlitStack exports workflow definitions as a JSON reference so your Freshsales admin can rebuild them using Freshsales' Workflow Rules engine. A delta-pickup window captures any records modified in Jiva during the cutover period so Freshsales reflects the final state at go-live.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Jiva object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Jiva
Contact
Freshsales
Contact
1:1Jiva contacts migrate directly to Freshsales Contacts. Email address is the unique identifier for de-duplication. Contacts without email are flagged for manual review before migration. Primary company association from Jiva maps to the Freshsales Account lookup field. This ensures accurate data continuity.
Jiva
Contact (early lifecycle)
Freshsales
Lead
1:manyJiva contacts with lifecycle_stage values indicating early funnel (Subscriber, Lead, Marketing Qualified) split to Freshsales Leads. Contacts that have progressed to Customer or Evangelist stages route to Freshsales Contacts. The split logic is configurable based on Jiva's actual lifecycle stage values.
Jiva
Company
Freshsales
Account
1:1Jiva companies map directly to Freshsales Accounts. Domain and industry fields map to Freshsales' website and industry pick-list values. Parent-child company hierarchies in Jiva map to Freshsales' parent Account relationship. We also verify that each company record includes a valid website URL for automatic account creation in Freshsales.
Jiva
Deal
Freshsales
Deal
1:1Jiva deals migrate to Freshsales Deals with pipeline stage, amount, close date, and owner preserved. Deal probability values from Jiva map to Freshsales deal stage probabilities. Unmatched deal owners are assigned to a fallback owner flagged in the migration report.
Jiva
Pipeline
Freshsales
Deal Pipeline
1:1Each Jiva pipeline becomes a Freshsales Deal Pipeline. Pipeline stages map to Freshsales deal stages with value-by-value translation. Multiple Jiva pipelines require Freshsales Pro or Enterprise for more than one pipeline on Growth tier. This mapping preserves stage probabilities and forecast categories across the migration.
Jiva
Lifecycle Stage
Freshsales
Contact Lifecycle Stage
1:1Jiva lifecycle stage pick-list values map to Freshsales Contact Lifecycle Stages value-by-value. Stage transition timestamps are preserved in a custom datetime field if Jiva stores history. The Freshsales Pro plan is required to use lifecycle stage automation triggers for your sales team.
Jiva
Activity (Call/Email/Meeting/Task)
Freshsales
Sales Activity
1:1Jiva activities map to Freshsales Sales Activities with type classification preserved. Call activities use type 'Call', email activities use 'Email', meetings use 'Meeting', and tasks use 'Task'. Original timestamps, duration, and owning user are migrated. Activity associations to contacts, accounts, or deals are preserved as Freshsales links.
Jiva
Note
Freshsales
Note
1:1Jiva notes migrate as Freshsales Notes attached to the corresponding Contact, Account, or Deal record. Rich text formatting is preserved where Jiva's data format supports it. Notes without a parent record are attached to the primary contact during the migration process.
Jiva
Custom Object
Freshsales
Custom Object (Enterprise)
1:1Jiva custom objects migrate to Freshsales custom objects if the destination account is on Enterprise tier. N:N relationships in Jiva require Freshsales junction object definitions. If the destination is on a lower tier, custom object data migrates as custom fields on the parent standard object.
Jiva
Attachment/File
Freshsales
File
1:1Jiva file attachments on records are downloaded and re-uploaded to Freshsales Files. File size limits from Freshsales apply (standard storage quotas per plan). Inline images embedded in notes are extracted, re-hosted, and linked in the migrated note to maintain visual fidelity.
Jiva
User/Owner
Freshsales
User (Agent)
1:1Jiva users are resolved by email match against Freshsales agents. Unmatched users are flagged in the migration report with a fallback owner assignment option. Active Jiva users without Freshsales accounts can be created as agents before migration or assigned to an admin placeholder.
Jiva
Tag/Label
Freshsales
Tag
1:1Jiva tags on contacts, companies, and deals migrate as Freshsales Tags. Tag names are preserved exactly. Tags used for segmentation in Jiva should be reviewed post-migration for Freshsales workflow triggers. This ensures that segmentation logic aligns with Freshsales' automation capabilities and avoids unintended tag behavior.
| Jiva | Freshsales | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Contact (early lifecycle) | Lead1:many | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Pipeline | Deal Pipeline1:1 | Fully supported | |
| Lifecycle Stage | Contact Lifecycle Stage1:1 | Fully supported | |
| Activity (Call/Email/Meeting/Task) | Sales Activity1:1 | Fully supported | |
| Note | Note1:1 | Fully supported | |
| Custom Object | Custom Object (Enterprise)1:1 | Fully supported | |
| Attachment/File | File1:1 | Fully supported | |
| User/Owner | User (Agent)1:1 | Fully supported | |
| Tag/Label | Tag1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Jiva gotchas
No publicly documented REST API for bulk data export
Client-configurable rules are not portable across platforms
Clinical note attachments lack a migration path
Program and enrollment status values are customer-defined
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Discover Jiva Data Model and Freshsales Schema
FlitStack AI reads the Jiva source CSV and calls the Jiva API to enumerate all objects, fields, pick-list values, and custom object definitions. We simultaneously map these against the target Freshsales account's schema — standard objects, existing custom fields, pipeline definitions, and agent list. The discovery output is a field-level mapping document showing every Jiva field, its Freshsales target, and the transformation logic. You review and approve this document before any data moves.
Resolve Owners and Create Freshsales Agents
Jiva user records are matched to Freshsales agents by email address. We generate a user-resolution report listing matched agents, unmatched Jiva users, and uninvited Freshsales agents. Your team resolves unmatched users — either inviting them to Freshsales or assigning their records to a designated fallback owner. No record migrates without a confirmed Freshsales owner. This ensures data accountability and accurate audit trails throughout the migration.
Build Freshsales Custom Fields and Pipelines
For Jiva custom fields with no Freshsales equivalent, we create the custom fields in Freshsales using the API before migration begins. Jiva pipeline definitions are translated into Freshsales Deal Pipelines and stage configurations. If the destination account is on Growth tier and Jiva has multiple pipelines, we surface the tier upgrade requirement and pause until the plan is explicitly confirmed.
Run Sample Migration with Field-Level Diff
A representative sample — typically 100–500 records across contacts, companies, deals, and activities — migrates to Freshsales first. We generate a field-level diff comparing Jiva source values against Freshsales destination values for every mapped field. You verify lifecycle stage mapping, pipeline assignment, owner resolution, and custom field population before the full migration commits. This dry-run validates data integrity and highlights any mapping adjustments needed before the production run.
Execute Full Migration with Delta Pickup
The full Jiva dataset migrates through Freshsales' import API in sequenced batches: Accounts first, then Contacts and Leads, then Deals, then Activities and Notes. A delta-pickup window opens at cutover and captures any Jiva records modified during the transition. Audit logs record every operation. One-click rollback is available if reconciliation fails. After rollback window closes, the Jiva account can be decommissioned.
Platform deep dives
Jiva
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Jiva and Freshsales.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Jiva: Not publicly documented.
Data volume sensitivity
Jiva doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Jiva to Freshsales migration scoping. Not seeing yours? Book a call.
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