CRM migration
Field-level mapping, validation, and rollback between Prophet CRM and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Prophet CRM
Source
monday CRM
Destination
Compatibility
7 of 9
objects map 1:1 between Prophet CRM and monday CRM.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Moving from Prophet CRM to Monday.com CRM is a structural migration because the two platforms model CRM data differently. Prophet CRM follows a traditional object model (Contacts, Companies, Opportunities, Activities) with all records living inside Microsoft Outlook. Monday.com CRM uses a board-based architecture where CRM entities are Items on Boards with Columns defining fields and Status Columns replacing pipeline stages. We extract Prophet data via paginated OData (no bulk endpoint exists), resolve the parent-company lookup on every Contact before import, map pipeline stages to Monday.com Status columns, and import engagement history as Activity Items linked to the CRM record. We do not migrate Prophet's department templates, Outlook inbox rules, or custom field configurations as code; we deliver a written inventory of these for the customer's admin to rebuild in Monday.com's automation engine. Prophet CRM was renamed Avid CRM mid-lifecycle, and we confirm the product version with the customer at engagement kickoff to ensure we reference the correct API endpoints.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Prophet CRM object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Prophet CRM
Contact
monday CRM
Contact (CRM Board)
1:1Prophet Contacts map to Monday.com CRM Contacts. The bidirectional Outlook contact sync must be frozen before extraction to prevent duplicate records from re-syncing during migration. We extract contact records via OData pagination (batches of 500-1,000), preserving FirstName, LastName, Email, Phone, Title, and Address fields. The contact's related Company (Account) is resolved via a lookup we run against the Company table before inserting contacts so that the Organization link is satisfied at insert time.
Prophet CRM
Company
monday CRM
Organization (CRM Board)
1:1Prophet Companies map to Monday.com CRM Organizations. Standard fields including Industry, Address, Employee Count, and Revenue export cleanly from Prophet's OData endpoints. Industry classification and employee count ranges map to Monday.com's corresponding text or number columns. We export Companies first (before Contacts) so that the Organization lookup on each Contact can be resolved at migration time without separate parent-record lookup passes.
Prophet CRM
Opportunity
monday CRM
Deal (CRM Board)
1:1Prophet Opportunities map to Monday.com CRM Deals. Fields including Name, Value (Amount), Close Date, Probability, Owner, and Pipeline Stage transfer directly. Stage assignments export as part of the Opportunity record and map to Monday.com Status Column values. We pre-create the Monday.com Status Column with the exact stage names and probability percentages from Prophet's pipeline configuration so that deal value and probability display correctly in Monday.com's pipeline views immediately after migration.
Prophet CRM
Pipeline Stage
monday CRM
Status Column (Deal Board)
lossyProphet pipeline stages are configurable per department, meaning stage names and probabilities can vary across departments even on the same Opportunity object. During the custom field audit, we capture the full stage list per department and design a Monday.com Status Column mapping that either consolidates all departments into one board or creates separate boards per department if the customer requires distinct stage workflows. Stage probability percentages migrate to Monday.com Deal Probability fields where configured.
Prophet CRM
Activity: Email
monday CRM
Activity Item (linked to Contact or Deal)
1:1Prophet email tracking engagements map to Monday.com Activity Items linked to the parent Contact or Deal. There is no bulk export endpoint in Prophet, so we extract via OData pagination in batches, preserving the email subject, body, direction (sent/received), and timestamp. Activity items in Monday.com CRM display in the Emails & Activities section of the Contact or Deal record. We preserve activity timeline ordering by setting the Activity timestamp to the original Prophet engagement timestamp.
Prophet CRM
Activity: Task
monday CRM
Activity Item (linked to Contact or Deal)
1:1Prophet Task engagements map to Monday.com Activity Items with Task type. We transfer Status, Priority, Due Date, and assigned Owner. Task assignment migrates by resolving the Prophet owner reference to a Monday.com team member. Any Task without a matching owner goes to a reconciliation queue for the customer's admin to provision before record import resumes.
Prophet CRM
Activity: Call
monday CRM
Activity Item (linked to Contact or Deal)
1:1Prophet call log engagements map to Monday.com Activity Items with Call type. Call disposition, duration, and any recording URL stored in Prophet custom fields transfer to corresponding Monday.com Activity columns. Activity date ordering is preserved using the original Prophet engagement timestamp.
Prophet CRM
Attachment
monday CRM
File (linked to Contact, Organization, or Deal)
1:1Prophet file attachments on Companies, Contacts, and Opportunities export as file metadata with URLs from the OData response. We upload files to Monday.com via the platform's file attachment API and link them to the corresponding CRM record. File names and any associated descriptions migrate alongside the binary. We do not migrate Outlook MSG files that contain embedded email threading; those are flagged for manual handoff if they contain material deal context.
Prophet CRM
Custom Field
monday CRM
Custom Column
lossyProphet custom fields on Companies, Contacts, and Opportunities migrate to Monday.com Custom Columns on the corresponding CRM Board. The custom field schema in Prophet varies by department template, which means two departments may have different custom fields on the same object. During scoping, we enumerate the complete custom field list per department per object and design Monday.com column configurations that either consolidate all custom fields into a single board (with nullable columns for department-specific fields) or create separate board views per department if the customer requires department-scoped field visibility.
| Prophet CRM | monday CRM | Compatibility | |
|---|---|---|---|
| Contact | Contact (CRM Board)1:1 | Fully supported | |
| Company | Organization (CRM Board)1:1 | Fully supported | |
| Opportunity | Deal (CRM Board)1:1 | Fully supported | |
| Pipeline Stage | Status Column (Deal Board)lossy | Fully supported | |
| Activity: Email | Activity Item (linked to Contact or Deal)1:1 | Fully supported | |
| Activity: Task | Activity Item (linked to Contact or Deal)1:1 | Fully supported | |
| Activity: Call | Activity Item (linked to Contact or Deal)1:1 | Fully supported | |
| Attachment | File (linked to Contact, Organization, or Deal)1:1 | Fully supported | |
| Custom Field | Custom Columnlossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Prophet CRM gotchas
Prophet CRM renamed to Avid CRM mid-lifecycle
No bulk export API in Prophet CRM
Custom field audit required before export scoping
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and custom field audit
We audit the source Prophet CRM portal across all departments, enumerating custom field names, types, and department templates. We extract record counts for Contacts, Companies, Opportunities, and engagement history (emails, tasks, calls, meetings). We confirm the product name (Prophet CRM or Avid CRM) with the customer and validate OData endpoint accessibility. The discovery output is a written migration scope covering object counts, custom field inventory, pipeline stage list per department, and any known data quality issues requiring pre-migration cleanup.
Monday.com CRM board architecture design
We design the Monday.com CRM board structure during this phase. This includes creating the CRM Board with Organizations and Contacts groups, configuring the Deals Board with Status Columns mapped to Prophet pipeline stages, and designing Activity Items that link to the parent Contact or Deal. We design custom Column configurations for migrated Prophet custom fields and decide on department-scoped visibility strategy. We do not create automations or workflows during this phase; we document the automation inventory for post-migration rebuild.
Data extraction and deduplication
We freeze the Prophet Outlook contact sync before extraction to prevent duplicate records from re-syncing during migration. We extract Companies first via OData pagination (500-1,000 records per batch) and build a company ID lookup table. We then extract Contacts with Company references resolved against the lookup table. Opportunities follow with Account and Owner references resolved. Activity history (emails, tasks, calls, meetings) extracts last in dependency order. We run a deduplication pass on email addresses across Contact records before import.
Sandbox migration and reconciliation
We run a full migration into a Monday.com test workspace using production-like data volume. The customer's operations lead reconciles record counts (Contacts in, Organizations in, Deals in, Activities in), spot-checks 25-50 random records against the Prophet source, and validates that the Status Column stages display correctly on the Deals board. Any mapping corrections happen here before production migration begins.
Production migration in dependency order
We run production migration in record-dependency order: Organizations (Companies), then Contacts with Organization links resolved, then Deals with Account and Owner links resolved, then Activity history as linked Items. Each phase emits a row-count reconciliation report before the next phase begins. Files and attachments upload via Monday.com's file API and link to the parent record after the parent record is confirmed in the system.
Cutover, validation, and automation inventory handoff
We freeze Prophet writes during cutover, run a final delta migration of any records modified during the migration window, then enable Monday.com CRM as the system of record. We deliver the automation and workflow inventory document listing every Prophet workflow requiring rebuild in Monday.com's automation engine. We support a one-week hypercare window where we resolve reconciliation issues. We do not rebuild Prophet workflows as Monday.com automations inside the migration scope; that is a separate engagement or an internal admin task.
Platform deep dives
Prophet CRM
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Prophet CRM and monday CRM.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Prophet CRM: Not publicly documented.
Data volume sensitivity
Prophet CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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