CRM migration

Migrate from Phreesia to monday CRM

Field-level mapping, validation, and rollback between Phreesia and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.

Phreesia logo

Phreesia

Source

monday CRM

Destination

monday CRM logo

Compatibility

90%

9 of 10

objects map 1:1 between Phreesia and monday CRM.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Phreesia stores patient demographics, appointment records, intake form responses, payment history, and insurance verification data within a HIPAA-compliant clinical workflow engine. Monday CRM has no native healthcare data model — it uses contacts (people), organizations (companies), deals (pipeline items), and activities organized across customizable boards with column types. FlitStack AI extracts patient records from Phreesia and maps them to monday contacts with custom fields preserving clinical context (intake answers, insurance status, appointment types). Appointment history converts to monday deals or activity items depending on revenue significance. Intake form schemas map to monday custom columns, though conditional logic and clinical validation rules require monday-side rebuilds. We migrate data via Phreesia's API export, transform records to monday's item structure, and load through monday's native import API — preserving original create dates and owner assignments where the platform allows. Clinical automations, consent workflows, and insurance verification triggers do not transfer; these require monday automation rebuilds using monday's Recipe framework.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Phreesia logo

Phreesia

What's pushing teams away

  • Workflow automation beyond intake is limited; recall campaigns, treatment plan follow-ups, and marketing sequences require separate tools, frustrating practices seeking a unified patient engagement platform.
  • Integration promises sometimes do not match actual capability; organizations report that promised data write-back to their PM/EHR did not function as sold during implementation.
  • Frequent user interface updates disrupt staff workflows and require retraining, with some reviewers describing the platform as difficult to navigate after changes.
  • Patient-facing complexity creates friction for older or less technical patients, who struggle with self-service check-in and require staff assistance that partially negates efficiency gains.
  • Pricing is opaque and requires sales consultation, making budget planning difficult and leading some organizations to seek alternatives with published pricing tiers.

Choosing

monday CRM logo

monday CRM

What's pulling them in

  • Users praise the board-based visual interface for making pipeline stages immediately legible to non-technical team members without CRM training.
  • The no-code automation builder lets sales ops teams create lead routing, stage updates, and email triggers without developer involvement.
  • Integration ecosystem connects to Slack, Gmail, Outlook, and Zapier with minimal configuration, reducing friction for teams already using these tools.
  • The flexible column system lets teams build custom CRM views — deal value, close date, lead source — without needing a developer or pre-defined schema.
  • Teams already using monday Work Management can layer CRM features onto existing boards rather than starting from scratch.

Object mapping

How Phreesia objects map to monday CRM

Each row shows how a Phreesia object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Phreesia

Patient

maps to

monday CRM

Contact

1:1
Fully supported

Phreesia patient records map one-to-one to monday CRM contacts. Patient name, date of birth, contact information, and address fields transfer as direct field mappings. Clinical notes, intake responses, and screening results attach as custom column values on the contact record for ongoing reference and reporting.

Phreesia

Appointment

maps to

monday CRM

Deal

1:1
Fully supported

Phreesia appointments with fee-for-service revenue significance become monday CRM deals. The appointment type, provider, and scheduled date map to deal name, primary contact, and close date. Appointment status (scheduled, completed, cancelled) translates to deal stage values in your monday pipeline configuration.

Phreesia

Appointment

maps to

monday CRM

Activity Item

1:1
Fully supported

Appointments without direct revenue significance (consultations, follow-ups, no-charge visits) migrate as monday activity items linked to the patient-contact record. These appear as updates or sub-items on the contact board rather than pipeline deals, preserving complete historical context without inflating deal counts.

Phreesia

Payment Record

maps to

monday CRM

Deal + Activity

many:1
Fully supported

Payment transactions merge with corresponding appointment records to create monday CRM deals with the Amount field populated from payment data. Payment date, amount, and payment method become deal fields and activity log entries. Partial payments create deal updates rather than separate payment records.

Phreesia

Insurance Verification

maps to

monday CRM

Custom Column on Contact

1:1
Fully supported

Phreesia insurance verification status (verified, pending, denied, self-pay) and payer information migrate as custom columns on monday contacts. These columns are informational only in monday — eligibility verification must be run separately via monday integrations or external verification tools post-migration.

Phreesia

Intake Form Response

maps to

monday CRM

Custom Columns on Contact

1:1
Fully supported

Custom intake form fields from Phreesia become monday custom columns on the contacts board. Each form section maps to a column group. Conditional form logic, validation rules, and required-field enforcement do not transfer — these require monday automation rebuilds post-migration.

Phreesia

Consent Record

maps to

monday CRM

Custom Column + Activity

1:1
Fully supported

HIPAA consent status and signed-date records migrate as a consent column (checkbox or status pick-list) on monday contacts, with the signature date preserved as an activity log entry. Consent form templates and renewal reminder automations do not transfer — rebuild in monday automations.

Phreesia

Clinical Screening Result

maps to

monday CRM

Custom Column on Contact

1:1
Fully supported

PHQ-9, social determinants of health, GAD-7, and other clinical screening scores from Phreesia intake map to monday number or scale columns on contacts. Threshold-based flagging logic and automated follow-up triggers require monday automation recipes to be configured post-migration.

Phreesia

Provider / Staff

maps to

monday CRM

User (monday team member)

1:1
Fully supported

Phreesia provider and staff records map to monday CRM users through email address matching. Staff members without existing monday accounts receive viewer access by default or are assigned to a fallback owner specified by your team during migration planning.

Phreesia

Location / Facility

maps to

monday CRM

Custom Column on Contact or Board Group

1:1
Fully supported

Phreesia facility and location data attaches as a location column on monday contacts or boards. Multi-location practices can leverage monday board groups to organize contacts by facility, enabling filtering and reporting across locations without requiring separate workspaces.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Phreesia logo

Phreesia gotchas

High

PM/EHR integration configuration must be validated before patient data import

High

Custom intake forms lack a standard schema export

Medium

Phreesia is an intake platform, not a longitudinal patient database

Low

Patient secure authentication links are time-limited and non-migratable

Medium

Payment plan configurations require manual reconciliation

monday CRM logo

monday CRM gotchas

High

Subitems are not included in bulk exports

High

Daily API call limits vary sharply by plan

Medium

Legacy automations (Sentence Builder) are being deprecated

Medium

Excel and account exports only include table views

Low

Enterprise admins can disable non-admin exports

Pair-specific challenges

  • monday CRM has no native healthcare data model — clinical context requires custom column engineering

    Phreesia stores structured clinical data (insurance verification, screening results, consent records) that has no monday CRM equivalent. FlitStack maps these to custom columns on contacts and deals, but monday's column types are limited to text, number, date, status, dropdown, checkbox, and formula. Clinical validation logic, conditional field display, and HIPAA-compliant data handling require monday automation rebuilds and potentially third-party integrations for compliance tooling. Plan 2–4 weeks for custom column configuration and automation testing before go-live.

  • monday API daily rate limits constrain bulk import throughput

    monday CRM's API enforces tiered daily call limits: 200/day on Free/Trial, 1,000/day on Basic/Standard, 10,000/day on Pro, and 25,000/day on Enterprise. Phreesia exports with 15,000+ patient records will exceed Standard-tier limits in a single import pass. FlitStack batches loads to respect API limits, but this extends migration clock time significantly. Large practices should upgrade to Pro or Enterprise before migration day. Free and Trial accounts cannot support production migration.

  • Appointment-to-deal conversion requires monday pipeline stage design before data lands

    Phreesia appointments map to monday deals, but your monday pipeline stages must exist before deal import begins. Each appointment status must have a corresponding monday stage name to receive records during migration. If your monday pipeline has fewer stages than Phreesia status values, records collapse into fewer buckets, losing granularity in appointment status tracking. FlitStack delivers a stage-mapping plan during the planning phase so monday admins can pre-create pipeline stages matching your appointment lifecycle.

  • Clinical intake form logic and conditional branching do not transfer

    Phreesia intake forms support skip logic, required-field rules, and conditional display based on prior answers. monday CRM has no native form-logic engine for contacts — custom columns are static fields without conditional visibility. A patient who qualified for a specific screening based on age in Phreesia won't trigger that question automatically in monday. FlitStack migrates the intake responses as field values but cannot replicate the logic tree. Your team should document Phreesia form logic before migration for rebuild reference in monday automations.

  • Insurance verification status is informational in monday — eligibility checks require post-migration integration

    Phreesia performs real-time insurance eligibility verification as part of its clinical workflow engine. monday CRM has no native eligibility-checking capability. The insurance status field FlitStack creates (custom column) reflects the last Phreesia verification at migration time — it does not update automatically. To maintain live eligibility checks after go-live, your team needs a monday-integrated verification tool such as Waystar, Availity, or Salesforce Health Cloud configured post-migration.

Migration approach

Six steps for a successful Phreesia to monday CRM data migration

  1. Extract patient and appointment data from Phreesia

    FlitStack connects to Phreesia via API using scoped read-only access. We export patient records including demographics, contact information, and insurance data; appointment history across all statuses; payment transactions; intake form responses; consent records; and clinical screening results. Export runs entirely in read-only mode so your Phreesia account remains fully operational throughout. We flag records with missing required fields such as email or name before transformation begins for data quality review.

  2. Design monday CRM board structure and custom columns

    Before loading any data, we work with your monday admin to establish the contacts board, deal pipeline, and custom column schema. This includes mapping Phreesia intake form fields to monday column types, defining pipeline stages aligned to your appointment lifecycle, and configuring owner assignments by provider email. FlitStack provides a detailed column-specification document so your monday admin can pre-create the schema in monday settings before data import begins.

  3. Transform records and resolve owner relationships

    Patient records from Phreesia transform into monday contacts with custom column values for clinical data. Appointments convert to deals based on revenue significance and appointment type. Owner assignment resolves by matching Phreesia provider email to monday user accounts — unmatched providers flag for admin assignment. Insurance and consent records attach to contact records. We validate field count, data type compatibility, and required-field presence before proceeding to load.

  4. Run sample migration with field-level verification

    A representative sample (typically 100–300 records spanning patients, appointments, and payments) migrates first in a test pass. FlitStack generates a field-level diff showing source values versus monday field values so you can verify column mapping accuracy, deal naming conventions, and owner resolution before the full run commits. You approve the sample results before we proceed to full data load, ensuring mapping correctness upfront.

  5. Execute full migration with delta-pickup window

    Full data load runs against your monday CRM workspace using batched API calls that respect rate limits. A delta-pickup window of 24–48 hours after initial load completion captures any new Phreesia appointments or payment records created during the migration window. All operations log to an audit record. If reconciliation reveals missing or mis-mapped data, FlitStack provides a rollback script to restore monday to pre-migration state and re-run with corrected mapping.

Platform deep dives

Context on both ends of the pair

Phreesia logo

Phreesia

Source

Strengths

  • Automated insurance eligibility and benefits verification before the patient arrives reduces claim denials and front-desk work.
  • Bidirectional integrations with major PM and EHR systems keep demographics, consents, and payments synchronized automatically.
  • Patient self-service check-in saves clinical staff over five minutes per visit on average across Phreesia's network.
  • Electronic consent capture with logic-driven prompting reaches 99% automatic signature or re-signature completion rates.
  • In-house merchant processing with flat-rate pricing consolidates payment infrastructure within the same platform.

Weaknesses

  • Workflow automation is limited to intake; recall campaigns, treatment follow-up, and marketing sequences require separate systems, frustrating practices seeking unified engagement tooling.
  • API documentation is not publicly accessible, making programmatic data extraction a coordination effort with Phreesia's implementation team rather than a self-service export.
  • Integration capabilities and actual data write-back behavior vary between PM/EHR systems, with some organizations reporting promised functionality did not work as described.
  • Custom intake forms and screening logic are organization-specific, making pre-migration field mapping a manual, per-customer effort with no standardized schema export.
monday CRM logo

monday CRM

Destination

Strengths

  • Board-based UI makes pipeline stages and deal progress visually obvious without training.
  • No-code automation builder requires no developer resources to create lead routing and stage-triggered actions.
  • Flexible column system supports custom CRM fields without schema changes or admin involvement.
  • Integrates natively with Slack, Gmail, Outlook, and Zapier with minimal configuration overhead.
  • Layered product means teams already on monday Work Management can add CRM without migrating existing data.

Weaknesses

  • No native Contacts object separate from Items — contacts are managed inside a CRM module's People feature.
  • Pipeline and deal relationships use a flat item model rather than a relational object model, making complex CRM associations awkward.
  • Automations are plan-gated (250 actions/month on Standard, 25,000 on Pro) and the legacy Recipe system is being deprecated.
  • Customization and advanced views (Chart, Formula, Dependency) are locked behind Pro and Enterprise tiers.
  • Per-seat pricing with non-refundable annual billing creates cost lock-in risk during migration.

Complexity grading

How hard is this migration?

Standard CRM migration. All 8 core objects map 1:1 between Phreesia and monday CRM.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Phreesia and monday CRM.

  • Object compatibility

    A

    All 8 core objects map 1:1 between Phreesia and monday CRM.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Phreesia: Not publicly documented.

  • Data volume sensitivity

    B

    Phreesia doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Phreesia to monday CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Phreesia to monday CRM data migrations

Answers to the questions buyers ask most during Phreesia to monday CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most Phreesia-to-monday CRM migrations complete within 48–72 hours for practices with under 25,000 patient records. Larger datasets (25,000+ records) with extensive intake-form-to-column mapping extend to 5–7 days. The longest planning step is designing monday pipeline stages and custom column schema to match your Phreesia appointment and intake data structure before data lands. monday API rate limits on Basic and Standard plans can extend load time for large exports.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Phreesia.
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