Migrate your Bitrix24 data
All-in-one CRM and collaboration suite combining sales, projects, HR, and communications under flat-rate pricing. A credible HubSpot alternative for SMBs who want everything in one place, at a price that doesn't scale per-seat.
In its favor
Why people choose Bitrix24
The signal that keeps Bitrix24 on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
Free plan with unlimited users provides genuine utility for small teams validating CRM fit before committing to a paid tier, making Bitrix24 a common first CRM for bootstrapped businesses.
Flat-rate pricing undercuts per-seat competitors at scale — a 50-person team pays roughly $99/month on Standard, where the same headcount on Pipedrive or HubSpot runs 5–8× higher.
All-in-one consolidation replaces 4–6 separate tools (CRM, chat, video, tasks, website builder, HR) with a single vendor relationship, reducing license overhead and app-switching friction.
Built-in telephony and Instagram integration serve SMBs with direct sales and social media workflows without requiring a third-party VOIP or social connector.
REST API with a public marketplace of migration apps provides a supported path for bringing data from Zoho, amoCRM, Salesforce, and other CRMs into Bitrix24.
The free plan's 50-day inactivity auto-deletion catches teams that deploy Bitrix24 as a back-office system and forget to log in, destroying the entire account without warning.
Steep learning curve and cluttered UI frustrate non-technical users, with reviewers consistently citing the interface as overwhelming compared to cleaner CRM alternatives.
Android mobile app bugs — including notification failures under load — create real productivity gaps for field sales and remote teams who depend on mobile access.
Customer support quality drops on lower tiers; free-plan users have no live support channel and email response times run 24–48 hours, delaying resolution of migration-blocking issues.
Automation rules, sales pipelines, and advanced reporting are gated behind higher paid tiers, pushing teams toward the Professional plan faster than expected as their workflows mature.
Reasons to switch
Why people leave Bitrix24
The recurring reasons buyers give for replacing Bitrix24. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Bitrix24 fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Bitrix24 pricing overview
Bitrix24 uses a flat-rate per-plan model rather than per-seat pricing on most tiers, making it significantly cheaper than HubSpot or Pipedrive at 20+ users. The free plan is functional but capped by storage, task count, and a 50-day inactivity deletion. Paid tiers unlock automation, telephony, and API access; the Enterprise tier raises rate limits and storage dramatically for large deployments.
Free
Tier 1 of 5
Free
What's included
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Book a free 30 minute consultationPricing is informational. FlitStack AI does not bill on Bitrix24's schedule — see our quote-based pricing →
What gets migrated
Bitrix24 object support
Object-by-object support for Bitrix24 migrations. Per-pair details surface during scoping.
Contacts
Fully supportedContacts are standard CRM objects with a well-documented REST schema (crm.contact.*). We map name, phone, email, address, custom fields, and the CONTACT_COMPANY multi-link. Bitrix24 enforces a Company link as optional but recommends it; we preserve the distinction during import.
Companies
Fully supportedCompanies store legal-entity client data with phone, email, requisites, and a direct link to Contacts. The REST API exposes crm.company.* with full CRUD. We preserve company-contact linkage by sequencing Companies before Contacts in the import order.
Deals
Fully supportedDeals are the pipeline-work object in Bitrix24 CRM. They carry stage, amount, currency, responsible user, and a linked Contact or Company. We map Deals after Contacts/Companies and link by name-matching to preserve the relationship graph.
Leads
Fully supportedLeads are the top-of-funnel object before a Contact or Deal exists. Bitrix24 supports lead status, source, and custom fields. We import Leads and handle the conversion mapping: converting a Lead creates a new Contact and/or Deal automatically on the Bitrix24 side.
Pipeline Stages
Fully supportedPipeline Stages are defined per-Pipeline and carry a sort order and status color. We read the existing pipeline schema via crm.pipeline.list and crm.stage.list, then map destination stages by name or create new ones, preserving stage history where supported.
Smart Processes (Custom Objects)
Mapping requiredSmart Processes are user-defined CRM entities created by the customer. Each creates a separate REST namespace (crm.item.{entity_code}). We read the entity schema dynamically, but because every customer's Smart Process structure is unique, we handle them as mapping work scoped per-engagement.
Products (Catalog)
Fully supportedProducts are stored in a product catalog with SKU, price, and description. They can be linked to Deals as line items. We import Products and preserve the deal-product linkage by sequencing Products before Deals.
Estimates
Fully supportedEstimates (Quotes) link to Deals and carry line items from the Product catalog. We import estimates with their linked deal reference and line-item data via crm.quote.*.
Custom Fields
Mapping requiredCustom fields are supported on Contacts, Companies, Deals, and Leads via crm.*.userfield.list. We read the field schema at scoping time and map values by type (string, enum, date, file). Enum options must be matched explicitly — new values created in the destination are recorded as warnings.
Activities (Emails, Calls, Tasks)
Not in this platformActivities — emails, logged calls, calendar events, and tasks — are stored in the timeline and are not included in native CSV exports. The REST API can fetch them individually, but the volume and the 50-request burst limit make full activity history migration impractical for accounts with more than a few thousand records.
Tasks
Mapping requiredTasks are a dual-nature object: they exist inside the CRM module and also as a standalone Tasks module with subtasks, checklists, observers, and time tracking. The 100-task limit on the free plan is a migration-critical flag — we alert customers if their import will exceed this threshold before the free plan cutover.
Drive (Files)
Not in this platformDrive files attached to CRM entities (contacts, deals, companies) are stored in Bitrix24's document storage. There is no bulk file export API; files must be downloaded individually. We do not migrate Drive files as a standard step and flag the gap during scoping.
| Object | Support | Notes |
|---|---|---|
| Contacts | Fully supported | Contacts are standard CRM objects with a well-documented REST schema (crm.contact.*). We map name, phone, email, address, custom fields, and the CONTACT_COMPANY multi-link. Bitrix24 enforces a Company link as optional but recommends it; we preserve the distinction during import. |
| Companies | Fully supported | Companies store legal-entity client data with phone, email, requisites, and a direct link to Contacts. The REST API exposes crm.company.* with full CRUD. We preserve company-contact linkage by sequencing Companies before Contacts in the import order. |
| Deals | Fully supported | Deals are the pipeline-work object in Bitrix24 CRM. They carry stage, amount, currency, responsible user, and a linked Contact or Company. We map Deals after Contacts/Companies and link by name-matching to preserve the relationship graph. |
| Leads | Fully supported | Leads are the top-of-funnel object before a Contact or Deal exists. Bitrix24 supports lead status, source, and custom fields. We import Leads and handle the conversion mapping: converting a Lead creates a new Contact and/or Deal automatically on the Bitrix24 side. |
| Pipeline Stages | Fully supported | Pipeline Stages are defined per-Pipeline and carry a sort order and status color. We read the existing pipeline schema via crm.pipeline.list and crm.stage.list, then map destination stages by name or create new ones, preserving stage history where supported. |
| Smart Processes (Custom Objects) | Mapping required | Smart Processes are user-defined CRM entities created by the customer. Each creates a separate REST namespace (crm.item.{entity_code}). We read the entity schema dynamically, but because every customer's Smart Process structure is unique, we handle them as mapping work scoped per-engagement. |
| Products (Catalog) | Fully supported | Products are stored in a product catalog with SKU, price, and description. They can be linked to Deals as line items. We import Products and preserve the deal-product linkage by sequencing Products before Deals. |
| Estimates | Fully supported | Estimates (Quotes) link to Deals and carry line items from the Product catalog. We import estimates with their linked deal reference and line-item data via crm.quote.*. |
| Custom Fields | Mapping required | Custom fields are supported on Contacts, Companies, Deals, and Leads via crm.*.userfield.list. We read the field schema at scoping time and map values by type (string, enum, date, file). Enum options must be matched explicitly — new values created in the destination are recorded as warnings. |
| Activities (Emails, Calls, Tasks) | Not in this platform | Activities — emails, logged calls, calendar events, and tasks — are stored in the timeline and are not included in native CSV exports. The REST API can fetch them individually, but the volume and the 50-request burst limit make full activity history migration impractical for accounts with more than a few thousand records. |
| Tasks | Mapping required | Tasks are a dual-nature object: they exist inside the CRM module and also as a standalone Tasks module with subtasks, checklists, observers, and time tracking. The 100-task limit on the free plan is a migration-critical flag — we alert customers if their import will exceed this threshold before the free plan cutover. |
| Drive (Files) | Not in this platform | Drive files attached to CRM entities (contacts, deals, companies) are stored in Bitrix24's document storage. There is no bulk file export API; files must be downloaded individually. We do not migrate Drive files as a standard step and flag the gap during scoping. |
Gotchas
What to watch for in Bitrix24 migrations
Issues we've hit on past Bitrix24 migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
Free plan 50-day inactivity auto-deletion
CSV export omits activities, comments, and emails
100-task limit on free plan
Import dependency order (Contacts/Companies before Deals)
Instagram integration restricted by follower count
| Severity | Issue |
|---|---|
| High | Free plan 50-day inactivity auto-deletion |
| High | CSV export omits activities, comments, and emails |
| Medium | 100-task limit on free plan |
| Medium | Import dependency order (Contacts/Companies before Deals) |
| Low | Instagram integration restricted by follower count |
Leaving Bitrix24?
Where Bitrix24 customers move next
12 destinations Bitrix24 can migrate to.
How a Bitrix24 migration works
Four steps, Bitrix24-specific
Connect
OAuth 2.0 (local and REST) into Bitrix24. Scopes limited to read-only on the data we move.
Map
We translate Bitrix24-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Bitrix24 quirks before production.
Migrate
Full migration with Bitrix24 rate-limit handling. Rollback available throughout.
FAQ
Bitrix24 migration FAQ
Answers to the questions buyers ask most during Bitrix24 migration scoping. Not seeing yours? Book a call.
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