CRM migration
Field-level mapping, validation, and rollback between Flowlu and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.
Flowlu
Source
Twenty CRM
Destination
Compatibility
6 of 12
objects map 1:1 between Flowlu and Twenty CRM.
Complexity
CModerate
Timeline
3-5 weeks
Overview
Moving from Flowlu to Twenty CRM is a structural migration that restructures a multi-module business management platform into a focused CRM. Flowlu stores Contacts, Companies, and Opportunities alongside Projects, Tasks, Invoices, and Knowledge Base articles in a single cross-functional workspace; Twenty uses a streamlined CRM data model with Persons, Companies, Opportunities, and Activities. We extract the CRM layer (Contacts, Companies, Opportunities, Pipelines, Custom Fields) and the project context that the customer wants to carry forward, restructure the parent-child relationships between Flowlu Projects and Tasks into Twenty's workspace model, and import through Twenty's CSV-based migration interface. Automations, workflow rules, and integrations in Flowlu do not migrate; we deliver a written inventory for the customer to rebuild in Twenty's settings. Flowlu's September 2025 shift to per-seat pricing increased costs for growing teams, which is a common catalyst for this migration alongside the absence of a native macOS app and an interface that reviewers describe as steep for new users.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Flowlu object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Flowlu
Contact
Twenty CRM
Person
1:1Flowlu Contacts map to Twenty Persons. The Flowlu contact record (name, email, phone, company association, lifecycle stage, custom properties) maps to Twenty's Person object. We use email as the dedupe key. The Flowlu company link becomes a link to the migrated Twenty Company record. Custom fields on Contacts migrate to custom fields on Person via Settings → Data Model with type matching (text, number, date, checkbox, list).
Flowlu
Company
Twenty CRM
Company
1:1Flowlu Company records map directly to Twenty Company. We preserve company name, industry, website, address, and any custom fields. The relationship between Contact and Company in Flowlu (many-to-one) is preserved as the Person's companyLink in Twenty. Company records are imported before Person records so that the company reference is satisfied at the moment of Person insert.
Flowlu
Opportunity
Twenty CRM
Opportunity
1:1Flowlu Opportunities map to Twenty Opportunities. Stage, amount, probability, expected close date, and custom fields migrate. The Flowlu pipeline assignment becomes a Twenty pipeline. Closed-Lost and Closed-Won timestamps from Flowlu are preserved in custom fields. Custom fields on Opportunities migrate with type matching against Twenty's custom field creation interface.
Flowlu
Pipeline
Twenty CRM
Pipeline
lossyFlowlu Pipelines and their stages migrate to Twenty Pipelines. Stage names, display order, and probability percentages are mapped. Each Flowlu pipeline becomes a separate Twenty pipeline. We configure the pipeline in Twenty before migrating any Opportunities so that deal placement is valid at import time.
Flowlu
Task
Twenty CRM
Task or Activity
1:manyFlowlu Tasks exist inside Projects and also as standalone CRM tasks. Project-assigned tasks map to Twenty Tasks linked to the migrated project workspace (or as Notes on the relevant Company/Person if no project mapping is desired). Standalone CRM tasks map to Twenty Tasks. Task status, assignee, due date, and description migrate. Dependencies between tasks in Flowlu do not have a direct Twenty equivalent and are preserved as text descriptions in the task body for manual rebuild.
Flowlu
Project
Twenty CRM
Workspace or Company Note
1:manyFlowlu Projects are top-level work containers with no direct Twenty CRM equivalent because Twenty does not have a native project management module. We give the customer three options during scoping: migrate Projects as Twenty Companies with a project type tag, migrate as custom fields on relevant Person or Opportunity records, or export as a written inventory of project names, deadlines, and owners for manual rebuild in a project tool. The choice depends on how the customer uses project data post-migration.
Flowlu
Time Entry
Twenty CRM
Custom Fields or Activity
1:1Flowlu Time Entries (hours logged against Tasks or Projects) migrate to Twenty as custom fields on the relevant Person or Opportunity, or as Activity records with the duration in the description. Billable flag and time entry descriptions are preserved. If the customer uses time tracking as a billing reference, we recommend migrating billable time as a custom number field on Opportunity.
Flowlu
Invoice
Twenty CRM
Note or Opportunity Custom Field
lossyFlowlu Invoices (line items, tax rates, payment status, totals) have no native Twenty CRM equivalent. Twenty does not include an invoicing module. We export invoice data as CSV records that the customer can re-enter manually or import into a dedicated invoicing tool. Payment status, totals, and due dates can be preserved as custom fields on the related Opportunity as a workaround.
Flowlu
Knowledge Base Article
Twenty CRM
Note
lossyFlowlu Knowledge Base articles (title, body content, category) cannot be mapped to a native Twenty object. We export Knowledge Base content as structured CSV (title, category, body text) and deliver it as a manual re-entry package. If the customer uses Knowledge Base articles as internal documentation attached to Projects or Companies, we recommend migrating the most critical articles as Notes attached to the relevant Company record in Twenty.
Flowlu
Custom Field
Twenty CRM
Custom Field
lossyCustom Fields attach to multiple object types in Flowlu (Projects, Tasks, Opportunities, Contacts, Companies, Knowledge Base). Each Flowlu custom field has a type (text, number, date, list, checkbox). We pre-create the equivalent custom fields in Twenty's Settings → Data Model for each target object before any data import begins. Type mismatches (e.g., Flowlu list field vs. Twenty text field) are flagged for manual review during scoping. Required-field validation on Twenty custom fields must be relaxed during import or the import will fail on records with missing required values.
Flowlu
User
Twenty CRM
Workspace Member
1:1Flowlu Users (Admin, Manager, Member roles) map to Twenty workspace members. We resolve by email match. Owner assignment on Opportunities, Tasks, and Projects migrates by resolving the Flowlu owner email to the Twenty workspace member. Any Flowlu user without a matching Twenty account goes to a reconciliation queue for the customer to provision before record import.
Flowlu
Engagement: Task, Call, Email, Meeting
Twenty CRM
Activity
1:1Flowlu engagements (calls, emails, meetings, tasks logged against CRM records) map to Twenty Activity records linked to the relevant Person or Opportunity. Activity type, date, body text, and assignee migrate. Call duration and disposition notes from Flowlu calls migrate to Twenty Activity description. Email content migrates as Activity body text. Meeting subject, date, and attendee information migrate as Activity records.
| Flowlu | Twenty CRM | Compatibility | |
|---|---|---|---|
| Contact | Person1:1 | Fully supported | |
| Company | Company1:1 | Fully supported | |
| Opportunity | Opportunity1:1 | Fully supported | |
| Pipeline | Pipelinelossy | Fully supported | |
| Task | Task or Activity1:many | Fully supported | |
| Project | Workspace or Company Note1:many | Fully supported | |
| Time Entry | Custom Fields or Activity1:1 | Fully supported | |
| Invoice | Note or Opportunity Custom Fieldlossy | Fully supported | |
| Knowledge Base Article | Notelossy | Fully supported | |
| Custom Field | Custom Fieldlossy | Fully supported | |
| User | Workspace Member1:1 | Fully supported | |
| Engagement: Task, Call, Email, Meeting | Activity1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Flowlu gotchas
Free tier contact cap is a hard migration target
Automations and integrations must be rebuilt after migration
No refunds on paid subscriptions after billing period starts
Custom Fields on multiple object types require field-level mapping
API rate limits are not publicly documented
Twenty CRM gotchas
Import order is enforced and critical
Export limited to 20,000 records and visible columns only
Soft-deleted records count toward uniqueness and trigger restores
API rate limits cap at 200 req/min on Organization tier
No native email sequences — follow-up cadences require external tools
Pair-specific challenges
Migration approach
Discovery and migration scope definition
We audit the source Flowlu account across plan tier (Free, Essential, Advanced, Ultimate), record counts per object type (Contacts, Companies, Opportunities, Projects, Tasks, Invoices, Time Entries, Knowledge Base articles), custom field schema per object, active workflow and automation count, and integration count. We confirm the destination Twenty workspace is provisioned (cloud-hosted or self-hosted) and that the customer has admin access. The discovery output is a written migration scope document listing every object to be migrated, the target Twenty object, the mapping type, and any objects that require the customer's choice of strategy (Projects, Invoices, Knowledge Base).
Data extraction from Flowlu
We extract all CRM records via the Flowlu API using batched requests with exponential backoff on rate limit responses. The extraction covers Contacts, Companies, Opportunities, Pipeline stages, Tasks, Time Entries, Custom Fields values, and User records. We pull Pipelines and Pipeline Stages to configure Twenty pipelines before Opportunity import. For each object we extract the full schema (field names, types, required flags) alongside the data records. Flowlu does not publish API rate limits publicly, so we implement adaptive throttling based on 429 response patterns. Projects, Invoices, and Knowledge Base articles are exported as CSV for the customer to review and decide on migration strategy.
Schema design and custom field creation in Twenty
We pre-create custom fields in Twenty for each Flowlu custom field that maps to a Twenty object (Person, Company, Opportunity). Fields are created via Settings → Data Model with the appropriate type (text, number, date, checkbox, list). Pipelines and stages are configured in Twenty's pipeline settings before any Opportunity records are imported. We validate that any required custom fields in Twenty have a default value or can accept null from the Flowlu data. Custom fields that have no Twenty equivalent are documented for manual re-entry.
CSV preparation and transformation
We transform the extracted Flowlu data into Twenty's CSV import format per object type. This includes renaming columns to match Twenty's field headers, transforming date formats (Flowlu datetime to Twenty-compatible ISO 8601), resolving Flowlu list field values to match Twenty picklist values, and splitting multi-value Flowlu fields into Twenty-compatible formats. The prepared CSV files are validated against Twenty's import template requirements before loading. Rows that fail validation are flagged in a reconciliation report for customer review and correction.
Staging import and reconciliation
We run a full migration into the customer's Twenty staging environment (if cloud-hosted) or a test workspace (if self-hosted) using production-like data volume. The customer reconciles record counts, spot-checks field values on 20-30 random records against the Flowlu source, and validates that custom field data landed correctly. Pipeline placement for Opportunities is verified. Any mapping corrections are made in the transformation scripts and the staging import is re-run until the customer signs off. This step prevents corrections from being applied to live data.
Production cutover and workflow handoff
We freeze writes in Flowlu during the cutover window, run a final delta extraction of any records modified during the migration window, and import the delta into Twenty. We validate record counts match across all object types and confirm that Person-to-Company links and Opportunity-to-Person links are intact. We deliver the automation and workflow rebuild inventory document to the customer's admin team. We do not rebuild Flowlu workflows in Twenty as part of the migration scope; that work is handled by the customer's admin using Twenty's automation settings. We support a three-day hypercare window for reconciliation issues raised during the first business days in Twenty.
Platform deep dives
Flowlu
Source
Strengths
Weaknesses
Twenty CRM
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 4 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Flowlu and Twenty CRM.
Object compatibility
4 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Flowlu: Not publicly documented.
Data volume sensitivity
Flowlu doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Flowlu to Twenty CRM migration scoping. Not seeing yours? Book a call.
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