CRM migration

Migrate from Flowlu to Twenty CRM

Field-level mapping, validation, and rollback between Flowlu and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.

Flowlu logo

Flowlu

Source

Twenty CRM

Destination

Twenty CRM logo

Compatibility

50%

6 of 12

objects map 1:1 between Flowlu and Twenty CRM.

Complexity

CModerate

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Flowlu to Twenty CRM is a structural migration that restructures a multi-module business management platform into a focused CRM. Flowlu stores Contacts, Companies, and Opportunities alongside Projects, Tasks, Invoices, and Knowledge Base articles in a single cross-functional workspace; Twenty uses a streamlined CRM data model with Persons, Companies, Opportunities, and Activities. We extract the CRM layer (Contacts, Companies, Opportunities, Pipelines, Custom Fields) and the project context that the customer wants to carry forward, restructure the parent-child relationships between Flowlu Projects and Tasks into Twenty's workspace model, and import through Twenty's CSV-based migration interface. Automations, workflow rules, and integrations in Flowlu do not migrate; we deliver a written inventory for the customer to rebuild in Twenty's settings. Flowlu's September 2025 shift to per-seat pricing increased costs for growing teams, which is a common catalyst for this migration alongside the absence of a native macOS app and an interface that reviewers describe as steep for new users.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Flowlu logo

Flowlu

What's pushing teams away

  • The September 2025 shift from flat-rate to per-seat pricing caught long-term users off guard, with reviewers noting the cost increase made Flowlu less competitive for larger teams.
  • Steep learning curve and complex interface slow adoption for new team members, with multiple G2 reviewers describing the onboarding as overwhelming compared to simpler tools like ClickUp or Asana.
  • Absence of a native Mac desktop app and no dark mode frustrate users who work primarily on macOS or prefer low-light interfaces, per G2 and Capterra reviews.
  • The Free plan caps contacts at 100 and locks email sync behind paid tiers, leading users to feel the free tier functions as a trial rather than a viable long-term option.
  • Missing native e-signature and contract capabilities force teams to use third-party tools like DocuSign, creating data silos that contradict Flowlu's all-in-one positioning.

Choosing

Twenty CRM logo

Twenty CRM

What's pulling them in

  • Top open-source CRM on GitHub with 40.6K stars, giving teams full source code access and infrastructure ownership without per-feature licensing surprises.
  • Free self-hosting under AGPL-3.0 means unlimited users and custom objects for the cost of cloud infrastructure alone, typically $20–100/month.
  • Pricing page explicitly mocks competitors for charging add-on fees for API access, webhooks, and workflows — transparency that resonates with RevOps teams burned by Salesforce.
  • Unlimited custom objects and fields with no price impact, letting teams shape the data model to their business rather than forcing business into rigid schemas.
  • Modern TypeScript/React/PostgreSQL stack means developer-led teams can extend, self-host, or integrate without fighting legacy architecture.

Object mapping

How Flowlu objects map to Twenty CRM

Each row shows how a Flowlu object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Flowlu

Contact

maps to

Twenty CRM

Person

1:1
Fully supported

Flowlu Contacts map to Twenty Persons. The Flowlu contact record (name, email, phone, company association, lifecycle stage, custom properties) maps to Twenty's Person object. We use email as the dedupe key. The Flowlu company link becomes a link to the migrated Twenty Company record. Custom fields on Contacts migrate to custom fields on Person via Settings → Data Model with type matching (text, number, date, checkbox, list).

Flowlu

Company

maps to

Twenty CRM

Company

1:1
Fully supported

Flowlu Company records map directly to Twenty Company. We preserve company name, industry, website, address, and any custom fields. The relationship between Contact and Company in Flowlu (many-to-one) is preserved as the Person's companyLink in Twenty. Company records are imported before Person records so that the company reference is satisfied at the moment of Person insert.

Flowlu

Opportunity

maps to

Twenty CRM

Opportunity

1:1
Fully supported

Flowlu Opportunities map to Twenty Opportunities. Stage, amount, probability, expected close date, and custom fields migrate. The Flowlu pipeline assignment becomes a Twenty pipeline. Closed-Lost and Closed-Won timestamps from Flowlu are preserved in custom fields. Custom fields on Opportunities migrate with type matching against Twenty's custom field creation interface.

Flowlu

Pipeline

maps to

Twenty CRM

Pipeline

lossy
Fully supported

Flowlu Pipelines and their stages migrate to Twenty Pipelines. Stage names, display order, and probability percentages are mapped. Each Flowlu pipeline becomes a separate Twenty pipeline. We configure the pipeline in Twenty before migrating any Opportunities so that deal placement is valid at import time.

Flowlu

Task

maps to

Twenty CRM

Task or Activity

1:many
Fully supported

Flowlu Tasks exist inside Projects and also as standalone CRM tasks. Project-assigned tasks map to Twenty Tasks linked to the migrated project workspace (or as Notes on the relevant Company/Person if no project mapping is desired). Standalone CRM tasks map to Twenty Tasks. Task status, assignee, due date, and description migrate. Dependencies between tasks in Flowlu do not have a direct Twenty equivalent and are preserved as text descriptions in the task body for manual rebuild.

Flowlu

Project

maps to

Twenty CRM

Workspace or Company Note

1:many
Fully supported

Flowlu Projects are top-level work containers with no direct Twenty CRM equivalent because Twenty does not have a native project management module. We give the customer three options during scoping: migrate Projects as Twenty Companies with a project type tag, migrate as custom fields on relevant Person or Opportunity records, or export as a written inventory of project names, deadlines, and owners for manual rebuild in a project tool. The choice depends on how the customer uses project data post-migration.

Flowlu

Time Entry

maps to

Twenty CRM

Custom Fields or Activity

1:1
Fully supported

Flowlu Time Entries (hours logged against Tasks or Projects) migrate to Twenty as custom fields on the relevant Person or Opportunity, or as Activity records with the duration in the description. Billable flag and time entry descriptions are preserved. If the customer uses time tracking as a billing reference, we recommend migrating billable time as a custom number field on Opportunity.

Flowlu

Invoice

maps to

Twenty CRM

Note or Opportunity Custom Field

lossy
Fully supported

Flowlu Invoices (line items, tax rates, payment status, totals) have no native Twenty CRM equivalent. Twenty does not include an invoicing module. We export invoice data as CSV records that the customer can re-enter manually or import into a dedicated invoicing tool. Payment status, totals, and due dates can be preserved as custom fields on the related Opportunity as a workaround.

Flowlu

Knowledge Base Article

maps to

Twenty CRM

Note

lossy
Fully supported

Flowlu Knowledge Base articles (title, body content, category) cannot be mapped to a native Twenty object. We export Knowledge Base content as structured CSV (title, category, body text) and deliver it as a manual re-entry package. If the customer uses Knowledge Base articles as internal documentation attached to Projects or Companies, we recommend migrating the most critical articles as Notes attached to the relevant Company record in Twenty.

Flowlu

Custom Field

maps to

Twenty CRM

Custom Field

lossy
Fully supported

Custom Fields attach to multiple object types in Flowlu (Projects, Tasks, Opportunities, Contacts, Companies, Knowledge Base). Each Flowlu custom field has a type (text, number, date, list, checkbox). We pre-create the equivalent custom fields in Twenty's Settings → Data Model for each target object before any data import begins. Type mismatches (e.g., Flowlu list field vs. Twenty text field) are flagged for manual review during scoping. Required-field validation on Twenty custom fields must be relaxed during import or the import will fail on records with missing required values.

Flowlu

User

maps to

Twenty CRM

Workspace Member

1:1
Fully supported

Flowlu Users (Admin, Manager, Member roles) map to Twenty workspace members. We resolve by email match. Owner assignment on Opportunities, Tasks, and Projects migrates by resolving the Flowlu owner email to the Twenty workspace member. Any Flowlu user without a matching Twenty account goes to a reconciliation queue for the customer to provision before record import.

Flowlu

Engagement: Task, Call, Email, Meeting

maps to

Twenty CRM

Activity

1:1
Fully supported

Flowlu engagements (calls, emails, meetings, tasks logged against CRM records) map to Twenty Activity records linked to the relevant Person or Opportunity. Activity type, date, body text, and assignee migrate. Call duration and disposition notes from Flowlu calls migrate to Twenty Activity description. Email content migrates as Activity body text. Meeting subject, date, and attendee information migrate as Activity records.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Flowlu logo

Flowlu gotchas

High

Free tier contact cap is a hard migration target

High

Automations and integrations must be rebuilt after migration

Medium

No refunds on paid subscriptions after billing period starts

Medium

Custom Fields on multiple object types require field-level mapping

Low

API rate limits are not publicly documented

Twenty CRM logo

Twenty CRM gotchas

High

Import order is enforced and critical

High

Export limited to 20,000 records and visible columns only

Medium

Soft-deleted records count toward uniqueness and trigger restores

Medium

API rate limits cap at 200 req/min on Organization tier

Low

No native email sequences — follow-up cadences require external tools

Pair-specific challenges

  • Flowlu automations and integrations do not migrate

    Flowlu's migration documentation explicitly states that automations, integrations, and API connections do not carry over after import. Flowlu's workflow automation builder operates across all modules (Projects, Tasks, CRM objects) and has no direct equivalent in Twenty's target-based automation model. We extract and document every active Flowlu workflow, trigger, condition, and action during scoping and deliver it as a written rebuild checklist for the customer's admin. Any third-party integrations (Zapier, webhook connections) are also documented for reconfiguration in Twenty's settings. This gap is consistently underestimated by teams focused on record migration.

  • Twenty CSV import has field-count and format constraints

    Twenty's native migration path uses CSV upload with specific column headers and format requirements per object type. Flowlu exports are not pre-formatted for Twenty, so we transform the extracted CSV during the preparation phase. Fields that exceed Twenty's character limits, contain unsupported characters, or use Flowlu-specific list values require manual correction before import. We validate CSV format against Twenty's import template before loading and flag any rows that fail validation for customer review.

  • Flowlu projects and invoices have no native Twenty equivalent

    Flowlu's project management and invoicing modules have no structural home in Twenty CRM, which does not include native project or invoice objects. We give customers a documented choice during scoping: map Projects to Company records with a project-type tag, map Invoices to Opportunity custom fields, or export both as CSV for manual re-entry in a dedicated tool. This structural gap is not a data loss issue if the customer accepts that Twenty is a focused CRM rather than an all-in-one platform, but it requires explicit acknowledgment before migration begins.

  • Flowlu API rate limits are not publicly documented

    Flowlu does not publish API rate limit thresholds in its public documentation. When extracting data via the Flowlu API, we implement exponential backoff and error handling for 429 responses. For large data volumes (over 10,000 records), this can extend extraction timelines unpredictably. We monitor extraction speed during the pull phase and adjust batch sizes accordingly. If the API becomes rate-limited mid-extraction, we pause and resume with a slower cadence rather than risk record omission.

  • Custom fields on multiple object types require pre-migration schema setup

    Flowlu allows Custom Fields on Projects, Tasks, Opportunities, Contacts, Companies, Knowledge Base articles, and Agile Issues. Each object can have a different set of custom fields with different types. During scoping we extract the complete custom field schema per object type and pre-create the equivalent fields in Twenty's Data Model before any data import begins. Type mismatches (Flowlu list field vs. Twenty text, Flowlu date vs. Twenty datetime) are flagged for manual review. If a required custom field in Twenty has no value in the Flowlu data, the import row is flagged and the customer decides whether to set a default or skip the field.

Migration approach

Six steps for a successful Flowlu to Twenty CRM data migration

  1. Discovery and migration scope definition

    We audit the source Flowlu account across plan tier (Free, Essential, Advanced, Ultimate), record counts per object type (Contacts, Companies, Opportunities, Projects, Tasks, Invoices, Time Entries, Knowledge Base articles), custom field schema per object, active workflow and automation count, and integration count. We confirm the destination Twenty workspace is provisioned (cloud-hosted or self-hosted) and that the customer has admin access. The discovery output is a written migration scope document listing every object to be migrated, the target Twenty object, the mapping type, and any objects that require the customer's choice of strategy (Projects, Invoices, Knowledge Base).

  2. Data extraction from Flowlu

    We extract all CRM records via the Flowlu API using batched requests with exponential backoff on rate limit responses. The extraction covers Contacts, Companies, Opportunities, Pipeline stages, Tasks, Time Entries, Custom Fields values, and User records. We pull Pipelines and Pipeline Stages to configure Twenty pipelines before Opportunity import. For each object we extract the full schema (field names, types, required flags) alongside the data records. Flowlu does not publish API rate limits publicly, so we implement adaptive throttling based on 429 response patterns. Projects, Invoices, and Knowledge Base articles are exported as CSV for the customer to review and decide on migration strategy.

  3. Schema design and custom field creation in Twenty

    We pre-create custom fields in Twenty for each Flowlu custom field that maps to a Twenty object (Person, Company, Opportunity). Fields are created via Settings → Data Model with the appropriate type (text, number, date, checkbox, list). Pipelines and stages are configured in Twenty's pipeline settings before any Opportunity records are imported. We validate that any required custom fields in Twenty have a default value or can accept null from the Flowlu data. Custom fields that have no Twenty equivalent are documented for manual re-entry.

  4. CSV preparation and transformation

    We transform the extracted Flowlu data into Twenty's CSV import format per object type. This includes renaming columns to match Twenty's field headers, transforming date formats (Flowlu datetime to Twenty-compatible ISO 8601), resolving Flowlu list field values to match Twenty picklist values, and splitting multi-value Flowlu fields into Twenty-compatible formats. The prepared CSV files are validated against Twenty's import template requirements before loading. Rows that fail validation are flagged in a reconciliation report for customer review and correction.

  5. Staging import and reconciliation

    We run a full migration into the customer's Twenty staging environment (if cloud-hosted) or a test workspace (if self-hosted) using production-like data volume. The customer reconciles record counts, spot-checks field values on 20-30 random records against the Flowlu source, and validates that custom field data landed correctly. Pipeline placement for Opportunities is verified. Any mapping corrections are made in the transformation scripts and the staging import is re-run until the customer signs off. This step prevents corrections from being applied to live data.

  6. Production cutover and workflow handoff

    We freeze writes in Flowlu during the cutover window, run a final delta extraction of any records modified during the migration window, and import the delta into Twenty. We validate record counts match across all object types and confirm that Person-to-Company links and Opportunity-to-Person links are intact. We deliver the automation and workflow rebuild inventory document to the customer's admin team. We do not rebuild Flowlu workflows in Twenty as part of the migration scope; that work is handled by the customer's admin using Twenty's automation settings. We support a three-day hypercare window for reconciliation issues raised during the first business days in Twenty.

Platform deep dives

Context on both ends of the pair

Flowlu logo

Flowlu

Source

Strengths

  • Combines CRM, project management, invoicing, and knowledge base in a single platform, eliminating separate tool subscriptions.
  • Per-user pricing at $9 monthly on Essential is competitive for small teams compared to buying separate CRM and PM tools.
  • Workflow automation builder operates across all modules without requiring code or developer resources.
  • Includes native financial tracking with invoices, expense logging, and project-level budget monitoring.
  • Free tier exists with no time limit, allowing teams to use the platform indefinitely for very small-scale operations.

Weaknesses

  • September 2025 shift to per-seat pricing increased costs for teams as user counts grew, angering long-term customers.
  • Interface design is described as old-school with no dark mode, and there is no native macOS desktop application.
  • Free plan limits contacts to 100 and blocks email sync, functioning more as a time-limited trial than a free product.
  • Steep onboarding and learning curve reported by multiple G2 and Capterra reviewers, slowing team adoption.
  • No native e-signature or contract signing feature, requiring third-party integrations that break the all-in-one value proposition.
Twenty CRM logo

Twenty CRM

Destination

Strengths

  • AGPL-3.0 open-source license with full source code on GitHub — no vendor lock-in, no sunset risk.
  • Unlimited users and unlimited custom objects on self-hosted, with no feature gating based on headcount.
  • REST and GraphQL APIs available on all paid tiers, not locked behind an enterprise add-on fee.
  • MCP server and webhooks shipped as standard features, not premium upgrades.
  • Modern PostgreSQL-backed data model that developer teams can query, extend, and self-host.

Weaknesses

  • Recent v1.0 release means limited production hardening compared to CRMs with multi-year operational track records.
  • No native email sequencing or sales engagement tools — follow-up cadences require a separate platform.
  • No native two-way email sync or inbox integration, requiring third-party connectors for full activity logging.
  • Self-hosting 'free' pricing hides real infrastructure and DevOps costs that stack up over time.
  • Workflow automation is functional but lacks the complexity needed for sophisticated multi-step sales motions.

Complexity grading

How hard is this migration?

Moderate CRM migration. 4 of 8 objects need a mapping; the rest are 1:1.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Flowlu and Twenty CRM.

  • Object compatibility

    C

    4 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Flowlu: Not publicly documented.

  • Data volume sensitivity

    B

    Flowlu doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Flowlu to Twenty CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Flowlu to Twenty CRM data migrations

Answers to the questions buyers ask most during Flowlu to Twenty CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most migrations land between three and five weeks for accounts under 15,000 Contacts and 3,000 Opportunities with no project or invoice data migration. Migrations that include project-to-workspace restructuring, time entry history, high custom field volumes, or a multi-pipeline setup move to eight to twelve weeks because of the schema redesign work and CSV preparation per object type. The staging import and reconciliation phase typically adds one to two weeks to any timeline.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Flowlu.
Land in Twenty CRM, intact.

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