CRM migration
Field-level mapping, validation, and rollback between Flavor CRM and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.
Flavor CRM
Source
Twenty CRM
Destination
Compatibility
8 of 10
objects map 1:1 between Flavor CRM and Twenty CRM.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Moving from Flavor CRM to Twenty CRM is a vertical-to-general migration: the education-specific object model (Students, Parents, Classes, Invoices) has no native equivalent in Twenty's standard People, Company, and Opportunity schema. We export Flavor CRM data via CSV, build Custom Objects in Twenty for Classes and Invoices, and preserve the Lead-to-Student conversion linkage as a custom field on the People record. Neither platform exposes a well-documented public API for automated extraction, so the migration pipeline is CSV-to-Twenty with structured field mapping and parent-record lookup resolution. Workflows, automations, and class-scheduling logic do not migrate; we deliver a written inventory of these configurations for the customer to rebuild in Twenty's Settings > Data Model interface. We do not provide post-migration admin support, training, or workflow rebuild as standard scope.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Flavor CRM object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Flavor CRM
Student
Twenty CRM
People
1:1Flavor CRM Students map directly to Twenty CRM People records. Student name fields (first name, last name) map to the corresponding Twenty People fields. The enrollment date, enrollment status, and any custom student properties migrate as custom fields on the People record. We preserve the parent link (Flavor CRM's related Parent contact) as a custom People field storing the parent's email for cross-reference. Student-specific status values (active, enrolled, graduated, withdrawn) migrate as a multi-select picklist custom field in Twenty.
Flavor CRM
Lead
Twenty CRM
People or Lead
1:1Flavor CRM Leads map to Twenty CRM People records using the same People object. Unlike Salesforce's separate Lead and Contact model, Twenty uses a unified People record for all individuals. We migrate the Lead source, Lead status, and any lead scoring value as custom fields on the People record. The Lead creation date and last activity date migrate as People creation and update timestamps for pipeline analysis.
Flavor CRM
Parent
Twenty CRM
People
1:manyFlavor CRM Parent records are separate contact-type objects linked to Student records. We export Parents as individual People records in Twenty and add a custom field student_email__c storing the linked student's email address. If a single Parent record appears in multiple Flavor CRM exports (linked to multiple students), we deduplicate by email and create a single People record with multiple student_email__c entries separated by semicolon, so the relationship remains queryable in Twenty.
Flavor CRM
Opportunity
Twenty CRM
Opportunity
1:1Flavor CRM Opportunities map 1:1 to Twenty CRM Opportunity records. Opportunity name, amount, stage, expected close date, and owner email migrate directly. Pipeline stage values from Flavor CRM are mapped to Twenty Opportunity stage values that we configure during workspace setup. Closed-won and closed-lost reasons from Flavor CRM become custom Opportunity fields in Twenty.
Flavor CRM
Contract
Twenty CRM
Custom Object: Enrollment Contract
1:1Flavor CRM Contracts are distinct records linked to a Student or Company. Twenty has no native Contract object, so we create a Custom Object named Enrollment Contract with fields for contract number, student reference (via People email lookup), company reference (via Company name lookup), contract start and end dates, total value, and status. The custom object is created in Twenty Settings > Data Model before any CSV import begins, per Twenty's documentation requirement that fields exist before import.
Flavor CRM
Class
Twenty CRM
Custom Object: Class
1:1Flavor CRM Class records have no native equivalent in Twenty. We create a Custom Object named Class with fields for class name, subject, schedule day and time, instructor (linked to a Staff People record by email), enrollment capacity, and current enrollment count. We also create a Class Enrollment custom relationship field linking the Class to the enrolled People records so that student-class attendance and enrollment history are queryable. This is the most education-specific mapping and requires the most schema design time.
Flavor CRM
Invoice
Twenty CRM
Custom Object: Invoice
1:1Flavor CRM Invoices are financial documents stored in the billing module, not as CRM notes or attachments. We export Invoice records as line items and create a Custom Object named Invoice in Twenty with fields for invoice number, student reference (People email lookup), invoice date, due date, total amount, amount paid, balance due, and status. Payment history lines migrate as related Invoice Payment records under the same custom object. We flag whether the customer wants to load invoices as custom objects or attach PDF exports to the People record.
Flavor CRM
Staff
Twenty CRM
Workspace Member
1:1Flavor CRM Staff records map to Twenty CRM Workspace Members. We extract staff name, email, role, and permission level and create the corresponding Workspace Members in Twenty before importing any People or Opportunity records, because Twenty requires user accounts to exist before assigning Owner references on imported records. Per Twenty's documentation, workspace members must be invited and accept their invitation before Owner lookups resolve during import.
Flavor CRM
CRM Activities
Twenty CRM
Task or Note
1:1Flavor CRM Activities (calls, emails, meetings, tasks, notes) are exported per activity type. We map call activities to Twenty Task records with TaskSubtype set to Call and call duration stored in a custom field. Email activities migrate as Note records in Twenty with the email body preserved as rich text. Meeting activities migrate as Note records with date, time, and location stored in custom note fields. Task activities (non-call, non-email) migrate as Twenty Task records with Status, Priority, and due date preserved. Activity timestamps are preserved on all records to maintain the historical timeline.
Flavor CRM
Attachments and Media
Twenty CRM
ContentDocument (manual)
lossyFlavor CRM does not expose a documented bulk export endpoint for media and binary attachments. Media transaction reports export as CSV or Excel but binary file attachments require individual manual downloads per record. We flag this as a manual step during scoping, generate a per-record attachment inventory list from the Flavor CRM CSV export, and advise the customer on whether to download files manually or route the work to a data entry assistant. Twenty supports file attachments via ContentDocument records linked to People, Opportunity, or Custom Objects, but those files must be available locally before we can attach them.
| Flavor CRM | Twenty CRM | Compatibility | |
|---|---|---|---|
| Student | People1:1 | Fully supported | |
| Lead | People or Lead1:1 | Fully supported | |
| Parent | People1:many | Fully supported | |
| Opportunity | Opportunity1:1 | Fully supported | |
| Contract | Custom Object: Enrollment Contract1:1 | Fully supported | |
| Class | Custom Object: Class1:1 | Fully supported | |
| Invoice | Custom Object: Invoice1:1 | Fully supported | |
| Staff | Workspace Member1:1 | Mapping required | |
| CRM Activities | Task or Note1:1 | Mapping required | |
| Attachments and Media | ContentDocument (manual)lossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Flavor CRM gotchas
Lead-to-Student linkage requires custom property preservation
Invoice records are not standard CRM objects
Class and schedule data has no destination equivalent
Twenty CRM gotchas
Import order is enforced and critical
Export limited to 20,000 records and visible columns only
Soft-deleted records count toward uniqueness and trigger restores
API rate limits cap at 200 req/min on Organization tier
No native email sequences — follow-up cadences require external tools
Pair-specific challenges
Migration approach
Discovery and field audit
We audit the Flavor CRM instance across all active objects (Students, Leads, Parents, Classes, Invoices, Contracts, Staff, and Activities) and capture the full field list available in the CSV export wizard. We identify any fields that are not included in the default export and require manual field selection. We extract a sample export of each object type to verify data completeness and to identify the Lead-to-Student linkage fields that require custom extraction. We pair this with a Twenty CRM workspace audit to identify which Custom Objects and custom fields need to be created before import begins. The discovery output is a written migration scope document with a complete field-by-field mapping table.
Twenty schema design and custom object creation
We design the Twenty CRM destination schema based on the field audit. This includes creating the Class Custom Object (with name, subject, schedule fields, instructor lookup, capacity, and enrollment relationship), the Enrollment Contract Custom Object (linked to People and Company), and the Invoice Custom Object (linked to People with line-item and payment sub-records). We also create any custom fields on the standard People and Opportunity objects required to preserve Flavor CRM properties (lead source, enrollment status, conversion timestamp, student_email__c for parent linking). Custom objects are created in Twenty Settings > Data Model before any CSV import begins, per Twenty's documented requirement.
Staff-to-Workspace Member provisioning
We extract every distinct Staff record from Flavor CRM and create the corresponding Workspace Members in Twenty. We send invitations to all staff emails and wait for acceptance confirmation before proceeding to the record import phase. Staff who have left the institution are provisioned as inactive Workspace Members so that Owner history on historical records remains accurate without granting active login access. Owner reconciliation is a hard prerequisite for the subsequent People and Opportunity import because Twenty's Owner field lookups fail silently if the user does not exist.
CSV export, transformation, and custom field extraction
We export each Flavor CRM object to CSV format, perform field-by-field mapping against the Twenty schema, and handle the Lead-to-Student linkage by extracting the conversion timestamp and related student_id as explicit columns in the exported CSV. We transform date formats, phone number formats, and multi-select picklist values to match Twenty's expected input format. Any fields present in Flavor CRM that have no Twenty equivalent are flagged in the transformation log and carried over as custom fields that the customer can rename or retire post-migration. The transformed CSV files are validated against the Twenty import template format before loading.
Test migration and reconciliation
We run a full test migration into a fresh Twenty workspace using the complete transformed CSV set at production data volumes. We reconcile record counts: Students in, People in; Leads in, People in (checking no duplicates with Student-converted records); Opportunities in; Contract custom object records in; Class custom object records in; Invoice custom object records in; Activities in. We spot-check twenty to thirty randomly selected records against the Flavor CRM source data and verify that the Lead-to-Student linkage custom fields are populated correctly. The customer reviews the test workspace and signs off on the schema, mapping, and data quality before we proceed to production.
Production migration and cutover
We run the production migration in dependency order: Workspace Members (already provisioned and verified), People (Students and Leads), Companies (from Flavor CRM's institution or organization records), Opportunities (with OwnerId resolved by email), Contract custom object records, Class custom object records, Invoice custom object records, and Activity history. We freeze writes in Flavor CRM during the production cutover window, run a final delta migration of any records modified during the window, then set Twenty as the system of record. We deliver the Workflow and automation inventory document for the customer's admin to rebuild in Twenty Settings. We provide a one-week post-cutover window to resolve any data quality issues raised by the team.
Platform deep dives
Flavor CRM
Source
Strengths
Weaknesses
Twenty CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Flavor CRM and Twenty CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Flavor CRM: Not publicly documented.
Data volume sensitivity
Flavor CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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